The Thailand OOH and DOOH Market is Segmented by Type (Static [Traditional], Digital OOH [LED Screens], Programmatic OOH, and Other Types), Application (Billboard, Transportation {Transit}, Airports, and Other Applications {Buses, Etc. }), Street Furniture, and Other Place-Based Media), and End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End-User Industries). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Discover insights into the Thailand Portable Energy Storage System Market, including size, share, trends, and projected growth through 2030. Stay informed on key industry developments!

In 2022, the Thailand Smart Display Market reached a value of USD 219.49 million, and it is projected to surge to USD 1095.6 million by 2030

The Thailand Digital Transformation Market Report is Segmented by Type (Analytics, Artificial Intelligence, and Machine Learning, Extended Reality (XR), Iot, Industrial Robotics, Blockchain, Additive Manufacturing/3D Printing, Cybersecurity, Cloud and Edge Computing, Others (digital Twin, Mobility, and Connectivity)), by End-User Industry (Manufacturing, Oil, Gas and Utilities, Retail & E-Commerce, Transportation and Logistics, Healthcare, BFSI, Telecom and IT, Government and Public Sector, Others (Education, Media & Entertainment, Environment Etc)). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The Thai plastic supports market rose to $141M in 2024, increasing by 3.7% against the previous year. Over the period under review, consumption, however, posted a prominent increase. Plastic supports consumption peaked at $145M in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.

For the fourth year in a row, the Thai hard plastic comb market recorded growth in sales value, which increased by 16% to $5.8M in 2024. In general, consumption continues to indicate prominent growth. Over the period under review, the market reached the peak level in 2024 and is expected to retain growth in years to come.

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Thailand Retail Market Size 2025-2029

The Thailand retail market size is forecast to increase by USD 49.69 billion, at a CAGR of 6.9% between 2024 and 2029.

In the dynamic market, several trends are shaping the industry landscape. The increasing preference for convenience and quick service, particularly in sectors like fast food and apparel, is driving market growth. Digital payment methods, such as LED and smartphone transactions, are gaining traction, streamlining the shopping experience. Telemedicine and digital health are revolutionizing the personal care sector, offering consumers on-demand healthcare services. In the realm of digital commerce, fresh food and FMCG categories are witnessing significant sales growth through e-commerce platforms. Artificial intelligence and data analytics are transforming logistics and supply chain management, ensuring efficient delivery of meal kits and other goods. 


Live streaming and meal kit services are disrupting the food service industry, offering consumers a unique dining experience. Travel retail is embracing digital commerce, with convenience stores and e-commerce platforms catering to the needs of travelers. The retail sector is also grappling with challenges, such as the threat from counterfeit products and the need for advanced packaging solutions to maintain product integrity. Overall, the retail market is witnessing a digital transformation, with technology playing a pivotal role in shaping consumer behavior and market dynamics.

What will be the Size of the Market During the Forecast Period?

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The market encompasses various sectors, including grocery, apparel, footwear, home and garden, convenience food products, and processed meat. This dynamic market exhibits continuous growth, driven by shifting consumer preferences and trends. Working women, striving for financial independence, increasingly turn to online shopping for convenience. However, challenges persist, such as card abandonment and high product return rates, which e-commerce players must address to ensure customer satisfaction.


Travel, food service, commercial assessments, and online food service are also significant contributors to the retail landscape. Emerging trends include media and entertainment, healthcare and wellness, technology products, and niche markets like live streaming engagement and cross-border e-commerce. The retail industry's size and direction reflect the evolving needs and preferences of a diverse consumer base.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Grocery
  Apparel and footwear
  BPC
  Home and garden
  Others


Distribution Channel

  Offline
  Online


Pricing Scheme

  Cash
  Digital payment
  Buy now pay later


Geography

  Thailand

By Product Insights

The grocery segment is estimated to witness significant growth during the forecast period. The market, driven by the grocery sector, experiences significant growth due to increasing consumer numbers and expanding product offerings from both domestic and international retailers. Convenience stores showcase strong growth, as consumers prefer purchasing daily grocery requirements from nearby shops. Hypermarkets, supermarkets, and other retail outlets also expand rapidly, catering to the demand for a wide range of household groceries under one roof. Key retail formats in the Philippines and Vietnam markets also witness similar trends, with e-commerce players gaining traction due to increasing internet and smartphone penetration.
Consumer behavior shifts toward financial independence, online shopping, and digital transformation. E-commerce platforms address this trend, offering counterfeit product protection and seamless digital consumer journeys. Cross-border ecommerce, sales channel analysis, and consumer engagement models further influence the evolving retail landscape. Actionable insights for strategists aim to inform decisions and drive strategic moves in the digital commerce space.

