The revenue in the household appliances market in Thailand was modeled to stand at ************ U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Household Appliances.
Future Outlook and Projections for Thailand Consumer Appliances Market Based on Sales Revenue in THB, 2024-2029 The Thailand consumer appliances market is projected to grow steadily by 2029, exhibiting a respectable CAGR during the forecast period. This growth is expected to be driven by increased urbanization, rising disposable income, and growing consumer demand for energy-efficient and smart home products. What Lies Ahead for Thailand Consumer Appliances Market?
The average revenue per household in the household appliances market in Thailand was modeled to be ***** U.S. dollars in 2024. Following a continuous upward trend, the average revenue per household has risen by ***** U.S. dollars since 2018. Between 2024 and 2030, the average revenue per household will rise by ***** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Household Appliances.
This graph displays the market demand growth of electric household appliances and housewares in Thailand from 2011 to 2013, with a forecast up to 2018. In 2013, market demand of electric household appliances in Thailand had increased by approximately *** percent.
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The Thai domestic appliances market rose modestly to $3.9B in 2024, surging by 4% against the previous year. The market value increased at an average annual rate of +1.6% from 2012 to 2024; however, the trend pattern remained relatively stable, with only minor fluctuations being observed throughout the analyzed period. As a result, consumption attained the peak level of $3.9B; afterwards, it flattened through to 2024.
As of September 2024, the key export market of electrical appliances from Thailand was the USA, accounting for nearly ** percent of the total export markets. In that same period, the main products in the electrical appliance category exported from Thailand were air-conditioners, television receivers, and refrigerators.
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The Asia Pacific home appliance market is poised to grow at a CAGR of 3.00% during the forecast period 2025-2033. The market size is estimated to be XX million in 2025 and is projected to reach XX million by 2033. Increasing urbanization, rising disposable income, and changing consumer lifestyles are the key growth drivers of the home appliance market in the region. The growing popularity of smart home appliances and the increasing penetration of e-commerce are also contributing to the market growth. The market is segmented based on product, distribution channel, and region. The product segment includes refrigerators, freezers, dishwashing machines, washing machines, cookers and ovens, air-conditioners, and others. The distribution channel segment includes others, speciality stores, hypermarkets/ supermarkets, and online. The region segment includes China, Japan, South Korea, India, Australia, New Zealand, Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines. The leading companies in the Asia Pacific home appliance market are Whirlpool Corporation, Panasonic, AB Electrolux, Prestige LKK, Videocon, Samsung Electronics, Philips, Hisense, Siemens, Midea Group, Robert Bosch GmbH, Gree Electric Appliance, Hitachi, Haier (GE), LG Electronics, Tiger Corporation, and LG Corporation. Key drivers for this market are: Growing Demand for Convenient Kitchen Appliances. Potential restraints include: Preference for Traditional Manual Methods of Food Preparation. Notable trends are: Rising Exports of Refrigerator and Freezer Home Appliances from Asia-Pacific Region.
According to a survey on consumer household appliances ownership in Thailand in between April and June 2023, ** percent of respondents owned a refrigerator. In comparison, only ** percent of respondents owned a dishwasher.
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The Thai market for domestic, non-electric, cooking or heating appliances contracted to $48M in 2024, reducing by -2% against the previous year. In general, consumption saw a relatively flat trend pattern. Consumption of peaked at $54M in 2019; however, from 2020 to 2024, consumption failed to regain momentum.
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Thailand Built-in Kitchen Appliances Marketgrowth is driven by the increasing demand for modern, space-saving kitchen solutions, the growing preference for smart appliances, and advancements in energy-efficient technologies
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This report is the result of Canadean’s extensive market research covering Thailand Household Appliances Retailing. It provides detailed historic and forecast sales value of the market at category level. "Household Appliances Retailing in Thailand: Market Snapshot to 2017" provides a top-level overview and detailed insight into the operating environment of Thailand retail industry. It is an essential tool for companies active across Thailand retail value chain and for new players considering entering the market. Read More
As of August 2024, the production volume of fan coil units for fans in Thailand amounted to around 932,000 units. This was followed by compressors, with nearly 870,000 million units. Thailand’s electrical appliance production The manufacturing of electrical products in Thailand decreased by around two percent in the fourth quarter of 2023, compared to the previous quarter. The ongoing surge in energy costs contributed gravely to this. Some appliances with decreased production were refrigerators, microwave ovens, electric motors, and washing machines. Thailand’s manufacturing of electrical appliances is mostly aimed at exports instead of domestic use. Leading export destinations include China, Japan, and ASEAN markets. Thailand’s international trade of electrical appliances Fan coil units for air conditioning accounted for the highest production volume in May 2023. In that month alone, such products were exported the most among other electrical appliances, reaching over one million units. In comparison, the main electrical appliances imported to Thailand were radios, telephones, telegraphs, and television receivers. Thailand’s geographical location gives it an advantage as an exporter. In 2022, the United States was Thailand's leading export destination for electrical appliances.
