In 2024, the Australian cereal market increased by 52% to $8.9B, rising for the fourth year in a row after three years of decline. In general, the total consumption indicated notable growth from 2012 to 2024: its value increased at an average annual rate of +4.0% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +164.9% against 2020 indices.

The Report Covers Global Cereal Industry Trends and the Market is Segmented by Type (Ready-to-cook Cereals and Ready-to-eat Cereals), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa).

Learn about the projected growth of the cereal market in Australia over the next decade, driven by increasing demand. Market volume is expected to reach 33M tons by 2035, with a market value of $10.5B.

Explore the Breakfast Cereal Market trends! Covers key players, growth rate 5.8% CAGR, market size $88.66 Billion, and forecasts to 2034. Get insights now!

The report covers Asian Pacific Breakfast Cereals Market and is segmented by Category (Ready-to-Cook Cereals and Ready-to-Eat Cereals), Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and Geography (China, Japan, India, Australia, and Rest of Asia-Pacific).

The Australian flaked or rolled cereal market amounted to $224M in 2024, with an increase of 14% against the previous year. In general, consumption continues to indicate strong growth. Flaked or rolled cereal consumption peaked in 2024 and is likely to see steady growth in the near future.

GlobalData’s Country Profile report on the bakery & cereals sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares. Read More

The APAC chia seed cereal market, valued at approximately $XX million in 2025 (assuming a logical extrapolation from the provided market size and CAGR), is projected to experience robust growth from 2025 to 2033, driven by increasing health consciousness among consumers and rising demand for nutritious breakfast options. The region's burgeoning middle class, coupled with increasing awareness of chia seeds' nutritional benefits – including their high fiber, omega-3 fatty acid, and antioxidant content – are key drivers. Furthermore, the growing popularity of functional foods and the rising adoption of plant-based diets are contributing to market expansion. Key trends include the increasing availability of ready-to-eat chia seed cereals, innovative product formulations incorporating chia seeds with other superfoods, and a focus on organic and sustainably sourced ingredients. While pricing remains a potential restraint for some consumers, the overall positive perception of chia seeds as a health-promoting ingredient is expected to overcome this challenge. Competitive landscape analysis reveals key players such as Chia Bia Pty Ltd, Nutiva, and others focusing on product innovation and strategic partnerships to maintain market share and expand their reach. Regional analysis indicates strong growth potential in countries like China, Japan, India, and Australia, driven by varying levels of health awareness and economic development in each market. The market segmentation reveals a growing preference for convenient ready-to-eat options reflected in the consumption analysis. Import and export data, while not provided, suggests that the market dynamics are likely influenced by international trade, with potential for both import of high-quality chia seeds and export of value-added chia seed cereal products. Price trends indicate a gradual increase, reflecting the increasing cost of raw materials and rising demand. However, competition and the emergence of private label brands are likely to keep price increases relatively moderate. The forecast period of 2025-2033 presents significant opportunities for market players who can adapt to evolving consumer preferences and innovate to create appealing and affordable chia seed cereal products that cater to the diverse dietary needs and preferences within the APAC region. Key drivers for this market are: Favorable Climatic Conditions, Blooming Export Opportunities. Potential restraints include: High Adoption Cost of Modern Technology, Increasing Insect Infestations. Notable trends are: Growing Awareness about the Chia seeds.

This statistic shows the market value of packaged vegan food in Australia in 2015, by category. According to the report, the vegan breakfast cereal market in Australia was valued at approximately 5.4 million Australian dollars that year.

The average volume per capita in the 'Breakfast Cereals' segment of the food market in Belarus was forecast to continuously increase between 2024 and 2029 by in total 1.6 kilograms (+65.84 percent). After the seventh consecutive increasing year, the average volume per capita is estimated to reach 4.01 kilograms and therefore a new peak in 2029. Find further information concerning the average revenue per capita in the 'Pasta' segment of the food market in South Korea and the price per unit in the 'Meat Substitutes' segment of the food market in Australia. The Statista Market Insights cover a broad range of additional markets.

