Tesla reported 140.47K in Employees for its fiscal year ending in December of 2023. Data for Tesla | TSLA - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Tesla releases diversity data for the first time. A link to the story at USA Today.

Men dominate the automotive industry.

Women make up just a quarter of the auto manufacturing workforce, according to Deloitte and Automotive News. Their report found that 82% of women believe bias toward men contributes to the lack of diversity in leadership. Nearly half of women surveyed would switch to a different industry if they were to restart their career, citing lack of diversity as one of the main reasons.

A link to the Tesla DEI (Diversity, Equity and Inclusion) report 2020.

The following link to USA Today, which has a drop down search of various American companies, including Tesla.

The data set used was created from the original Equal Employment Opportunity report (EEO-1) from Tesla, filed on May 30th 2023, for the year 2021. Source link.

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Data Visualisations

A link to my spreadsheet with charts.

A chart showing the Gender Diversity at Tesla: 2021

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A chart showing the Ethnicity Diversity at Tesla: 2021

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With greater transparency about DEI in the workplace, better decisions can be made regarding a more diverse workforce.

The data shows there is a bias in favour of white men in the workplace at Tesla, in regards to numbers and positions of power.

However, the Automotive industry as a whole is currently male dominated.

I look forward to a more diverse workforce within Tesla and the whole Automotive industry as a whole.

To achieve a more diverse workforce, a shift in cultural attitudes, better education opportunities and a change to the underlying infrastructure in most Countries is needed.

A great example of the above is Iceland. A link to an article from Global Citizen.

Patrick Ford ⚌

SpaceKnow uses satellite (SAR) data to capture activity in electric vehicles and automotive factories.

Data is updated daily, has an average lag of 4-6 days, and history back to 2017.

The insights provide you with level and change data that monitors the area which is covered with assembled light vehicles in square meters.

We offer 3 delivery options: CSV, API, and Insights Dashboard

Available companies Rivian (NASDAQ: RIVN) for employee parking, logistics, logistic centers, product distribution & product in the US. (See use-case write up on page 4) TESLA (NASDAQ: TSLA) indices for product, logistics & employee parking for Fremont, Nevada, Shanghai, Texas, Berlin, and Global level Lucid Motors (NASDAQ: LCID) for employee parking, logistics & product in US

Why get SpaceKnow's EV datasets?

Monitor the company’s business activity: Near-real-time insights into the business activities of Rivian allow users to better understand and anticipate the company’s performance.

Assess Risk: Use satellite activity data to assess the risks associated with investing in the company.

Types of Indices Available Continuous Feed Index (CFI) is a daily aggregation of the area of metallic objects in square meters. There are two types of CFI indices. The first one is CFI-R which gives you level data, so it shows how many square meters are covered by metallic objects (for example assembled cars). The second one is CFI-S which gives you change data, so it shows you how many square meters have changed within the locations between two consecutive satellite images.

How to interpret the data SpaceKnow indices can be compared with the related economic indicators or KPIs. If the economic indicator is in monthly terms, perform a 30-day rolling sum and pick the last day of the month to compare with the economic indicator. Each data point will reflect approximately the sum of the month. If the economic indicator is in quarterly terms, perform a 90-day rolling sum and pick the last day of the 90-day to compare with the economic indicator. Each data point will reflect approximately the sum of the quarter.

Product index This index monitors the area covered by manufactured cars. The larger the area covered by the assembled cars, the larger and faster the production of a particular facility. The index rises as production increases.

Product distribution index This index monitors the area covered by assembled cars that are ready for distribution. The index covers locations in the Rivian factory. The distribution is done via trucks and trains.

Employee parking index Like the previous index, this one indicates the area covered by cars, but those that belong to factory employees. This index is a good indicator of factory construction, closures, and capacity utilization. The index rises as more employees work in the factory.

Logistics index The index monitors the movement of materials supply trucks in particular car factories.

Logistics Centers index The index monitors the movement of supply trucks in warehouses.

Where the data comes from: SpaceKnow brings you information advantages by applying machine learning and AI algorithms to synthetic aperture radar and optical satellite imagery. The company’s infrastructure searches and downloads new imagery every day, and the computations of the data take place within less than 24 hours.

In contrast to traditional economic data, which are released in monthly and quarterly terms, SpaceKnow data is high-frequency and available daily. It is possible to observe the latest movements in the EV industry with just a 4-6 day lag, on average.

The EV data help you to estimate the performance of the EV sector and the business activity of the selected companies.

