Forecasts indicate significant growth in the e-commerce sectors of Asia in 2024. Topping the list are the Philippines and India, poised for a surge of approximately ** percent and ** percent in online sales, respectively. Following closely behind, Malaysia secures the third spot with an **** percent growth rate. Meanwhile, Bolivia and Mexico were expected to outpace other nations, with e-retail sales forecast to grow by over ** percent. A growing global e-retail market Partly fueled by a rapid increase in internet users worldwide over recent years, along with mobility constraints and the shutdown of physical stores during the COVID-19 pandemic, the global e-commerce retail market expanded fourfold from 2014 to 2022. Central to this growth has been the widespread adoption of mobile commerce, which entails online shopping through smartphones, particularly prominent in various regions of the global South. Forecasts suggested that m-commerce sales in Argentina are poised to surge by around *** times between 2022 and 2026. Fast-growing markets fueled by local players While online retail giants Amazon and Alibaba Group wield global dominance in the e-commerce landscape, they do not hold the top positions in many of the fastest-growing e-commerce markets. Based on monthly website traffic, Singaporean e-retailer Shopee is the leading e-commerce site in Singapore by a significant margin. This trend is even more pronounced in Argentina, where Mercado Libre garners nearly ** times the traffic witnessed on Amazon's Spanish page, amazon.es.

From the selected regions, the ranking by revenue in the e-commerce market is led by the United States with *** trillion U.S. dollars and is followed by China (*** trillion U.S. dollars). In contrast, the ranking is trailed by Indonesia with ***** billion U.S. dollars, recording a difference of *** trillion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the toys, hobby & DIY segment of the e-commerce market and a ranking by country regarding revenue in the electronics segment of the e-commerce market.The Statista Market Insights cover a broad range of additional markets.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

APAC E-Commerce Market is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More), and Country (China, India and More). The Market Forecasts are Provided in Terms of Value (USD).

This statistic provides a ranking of the leading retail e-commerce markets worldwide based on sales between in 2020 with a forecast for 2021. In 2020, retail e-commerce sales in the United States amounted to ***** billion U.S. dollars and are projected to grow to ****** billion US dollars in 2021. However, China is by far the leading e-commerce market, with ******** billion U.S. dollars sales generated in 2020.

Global Quick E-Commerce (Quick Commerce) Market estimated to grow at a CAGR of 34.3%.

With nearly **** of its retail sales conducted over the internet, China is forecast to be the world's most penetrated e-commerce market in 2023. Indonesia and the UK follow, with roughly ** percent and **** percent, respectively, of retail sales expected to take place online.

According to recent industry calculations, Turkey's compound annual growth rate until 2029 is the highest among the top 20 e-commerce markets worldwide. The Turkish e-commerce market is currently valued at three trillion Turkish lira. India and Brazil are also among the fastest-growing e-commerce markets globally, with CAGRs of over 11 percent. Will the United States be the global e-commerce leader? By 2026, the American online retail market value is forecast to surpass the 1.5 trillion U.S. dollar mark. Although the forecasted growth is strong, the American e-commerce market is not the world's biggest. In fact, the Chinese e-commerce market surpassed a value of one trillion U.S. dollars back in 2021, and is forecast to approach two trillion U.S. dollars in 2027. Different KPIs lead to different insights The Chinese and American online shopping markets are neck-and-neck, depending on the KPI selected. For instance, the average revenue per user is a useful KPI to determine the penetration rate of e-commerce in a country. For the U.S., the ARPU stands at roughly 4,650 U.S. dollars as of 2025. In China, this value is much lower, at just over 1,3000 U.S. dollars.

By 2030, the Indonesian e-commerce market was predicted to generate around *** billion U.S. dollars in online retail sales, increasing from ** billion U.S. dollars in 2024. By 2030, Indonesia was forecasted to account for over 40 percent of the Southeast Asian e-commerce market, likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam. E-commerce in Southeast Asia The leading product categories that were bought through e-commerce platforms in Southeast Asia include fashion and beauty. Shopee and Lazada have emerged as leading e-commerce sites in the region, with Shopee generating over *** million web sessions. The preferred payment method among Southeast Asian consumers when shopping online varied between digital wallets and account-to-account payments, depending on the country. In Singapore, credit cards were more used compared to other countries, while digital wallets were popular in Indonesia and Vietnam. Omni-channel experiences through e-commerce E-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omnichannel experiences are relevant for offering the customer more convenience and to increase customer loyalty.

Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce,...