In 2024, the breakfast cereal market in Australia and Oceania decreased by -1.6% to $597M, falling for the second year in a row after two years of growth. In general, consumption continues to indicate a slight contraction. The level of consumption peaked at $704M in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

The Asia-Pacific (APAC) cereals bar market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.34% from 2025 to 2033. This expansion is fueled by several key drivers. Rising health consciousness among consumers is leading to increased demand for convenient and nutritious snacks, with cereals bars fitting this profile perfectly. The growing prevalence of busy lifestyles and the consequent need for on-the-go meal replacements further boosts market growth. Moreover, the expanding retail infrastructure, particularly the rise of convenience stores and online retail channels, provides wider accessibility to these products. Significant market segmentation exists, with granola/muesli bars dominating the product type segment, while supermarkets/hypermarkets represent a major distribution channel. China, Japan, and India are key markets within the region, reflecting the high population density and rising disposable incomes in these countries. However, challenges remain; fluctuating raw material prices and intense competition among established players like Kellogg's, Nestle, and PepsiCo, alongside emerging brands, could impact market growth. Successful players are likely focusing on product innovation, incorporating functional ingredients, and targeting specific consumer demographics to maintain a competitive edge. The market also sees trends toward organic and gluten-free options, catering to the growing demand for healthier alternatives. The forecast period (2025-2033) suggests continued market expansion, driven by sustained consumer demand for healthy and convenient snack options. The increasing adoption of online grocery shopping is expected to further fuel growth, especially in urban centers across the APAC region. While challenges related to price volatility and competition exist, the overall outlook for the APAC cereals bar market remains positive, with significant opportunities for both established and emerging players to capitalize on the increasing consumer preference for convenient and nutritious snacking solutions. Successful market penetration will require a focus on product diversification, robust distribution networks, and targeted marketing campaigns that resonate with the evolving consumer preferences within this dynamic market. This comprehensive report provides an in-depth analysis of the Asia-Pacific (APAC) cereals bar market, offering valuable insights into market size, trends, and growth forecasts from 2019 to 2033. The study covers key segments including product type (granola/muesli bars, others), distribution channels (convenience stores, supermarkets/hypermarkets, specialty stores, online stores, others), and major geographic regions (China, Japan, India, Australia, and the Rest of Asia-Pacific). With a base year of 2025 and an estimated market value in the millions, this report is an essential resource for businesses operating in or planning to enter this dynamic market.
Note: Due to the limitations of publicly available information, specific financial values in millions cannot be provided. This report outline will use placeholder values represented by "XXX Million" where such data would typically be included. Notable trends are: Increasing Trend of Athleticism.

Baking Mixes (Bakery & Cereals) Market in Australia – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Baking Mixes market in Australia. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Baking Mixes and its variants Bread Mixes, Brownie Mixes, Dessert Mixes, Cake Mixes, Muffin Mixes, Pancake Mixes, Rolls/Biscuit Mixes & Other Baking Mixes. Read More

This statistic shows the revenue of the industry “Cereal, Pasta and Baking Mix Manufacturing“ in Australia from 2011 to 2017, with a forecast to 2023. It is projected that the revenue of Cereal, Pasta and Baking Mix Manufacturing in Australia will amount to approximately 1.854,8 million U.S. Dollars by 2023.

The Australian Snack Bar Market Report is Segmented by Product Type (Cereal Bars, Energy Bars, and Other Snack Bars) and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialist Retailers, Online Retail Stores, and Other Distribution Channels). The Market Size and Values are Provided in Terms of (USD) for the Above Segments.

The cereal grain market in Australia and Oceania soared to $22.7B in 2024, rising by 19% against the previous year. Overall, consumption showed a relatively flat trend pattern. As a result, consumption reached the peak level of $23.1B. From 2018 to 2024, the growth of the market failed to regain momentum.

Cookies (Sweet Biscuits) (Bakery & Cereals) Market in Australia – Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Cookies (Sweet Biscuits) market in Australia. The research handbook provides up-to-date market size data for period 2013-2018 and illustrative forecast to 2023 covering key market aspects like Sales Value and Volume for Cookies (Sweet Biscuits) and its variants American Cookies, Artisanal Cookies, Assortments, Butter-Based Cookies, Chocolate Cookies, Cream Filled, Other Cookies, Plain Cookies, Wafer Biscuits. Read More

Snapshot img

Breakfast Food Market Size 2025-2029

The breakfast food market size is forecast to increase by USD 108.7 billion, at a CAGR of 4.3% between 2024 and 2029.

The market is witnessing significant growth due to several key factors. One of the major trends driving market growth is the frequent launch of new breakfast products like breakfast cereals, which caters to consumers' evolving preferences and dietary needs. Another trend gaining traction is the increasing popularity of plant-based protein products, as more consumers opt for sustainable and ethical food choices. Additionally, fluctuations in food prices can impact the market dynamics, presenting both opportunities and challenges for players. Overall, the market is expected to continue its growth trajectory, offering ample opportunities for businesses that can innovate and cater to the changing consumer landscape.

