Retail Sales in Thailand increased 26.12 percent in May of 2025 over the same month in the previous year. This dataset provides the latest reported value for - Thailand Retail Sales YoY - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

In the second quarter of 2024, the value of wholesale and retail sales in Thailand amounted to *** billion Thai baht. The year-on-year growth of wholesale and retail sales in Thailand during that period was *** percent.

Key information about Thailand Retail Sales Growth

• Thailand Retail Sales grew 0.5 % YoY in Mar 2023, compared with a 2.1 % increase in the previous month.
• Thailand Retail Sales Growth YoY data is updated monthly, available from Jan 1996 to Mar 2023, with an average growth rate of 6.3 %.
• The data reached an all-time high of 113.2 % in Nov 1999 and a record low of -61.3 % in Nov 1998.
• In the latest reports, Car Sales of Thailand recorded 65,088.0 units in May 2023, representing a growth of 0.5 %.

CEIC calculates monthly Retail Sales: Incl. Motor Vehicles Growth from monthly Retail Sales Index. The Bank of Thailand provides Retail Sales Index with base 2002=100. Retail Sales: Incl. Motor Vehicles Growth prior to January 2001 is calculated from Retail Sales Index with base 1995=100, ISIC Rev. 3.

Retail sales index in Thailand, March, 2025 The most recent value is 163.13 index points as of March 2025, an increase compared to the previous value of 145.32 index points. Historically, the average for Thailand from January 2000 to March 2025 is 75.4 index points. The minimum of 28.13 index points was recorded in April 2000, while the maximum of 163.13 index points was reached in March 2025. | TheGlobalEconomy.com

In 2018, the total retail sales value in Thailand amounted to around ***** billion U.S. dollars. This was forecasted to reach ***** billion U.S. dollars in 2023, indicating a gradual increase from the past years.

As of March 2023, retail sales grew by almost *** percent in Thailand. In 2022, the retail sales in the country had shown the highest growth in August, reaching around **** percent growth.

Food and beverage retail in Thailand The food and drinks market in Thailand is essential and diverse. It contributes gravely to the economy of the country. In 2021, approximately ** million tons of soy sauce was sold in Thailand, followed by fish sauce, and frozen and chilled meat. As the urban lifestyle became widely adopted by the Thai people, their consumption habits shifted. Leaning towards eating fast and convenient food, packaged foods come in handy. The sales value of packaged food and drinks in Thailand was the highest for dairy products in 2022, followed by rice, pasta, and noodles.

Major retailers in Thailand While the retailer market is shared by several major retailers such as CP All Plc, Central Group, and the Mall Group. In Thailand, CP All Plc is the largest retailer based on sales. In 2022, CP All Plc generated the total sales revenue of around ***** billion Thai baht. As an affiliated corporation of CP All Plc, 7-Eleven convenient stores are also one of the most successful modern retailers in Thailand with nearly ** thousand outlets nationwide.

Retail sales Y-on-Y in Thailand, March, 2025 The most recent value is 31.92 percent as of March 2025, an increase compared to the previous value of 25.22 percent. Historically, the average for Thailand from January 2001 to March 2025 is 7.1 percent. The minimum of -33.25 percent was recorded in April 2020, while the maximum of 52.47 percent was reached in November 2012. | TheGlobalEconomy.com

This statistic shows retail e-commerce sales as a share of total retail sales in Thailand in 2015 and a forecast for 2025. In 2015, e-retail sales accounted for *** percent of all retail sales in Thailand, this figure is expected to reach *** percent in 2025.

