In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.
In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.
In 2022, media and broadcasting was the client sector with the highest share of research sales in the United States with almost ** percent of the total share. Pharmaceutical was second in the last, with ** percent of the share.
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Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.
The global research revenue of the leading 50 market research firms in the United States combined increased significantly over the last two decades, reaching a value of nearly ** billion U.S. dollars in 2020.
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Global Market Research Services market size is expected to reach $109.67 billion by 2029 at 4.1%, segmented as by type, marketing research and analysis services, public opinion and election polling
Comprehensive dataset of 9 Geological research companies in Iran as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.
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Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.
Comprehensive dataset of 4 Geological research companies in Finland as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.
Comprehensive dataset of 2 Geological research companies in State of Paraíba, Brazil as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.
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Market research operators in Canada suffered from modest swings in revenue stemming from economic volatility for most of the period. While the period started with a dip in revenue because of the pandemic, the changing media landscape and the ability to conduct online market research kept sales from dropping drastically. Market research is needed in times of economic uncertainty since it helps customers navigate unknown waters. Although the economy reopened, a spike in inflationary pressures severely harmed revenue in 2021 and 2023, as corporate clients endured volatility across their balance sheets, which dampened demand for operators' services. This economic volatility also dampened profit for operators, with lower consumer confidence playing a key role in this trend. Even so, with interest rates finally falling in the middle of 2024, revenue came back on track and is set to push up an estimated 8.3% in 2025 alone. Overall, revenue is set to swell at a CAGR of 1.3% to an estimated $1.5 billion as the need for market research has recovered. As the popularity of digital media and e-commerce has risen, operators have adapted their services to provide up-to-date and more granular analysis reflecting the data available from these channels. Smaller, less costly single-operator companies flooded the industry amid low barriers to entry and improving economic conditions. Even so, the shifting media landscape and rapidly changing consumer trends have encouraged some operators to consolidate and streamline their operations, bolstering competition among existing companies. As corporations endured upticks in sales, they sought the expertise of market research companies to expand operations and revamp their product and service offerings. By 2030, Canadians' consumption activity will change significantly, requiring more consumer research and new research methods. Operators are in a position to capitalize on emergent trends and business structures. Those who succeed in evolving alongside the ever-changing landscape will find new verticals and horizontals to climb into. As new technologies and innovations like real-time data and insights expand, market research will remain a central pillar of business strategy, ensuring revenue growth. Overall, revenue is set to expand at a CAGR of 3.9%, reaching $1.9 billion in 2030.
Success.ai offers a cutting-edge solution for businesses and organizations seeking Company Financial Data on private and public companies. Our comprehensive database is meticulously crafted to provide verified profiles, including contact details for financial decision-makers such as CFOs, financial analysts, corporate treasurers, and other key stakeholders. This robust dataset is continuously updated and validated using AI technology to ensure accuracy and relevance, empowering businesses to make informed decisions and optimize their financial strategies.
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IBISWorld, Australia’s largest industry research company, has named the Top 500 private companies for 2020-21, including a breakdown of the five best- and worst-performing players.
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This dataset provides comprehensive, up-to-date information about the top 100 Software-as-a-Service (SaaS) companies globally as of 2025. It includes detailed financial metrics, company fundamentals, and operational data that are crucial for market research, competitive analysis, investment decisions, and academic studies.
Key Features
Use Cases
Industries Covered
Enterprise Software (CRM, ERP, HR) Developer Tools & DevOps Cybersecurity Data Analytics & Business Intelligence Marketing & Sales Technology Financial Technology Communication & Collaboration E-commerce Platforms Design & Creative Tools Infrastructure & Cloud Services
Why This Dataset? The SaaS industry has grown to over $300 billion globally, with companies achieving unprecedented valuations and growth rates. This dataset captures the current state of the industry leaders, providing insights into what makes successful SaaS companies tick.
Sources/Proof of Data: Data Sources The data has been meticulously compiled from multiple authoritative sources:
Company Financial Reports (Q4 2024 - Q1 2025)
Official earnings releases and investor relations documents SEC filings for public companies
Investment Databases
Crunchbase, PitchBook, and CB Insights for funding data Venture capital and private equity announcements
Market Research Reports
Gartner, Forrester, and IDC industry analyses SaaS Capital Index and valuation reports
Industry Publications
TechCrunch, Forbes, Wall Street Journal coverage Company press releases and official announcements
Product Review Platforms
G2 Crowd ratings and reviews Capterra and GetApp user feedback
Data Verification
Cross-referenced across multiple sources for accuracy Updated with latest available information as of May 2025 Validated against official company statements where available
Comprehensive dataset of 1 Geological research companies in Taiwan as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.
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Despite the higher access to credit, business brokers endured notable declines due to high inflation, rising interest rates and an inconsistent mergers & acquisition (M&A) climate. In contrast to merger and acquisition advisers, business brokers focus on companies valued at less than $2.0 million, often finding the ultimate buyer near the company's location. According to data from the International Business Brokers Association (IBBA), there is currently an oversupply of potential small business buyers and an undersupply of high-quality businesses for sale. This resulted in higher valuations for small businesses before the pandemic, increasing commissions for successfully brokered business sales. In recent years, the acceleration of interest rates to combat high inflation has significantly curtailed small businesses’ fiscal flexibility, causing revenue to fall at a CAGR of 2.5% to an estimated $1.8 billion over the past five years, including an estimated 3.9% boost in 2024. Nearly 50.0% of business brokers are sole proprietors, typically earning between 5.0% and 10.0% of the ultimate sale price in commission. In recent years, optimism surrounding the business-for-sale market has increased among business brokers; however, the effects of high interest rates and a generally restrictive borrowing environment remains the biggest barrier to further growth, according to the IBBA. There needed to be more than the increase in volume and sustained demand for operators’ services to offset the rise in wages and other costs, causing profit to dwindle. Moving forward, the continued uncertainty surrounding interest rates, higher borrowing costs and deceleration in access to credit and the number of businesses are expected to yield slower growth in revenue. Nonetheless, the continuity of lower middle market (LMM) transaction demand, coupled with favorable demographic and private investment trends, will benefit brokers. As a more significant share of the population reaches retirement age, more small businesses will be listed for sale, increasing opportunities for business brokers. Put together, these trends are expected to cause revenue to grow at a CAGR of 1.8% to an estimated $2.0 billion over the next five years.
With over 20 million businesses, all held in-house, BoldData has the largest supply of Brazilian B2B data. We can select your perfect target based on numerous interesting selections: from 3,000 industries to region, turnover, sector, contact person and the number of employees.
Other questions or are you looking for another city or country? Our data experts are specialized in supervising international campaigns. We have specific direct marketing knowledge per country and have highly accurate data of 300 million companies in 150+ countries. Contact us for free tailor-made advice and an independent quote.
Comprehensive dataset of 299 Geological research companies in Brazil as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.
Comprehensive dataset of 1 Geological research companies in Biscay, Spain as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.
IBISWorld's Top 1,000 List for 2022 identifies the best performing companies in Australia and New Zealand as well as the industries in which they operate.
In 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.