What will be the Size of the Breakfast Food Market During the Forecast Period?

Request Free Sample

The market is a significant sector within the global food industry, catering to consumers' morning nutritional needs. Market dynamics are influenced by various factors, including health consciousness and dietary trends. Fitness enthusiasts prioritize nutrient-dense options, leading to increased demand for plant-based breakfast foods. Simultaneously, there is a growing concern over obesity, diabetes, cholesterol, and high blood pressure, driving interest in fiber-rich alternatives to traditional breakfast items like cereals, bread, and pastries.
Convenience remains a crucial factor in breakfast food consumption, with convenience stores and departmental stores capitalizing on this trend by expanding their offerings. Dairy products, such as milk and yogurt, continue to be popular choices, while eggs, porridge, waffles, pancakes, sausages, and spicy chicken noodles also maintain a strong presence In the market. Overall, the market is dynamic, influenced by health trends, convenience, and consumer preferences.
The breakfast food market continues to grow with increasing demand for nutritious breakfast snacks and ready-to-eat breakfast options. Consumers are opting for cereal products, granola bars, and instant oatmeal as convenient choices. Healthy breakfast options like breakfast smoothies, protein pancakes, and yogurt parfaits are gaining popularity. Gluten-free breakfast and organic breakfast food appeal to health-conscious buyers, while breakfast sandwiches, breakfast burritos, and breakfast bowls offer satisfying meals. Dairy-free breakfast and plant-based breakfast alternatives are expanding, alongside frozen breakfast meals, breakfast muffins, breakfast pastries, and traditional breakfast foods.

How is this Breakfast Food Industry segmented and which is the largest segment?

The breakfast food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Bakery products
  Ready meals
  Cereals
  Snack bars
  Others


Product

  RTE
  RTC


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

    Brazil

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The offline distribution channel accounted for a significant market share In the global breakfast food industry in 2024. Supermarkets, convenience stores, and local grocery stores are popular channels for purchasing breakfast items due to their accessibility and convenience. Consumers prefer these channels over online stores, as they can physically inspect the products before buying. This trust and ease of access can lead to increased sales and popularity of breakfast foods. Retail collaborations and promotional offers are also strategies employed by market players to boost product visibility and sales in offline channels.

Consumers' health awareness and dietary preferences, including those seeking plant-based, fiber-rich, protein-packed, and low-calorie options, influence breakfast food choices. Breakfast items such as oats, muesli, wheat, corn, cereals, bread, eggs, porridge, waffles, pancakes, sausages, and various flavorful alternatives like spicy chicken noodles and spicy sirloin burgers cater to diverse tastes. Nutrient-dense breakfast foods support metabolism, energy levels, and overall health, making them essential for individuals with obesity, diabetes, high cholesterol, and high blood pressure.

Get a glance at the Breakfast Food Industry report of share of various segments Request Free Sample

The offline segment was valued at USD 301.60 billion in 2019 and showed a g

Cookies (Sweet Biscuits) (Bakery & Cereals) Market in Australia – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Cookies (Sweet Biscuits) market in Australia. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Cookies (Sweet Biscuits) and its variants American Cookies, Artisanal Cookies, Assortments, Butter-Based Cookies, Chocolate Cookies, Cream Filled, Egg-Based, Other Cookies, Plain Cookies & Wafer Biscuits. Read More

PPI: Output: Manufacturing: Food: Grain Mill & Cereal: Cereal, Pasta & Baking Mix data was reported at 173.300 1989-1990=100 in Jun 2012. This records a decrease from the previous number of 173.700 1989-1990=100 for Mar 2012. PPI: Output: Manufacturing: Food: Grain Mill & Cereal: Cereal, Pasta & Baking Mix data is updated quarterly, averaging 123.350 1989-1990=100 from Mar 1983 (Median) to Jun 2012, with 118 observations. The data reached an all-time high of 176.700 1989-1990=100 in Jun 2011 and a record low of 60.800 1989-1990=100 in Mar 1983. PPI: Output: Manufacturing: Food: Grain Mill & Cereal: Cereal, Pasta & Baking Mix data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.I021: Producer Price Index: 1989-90=100: ANZSIC 2006: Output of the Manufacturing Industry.