As of May 2024, the domestic sales volume of household fans in Thailand reached over *********** units. This was followed by compressor and fan coil unit for air conditioning.
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For the fourth consecutive year, the Thai metal solid fuel appliances market recorded growth in sales value, which increased by 65% to $20M in 2024. Overall, the total consumption indicated tangible growth from 2012 to 2024: its value increased at an average annual rate of +3.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +128.1% against 2020 indices.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2023 |
REGIONS COVERED | North America, Europe, APAC, South America, MEA |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2024 | 60.5(USD Billion) |
MARKET SIZE 2025 | 62.1(USD Billion) |
MARKET SIZE 2035 | 80.0(USD Billion) |
SEGMENTS COVERED | Product Type, End User, Distribution Channel, Material, Regional |
COUNTRIES COVERED | US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA |
KEY MARKET DYNAMICS | Technological advancements, Increasing health consciousness, Growing urbanization, Rising disposable incomes, Demand for convenience solutions |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Electrolux, Black+Decker, Philips, GE Appliances, Bosch, Cuisinart, Whirlpool, Panasonic, Mr. Coffee, Sharp, Sunbeam, De'Longhi, Breville, Hamilton Beach, Ninja, KitchenAid |
MARKET FORECAST PERIOD | 2025 - 2035 |
KEY MARKET OPPORTUNITIES | Smart kitchen technology integration, Sustainable and eco-friendly appliances, Growing demand for multifunctional gadgets, Rising popularity of cooking at home, Online retail expansion for kitchen tools |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 2.6% (2025 - 2035) |
In 2020, exports of electrical appliances accounted for the majority of electrical appliance market in Thailand, reaching about ** percent of the market. In that same period, the main products in the electrical appliance category exported from Thailand were air-conditioners, televisions, and radios.
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In 2024, the Thai domestic electro-thermic appliances market decreased by -19% to $690M, falling for the third year in a row after two years of growth. In general, consumption, however, showed a relatively flat trend pattern. Domestic electro-thermic appliances consumption peaked at $1.8B in 2021; however, from 2022 to 2024, consumption stood at a somewhat lower figure.
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The Mexican Major Home Appliance Industry has been exhibiting a steady growth, with a market size of XX million units and a CAGR of 3.50% from 2019 to 2024. Key drivers for this growth include rising middle-class population with increasing disposable income, urbanization, and advancements in technology. E-commerce and online shopping channels are gaining traction, capturing a growing share of the market. The industry is witnessing the introduction of smart home appliances, connected to the internet for remote control and enhanced features. Refrigerators, freezers, dishwashing machines, washing machines, cookers/ovens, air conditioners, and other products constitute the major product segments. Multi-branded stores and specialty stores dominate the distribution landscape, while online channels are rapidly expanding. LG, Whirlpool, Samsung, Panasonic Corporation, and Bosch are among the prominent companies operating in the Mexican Major Home Appliance Industry. The industry is expected to continue its growth trajectory over the forecast period, reaching a market size of XX million units by 2033, presenting significant opportunities for key players. Recent developments include: January 2023: Samsung Electronics announced the global launch of the Bespoke Infinite Line Refrigerator in select markets around the world. Having originally launched in Europe,1 the Bespoke Infinite Line Refrigerator will expand to countries including Mexico, Thailand, and Australia by the end of the year., October 2022: Samsung announced that it opened its first Latin American Bespoke Home flagship store in Mexico City. The new flagship store is located at the Centro Comercial Perisur. The Bespoke Home Flagship Store, visitors will see a range of Bespoke home appliances that include refrigerators, dishwashers, ovens, washing machines, dryers, and vacuum cleaners, all in one place., July 2022: Bosch, the leading manufacturer of household appliances in Europe, began constructing its first plant in Mexico, located in Salinas Victoria, Nuevo Leon, where it will invest US$260 million and generate up to 1,500 jobs.. Key drivers for this market are: Rise in Household Disposable Income, Rise in Sales of Washing Machines and Refrigerators. Potential restraints include: Increase in Price of Major Appliances Post Covid, Supply Chain Disruptions in Market with Rising Geopolitical Issues. Notable trends are: Refrigerators are The Leading Major Home Appliance And Subsequent Revenue Growth.
People with a high income made up **** percent of e-commerce purchases of household appliances in Thailand in 2002, while people with low income accounted for only **** percent.
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Southeast Asia Smart Electric Appliances Market Size, Share & Forecast by Product Type (Smart Kitchen Appliances, Smart Laundry Appliances, Smart Climate Control, Smart Lighting Solutions), Protocols (Wireless, Wired, Hybrid), Country (Indonesia, Vietnam, Thailand, Singapore, Malaysia, Philippines) - Regional Forecast to 2032
The revenue in the household appliances market in Thailand was modeled to stand at ************ U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Household Appliances.