With a market cap of over two trillion U.S. dollars, Amazon ranks first among the leading large cap e-commerce companies worldwide. According to March 2025 data, the e-commerce giant ranks ahead of Alibaba and Pinduoduo. During the measured period, Alibaba's market cap amounted to over 300 billion U.S. dollars. Amazon is one of the most valuable brands worldwide Ranked fourth out of the leading brands worldwide, Amazon continues to grow, with its brand value estimated at 577 billion U.S. dollars. Amazon.com was founded in 1994 and has since become one of the world’s largest e-commerce retailers selling goods like books, clothing, electronics, and even having its own subscription service, Amazon Prime. In 2024, the company achieved a net sales revenue of 638 billion U.S. dollars, showing its continued profitability. Despite its worldwide popularity, Amazon’s annual net sales revenue is remarkably higher in North America (388 billion U.S. dollars) when compared to how the company performs internationally (143 billion U.S. dollars). A closer look at Amazon's third-party sellers Most of Amazon's units (62 percent) are sold by third-party (3P) sellers, meaning independent sellers who list and sell products on the marketplace but do not sell the products to the platform itself. In 2024, Amazon made 156 billion U.S. dollars in global net revenue from 3P sales alone. However, in Amazon's biggest market, the United States, most sellers use a hybrid model (74 percent), this includes both 3P and first-party (1P) sellers, with the latter being a business or manufacturer that sells its products directly to a retailer or platform.

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Online Lingerie Market Size 2024-2028

The online lingerie market size is forecast to increase by USD 10.15 billion at a CAGR of 10.87% between 2023 and 2028.

The market is experiencing significant growth, driven by several key factors. Retailers benefit from the cost savings associated with operating in the online space, allowing them to offer competitive pricing and expand their customer base. The advent of subscription services has also fueled market growth, providing consumers with convenient and frequent access to new lingerie styles. 
However, increasing competition from the unorganized sector poses a challenge to established players. To remain competitive, companies must focus on offering unique lingerie, exceptional customer service, and effective marketing strategies. As consumer preferences continue to shift towards online shopping, the market is expected to witness robust growth in the coming years.

What will be the Size of the Online Lingerie Market During the Forecast Period?

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The market experiences robust growth, driven by the increasing preference for convenience and accessibility among women, particularly millennials. This market encompasses a wide range of product types, including daily wear, sportswear, bridal wear, and men's undergarments. Designs cater to diverse tastes, with an emphasis on natural beauty, flexible fabrics, and luxurious materials such as lace, cotton, nylon, silk, and sheer fabrics. 
Embroidery and designs from renowned fashion houses and independent designers continue to influence the industry. The market's expansion is also fueled by the rise of working women seeking comfortable, yet stylish undergarments. According to the Bureau of Labor Statistics, employment of women in professional and managerial roles has been steadily increasing.
The industry's growth is further propelled by the trend towards luxury materials and the fusion of fashion and functionality.

How is this Online Lingerie Industry segmented and which is the largest segment?

The online lingerie industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Bras
  Panties
  Others


Price Range

  Economy
  Premium


Geography

  APAC

    China
    Japan


  North America

    US


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By Product Insights

The bras segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of intimate apparel, including bras, panties, shapewear, and briefs. Bras represent a significant market share due to their higher price point and replacement cycle. Consumers prioritize comfort and correct fit, leading to a willingness to invest in high-quality bras. Designers incorporate luxurious materials, such as silk, nylon, and cotton, as well as lace, embroidery, and jacquard patterns. Customization and the convenience of online shopping have fueled market growth. Additionally, the expansion of mobile technology has facilitated increased sales in this sector. The market caters to various customer segments, including women, millennials, and working women. Comfortable fabrics and flexible designs are essential for daily wear, while sportswear and bridal wear require specialized features.

The industry continues to evolve, with an emphasis on body positivity and inclusive sizing. Online distribution channels, including multi-brand stores and premium brands, have disrupted traditional physical retail outlets. Returns, discounts, and flexible fabric technologies are key considerations for consumers. Mergers, alliances, and global expansion are ongoing trends in the market.

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The Bras segment was valued at USD 4.67 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is experiencing significant growth due to the region's large population, increasing disposable income, and expanding online retail sector. China and India, as the most populous countries, are major contributors to the market's volume. Flipkart, for instance, generates substantial sales during its annual big billion-day sales, with the apparel segment, which encompasses lingerie, generating substantial revenue. The growth of B2C e-commerce in key markets like Japan and C

WooCommerce was the worldwide leading e-commerce software platform in 2024, with a market share of ** percent. Squarespace Online Stores and Woo Themes ranked second and third, with shares of ***** and ***** percent, respectively. E-commerce software E-commerce software is the technology that manages the online store processes, from managing inventory, to adding or removing products, to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around *** U.S. dollars in 2018 and is forecast to grow to approximately *** billion U.S. dollars by 2023. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach *** trillion U.S. dollars by 2025 – it is hardly surprising that the e-commerce software market is also expanding. Online shopping Smartphone is the device that consumers use the most when shopping online: ** percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, ** percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Alibaba, ranked first with a market share of ** percent in 2021. With ** percent market share, the American e-retailer giant Amazon came as a second.

