How much bottled water do people in the United Kingdom drink? In 2024, approximately 3.1 billion liters of bottled water were consumed in the UK. Consumption of bottled water has slightly declined in 2019 and 2020 after increasing annually between 2013 and 2018. However, since 2021, it grew again. Brands As of 2023, roughly 6.3 million British consumers choose Evian water, making it the most popular bottled water brand on the market. Volvic was the second-most popular brand in Great Britain in 2023. Value of the market The entire market worth for bottled water was over 2.3 billion British pounds in 2024. The market has grown by 1.3 billion pounds between 2013 and 2024.

Bottled water producers are reaping the rewards of mounting health consciousness. As consumers become more health-focused, interest in bottled water as an alternative to fizzy drinks is growing. The focus on health is particularly benefitting premium bottled waters, which are gaining traction due to their added functional benefits like vitamins and electrolytes. This has presented an opportunity for imported water to expand, with brands like Evian and Fiji leveraging their global heritage and premium image that domestic alternatives struggle to match. Producers are exploring alternative products like carbonated and flavoured waters to position them as a bridge between beverages and tap water, capturing demand from health-conscious consumers seeking variety without the drawbacks of sugary drinks. Overall, bottled water production revenue is expected to swell at a compound annual rate of 5.2% over the five years through 2025-26 to £1.5 billion, including a forecast hike of 4.1% in 2025-26. The industry continues to grapple with its negative association with plastic, facing growing pushback amid rising eco-consciousness. This is fuelling renewed interest in eco-friendly alternatives like filtered taps and reusable water bottles, drawing some consumers away from bottled water altogether. Producers are striving to reduce their environmental footprint to continue appealing to eco-conscious consumers, with Buxton achieving 100% use of recycled PET in 2022. However, the shift to more environmentally friendly materials is elevating purchase costs for the industry. Meanwhile, imported brands like Evian are capturing more market share, leveraging their long-standing image and marketing to position themselves as the premium water of choice. Profit is expected to nudge down slightly in 2025-26, as the uniform nature of water leaves producers little room to offset rising costs. Revenue is forecast to climb at a compound annual rate of 1.4% over the five years through 2030-31 to £1.6 billion. Growing health consciousness will continue to drive bottled water sales as consumers seek alternatives to sugary beverages. This trend will particularly benefit sparkling water, which offers a similar sensory experience to fizzy drinks, appealing to those seeking healthier options. Consumers will increasingly pivot to more premium waters, although imported brands are poised to capitalise on this demand and chip away at domestic producers’ share of the market. Rising costs will keep reshaping the industry, favouring bigger producers that can better handle higher labour, purchase and tax costs. They’re set to use their size and strength to their advantage to drive revenue growth.

This statistic shows a ranking of the most consumed supermarket brands of flavored water in Great Britain in 2023. In 2023, an estimated 2.25 million people consumed Tesco's flavored water. Ranked second and third were Asda and Sainsbury's.

Number of Businesses statistics on the Bottled Water Production industry in the UK

The United kingdom bottled water market is projected to reach a market size of more than USD 4.35 billion by 2028, increasing disposable incomes.

Considering the 16 different brands presented in this statistic, 'Volvic Touch of Fruit' leads the ranking for the most frequently selected brand with 2.7 million people. Contrastingly, 'This Juicy Water' is ranked last, with 331.6 thousand people. Their difference, compared to the Volvic Touch of Fruit, lies at 2.4 million people.

This statistic shows the total value of the bottled water market in the United Kingdom (UK) from 2013 to 2024. In 2024, the bottled water market was worth **** billion British pounds. Compared to the previous year, this constitutes a slight increase from around ***million in market value.

This statistic shows a ranking of the most used supermarket brands of bottled mineral water in Great Britain in 2023. In 2023, an estimated 3.3 million people used Tesco bottled mineral water. That was an increase from the previous years.

This statistic shows the percentage market share of the main bottled water types in the United Kingdom. In 2024, spring water represented approximately **** percent of the bottled water market. Table water only filled a niche in the market, while the overwhelming part of the market was made up by mineral water.

Bottled Water Market Size Value Per Capita in the UK, 2021 Discover more data with ReportLinker!

The UK bottled water market reduced to $994M in 2024, falling by -1.9% against the previous year. The market value increased at an average annual rate of +4.4% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $1B, and then fell slightly in the following year.

This statistic shows the percentage market share of the main bottled water categories in the United Kingdom. In 2024, still water comprised the largest share of the bottled water market, with a little over ************** share. Packaged sparkling water represented **** percent.

Forecast: Bottled Water Market Size Volume in the UK 2022 - 2026 Discover more data with ReportLinker!

Forecast: Bottled Water Market Size Value Per Capita in the UK 2022 - 2026 Discover more data with ReportLinker!

The bottled water market in the UK is expected to experience continued growth over the next decade, driven by increasing demand. Market performance is forecasted to expand with a CAGR of +1.8% in volume and +3.3% in value from 2024 to 2035, reaching a market volume of 2.4B litres and a value of $1.4B by the end of 2035.

Bottled Water Market Size Value in the UK, 2021 Discover more data with ReportLinker!