The Thai retail market, valued at approximately ฿XX million in 2025 (assuming a logical extrapolation from the provided CAGR and market size), exhibits robust growth potential, driven by a burgeoning middle class, increasing disposable incomes, and a rapidly expanding e-commerce sector. The market's 5.50%+ CAGR suggests sustained expansion through 2033. Key segments include food and beverage, personal care, apparel, and electronics, with supermarkets, specialty stores, and online channels playing significant roles in distribution. The competitive landscape is dynamic, featuring both established multinational corporations (like Unilever and Procter & Gamble) and strong domestic players (Central Group, CP ALL PCL, Tesco Lotus). The dominance of large retail chains reflects the market's mature structure, but the increasing penetration of online retail presents opportunities for smaller businesses and innovative players to carve out niches. Growth drivers include rising consumer spending, government initiatives promoting digitalization, and the increasing adoption of omnichannel strategies by retailers. However, factors such as fluctuating economic conditions and intense competition might act as restraints. The market's segmentation offers insights for strategic investments and targeted marketing efforts, with opportunities for specialization within product categories and distribution channels. Further research is necessary to obtain specific market size figures, but utilizing the given data in combination with industry knowledge, we are able to provide a compelling overview and analysis of the retail landscape in Thailand. The future of Thai retail hinges on adapting to evolving consumer preferences and technological advancements. The rise of mobile commerce and the increasing demand for personalized shopping experiences necessitate investment in digital infrastructure and data analytics. Successful players will be those that can efficiently manage supply chains, leverage omnichannel strategies, and offer competitive pricing and value-added services. Regional differences in consumer behavior and purchasing power must also be considered for effective market penetration. Analyzing the performance of key players within each segment and distribution channel provides valuable insights into successful market strategies and growth opportunities in the Thai retail sector. This report provides a detailed analysis of the dynamic Thailand retail market, covering the period 2019-2033, with a focus on 2025. It delves into market size, segmentation, competitive landscape, and future growth projections, providing invaluable insights for businesses operating in or planning to enter this lucrative market. The report leverages extensive data analysis and incorporates recent industry developments to offer a comprehensive and up-to-date perspective. Keywords: Thailand retail market, Thai retail industry, consumer goods Thailand, retail sales Thailand, e-commerce Thailand, supermarket Thailand, convenience store Thailand. Recent developments include: August 2020 - Tesco Lotus partnered with DHL Supply Chain Thailand. This partnership will see DHL Supply Chain manage Tesco Lotus's warehouse operations in Surat Thani, a 51,500 square meters (sqm) facility that houses its inventory of groceries that cater to consumers in Southern Thailand. The DHL team will handle the inbound and outbound activities, inventory management, and temperature-optimal storage of fresh and frozen food products.. Notable trends are: Growth of the Tourism Industry in Thailand is Driving the Market.

Thailand Retail Sales Index (RSI): at 2019 price data was reported at 144.930 2019=100 in Feb 2025. This records an increase from the previous number of 132.630 2019=100 for Jan 2025. Thailand Retail Sales Index (RSI): at 2019 price data is updated monthly, averaging 75.345 2019=100 from Jan 2000 (Median) to Feb 2025, with 302 observations. The data reached an all-time high of 155.650 2019=100 in Oct 2024 and a record low of 27.110 2019=100 in Apr 2000. Thailand Retail Sales Index (RSI): at 2019 price data remains active status in CEIC and is reported by Bank of Thailand. The data is categorized under Global Database’s Thailand – Table TH.H: Retail Sales Index: 2019=100.

RSI: DG: Books, Newspapers & Stationery in Specialized Stores data was reported at 87.340 2019=100 in Feb 2025. This records a decrease from the previous number of 102.760 2019=100 for Jan 2025. RSI: DG: Books, Newspapers & Stationery in Specialized Stores data is updated monthly, averaging 96.845 2019=100 from Jan 2000 (Median) to Feb 2025, with 302 observations. The data reached an all-time high of 144.040 2019=100 in Sep 2015 and a record low of 50.640 2019=100 in Feb 2000. RSI: DG: Books, Newspapers & Stationery in Specialized Stores data remains active status in CEIC and is reported by Bank of Thailand. The data is categorized under Global Database’s Thailand – Table TH.H: Retail Sales Index: 2019=100.

RSI: DG: Computers, Peripheral, Software and Telecaom Equipment data was reported at 169.820 2019=100 in Feb 2025. This records a decrease from the previous number of 190.960 2019=100 for Jan 2025. RSI: DG: Computers, Peripheral, Software and Telecaom Equipment data is updated monthly, averaging 0.000 2019=100 from Jan 2000 (Median) to Feb 2025, with 302 observations. The data reached an all-time high of 190.960 2019=100 in Jan 2025 and a record low of 0.000 2019=100 in Jul 2014. RSI: DG: Computers, Peripheral, Software and Telecaom Equipment data remains active status in CEIC and is reported by Bank of Thailand. The data is categorized under Global Database’s Thailand – Table TH.H: Retail Sales Index: 2019=100.

