Tesla's workforce experienced a significant shift in 2024, with employee numbers decreasing to approximately ******* by year-end. This decline followed a period of substantial growth, reflecting the dynamic nature of the electric vehicle industry. The reduction in workforce came amid announced layoffs, marking a notable change for the company that had previously seen consistent expansion in its employee base. Research and development fueling innovation Despite the workforce reduction, Tesla maintained its commitment to innovation. The company invested over *** billion U.S. dollars in research and development in 2024, solidifying its position as the leading electric vehicle manufacturer in the United States. This substantial investment has contributed to Tesla's global success, with the company selling around *** million vehicles in 2024. The focus on research and development has also helped Tesla's models remain in the top five electric vehicle models with the longest driving range. Market position and industry impact Tesla's influence extends beyond its immediate operations. As of March 2024, the company's market capitalization stood at *** billion U.S. dollar. While this represents a **** percent decrease from the previous year, Tesla still significantly outpaces some of its competitors in market value. The company's impact on the automotive sector is further evidenced by its expanding model range, including the introduction of the Cybertruck in late 2023.

Tesla reported 140.47K in Employees for its fiscal year ending in December of 2023. Data for Tesla | TSLA - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last August in 2025.

In fiscal year 2024, the total number of employees at Tesla was 125,665. The employee count decreasedby 14,808 from 140,473 (in 2023) to 125,665 (in 2024). It represents a -10.54% year-over-year decline in employee count.

Aerodrom Nikola Tesla ad Beograd reported 35 in Employees for its fiscal year ending in December of 2023. Data for Aerodrom Nikola Tesla ad Beograd | AERO - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last August in 2025.

In 2024, around ******* people were employed by the Ford Motor Company and entities. Net income grew from a profit of around *** billion in 2023 to a profit of around *** billion in 2024. The fiscal year end of the company is December, 31st. Restructuring to save costs Ford says it needs to restructure if it wants to become more profitable, and restructuring will probably mean job cuts, visible in 2020 to 2022. In 2018, the automaker’s profits in North America took a hit due to higher warranty costs, but it is the divisions in China and Europe that were at the core of Ford’s lower than expected performance. Ford’s European sales dipped below the ******* unit mark in 2018, and auto shoppers in China were not attracted to Ford’s model lineup, but preferred Volkswagen’s Lavida and SAIC-GM-Wuling’s Hongguang. Restructuring continued through 2023 as the company focuses more of its operations on electrification and tech. Battery powered and driverless vehicles are gaining a deeper market penetration in the worlds largest auto markets. New models to save the day In 2024, Ford announced the release of its Model Year 2025 Bronco Sport, Maverick, and Mustang GTD. The brand is also taking steps to assert itself in the growing electric vehicle market. With investments of some ***** billion U.S. dollars in engineering, research, and development, the automaker is committed to its electric transition, and has started the delivery of its e-Transit electric vans to customers. However, Ford will have to contend with plug-in electric vehicle market leaders BYD and Tesla, as well as with the rapid growth of Chinese brands such as SAIC.

SpaceKnow uses satellite (SAR) data to capture activity in electric vehicles and automotive factories.

Data is updated daily, has an average lag of 4-6 days, and history back to 2017.

The insights provide you with level and change data that monitors the area which is covered with assembled light vehicles in square meters.

We offer 3 delivery options: CSV, API, and Insights Dashboard

Available companies Rivian (NASDAQ: RIVN) for employee parking, logistics, logistic centers, product distribution & product in the US. (See use-case write up on page 4) TESLA (NASDAQ: TSLA) indices for product, logistics & employee parking for Fremont, Nevada, Shanghai, Texas, Berlin, and Global level Lucid Motors (NASDAQ: LCID) for employee parking, logistics & product in US

Why get SpaceKnow's EV datasets?

Monitor the company’s business activity: Near-real-time insights into the business activities of Rivian allow users to better understand and anticipate the company’s performance.

Assess Risk: Use satellite activity data to assess the risks associated with investing in the company.

