In 2023, the market value of vitamins and supplements in Thailand was estimated to amount to around **** billion Thai baht. This was an increase compared to the previous year. Thai consumers become increasingly interested in using dietary supplements to improve their own and their families' health which will lead to the continued expansion of Thailand's dietary supplement sector.

In 2020, the value of the vitamins and supplements market in Thailand was estimated to decrease by eight percent from the previous year. Health supplements have gained more popularity among Thai consumers over the years. As of July 2020, around ** percent of surveyed consumers stated that they took supplements on a daily basis.

In 2022, holistic health supplements were consumed the most among dietary supplements in Thailand, accounting for ** percent of the total dietary supplements in the market. Skin and beauty supplements ranked second, with ** percent in that same year.

As of April 2024, the largest market share of health supplements in Southeast Asia was held by Vietnam, with approximately **** percent. This was followed by Thailand with a market share of around **** percent. The growing supplement market in Asia Health supplements in Southeast Asia are gaining popularity due to rising health consciousness. The market size of supplements in Indonesia, Thailand, and Vietnam accumulated over *** million U.S. dollars each, becoming the key players of the region. Among the various supplement types, consumers in Southeast Asia are particularly drawn to nutrition supplements to boost their immunity, energy, and overall well-being. Self-medication through OTC The pharmaceutical industry in Southeast Asia is rapidly expanding, driven by a growing healthcare infrastructure. Consumers are increasingly turning to over-the-counter (OTC) drugs and non-prescription medicine for quick solutions, leading to a rise in self-medication. Within the OTC pharma market, vitamins and minerals constitute one of the largest categories, generating higher revenue than cold and cough remedies. With a strong focus on preventive health, consumers in Southeast Asia are fueling the strong sales of these types of supplements.

In Thailand Digestive Health Supplements Market , was valued at approximately USD 10.11 billion in 2022 and is projected to reach USD 12.45 billion by 2029,

This report covers Thailand Ginseng Market, Industry, Functional Beverage Market, Thailand Nutritional Supplements Market, Dietary Supplement Market Thailand, Functional Food Market Trends Thailand, Competition Vitamin Supplements Market.

Thailand Vitamin Supplements Market is a dynamic and rapidly growing industry, driven by increasing health consciousness, rising prevalence of nutritional deficiencies, and advancements in nutritional science.

Forecast: Vitamins in Dosage Market Size Value in Thailand 2022 - 2026 Discover more data with ReportLinker!

The global Women's Health Supplement Market is estimated to be valued at USD 163.5 billion in 2025 and is projected to reach USD 316.0 billion by 2035, registering a compound annual growth rate (CAGR) of 7.5%over the forecast period.

Metric	Value
Industry Size (2025E)	USD 163.5 billion
Industry Value (2035F)	USD 316 billion
CAGR (2025 to 2035)	7.5%

Country wise Insights

Country	CAGR (2025 to 2035)
Germany	4.9%

Country	CAGR (2025 to 2035)
China	6.2%

Country	CAGR (2025 to 2035)
India	8.5%

Country	CAGR (2025 to 2035)
Brazil	6.8%

The Thailand Maternal Supplements Market is projected to grow at a CAGR of 7.5% from 2024 to 2030, driven by increasing awareness about maternal health.

Snapshot img

What is the Size of Tongkat Ali Products Market?

The tongkat ali products market size is forecast to increase by USD 93.1 million, CAGR of 5.8% between 2023 and 2028. The market is experiencing significant growth due to the increasing recognition of its health benefits. This natural herbal extract, native to Southeast Asia, is known for its potential to improve blood flow, alleviate symptoms of diarrhea and dysentery, and act as a folk remedy for intestinal worms. Additionally, Tongkat Ali has gained popularity in addressing male health issues such as erectile dysfunction and stress. Its potential applications extend to treating conditions like leukemia, osteoporosis, syphilis, glandular swelling, and malaria. However, it's essential to note that while the benefits are promising, potential side effects include agitation, insomnia, and increased heart rate. As research and development efforts continue, the market is expected to expand, providing new opportunities for businesses and consumers alike.