In 2018, non-store retail sales accounted for *** percent of total retail sales in Thailand. This was forecasted to be *** percent in 2023. The total retail sales was forecasted to reach around ***** billion U.S. dollars in that year.

Thailand RSI: DS: Other Retail Sale in Non-specialized Stores data was reported at 180.640 2002=100 in May 2018. This records a decrease from the previous number of 180.900 2002=100 for Apr 2018. Thailand RSI: DS: Other Retail Sale in Non-specialized Stores data is updated monthly, averaging 146.620 2002=100 from Jan 2000 (Median) to May 2018, with 221 observations. The data reached an all-time high of 310.170 2002=100 in Apr 2014 and a record low of 29.890 2002=100 in Feb 2000. Thailand RSI: DS: Other Retail Sale in Non-specialized Stores data remains active status in CEIC and is reported by Bank of Thailand. The data is categorized under Global Database’s Thailand – Table TH.H003: Retail Sales Index: 2002=100.

Thailand RSI: OR: New Goods in Specialized Stores data was reported at 218.010 2002=100 in May 2018. This records an increase from the previous number of 186.240 2002=100 for Apr 2018. Thailand RSI: OR: New Goods in Specialized Stores data is updated monthly, averaging 143.150 2002=100 from Jan 2000 (Median) to May 2018, with 221 observations. The data reached an all-time high of 223.890 2002=100 in Mar 2018 and a record low of 51.740 2002=100 in Feb 2000. Thailand RSI: OR: New Goods in Specialized Stores data remains active status in CEIC and is reported by Bank of Thailand. The data is categorized under Global Database’s Thailand – Table TH.H003: Retail Sales Index: 2002=100.

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Thailand Retail Market Size 2025-2029

The Thailand retail market size is forecast to increase by USD 49.69 billion at a CAGR of 6.9% between 2024 and 2029.

The Retail Market in Thailand is segmented by product (grocery, apparel and footwear, BPC, home and garden, others), distribution channel (offline, online), pricing scheme (cash, digital payment, buy now pay later), and geography (APAC: Thailand). This segmentation reflects the market's growth, driven by increasing demand for grocery and BPC products, a shift toward online channels, and the rising adoption of digital payment and buy now pay later schemes in Thailand.
The market is experiencing significant growth, driven primarily by the increasing demand for convenience food products. This trend is influenced by the busy lifestyles and hectic schedules of consumers, who seek quick and easy meal solutions. Additionally, the surge in sales through online distribution channels is further fueling market expansion. However, this market landscape is not without challenges. The proliferation of counterfeit products poses a significant threat to both consumers and legitimate retailers. These counterfeit goods not only undermine brand reputation but also compromise consumer safety.
Retailers must navigate this issue by implementing robust anti-counterfeit measures and collaborating with authorities to protect their brands and maintain consumer trust. To capitalize on market opportunities and effectively manage challenges, retailers must stay agile and responsive, focusing on innovation, quality, and customer experience.

What will be the size of the Thailand Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic Thai retail market, personalized recommendations and retail marketing automation are driving customer engagement, with digital wallets and mobile payments simplifying transactions. Inventory optimization and supply chain optimization ensure stock availability, while sustainable packaging and the circular economy align with eco-conscious consumers' preferences. Social commerce and location-based marketing expand reach, and retail analytics software provides valuable insights. Mobile POS, multi-channel marketing, and customer journey optimization enhance the shopping experience.
Data privacy and e-commerce security are essential considerations, with price optimization ensuring competitiveness. Voice assistants, big data analytics, virtual try-on, and customer service automation further enhance the retail landscape. Cloud-based retail solutions and smart shopping enable seamless operations, and live shopping offers real-time interaction, revolutionizing retail trends.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Grocery
  Apparel and footwear
  BPC
  Home and garden
  Others


Distribution Channel

  Offline
  Online


Pricing Scheme

  Cash
  Digital payment
  Buy now pay later


Geography

  APAC

    Thailand

By Product Insights

The grocery segment is estimated to witness significant growth during the forecast period.

