The Report Covers Tequila Industry Statistics & Growth and It is Segmented by Type (Blanco, Reposado, Anejo, and Others); Distribution Channel (Off-Trade and On-Trade); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD Million) for the Above Segments.

Explore the tequila market's projected growth from 415.4 million liters in 2023 to reach 594.7 million liters by 2030, with a CAGR of 5.26%. Insights on trends and forecasts.

In 2023, the volume of tequila exported from Mexico amounted to about 401 million liters, representing a decrease of about four percent compared to the previous year. Despite this decrease, tequila's rise in popularity has meant a constant growth for exports overall. In the past 10 years, exports increased by about 133 percent. A similar tendency can bee observed in tequila production during the same time span.

Where is tequila exported to?

With tequila evolving from a local drink to a worldwide known beverage, the United States has become the main destination for Mexico’s tequila exports. In 2022, exports of the beverage from the country to its Northern neighbor reached approximately 338 million liters, more than 32 times the volume destined towards Mexico’s second most important tequila exports partner, Germany.

José Cuervo as market leader

José Cuervo is the top-selling tequila brand in the world. In the United States, the popular brand, manufactured by Tequila Cuervo La Rojeña S.A. de C.V., accounted for 19.5 percent of the market’s sales volume in 2021. This translated into over 4.8 million nine-liter cases of tequila sold in the North American country that year, an increase of around 59 percent in comparison to 2013 sales.

In 2023, the United States was the leading recipient of Mexico’s tequila exports. In that year, the U.S. imported more than 321 million liters of tequila from the country. Ranking second was Spain, with about 8.3 million liters imported.

What is tequila?

Tequila is a distilled spirit made from the blue agave plant. The beverage takes its name from the city of Tequila in Mexico, the area around which the drink is mainly produced. Recognized as one of the most representative Mexican beverages, sales of this traditional drink attained a value of more than 54 billion Mexican pesos in 2021.

Tequila consumption in the United States

In recent years, sales of tequila have been increasing in volume in the United States, with California being the state with the highest consumption, and with Jose Cuervo as the top-selling brand. In fact, in 2021, a total of 4.81 million 9-liter cases of tequila Jose Cuervo were sold in the North American country.

Type: Blanco (unaged) continues to dominate in terms of volume, followed by Reposado (aged 2-12 months) and Anejo (aged 1-3 years). Grade: Value tequilas still account for the bulk of market volume. However, premium and super-premium grades are experiencing notable growth due to their perceived quality and exclusivity. Distribution Channel: Off-trade distribution channels are gaining traction, capturing a growing share of the market. Recent developments include: February 2022: Tres Generaciones, a brand of tequila owned by Suntory Holdings Limited, debuted aejo Cristalino, a new ultra-premium product. The Tres Generaciones master distillers at the La Presencia distillery in Jalisco produced the transparent liquor., February 2022: Under its reserva line-up, Avion, a Pernod Ricard company, debuted Avian Reserva Cristalino Tequila. A 12-month-old Aejo and a small amount of a 3-year-old Extra Anejo Reserva were combined to create a recently released tequila., Tequila Market Segmentation, Tequila Type Outlook. Notable trends are: Growing demand for immunity-boosting products.

Global Tequila Market to hit USD 24.21B by 2029 growing at 11.2% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

The size and share of the market is categorized based on Type (Mixtos, 100% Agave) and Application (Online Sales, Offline Sales) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Don Julio tequila was the leading tequila brand worldwide in 2023, with a sales volume of approximately 3.4 million 9-liter cases.

Patrón was the second best selling brand in that year. Patrón was originally produced by a Mexican distillery called Casa 7 Leguas, before being sold to St. Maarten Spirits in 1989. As of January 2018, Patrón was acquired by Bacardi, one of the largest spirits companies in the world and distributor of iconic brands such as Bacardi rumand Grey Goose vodka. Tequila industry Agave-based spirits can only use the term ‘tequila’ if they are produced in specific regions in Mexico. This could explain why, as the popularity of tequila soared over the years, Mexico’s exports of tequila followed a similar trend. The United States is by far the leading destination for Mexican tequila. In fact, consumption of tequila in the United States reached nearly 29 million 9-liter cases in 2023, up from approximately 13.62 million 9-liter cases in 2013. Tequila brands With a sales volume of 1.8 million 9-liter cases, Olmeca tequila, owned by Brown Forman, was the sixth-leading tequila brand worldwide. Other notable brands in the tequila industry include El Jimador, also produced by Brown-Forman Corporation, which boasted a global sales volume of 1.5 million 9-liter cases in 2023.