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Market Dynamics

Our Thailand Retail Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Thailand Retail Market?

Growing demand for convenience food products is the key driver of the market. The market exhibits dynamic trends, particularly in sectors such as Grocery, Apparel, Footwear, Home and garden, and Convenie

Discover the anticipated growth of the Thailand Diesel Generator Market with an estimated CAGR of approximately 4.56% throughout the forecast period spanning 2023-2028.

The Thai citric acid market skyrocketed to $95M in 2024, with an increase of 16% against the previous year. Over the period under review, consumption showed measured growth. As a result, consumption reached the peak level of $132M. From 2023 to 2024, the growth of the market failed to regain momentum.

According to the MarkNtel Advisors research report titled The Thailand Tire Market is projected to grow at a CAGR of around 3% during 2022-27.

The Thailand Data Center Market is segmented by Hotspot (Bangkok), by Data Center Size (Large, Massive, Medium, Mega, Small), by Tier Type (Tier 1 and 2, Tier 3, Tier 4) and by Absorption (Non-Utilized, Utilized). Market Volume in Megawatt (MW) is presented. Key Data Points observed include IT load capacity for existing and upcoming data centers, current and upcoming hotspots, average mobile data consumption, volume of fiber cable connectivity in KM, existing and upcoming submarine cables, rack space utilization, and number of data centers by tier.

The Thai milk market dropped slightly to $1.7B in 2024, shrinking by -2.9% against the previous year. Overall, consumption, however, continues to indicate a relatively flat trend pattern. As a result, consumption attained the peak level of $2.2B. From 2019 to 2024, the growth of the market failed to regain momentum.

The size of the Thailand ICT market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.50% during the forecast period.The Thailand ICT market describes the information and communications technology sector in the country. The sector ranges from hardware to software, telecommunication services, and internet provision. The lively market is likely to be a driving factor for the growth and development of the Thai economy.The penetration of the internet and smartphone is quite high in the ICT sector in Thailand that breeds an active population. E-commerce, digital media, and fintech are emerging in a big way. Policies such as that of Thailand 4.0 initiated by the government aid in the growth of the ICT market through digital transformation.The Thailand ICT market attracts high investments from domestic and international players. Major players of this market include telecom giants, technology companies, and even startups. It will continue on the growth trajectory due to the development of the technology, growing digital adoption, and support from the government. Recent developments include: October 2022: Amazon Web Services (AWS) launched an infrastructure region in Thailand. AWS plans to invest more than USD 5 billion in Thailand over 15 years., September 2022: Alibaba Cloud announced its plans to invest USD 1 billion as it unveils a strategic roadmap for international business at the 2022 Alibaba Cloud Summit., May 2022: Alibaba Cloud company opened its first data center in Thailand to support the Thai government's National Strategic Plan (2018-2037).. Key drivers for this market are: 4., Rising Demand for 5G4.; Rising Need to Explore and Adopt Digital technologies and Initiatives. Potential restraints include: Slower Rate of Penetration of Connected Systems across the Developing Economies, High Initial Cost of Smart Transportation System. Notable trends are: Growing demand for Cloud Technology.