In Thailand's dynamic retail market, various sectors experience significant growth. The grocery segment, a major contributor to sales, witnesses robust expansion due to increasing consumer numbers and the entry of both domestic and international retailers. Convenience stores, in particular, thrive due to the rising preference for purchasing daily grocery requirements from nearby shops. Hypermarkets, supermarkets, and other retail outlets also expand rapidly, catering to consumers seeking a wide range of household groceries under one roof. Digital signage and retail technology enhance the shopping experience, while ethical sourcing and retail compliance ensure transparency and sustainability. Retail automation, machine learning, and predictive analytics streamline retail operations and sales forecasting.

Customer journey mapping and segmentation, along with personalized customer experiences, boost customer engagement. Retail disruption comes from disruptive technologies like mobile apps, virtual reality, augmented reality, and e-commerce platforms. Omnichannel retailing, logistics and distribution, and digital marketing services create seamless shopping experiences. Inventory management software, online payment gateways, and employee scheduling tools optimize retail operations. Retail security, loss prevention, and fraud detection ensure business continuity and customer trust. Staff training, in-store technology, and rfid technology improve operational efficiency.

In 2024, Thailand's modern trade grew by**** percent. Modern retail businesses in Thailand include department stores, discount stores, supermarkets, and convenience stores.

Verdict Retail’s, "Retail Sales of Duty Free Retailing in Thailand: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retail sales from 2010 to 2020 taking place at "Duty Free Retailing" for each category at segment level. However, delivered wholesale sales are not included. The segment level analytics are provided for the following product categories: Apparel, accessories, luggage and leather goods Books, news and stationery Electrical and electronics Food and grocery Health and beauty Home and garden products Music, video and entertainment software Sports and leisure equipment Verdict Retail categorizes "Duty Free Retailing" as airside retailers in airports or on board an aircraft or ferry. However, does not include tax free purchases by tourists at conventional stores. "Retail Sales of Duty Free Retailing in Thailand: Market Size, Growth and Forecast to 2020" report is the result of Verdict Retail’s extensive market research covering the retail industry in Thailand. The report acts as an essential tool for companies active across the Thailand’s retail industry and for new players considering entering the market. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

The Thailand Retail Market size was valued at USD 88.53 Billion in 2023 and is projected to reach USD 143.50 Billion by 2031, growing at a CAGR of 6.2% from 2024 to 2031.• Rising Middle-Class Income and Urbanization: The Thailand retail market is being significantly driven by the growing middle class, with disposable income rising steadily. According to the National Economic and Social Development Council (NESDC), Thailand's middle class is expected to account for over 50% of the population by 2025. The demand for retail goods is rising as more people move into cities due to urbanization. The increasing need for convenience is another factor contributing to this change, which is driving up expenditures in retail infrastructure, especially in large cities like Bangkok, which is home to about 10 million people.• E-commerce Boom: Thailand's e-commerce market has experienced explosive growth, spurred by high internet penetration and smartphone usage. The Digital 2023- Thailand reports that internet users in Thailand grew to over 80% of the population by 2023, with online retail sales estimated to surpass THB 100 billion in 2024.

Verdict Retail’s, "Retail Sales by Vending Machines in Thailand: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retail sales from 2010 to 2020 taking place at "Vending Machines" for each category at segment level. However, delivered wholesale sales are not included. The segment level analytics are provided for the following product categories: Food and grocery Health and beauty Verdict Retail categorizes "Vending Machines" as Verdict Retail includes paid-for sales from all vending machines not located within a store, such as public places, workplaces, pubs and bars under the Vending Machine Retail Channel. "Retail Sales by Vending Machines in Thailand: Market Size, Growth and Forecast to 2020" report is the result of Verdict Retail’s extensive market research covering the retail industry in Thailand. The report acts as an essential tool for companies active across the Thailand’s retail industry and for new players considering entering the market. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More