The backbone of SpaceKnow’s high-quality data is the locations from which data is extracted. All locations are thoroughly researched and validated by an in-house team of annotators and data analysts.

Each individual location is precisely defined so that the resulting data does not contain noise such as surrounding traffic or changing vegetation with the season.

We use radar imagery and our own algorithms, so the final indices are not devalued by weather conditions such as rain or heavy clouds.

→ Reach out to get a free trial

Use Case - Rivian:

SpaceKnow uses the quarterly production and delivery data of Rivian as a benchmark. Rivian targeted to produce 25,000 cars in 2022. To achieve this target, the company had to increase production by 45% by producing 10,683 cars in Q4. However the production was 10,020 and the target was slightly missed by reaching total production of 24,337 cars for FY22.

SpaceKnow indices help us to observe the company’s operations, and we are able to monitor if the company is set to meet its forecasts or not. We deliver five different indices for Rivian, and these indices observe logistic centers, employee parking lot, logistics, product, and prod...

In 2024, around ******* people were employed by the Ford Motor Company and entities. Net income grew from a profit of around *** billion in 2023 to a profit of around *** billion in 2024. The fiscal year end of the company is December, 31st. Restructuring to save costs Ford says it needs to restructure if it wants to become more profitable, and restructuring will probably mean job cuts, visible in 2020 to 2022. In 2018, the automaker’s profits in North America took a hit due to higher warranty costs, but it is the divisions in China and Europe that were at the core of Ford’s lower than expected performance. Ford’s European sales dipped below the ******* unit mark in 2018, and auto shoppers in China were not attracted to Ford’s model lineup, but preferred Volkswagen’s Lavida and SAIC-GM-Wuling’s Hongguang. Restructuring continued through 2023 as the company focuses more of its operations on electrification and tech. Battery powered and driverless vehicles are gaining a deeper market penetration in the worlds largest auto markets. New models to save the day In 2024, Ford announced the release of its Model Year 2025 Bronco Sport, Maverick, and Mustang GTD. The brand is also taking steps to assert itself in the growing electric vehicle market. With investments of some ***** billion U.S. dollars in engineering, research, and development, the automaker is committed to its electric transition, and has started the delivery of its e-Transit electric vans to customers. However, Ford will have to contend with plug-in electric vehicle market leaders BYD and Tesla, as well as with the rapid growth of Chinese brands such as SAIC.

Tesla, Inc. is an American multinational automotive and clean energy company headquartered in Austin, Texas. Tesla designs and manufactures electric vehicles, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services. Wikipedia Stock price: TSLA (NASDAQ) $864.51 -61.39 (-6.63%) Aug 5, 16:00 EDT - Disclaimer CEO: Elon Musk (Oct 2008–) Revenue: 18.76 billion USD (2022 Q1) Headquarters: Austin, Texas, United States Founded: July 1, 2003, San Carlos, California, United States Number of employees: 110,000 (2022) Founders: Elon Musk, Martin Eberhard, JB Straubel, Marc Tarpenning, Ian Wright Subsidiaries: Maxwell Technologies, Tesla India, Tesla Energy, MORE

Tesla’s revenue grew to nearly **** billion U.S. dollars in the 2024 fiscal year, a *** percent increase from the previous year. The United States is Tesla's largest sales market. The fiscal year end of the company is December 31st. Revenue rises on model additions Nearly **** billion U.S. dollars of the company's revenue is generated from Tesla's automotive segment, which includes the design, manufacturing, and sales of vehicles. As of the first quarter of 2025, the electric vehicle (EV) maker has a model range that includes the Tesla Model S, Tesla Model X, Tesla Model 3, Tesla Model Y, and the tesla Cybertruck. Model 3 legacy The Model Y has emerged as Tesla's best-selling vehicle, leading the ranking in worldwide plug-in vehicle sales in 2024. In June 2021, the Model 3 became the first electric car to pass *********** global sales.Much of Tesla’s spending has specifically been on production of its Model 3 and Model Y, a strongly popular vehicles with high demand. One response to this surge in popularity for the Model 3 was Tesla’s 2018 purchase of land for the construction of a Gigafactory in Shanghai, China. A factory within China provides Tesla steady access to the Chinese electric vehicle market, a consistency welcomed in the midst of tensions between the U.S. and China over trade policies.