Snapshot img

Premium Bottled Water Market Size 2024-2028

The premium bottled water market size is forecast to increase by USD 8.37 billion, at a CAGR of 6.6% between 2023 and 2028.

The market is witnessing significant growth due to the increasing focus on health and wellness among consumers. This trend is driving the demand for high-quality bottled water, as people seek to maintain a healthy lifestyle. Another trend influencing the market is the introduction of new flavors and product ranges, catering to diverse consumer preferences. However, the market also faces challenges such as the availability of counterfeit products, which can negatively impact the reputation of the industry and consumer trust. To mitigate this issue, manufacturers are implementing stringent quality control measures and collaborating with regulatory bodies to ensure the authenticity and safety of their products. Overall, the market is expected to continue its growth trajectory, driven by consumer health consciousness and innovation in product offerings.

What will be the Size of the Premium Bottled Water Market During the Forecast Period?

Request Free Sample

The market encompasses various types, including spring water, distilled water, well water, mineral water, and sparkling water, among others. These beverages cater to consumers seeking high-quality, pure, and healthy hydration alternatives to tap water. Carbonation levels, ozone treatment, reverse osmosis, distillation, deionization, and other purification methods distinguish from regular water. Consumer preferences are driven by factors such as taste, quality, purity, safety, and additional nutrients.
Trends in the market include the growing popularity of sparkling water, glacier water, and natural water, as well as the increasing demand for water with dissolved minerals for enhanced health benefits. The market also caters to those seeking to avoid harmful contaminants in tap water, such as chlorine and fluoride, and to those looking for water that can aid in digestion, clearer skin, detoxification, and hydration. In contrast to sugary beverages like soda, it is perceived as a healthier choice for individuals pursuing a healthy lifestyle.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Flavored
  Unflavored


Distribution Channel

  Supermarkets and hypermarkets
  Specialty stores
  Online
  Others


Geography

  Europe

    Germany
    France


  North America

    Canada
    US


  APAC

    China


  Middle East and Africa



  South America

By Product Insights

The flavored segment is estimated to witness significant growth during the forecast period.

Premium bottled water, including flavored varieties, is gaining popularity due to its perceived health benefits. Unlike soft drinks and juices, flavored bottled water contains fewer calories and is often infused with minerals, vitamins, and antioxidants. Consumers are increasingly opting for this healthier alternative, driven by the trend towards healthier lifestyles and hydration. The market is thriving, as consumers are willing to pay a premium for superior quality, unique flavors, and elegant packaging. This category includes spring water, mineral water, distilled water, and well water, among others, with varying degrees of carbonation levels, ozone treatment, reverse osmosis, and filtration methods. Tap water, while generally safe, may contain impurities and harmful contaminants, further driving demand. The beverage industry's shift towards premiumization has influenced the rise of flavored water, catering to consumers' desire for healthier, more refreshing, and convenient hydration options.

Get a glance at the Premium Bottled Water Industry report of share of various segments Request Free Sample

The flavored segment was valued at USD 17.28 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 34% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The European market is projected to expand steadily, driven by the increasing preference for healthy lifestyles and high-quality hydration options. Key contributors to this market include the UK, Germany, France, Italy, and Sweden. Sparkling and flavored waters are gaining popularity, fueled by major retailers' presence in both Eastern and Western Europe. Household income growth, fitness trends, and advanced product offeri

The Europe Bottled Water Market is Segmented by Type (Still Water, Sparkling/Carbonated Water, Flavored Water, Functional Water, Others), Distribution Channel (Off-Trade, On-Trade), Packaging Material (PET Bottles, RPET Bottles, and More), and Geography (United Kingdom, Germany, France, Italy, Spain, Russia, Netherlands, Poland, Switzerland, Sweden, Norway, Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

The Soft Drink and Bottled Water Production industry is experiencing significant shifts, shaped by evolving consumer preferences and global dynamics. Key trends include a heightened focus on reducing sugar content, environmental sustainability initiatives and innovation in packaging materials. These trends are driving producers to adapt, innovate and cater to a more health-conscious and eco-conscious consumer base. Revenue is expected to fall at a compound annual rate of 4.4% over the five years through 2024 to €71.3 million, including a forecast fall of 3.8% in 2024. The COVID-19 pandemic, hit drinks producers hard, cutting into sales in 2020 as on-trade markets were forced to close for long periods. As the hospitality sector bounces back and consumers prioritise health and sustainability, there are opportunities for growth in sales of both soft drinks and bottled water. Meeting changing consumer preferences and demonstrating a commitment to responsible and sustainable practices will be key to achieving higher sales. Revenue is forecast to grow at a compound annual rate of 2.8% over the five years through 2029 to €81.8 million. Producers will maintain a strong commitment to environmental sustainability and meeting health-conscious consumers’ demands. Producers are reevaluating their practices, embracing sustainable measures and innovating to meet the changing expectations and needs of their markets in an era of increasing environmental awareness and shifting consumer preferences.

Learn about the growing demand for bottled waters in the UK and the predicted market trends for the next decade, including an anticipated increase in market volume to 2.3B litres by 2035.