Types of Indices Available Continuous Feed Index (CFI) is a daily aggregation of the area of metallic objects in square meters. There are two types of CFI indices. The first one is CFI-R which gives you level data, so it shows how many square meters are covered by metallic objects (for example assembled cars). The second one is CFI-S which gives you change data, so it shows you how many square meters have changed within the locations between two consecutive satellite images.

How to interpret the data SpaceKnow indices can be compared with the related economic indicators or KPIs. If the economic indicator is in monthly terms, perform a 30-day rolling sum and pick the last day of the month to compare with the economic indicator. Each data point will reflect approximately the sum of the month. If the economic indicator is in quarterly terms, perform a 90-day rolling sum and pick the last day of the 90-day to compare with the economic indicator. Each data point will reflect approximately the sum of the quarter.

Product index This index monitors the area covered by manufactured cars. The larger the area covered by the assembled cars, the larger and faster the production of a particular facility. The index rises as production increases.

Product distribution index This index monitors the area covered by assembled cars that are ready for distribution. The index covers locations in the Rivian factory. The distribution is done via trucks and trains.

Employee parking index Like the previous index, this one indicates the area covered by cars, but those that belong to factory employees. This index is a good indicator of factory construction, closures, and capacity utilization. The index rises as more employees work in the factory.

Logistics index The index monitors the movement of materials supply trucks in particular car factories.

Logistics Centers index The index monitors the movement of supply trucks in warehouses.

Where the data comes from: SpaceKnow brings you information advantages by applying machine learning and AI algorithms to synthetic aperture radar and optical satellite imagery. The company’s infrastructure searches and downloads new imagery every day, and the computations of the data take place within less than 24 hours.

In contrast to traditional economic data, which are released in monthly and quarterly terms, SpaceKnow data is high-frequency and available daily. It is possible to observe the latest movements in the EV industry with just a 4-6 day lag, on average.

The EV data help you to estimate the performance of the EV sector and the business activity of the selected companies.

The backbone of SpaceKnow’s high-quality data is the locations from which data is extracted. All locations are thoroughly researched and validated by an in-house team of annotators and data analysts.

Each individual location is precisely defined so that the resulting data does not contain noise such as surrounding traffic or changing vegetation with the season.

We use radar imagery and our own algorithms, so the final indices are not devalued by weather conditions such as rain or heavy clouds.

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Use Case - Rivian:

SpaceKnow uses the quarterly production and delivery data of Rivian as a benchmark. Rivian targeted to produce 25,000 cars in 2022. To achieve this target, the company had to increase production by 45% by producing 10,683 cars in Q4. However the production was 10,020 and the target was slightly missed by reaching total production of 24,337 cars for FY22.

SpaceKnow indices help us to observe the company’s operations, and we are able to monitor if the company is set to meet its forecasts or not. We deliver five different indices for Rivian, and these indices observe logistic centers, employee parking lot, logistics, product, and prod...

Former Tesla employee Matthew LaBrot criticizes Elon Musk's leadership amidst declining sales and political controversies, advocating for change.

Panasonic had over *** thousand employees in March 2024. This represents a decrease compared with the previous fiscal year.

Collaboration with Tesla

In 2012, Panasonic suffered a major dent in operating profits and began to cut thousands of jobs related to the company's activities in the consumer electronics market. However, Panasonic turned a corner in 2016 and tied up with Tesla to produce lithium-ion batteries for electric cars at a gigafactory in Nevada. Both companies began hiring personnel to manufacture the battery cells on-site.

Labor market in Japan

Nearly ** percent of Panasonic employees are based in Japan. The unemployment rate in Japan rose to five percent during the 2008/09 financial crisis. About two years later, many Japanese manufacturers were forced to halt operations as a result of the 2011 earthquake and tsunami. Ultimately, these events resulted in layoffs in the manufacturing sector. However, the reduction of unemployed women has helped Japan recover from recession, natural disasters, a weak currency, and labor shortages. In 2020, only about *** percent of the female workforce were without jobs.

Elon Musk opposes a new Senate taxation bill, citing potential job losses and strategic harm. Tesla's delivery data and robotaxi plans are key focuses for investors.