The size of the North America Online Grocery Delivery market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 10.00% during the forecast period.Online grocery delivery is a service by which the groceries can be ordered directly on the Internet and thereby delivered to your doorstep. This method of shopping has developed in recent years, mainly in North America. The North America online grocery delivery market is perhaps the largest around the globe and has increased significantly over the last few years. Several causes exist for this growth. These include increased urbanization, busier lifestyles, and the ever-increasing rise of e-commerce. With an online grocery delivery service, several benefits can be gained. Among these are savings in time, reduced stress levels, and a wider selection. In general, services usually include handy features, such as scheduled slots for delivery, real-time tracking of orders, and flexible payment options. From where technology is heading, the market for online grocery delivery in North America will have a future.Automated checkout, drone delivery, and even personalized shopping experiences will be the futures of this industry. Recent developments include: January 2023 - SPAR extended its operations in Latvia by launching a new store in Rzekne. The 265 sq. m neighborhood shop has everything required for everyday living, including a bakery and a fresh meat sales section., September 2022 - Instacart, a significant grocery technology business in North America, announced Connected Stores, a collection of six new Instacart Platform technologies that stack on top of current products, assisting grocers in combining the best of online ordering with in-store shopping for consumers., May 2022 - Instacart, a premier retail enablement business in North America, collaborated with over 10 additional retailers to expand same-day delivery across the country, including food and pharmacy major Metro Inc., discount retailer Giant Tiger, specialty grocer Galleria Supermarket, and others. Following its partnership with Metro, Instacart is working with Canada's top five groceries, including Costco, Loblaws, and Walmart. Instacart offers same-day delivery to over 90% of Canadian households across all ten provinces.. Key drivers for this market are: Subscription Services are Driving Market Growth, Home Delivery is Expected to Drive New Growth Opportunities for the Market. Potential restraints include: Inefficient Delivery Management. Notable trends are: Growing Demand for Super Fast Delivery.

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Wine Logistics Market Size 2024-2028

The wine logistics market size is estimated to grow by USD 3.83 billion at a CAGR of 4.5% between 2023 and 2028. The market is experiencing significant growth, driven by increasing demand in key markets such as China. According to the International Organisation of Vine and Wine, China is now the largest importer of wine in the world, with bulk shipments accounting for a significant portion of its imports. This trend is expected to continue as Chinese consumers show a growing appreciation for wine culture and sophistication. The global wine trade is responding to this demand by offering larger volumes at competitive prices. These factors make the global wine market an attractive proposition for producers, traders, and investors alike.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is a crucial segment of the global wine industry, focusing on the transportation, storage, and distribution of grapes and wine from wineries to mass supplier and consumers. Temperature and moisture control are essential factors in wine logistics to maintain the quality of the product. Transit methods like conveyance vault and containers ensure the safe conveyance of wine, adhering to stringent temperature and moisture standards. Automation plays a significant role in wine logistics through logistics automations such as RFID, GPS, and barcoding for efficient transport management and inventory control. Winemakers, premium wine producers, and e-commerce platforms rely on these technologies to streamline supply chain operations and ensure timely delivery of their products. Wine logistics caters to various types of wines, including sparkling and fortified wines, and handles the wholesale distribution and online distribution channels. Wine growers and mass suppliers benefit from the convenience and cost-effectiveness offered by the market, enabling them to reach a broader consumer base and expand their businesses. Voice guided container collecting arrangement enhance course chain efficiency through organic and inorganic expansion procedures. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Rising demand for wine in China is notably driving market growth. The global wine industry has experienced significant growth, particularly in China, where consumption has risen substantially since 2011. This increase in demand is expected to drive the need for efficient wine logistics solutions in the country. China's expanding wine production, currently ranking it among the top ten wine-producing economies worldwide, is insufficient to meet its growing consumption. Consequently, imports from key contributing countries like France and South Africa have surged since 2010. These imports primarily consist of full container loads and less than container loads, necessitating advanced logistics solutions for transit, temperature, and moisture control.

Furthermore, Wine producers and winery owners require adherence to stringent standards for their valuable products during conveyance in containers and vino repositories, often high bay warehouses. Logistics automations, such as transport management and inventory control systems, are essential to ensure the timely and secure delivery of red wine, white wine, rosé wine, fruit wine, sparkling wine, and fortified wine. The e-commerce boom and wholesale distribution channels further complicate supply chain operations, making logistics service providers indispensable. Bulk shipping via flexitank technology and ISO vessels is another trend gaining popularity in the industry for transporting crude oil and other combustible materials. The use of barcoding and advanced technology in wine logistics enhances the overall efficiency and value-added services for winemakers and premium wine suppliers. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

Growing online wine retailing is the key trend in the market. The global wine industry is experiencing a significant shift towards online distribution channels, driven by the demand for fast delivery services and competitive pricing. This trend is particularly prominent in the wine logistics market, where the focus is on ensuring the safe and efficient transit of grapes and wine products. Temperature and moisture control are crucial considerations in wine logistics, with standards strictly adhered to by wineries, wine growers, and mass suppliers. Logistics automations, such as conveyance vaults and high bay warehouses, are increasingly being adopted to streamline transportation and warehousing proce

In 2023, Saudi Arabia was the highest valued e-commerce market among the Gulf Cooperation Council countries, with a market size of about *** billion U.S. dollars. United Arab Emirates came in second with e-commerce being valued at *** billion U.S. dollars in the same year.