Request Free Tongkat Ali Products Market Sample

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Application

  Pharmaceuticals
  Dietary supplements
  Cosmetics and personal care


Type

  Powder
  Capsules or tablets
  Liquid extract


Geography

  APAC

    South Korea
    Thailand


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Spain


  Middle East and Africa



  South America

Which is the Largest Segment Driving Market Growth?

The pharmaceuticals segment is estimated to witness significant growth during the forecast period. Tongkat Ali, a native Malaysian herb, is gaining popularity in the dietary supplement market due to its various health benefits. This natural herb is known for its potential as an appetite stimulant, antibacterial agent, and nutritional supplement. Tongkat ali extract has emerged as a potential solution, owing to its ability to aid in weight loss and improve metabolic health. Clinical research continues to uncover tongkat Ali's impact on hormonal health, muscular strength, and stress management. Its role as a natural herbal drug has been the subject of numerous studies, revealing its potential to naturally boost testosterone levels. This effect can lead to enhanced muscle strength and endurance, making it a valuable therapeutic intervention for individuals dealing with hormonal imbalances or age-related testosterone decline. Moreover, tongkat ali's adaptogenic properties make it an attractive alternative for managing stress. As the demand for natural remedies grows, the market for tongkat ali extract is expected to expand significantly.

Get a glance at the market share of various regions Download the PDF Sample

The pharmaceuticals segment was valued at USD 92.40 million in 2018. Additionally, potential contaminants like mercury can be present in some tongkat ali products, highlighting the importance of purchasing from reputable suppliers. To ensure the highest quality and safety, it is advisable to consult a healthcare professional before incorporating tongkat ali extract into your wellness routine. In conclusion, the versatility and health benefits of tongkat ali have positioned it as a valuable addition to the nutraceutical industry. As research continues to uncover its potential applications, the demand for tongkat ali extract is expected to increase, making it a worthwhile investment for both manufacturers and consumers.

Which Region is Leading the Market?

For more insights on the market share of various regions Request Free Sample

APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Tongkat Ali products market in the Asia-Pacific region is experiencing notable growth due to the herb's traditional use and increasing scientific validation of its health benefits. Countries such as Malaysia, Indonesia, Thailand, and Vietnam are leading this market, utilizing their agricultural heritage of Eurycoma longifolia cultivation. Notably, Malaysia has developed proprietary extracts like Physta tongkat ali, which has gained recognition for its potential antiviral properties and benefits for healthy aging and immune support. The demand for Tongkat Ali in the Asia-Pacific region is fueled by growing consumer awareness of natural supplements and a rising interest in holistic health solutions. This herbal medicine is particularly popular for its aphrodisiac properties and potential benefits for male sexual health. The active compounds in Tongkat Ali, including quassinoids and e

