As of February 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usage Currently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events and friends. Global impact of social media Social media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased polarization in politics, and heightened everyday distractions.

Graph and download economic data for Average Hourly Earnings of All Employees, Information (CES5000000003) from Mar 2006 to Sep 2025 about information, earnings, establishment survey, hours, wages, employment, and USA.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

Graph and download economic data for Average Weekly Hours of All Employees, Information (AWHAEINFO) from Mar 2006 to Sep 2025 about information, establishment survey, hours, employment, and USA.

Graph and download economic data for Average Weekly Hours of All Employees: Information in Utah (SMU49000005000000002A) from 2007 to 2024 about information, UT, hours, employment, and USA.

Booking window, busiest day, weekend share, and average move duration.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

Graph and download economic data for Average Weekly Earnings of All Employees, Information (CES5000000011) from Mar 2006 to Aug 2025 about information, establishment survey, earnings, employment, and USA.

The average for 2019 based on 12 countries was 6.92 points. The highest value was in Argentina: 8 points and the lowest value was in Suriname: 0 points. The indicator is available from 2013 to 2019. Below is a chart for all countries where data are available.

Mexico Average Hours Worked per Person Employed: Index: Information and Communication data was reported at 99.510 2015=100 in 2023. This records an increase from the previous number of 99.340 2015=100 for 2022. Mexico Average Hours Worked per Person Employed: Index: Information and Communication data is updated yearly, averaging 99.340 2015=100 from Dec 2005 (Median) to 2023, with 19 observations. The data reached an all-time high of 101.300 2015=100 in 2016 and a record low of 98.570 2015=100 in 2007. Mexico Average Hours Worked per Person Employed: Index: Information and Communication data remains active status in CEIC and is reported by Organisation for Economic Co-operation and Development. The data is categorized under Global Database’s Mexico – Table MX.OECD.PDB: Hours Worked: by Industry: OECD Member: Annual.

The Survey of Consumer Finances (SCF) is normally a triennial cross-sectional survey of U.S. families. The survey data include information on families' balance sheets, pensions, income, and demographic characteristics.

Graph and download economic data for Average Weekly Hours of All Employees: Information in New York (DISCONTINUED) (SMU36000005000000002SA) from Jan 2007 to Mar 2022 about information, hours, NY, employment, and USA.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

Graph and download economic data for Average Weekly Hours of Production and Nonsupervisory Employees, Information (CES5000000007) from Jan 1964 to Sep 2025 about nonsupervisory, information, establishment survey, hours, production, employment, and USA.

CO: Average Hours Worked per Person Employed: Annual Growth: Information and Communication data was reported at -2.110 % in 2022. This records a decrease from the previous number of 3.620 % for 2021. CO: Average Hours Worked per Person Employed: Annual Growth: Information and Communication data is updated yearly, averaging -0.050 % from Dec 2016 (Median) to 2022, with 7 observations. The data reached an all-time high of 3.620 % in 2021 and a record low of -4.620 % in 2020. CO: Average Hours Worked per Person Employed: Annual Growth: Information and Communication data remains active status in CEIC and is reported by Organisation for Economic Co-operation and Development. The data is categorized under Global Database’s Colombia – Table CO.OECD.PDB: Hours Worked: by Industry: OECD Member: Annual.

How much time do people spend on social media?

              As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in
              the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
              People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general.
              During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Graph and download economic data for Average Weekly Earnings of All Employees: Information in Utah (SMU49000005000000011A) from 2007 to 2024 about information, UT, earnings, employment, and USA.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Graph and download economic data for Average Weekly Hours of Production Employees: Information in Missouri (SMU29000005000000007A) from 2003 to 2024 about information, MO, hours, production, employment, and USA.

Facebook received 73,390 user data requests from federal agencies and courts in the United States during the second half of 2023. The social network produced some user data in 88.84 percent of requests from U.S. federal authorities. The United States accounts for the largest share of Facebook user data requests worldwide.