Market Overview:

South East Asia tequila market size is projected to exhibit a growth rate (CAGR) of 10.68% during 2025-2033. The increasing demand for innovative cocktails, along with the easy availability of alcoholic beverages through e-commerce channels, is primarily driving the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Growth Rate (2025-2033)	10.68%

Tequila, an alcoholic spirit, is derived from the Agave Tequilana plant through a process of distillation. During its production, it undergoes fermentation with the addition of sweeteners like glucose and fructose, along with artificial additives to enhance its taste. The characteristics of tequila, including its alcohol strength, flavor, and color, typically vary depending on how long it is aged. When consumed in moderation, tequila can promote digestion, elevate probiotic levels, aid in the absorption of essential minerals like calcium and magnesium, and foster the development of beneficial microorganisms in the digestive system. Known for its versatility, tequila serves as a fundamental component in the creation of various cocktails and is especially favored by the younger generation.

South East Asia Tequila Market Trends:

The South East Asia tequila market is witnessing a substantial upswing, fueled by shifting consumer preferences, an increase in disposable incomes, and a growing affinity for premium alcoholic beverages. Concurrently, the trend toward diverse and experiential alcohol consumption in the region is prompting consumers to explore the unique flavors of tequila, which is acting as another significant growth-inducing factor. Moreover, the expanding urban population in the region is displaying a heightened interest in international spirits, leading to a growing demand for authentic tequila experiences, thereby bolstering market growth. Additionally, the adaptability of tequila as a base for innovative cocktails has spurred mixologists and cocktail enthusiasts to experiment with inventive tequila-infused concoctions. This trend resonates particularly well with the region's younger demographic and has significantly contributed to the elevation of tequila's prominence within the dynamic bar scene in South East Asia. Besides this, the collaborative efforts between local distributors and tequila brands, coupled with the adoption of digital platforms to enhance product visibility and accessibility, are expected to serve as key drivers for the continued expansion of the market in the region over the forecasted period.

South East Asia Tequila Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on product type, purity, price range, and distribution channel.

Product Type Insights:

https://www.imarcgroup.com/CKEditor/3da48210-fc0d-4686-849c-9939457a75fbother-regions1.webp" style="height:450px; width:800px" />

• Blanco
• Joven
• Mixto Gold
• Reposado
• Anejo
• Extra Anejo
  

The report has provided a detailed breakup and analysis of the market based on the product type. This includes blanco, joven, mixto gold, reposado, anejo, and extra anejo.

Purity Insights:

• 100% Tequila
• 60% Tequila
  

A detailed breakup and analysis of the market based on the purity have also been provided in the report. This includes 100% tequila and 60% tequila.

Price Range Insights:

• Premium Tequila
• Value Tequila
• Premium and Super-Premium Tequila
• Ultra-Premium Tequila
  

The report has provided a detailed breakup and analysis of the market based on the price range. This includes premium tequila, value tequila, premium and super-premium tequila, and ultra-premium tequila.

Distribution Channel Insights:

• Off-Trade
  • Supermarkets and Hypermarkets
  • Discount Stores
  • Online Stores
  • Others
• On-Trade
  • Restaurants and Bars
  • Liquor Stores
  • Others
    

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes off-trade, (supermarkets and hypermarkets, discount stores, online stores, and others) and on-trade, (restaurants and bars, liquor stores, and others).

Country Insights:

https://www.imarcgroup.com/CKEditor/aa93d22d-4698-44a6-8183-39fcd5557bb0other-regions20.webp" style="height:450px; width:800px" />

• Indonesia
• Thailand
• Singapore
• Philippines
• Vietnam
• Malaysia
• Others
  

The report has also provided a comprehensive analysis of all the major regional markets, which include Indonesia, Thailand, Singapore, Philippines, Vietnam, Malaysia, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

South East Asia Tequila Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	US$ Billion
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Purity Price Range Distribution Channel Country
Product Types Covered	Blanco, Joven, Mixto Gold, Reposado, Anejo, Extra Anejo
Purities Covered	100% Tequila, 60% Tequila
Price Ranges Covered	Premium Tequila, Value Tequila, Premium and Super-Premium Tequila, Ultra-Premium

Tequila Market was valued at USD 11.4 Billion in 2023, and is expected to reach USD 20.8 Billion in 2033, at a CAGR of 6.2%

The size and share of the market is categorized based on Type (Blanco, Reposado, Joven, Anejo, Other) and Application (Offline Sales, Online Sales) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

India Premium Tequila Market size was valued at USD 3.29 Million in 2023 and is projected to reach USD 5.83 Million by 2031, growing at a CAGR of 7.45% from 2024 to 2031.