The Thailand rigid plastic packaging market is projected to grow at a CAGR of 5.28% from 2025 to 2033, driven by increasing demand for packaged food, beverages, and personal care products. The rising disposable income and changing lifestyles are also contributing to the growth of the market. However, the market is facing challenges such as the rising cost of raw materials and environmental concerns. The market is dominated by domestic players, with Amcor Group GmbH, Berry Global Inc., and Crown Seal Public Company Limited being the major players. The increasing demand for packaged food and beverages is a major driver for the growth of the Thailand rigid plastic packaging market. The growing population and urbanization are leading to a rise in the consumption of packaged food and beverages. The convenience and affordability of packaged products are also contributing to the growth of the market. The market is also benefiting from the growing demand for personal care products, such as cosmetics and toiletries. The rising disposable income and changing lifestyles are leading to an increase in the consumption of personal care products. The growth of the e-commerce industry is also driving the demand for rigid plastic packaging. Recent developments include: April 2024: Suntory PepsiCo Beverage (Thailand) Co. Ltd, a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, unveiled its new Pepsi 1.45-liter rPET (recycled PET) bottles. This initiative underscores the company's commitment to sustainability and aims to bolster its brand image as an environmentally-conscious entity., April 2024: Amcor Group GmbH, a Switzerland-based company with operations in Thailand, introduced a one-liter polyethylene terephthalate (PET) bottle crafted entirely from 100% post-consumer recycled (PCR) content, specifically designed for carbonated soft drinks (CSDs).. Key drivers for this market are: Rising Demand for Convenient and Durable Food and Beverage Packaging Solutions, Increasing Investment in Product Innovations by Manufacturers. Potential restraints include: Rising Demand for Convenient and Durable Food and Beverage Packaging Solutions, Increasing Investment in Product Innovations by Manufacturers. Notable trends are: Polyethylene Terephthalate (PET) Segment is Estimated to Have the Largest Market Share.

The Thailand Travel Retail Market is projected to reach a value of $154.48 million by 2033, expanding at a CAGR of 6.75% from 2025-2033. The market growth is primarily driven by the increasing number of international tourists visiting Thailand, along with rising disposable income and a growing demand for luxury goods. Key trends in the market include the adoption of omnichannel shopping experiences, personalization, and enhanced in-store experiences. Major players in the market include King Power International Group, The Shilla Duty Free, Leon Duty Free, and Central Pattana. The market is segmented into beauty and personal care, wines and spirits, tobacco, edibles, fashion accessories, and hard luxury product types, as well as airports, airlines, ferries, and other distribution channels. The base year for the analysis is 2025, while the study period encompasses 2019-2033. The report provides valuable insights into the market dynamics and competitive landscape, offering actionable information for businesses operating or seeking to enter the Thailand Travel Retail Market. Recent developments include: In October 2023, Foreo broadens its presence in Thailand's travel retail sector with a new outlet at Don Mueang Airport. This expansion, in collaboration with King Power, builds upon Foreo's existing launches at Suvarnabhumi and Phuket airports, along with its presence in King Power Rangnam, King Power Srivaree Complex, and King Power Phuket downtown stores., In November 2023, Thailand's leading oil and retail company plans to expand into Southeast Asia due to the region's economic growth. PTT Oil and Retail Business is investing $900 million to broaden operations beyond Southeast Asia, operating over 2,500 lifestyle outlets in Asia and supplying petrochemical products globally to over 40 countries. Notable trends are: Growth of the Tourism Industry in Thailand is Driving the Market.

The Thailand Electric Scooter market is projected to grow at a CAGR of around 29% during the forecast period, i.e., 2023-28. leading companies are Gogoro, Yamaha, Sanyang Motor Co., Ltd, Yadea Group Holdings Ltd., Vmoto Soco Group and other.

In 2024, the Thai powdered milk market decreased by -2% to $445M, falling for the second year in a row after three years of growth. Overall, the total consumption indicated notable growth from 2012 to 2024: its value increased at an average annual rate of +3.2% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -8.0% against 2022 indices.

The Thai printing ink market contracted slightly to $712M in 2024, reducing by -3% against the previous year. Overall, consumption saw a noticeable descent. Printing ink consumption peaked at $1.2B in 2012; however, from 2013 to 2024, consumption failed to regain momentum.

Thailand Textile Market size was valued at USD 8556.03 Billion in 2024 and is projected to reach USD 11836.22 Billion by 2031, growing at a CAGR of 4.14 % from 2024 to 2031.

Rising Disposable Income: As the Thai economy grows, disposable incomes are increasing, leading to a rise in consumer spending on apparel and textiles. This fuels demand for domestically produced textiles.

Expanding Middle Class: The expanding Thai middle class is a significant consumer segment with a growing appetite for quality fashion and home textiles.

Government Initiatives: The Thai government supports the textile industry through various initiatives, such as promoting vocational training and offering tax benefits. This fosters domestic production capabilities.

The Thailand CRM Market Report is Segmented by Organization Size (Small and Medium​, Large Scale), Deployment Mode (Cloud, On-Premise, Hybrid), and End-User Vertical (Services​, Manufacturing​, BFSI​, Retail and Logistics​, Government​, and Other End-User Verticals). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.