The ASEAN probiotic supplements market, valued at $103.46 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11.43% from 2025 to 2033. This expansion is fueled by several key factors. Rising health consciousness among ASEAN consumers, coupled with increasing awareness of the gut-health connection and the benefits of probiotics for overall wellness, are significant drivers. The growing prevalence of digestive disorders and the increasing adoption of preventative healthcare measures further contribute to market growth. Furthermore, the expanding distribution channels, including the proliferation of online stores and specialized health food retailers, are facilitating wider accessibility to probiotic supplements. The market is segmented by product form (tablets/capsules, powders, liquids, others), distribution channel (supermarkets/hypermarkets, pharmacies, specialty stores, online stores, others), and geography (Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, Rest of ASEAN). Competition is intense, with major players like BioGaia, Reckitt Benckiser, Procter & Gamble, and Amway vying for market share alongside regional and local brands. Future growth will likely be influenced by the increasing availability of scientifically-backed probiotic strains, innovative product formulations, and targeted marketing campaigns highlighting the specific health benefits of probiotics for different consumer segments. The market's segmentation presents opportunities for specialized product development and targeted marketing strategies. For instance, the growing demand for convenient formats like tablets and capsules, along with the increasing penetration of e-commerce, presents a compelling case for companies to focus on online sales and product diversification. Indonesia, Malaysia, and the Philippines are expected to dominate the market due to their large populations and rising disposable incomes. However, growth in other countries within the ASEAN region, particularly Vietnam and Thailand, is also significant and should not be overlooked. Regulatory changes and evolving consumer preferences related to natural and organic ingredients will shape the future trajectory of the market. Companies that successfully adapt to these dynamics, leveraging robust supply chains and effective marketing strategies, are poised for significant success in this burgeoning market. Recent developments include: January 2023: Amway Corporation launched a new business innovation hub in Singapore to expand its Nutrilite brand's product line, with a focus on gut health supplements, such as prebiotics and probiotics., October 2022: BioGaia AB company launched its new product, BioGaia Prodentis Lozenges, with a new apple flavor in Indonesia. The product is claimed to be distributed through PT Interbatcompany. As per the company claim, BioGaia Prodentis Lozenges is a food supplement for oral health containing the patented lactic acid bacterium Limosilactobacillus reuteri (formerly known as Lactobacillus reuteri) and Prodentis (a strain combination of L. reuteri DSM 17938 and L. reuteri ATCC PTA 5289) that helps the good microorganisms keep a natural balance in the mouth., April 2022: KINS, a Japanese personalized nutrition and beauty company, expanded into Singapore with the launch of its skincare line, featuring probiotic supplements and serum. KINS Supplements contain 22 types of probiotics, including lactic acid bacteria (Lactobacillus), yeast, and natural nutrients produced by lactic acid bacteria.. Key drivers for this market are: Innovations in Probiotic Formulations, Increasing Focus on Digestive Health to Reduce the Impact of Chronic Disorders. Potential restraints include: Innovations in Probiotic Formulations, Increasing Focus on Digestive Health to Reduce the Impact of Chronic Disorders. Notable trends are: Probiotic Supplements are Widely Consumed in the Form of Capsules and Powders.

The ASEAN Lifestyle-Related Disease Supplements Market report segments the industry into By Product Type (Heart Health Supplements, Bone and Joint Health Supplements, Digestive Health Supplements, Brain Health Supplements, and more), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Specialty Stores, and more), and Country (Indonesia, Malaysia, Thailand, and more).

According to a Rakuten Insight survey on dietary supplements in Thailand, ** percent of respondents aged 55 years and older stated that they took dietary supplements to improve and strengthen the immune system as of March 2022. Further survey questions also reported the habits and expectations of taking dietary supplements of Thai consumers.

According to the research of Future Market Insights, over the projected period, the Glucosamine Supplements Market is expected to expand at a CAGR of 4.8%. The industry's estimated value will increase from US$ 583.6 Million in 2023 to US$ 932.7 Million in 2033. The Glucosamine Supplements Market was worth US$ 567.2 Million at the end of 2022.

Attributes	Details
Market Size Value in 2023	US$ 583.6 Million
Market Forecast Value in 2033	US$ 932.7 Million
Global Growth Rate (2023 to 2033)	4.8%
Forecast Period	2023 to 2033
Global Market Share of USA, Germany, Japan, and Australia	69.7%

Glucosamine Supplements Market Report Scope

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	USD Million for Value and Units for Volume
Key Regions Covered	North America; Latin America; Europe; Asia Pacific; MEA
Key Countries Covered	Philippines, India, Malaysia, Thailand, USA, Germany, China, Japan, Denmark, Canada, Mexico, Poland, UK, Turkey, France, Italy, Spain, South Korea, Russia, Australia, Brazil, Argentina, South Africa
Key Segments Covered	Type, Product Type, Application, Region
Key Companies Profiled	GlaxoSmithKline; Pfizer Inc.; Merck & Co. Inc.; Sanofi; Novartis AG; Solgar; BioTech USA; Nature's Best; Mylan N.V.; Teva Pharmaceutical Industries Ltd.
Report Coverage	DROT Analysis, Market Forecast, Company Share Analysis, Market Dynamics and Challenges, Competitive Landscape and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Vitamins in Dosage Market Size Value in Thailand, 2021 Discover more data with ReportLinker!