The size of the Electric Vehicles Market was valued at USD 578.71 Billion in 2023 and is projected to reach USD XXX Billion by 2032, with an expected CAGR of XX% during the forecast period. Recent developments include: April 2024: Recently, BYD's new all-electric car, the SEAGULL, made its official debut in Colombia. Local customers have been eagerly awaiting the BYD SEAGULL since its introduction at the Colombia Auto Show last year. With its sleek appearance, state-of-the-art electric features, and great value for money, this little electric hatchback is sure to become the preferred vehicle for young urban Colombians. More than 600 media representatives and customers attended the launch event, which received praise from the local press for being Colombia's premier new product launch each year., According to Li Nan, Deputy General Manager of BYD America Auto Sales Division, "BYD has been committed to advancing the development of electric mobility since joining the automotive industry in 2003." With total sales of over 7 million vehicles worldwide, BYD has emerged as the market leader in the world for new energy vehicles. In the future, we hope to provide customers with even more dependable and high-quality products. More young Colombians will be able to purchase their first battery-electric car thanks to the launch of the BYD SEAGULL.", "The Colombian automotive market faces significant challenges in 2024," said Marco Pastrana, general manager of Motorysa, BYD's partner in Colombia. In spite of these obstacles, BYD has seen an astounding 31% increase in sales. BYD has continuously led the market in new energy passenger vehicle sales since entering Colombia. The BYD SEAGULL's introduction is expected to strengthen Colombia's stance on environmentally friendly transportation, demonstrating the nation's readiness to embrace the future of electric mobility.", January 2023: Once a longshot startup, Tesla grew to become the largest manufacturing employer in the state and the leading manufacturer of electric vehicles worldwide in just 20 years since its founding in San Carlos, California. Over the past ten years, the US has lost a lot of manufacturing jobs, and global supply chains have been shaken up, but Tesla has defied the trend by increasing employment and production in the US. The employment in California that was fueled by Tesla increased by 40% between 2018 and 2021, and the state's wages that year exceeded the national average by 50%, offering the highest compensation in our industries., Over 80,000 direct and indirect jobs in California were supported by Tesla in 2021. Of these, more than 43,000 were the result of spending $1.6 billion with suppliers in California. For every 100 direct Tesla jobs, the supply chain supported an additional 50 jobs, and subsequent consumer activity supported an additional 68 jobs. Tesla paid $1 billion in federal, state, and local taxes on average between 2018 and 2021; in 2021, state and local taxes accounted for about $400 million of the total. Between 2018 and 2021, Tesla's average share of the state's gross state product (GSP) increased by 42%, outpacing the state's GSP growth of 16%. $16.6 billion in economic activity, or $44.4 million every day, was generated by the wages of Tesla and jobs related to Tesla.. Key drivers for this market are: Government Incentives: Tax breaks, rebates, and charging infrastructure investments stimulate electric vehicle adoption. Falling Battery Costs: Declining battery costs make electric vehicles more affordable and competitive.. Potential restraints include: Range Anxiety: Concerns about driving range and availability of charging stations hinder widespread adoption. Charging Infrastructure Discrepancies: Uneven distribution and limited availability of public charging stations pose challenges.. Notable trends are: Autonomous Driving Integration: Electric vehicles are becoming testbeds for autonomous driving technologies, enhancing safety and convenience. Battery Swapping Infrastructure: Swapping depleted batteries for charged ones is gaining popularity to address range anxiety..

Revenue generated by Tesla increased to around **** billion U.S. dollars in the 2024 fiscal year, with the United States spearheading demand. The U.S. generated about **** billion U.S. dollars in revenue for Tesla, just over ***** percent of the overall total. This compares to revenue of approximately **** billion U.S. dollars from sales in China, the second-largest revenue generator. Tesla’s industry rankings In recent years, General Motors and Toyota held the highest percentage of market share among vehicle manufacturers in the United States. Despite holding only a small percentage of the market, Tesla excels within the electric vehicle segment. Tesla’s Model Y sold the largest number of all-electric vehicle units globally in 2024. Tesla company overview Tesla is an electric vehicle company that was founded in 2003 in the United States. The company also manages some energy generation and storage services for its consumers. Tesla’s electric vehicles are produced in Fremont, California in the United States. A large proportion of Tesla’s revenue streams is derived from automotive sales (excluding leasing). Tesla also invests in research and development: Tesla’s R&D expenses peaked in 2024.