The Clothing Retailing industry is susceptible to consumer spending patterns, which is why the digital revolution and inflationary pressures have beset its performance over recent years. The pandemic forced most retailers to shut down temporarily, eroding instore sales and fast-tracking their transition into the digital space. Clothing retailers have continued to merge the physical and online sectors as part of their multichannel agendas, developing websites and mobile apps, accompanied by increased expenditure in digital marketing, to boost the number of customer touchpoints. This trend enabled retailers to capitalise on the pandemic-driven online shopping boom. Retailers benefited from higher profitability as pandemic restrictions eased, with revenge spending and soaring inflation boosting earnings. However, the cost-of-living crisis has led consumers to pare back their expenditure over the two years through 2024-25, restricting their outlay on non-essentials like clothes or prompting them to choose more cost-effective options online. Overall, revenue is expected to have grown at an annualised 2.6% over the five years through 2024-25 to $28.1 billion. This includes an anticipated 8.3% fall in 2024-25 as consumer pessimism compels shoppers to save more and spend less. Clothing retailers have faced fierce competition from online-only sellers, major international brands and department stores. At the same time, customer behaviour has trended towards a hybrid shopping process, as some shoppers have browsed clothing online from the comfort of their homes before making a purchase instore. The reverse is also true – some consumers try out apparel instore and then wait for sales online. Volatile consumer sentiment has encouraged some shoppers to reduce spending on discretionary items like clothing. Increased disposable income from government stimulus during the pandemic initially insulated against financial pressures. However, high inflation has since made consumers more frugal, heightening the industry's revenue volatility. Despite these negatives, an stronger Australian dollar is set to ease input costs over the past five years, translating into higher industry profitability. Looking ahead, improving consumer sentiment and disposable incomes will support higher clothing sales. However, competition from pure-play online retailers like Shein is set to intensify. In turn, retailers will need to develop robust multichannel retailing strategies and position themselves in niche markets to flourish in an increasingly competitive environment. Industry revenue is forecast to inch upwards at an annualised 0.3% over the five years through 2029-30 to $28.7 billion.

As of 2024, Ajio.com was leading the e-commerce market in India with over *** billion U.S. dollars in net sales, followed by jiomart.com with over *** billion in sales. Apple’s own D2C website, apple.com, is also in the top 10 online stores in the country, with just over *** billion USD in online revenues. Market Growth and Projections The B2C e-commerce market in India is witnessing substantial growth, reaching a market value of ** billion U.S. dollars in 2022. The market size is projected to surge to *** billion U.S. dollars by 2030. This growth can largely be attributed to the increasing internet in the world’s most populous country. Furthermore, the social commerce market in India is estimated to have reached ** billion U.S. dollars in 2024, reflecting the influence of social media platforms like Facebook and Instagram in driving product sales. E-commerce Logistics and Marketplace Dynamics The e-commerce logistics market in India is significantly influenced by major players such as Flipkart, Amazon, and Delhivery, which collectively dominate the market. Moreover, Amazon Marketplace reported substantial revenue growth, surpassing ****** billion Indian rupees, indicating the robust performance of established e-commerce platforms in the Indian market.

As of 2022, Alibaba Group was the largest e-commerce retailer worldwide, generating an estimated *** billion U.S. dollars in annual online sales. Amazon was the second largest e-commerce retailer in this time period, with around *** billion U.S. dollars in online sales. However, forecasts project that Amazon will overtake Alibaba by 2027, with estimated annual online sales exceeding *** trillion U.S. dollars. Market presence may make the difference Alibaba Group operates predominantly within China, the country with the largest population and one of the highest rates of e-commerce adoption in the world. Amazon, on the other hand, does not have such an established stronghold there, but operates in many major e-commerce markets worldwide. The non-uniform growth of the global e-commerce market Online sales have, in recent years, become an increasingly significant part of global retailing. Aided by the COVID-19 pandemic, the e-commerce share of total global retail sales nearly doubled between 2017 and 2022. However, this growth is not uniform across countries, with fast-growing e-commerce markets in South America such as Brazil and Argentina projected to grow more rapidly in the coming years, compared to more mature markets like China and South Korea.