The global sleep supplement market is estimated to be valued at US$ 7.6 billion in 2024. The market is expected to expand at a CAGR of 5.2% and reach a valuation of US$ 12.9 billion by 2034. The demand for melatonin sleep supplements is rising in the global market.

Data Points	Market Insights
Sleep Supplement Market Value 2023	US$ 7.1 billion
Estimated Market Value 2024	US$ 7.6 billion
Projected Market Value 2034	US$ 12.9 billion
Value-based CAGR (2024 to 2034)	5.5%
Market Share of Top 5 Countries	50.1%

Historical Analysis of the Sleep Supplement Market Vs. Demand Outlook

Historical Market Valuation, 2023	US$ 7.1 billion
HCAGR, 20219 to 2023	5.6%

Country-wise Insights

Countries	CAGR (2024 to 2034)
United States	5%
India	3.8%
China	5.1%
Germany	5.8%
United Kingdom	4.5%

Category-wise Insights

Top Product Type	Melatonin
Market Share in 2024	35.8%

Top Dosage Form	Tablets
Market Share in 2024	41.8%

Top Distribution Channel	Retail Pharmacies
Market Share in 2024	46.5%

Report Scope as per Sleep Supplements Industry Analysis

Attribute	Details
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2034
Market Analysis	US$ billion for Value
Key Regions Covered	North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa
Key Countries Covered	USA, Canada, Brazil, Mexico, Argentina, UK, Germany, Italy, Russia, Spain, France, BENELUX, India, Thailand, Indonesia, Malaysia, Japan, China, South Korea, Australia, New Zealand, Turkey, GCC, and South Africa
Key Market Segments Covered	Product Type, Source, Dosage form, Indication, Distribution Channel, and Region
Key Companies Profiled	Hims & Hers Health, Inc. Sandland Sleep Makers Nutrition OLLY Galventa Amorpacific Wilson Lau Som Sleep Fuel 4 Ever, Nature Made Kao Spectrum Lifesciences Pvt Ltd. Wholesome MedTech Pvt Ltd. NUTRASCIENCE LABS SMPNutra
Pricing	Available upon Request

The Thailand Pet Food Market report segments the industry into Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), Pets (Cats, Dogs, Other Pets), Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels). The study provides historical data and five-year forecasts.

The size of the L-Arginine Supplements Market was valued at USD 489.6 million in 2023 and is projected to reach USD 877.91 million by 2032, with an expected CAGR of 8.7 % during the forecast period. The L-arginine supplement contains an amino acid that plays an important role in the human body, especially in relation to cardiovascular health. The L-arginine molecule is a precursor to nitric oxide, which aids in relaxing and widening the blood vessels, thus allowing for improved blood flow and circulation. Therefore, it is common for L-arginine supplements to be utilized in the support of heart health, improving exercise performance, and circulation. Athletes use these products to enhance endurance and rate of recovery. The idea is that blood flow during exercise will increase, potentially providing more oxygen and fuel to the muscles. Further studies have explored L-arginine for its positive effects in controlling diseases of hypertension, erectile dysfunction, and diabetes. While L-arginine is a body product found in meat, fish, and dairy foods, its supplementation is appropriate for particular health needs; however, like all other supplements, a healthcare provider should first be consulted. Recent developments include: In May 2024, Hi-Tech Pharmaceuticals introduced AMP3D Pre-Workout Supplement, featuring their proprietary technology designed to maximize L-arginine levels in the muscles. This advanced formulation enhances nitric oxide production, leading to superior muscular vasodilation and pushing the limits of NO generation for peak performance. , In November 2023, Ajinomoto Company (Thailand) Limited stepped into the spotlight as a leader in promoting the health of Thai society by venturing into the nutritional supplements sector specifically designed for the elderly demographic. It launched "AminoMOF," a groundbreaking amino acid dietary supplement enriched with collagen sourced from Japan and featuring a notable concentration of L-arginine supplements. .

In 2024, the health supplements e-commerce market had a share of about **** percent in Vietnam. This was followed by Thailand with a market share of around **** percent. According to the source, Vietnam's health supplement market had a year-on-growth of over *** percent.