Tesla, Inc. designs, develops, manufactures, leases, and sells electric vehicles, and energy generation and storage systems in the United States, China, and internationally. It operates in two segments, Automotive, and Energy Generation and Storage. The Automotive segment offers electric vehicles, as well as sells automotive regulatory credits; and non-warranty after-sales vehicle, used vehicles, retail merchandise, and vehicle insurance services. This segment also provides sedans and sport utility vehicles through direct and used vehicle sales, a network of Tesla Superchargers, and in-app upgrades; purchase financing and leasing services; services for electric vehicles through its company-owned service locations and Tesla mobile service technicians; and vehicle limited warranties and extended service plans. The Energy Generation and Storage segment engages in the design, manufacture, installation, sale, and leasing of solar energy generation and energy storage products, and related services to residential, commercial, and industrial customers and utilities through its website, stores, and galleries, as well as through a network of channel partners; and provision of service and repairs to its energy product customers, including under warranty, as well as various financing options to its solar customers. The company was formerly known as Tesla Motors, Inc. and changed its name to Tesla, Inc. in February 2017. Tesla, Inc. was incorporated in 2003 and is headquartered in Austin, Texas.

Tesla's research and development spending increased to over *** billion U.S. dollars in 2024. The intensity of investment in recent years has made Tesla the leading electric vehicle manufacturer in the United States. Globally, the company sold around *** million vehicles in 2024. Tesla’s strategy Tesla distinguishes itself from its domestic competitors by focusing on electric vehicles. It is currently one of the leading companies globally for electric vehicle sales and has even tapped into the luxury car market. Tesla's vehicles had some of the best battery ranges in 2024. To a certain extent, Tesla increased R&D efforts to also enhance battery quality and range for their electric vehicles. The path forward Tesla was among the global brands with the highest brand value as of October 2024. At the end of 2020, common stockholders saw positive returns on their investments for the first time. The company continues to expand its model range throughout 2023 and 2024, with its Cybertruck model hitting the road in late 2023.

Net income attributable to Tesla’s common stockholders was nearly **** billion U.S. dollars, while net income related to noncontrolling interests amounted to ** million U.S. dollars in 2024. This was the fourth year the company turned a full-year profit, after reaching that goal in 2020. The fiscal year end of the company is December, 31st. Focus on innovation drives costs 2020 was the first time that Tesla turned a full-year profit. Previously, net losses had begun to accelerate in 2014, and so did research and development (R&D) expenses. Between 2014 and 2024, Tesla’s research and development expenses increased more than nine-fold from about *** million to over *** billion U.S. dollars. The company's R&D intensity peaked at ** percent in 2017, a striking value compared to GM's **** percent. Tesla's high R&D spending was largely due to the focus on innovative technologies, including electric vehicle batteries and charging infrastructure. In addition to these costs, the company also had to invest significantly more capital than expected towards ramping up production of its Model 3 and Model Y. As a result of increasing demand for Model 3 batteries, Tesla has also begun pouring money into Gigafactory plants in Shanghai, Texas, and Berlin-Brandenburg. Tesla's earnings topped estimates in 2023 with net income reaching nearly ** billion U.S. dollars for the first time. Cost trend   Tesla's selling, general, and administrative (SG&A) expenses jumped from *** billion U.S. dollars in 2016 to more than *** billion U.S. dollars in the following year. SG&A expenses increased moderately to reach around **** billion U.S. dollars the most recent fiscal year.

Sales of plug-in hybrid electric vehicles (PHEV), fuel cell electric vehicles (FCEV), and battery electric vehicles (BEV) have all increased in the United States since 2016. Sales of BEVs were particularly strong in 2018, more than ******** the amount sold in the previous year. Tesla accelerate production The increased production level of all-electric vehicle manufacturer Tesla is one reason why BEV sales were so strong in 2018. The American automotive firm recruited new employees ahead of what was to be its biggest year to date, and the company successfully increased the number of vehicles produced in each quarter of 2018. Tesla ended the year as the leading BEV brand in the United States by a considerable margin. How do fuel cell electric vehicles work? An FCEV creates its own electric energy through a combination of hydrogen and oxygen. Hydrogen is stored in a tank within the vehicle and can be replenished at a station – similar to how a vehicle with an internal combustion engine is refueled with gasoline. Hydrogen reacts with oxygen in the fuel cell to generate electricity, which is then used to power the electric motor. Sales of FCEVs in the United States have increased since 2015, but figures are well below those of PHEVs and BEVs.

In 2025, Lexus ranked top among selected automobile and light vehicle brands in terms of consumer satisfaction in the United States with an index score of **. In the same year, General Motor's eponymous brand had an index score of ***