India Premium Tequila Market Overview

The India Premium Tequila Market is witnessing significant growth during the forecasted period owing to factors such as growing demand for unique and premium drinking experiences among Indian consumers, rising urbanization, and cosmopolitan lifestyle, and others. The premium tequila market is driven mainly by Indian customers increasingly seeking distinctive and high-end drinking experiences. More consumers prioritize exclusivity and quality when selecting beverages, indicating the trend toward high-quality and distinctive items. Premium tequila fits these requirements and is popular because of its refined production method and distinctive flavor.

For instance, in May 2024, Kendall Jenner’s luxury tequila brand, 818 Tequila, made its official debut in India. Berry Beverages and Zoup Beverages import and distribute it in India. The tequila is already accessible in the Delhi NCR area and will continue to expand throughout India. It is renowned for its smooth taste, sustainable production methods, and workmanship. Social media and celebrity endorsements have significantly impacted customers’ tastes for premium tequila.

The global revenue of the tequila market was valued at 26.36 billion U.S. dollars in 2023. By 2029, the size of the market is expected to increase to 28.92 billion dollars.

The size of the Tequila Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.48% during the forecast period. The Tequila Industry involves making, selling, and drinking tequila, a spirit made from blue agave in Mexico. The rise is fueled by growing consumer enthusiasm for high-quality and artisanal tequilas, along with the evolving cocktail scene. Prominent companies such as Bacardi Limited and Diageo dominate the industry with wide-ranging product offerings and robust distribution channels. The market is divided into categories based on type (Blanco, Reposado, Añejo), quality (value, premium, high-end premium, super premium), and how products are sold (on-trade, off-trade). Although facing obstacles like variations in agave costs and rivalry from other alcoholic beverages, the market's optimistic future is backed by the increasing trend of tequila cocktails and introduction of new flavors. This path emphasizes the important position of tequila in the worldwide alcohol industry and its opportunity for further expansion. Recent developments include: In February 2022, Avión, the brand owned by Pernod Ricard introduced avian Reserva cristalino Tequila under its reserva line-up. Newly launched tequila is the blend of 12-month-old Añejo with a touch of three-year-old Extra Añejo Reserva., In February 2022, Suntory Holdings limited's brand Tres Generaciones tequila introduced aejo Cristalino, its new ultra-premium offering. The crystal-clear liquid was created by Tres Generaciones master distiller distillers at La preserancia distillery in Jalisco., In April 2021, Bacardi has introduced a premix RTD to the portfolio of its tequila brand Cazadores in the United States. The RTD which has an abv of 5.9%, is made with 100% blue gave and comes in a spicy margarita, and Paloma flavors.. Key drivers for this market are: Increasing Demand for Functional and Fortified Food, Multi-functionality and Wide Application of Riboflavin. Potential restraints include: Low Stability of Riboflavin on Exposure to Light and Heat. Notable trends are: Rising Demand For Premium Spirit.

The market size of the North America Premium Tequila Market is categorized based on Application (Type 1, Type 2, Type 3, Type 4) and Product (Type 1, Type 2, Type 3, Type 4) and geographical region of North America which includes United States of America, Canada and Mexico.

In 2024, the sales volume of tequila in the United States amounted to about 32.2 million 9 liter cases. Since 2004, when the U.S. tequila sales volume stood at nearly eight million cases, the numbers have increased with each consecutive year. Tequila exports from Mexico In 2023, Mexican tequila tequila exports declined slightly. That year, the country exported roughly 401 million liters of the distilled alcoholic beverage. The vast majority of these liters were destined for Mexico’s neighbor: over 87% of Mexico’s tequila exports went to the United States in 2022. Other spirits in the U.S. industry In 2023, spirits, such as vodka and whiskey were the most sold in the United States. These spirit categories have grown considerably since 2010, and both accounted for a sales volume of over 74 million 9 liter cases, although volume in both categories declined in 2023.

The tequila market has experienced a remarkable transformation in recent years, emerging as one of the most vibrant segments within the global alcoholic beverage industry. With a current market size valued at approximately $10 billion, tequila has seen a consistent rise in popularity, particularly among Millennials

High End Premium Tequila Market Analysis

The High End Premium Tequila Market is experiencing significant growth,...

The market size of the North America Blue Agave Tequila Market is categorized based on Application (Type 1, Type 2, Type 3, Type 4) and Product (Type 1, Type 2, Type 3, Type 4) and geographical region of North America which includes United States of America, Canada and Mexico.

The High End Premium Tequila market has experienced a remarkable evolution over the last few decades, transitioning from a niche spirit to a sought-after luxury beverage enjoyed by connoisseurs and casual drinkers alike. Currently valued at several billion dollars, this segment of the spirits industry reflects a gro