According to the source, Shein has been a leading force in the fast fashion industry in terms of sales growth. The online fast fashion retailer from China had a peak in sales growth in the first quarter of 2021 with an increase of ***** percent. In comparison, the fast fashion market, excluding Shein, saw a **** percent sales increase in that same quarter. In Q2 2023, Shein's sales growth has decreased to **** percent, while the fast fashion market reportedly saw a **** percent decrease in sales.

Shein's market share in the United States more than doubled between March 2020 and March 2022, going from approximately ** to ** percent. This market share gain occurred at the expense of nearly all other fast fashion companies in the United States, as all except Zara saw their market share dwindle during that time period. Most notably, H&M's market share in the U.S. decreased ** percentage points between March 2020 and March 2022. By November 2022, Shein held ** percent of the U.S. fast fashion market. Fast fashion e-commerce As the fast fashion industry continues to evolve, Shein is not the only e-commerce pure player disrupting the overall landscape. Companies such as ASOS and Zalando, for example, can turn out collections with remarkable speed, providing an edge against their brick-and-mortar competitors. From 2020 to 2022, net sales at ASOS.com are forecast to increase by more than ****million U.S. dollars. Over the same time period, Zalando's net sales are forecast to increase by nearly one million U.S. dollars. The rise of Shein Shein may not be the only e-commerce pure player changing the landscape of the fast fashion industry, but it is definitely the most prominent one. According to estimates, the fast fashion giant has seen its revenue increase by more than ** billion U.S. dollars since 2016. Maybe even more impressive is the fact that Shein.com was the second fastest growing e-commerce website in the world in 2022, and was the only fashion company to crack the list.

Estimations revealed that the fast fashion giant Shein generated an annual revenue of ***** billion U.S. dollars in 2024. This is a significant increase since 2016, when the company supposedly reached a revenue of only *** million U.S. dollars. Shein's benchmarks Among unicorn companies, or privately held companies with a market value at least *** billion U.S. dollars, Shein ranked in the top five with the highest valuations worldwide, totalling ** billion U.S. dollars in 2024. As a direct to consumer e-commerce unicorn, the company was ranked first as of December 2023. Additionally, when looking at the ranking of leading online stores in the fashion segment, Shein ranked second globally, further proving their widespread success as an e-commerce business. Who likes Shein? Who likes Shein? By the end of 2023, shein.com was the most popular fashion and apparel website worldwide by share of visits, followed by Nike and Macy’s websites. The age group that seemed to prefer using shein.com the most were the consumers between 25 and 34 years old, which accounted for over ** percent of global site visits. Of these consumers, the majority were women, making up over ** percent of visits.

The Chinese fashion e-commerce giant Shein Group has surged to prominence. Founded in 2008 as ZZKKO, it quickly evolved into the world's largest fashion retailer in 2022. Its app attracted more than ****** million downloads worldwide between January 1 and October 31, 2025. Faster and cheaper The online-only fast-fashion company has a unique business model. Enabled by algorithms and data analytics, its swift production and fashion trend prediction abilities have set it apart in the fast fashion e-commerce world. Its algorithm-driven supply chain enables it to reduce the production time to ***** days and offer thousands of new items on its site every week at much lower price levels than its competitors. Behind the low-price tags The fashion retailer also collaborates with numerous fashion bloggers to harness platforms like TikTok and Instagram. Combined with its adept use of social media marketing, SHEIN achieved a staggering ** billion U.S. dollars in gross merchandise value in 2024. Despite its rapid growth and popularity, Shein's reputation is marred by a barrage of controversies, ranging from labor rights violations and trademark disputes to environmental concerns and health and safety issues.

Shein.se is the Swedish website of the Chinese fast-fashion platform. Shein.se's e-commerce net sales grew from an estimated ****million to approximately *** million U.S. dollars from 2018 to 2023. In 2024, the online sales of shein.se are forecast to reach *** million U.S. dollars. Shein overtakes amazon.se in Sweden The Chinese brand, Shein, has been growing in sales in the Swedish market. Although it is not considered one of the most popular shops among Swedes yet, it surpassed the giant amazon.se in net sales, generating nearly *** million U.S. dollars in 2023. Amazon.se, for instance, closed the same year at almost *** million. Shein started operating in Sweden in 2019 as part of their European expansion and gained more popularity after the COVID-19 pandemic due to lockdowns increasing online shopping.
Apotea.se tops the charts, surpassing Shein Although Shein has had an impressive result when it comes to net sales, the number one online store in popularity among Swedes is apotea.se. Founded in 2011, apotea.se is the largest digital pharmacy in the country. The brand started off offering easy access to prescription and over-the-counter medications and soon expanded its product range to include beauty, wellness, and healthcare products. The brand's popularity is evident in its net sales, which reached nearly *** million U.S. dollars in 2023. This is a difference of ** percent compared to Stein's sales that year in the Northern country.

Shein.com's e-commerce net sales reached an estimated ** billion U.S. dollars in 2024. This is a significant increase from the *** billion in net sales in 2018.

In 2024, sales from Chinese e-commerce players Temu and Shein increased considerably in France. Temu sales were up *** percent in comparison to the year prior, while Shein sales increased ** percent from 2023 to 2024.

In the United States, Shein was the most downloaded app in the fashion and beauty app segment in 2024, registering more than ** million downloads. Nike ranked second, with *** million, followed by Poshmark with about ***** million. The rise of fast fashion SHEIN-Fashion Shopping Online is the mobile app of Chinese company Shein, focused on selling fast fashion over the internet. Known for its vast catalog of inexpensive, trendy clothing, Shein has seen its popularity quickly skyrocket across the globe, particularly among younger consumers. Helped by the COVID-19 pandemic and an aggressive marketing strategy, Shein's app hit new records in monthly downloads in the U.S. in 2020. The brand has also positioned itself as the most searched brand on Google in the North American country, surpassing long-established local competitors such as Old Navy and JCPenney in 2021. Resale is not to be forgotten As a counter-proposal to the overconsumption encouraged by fast fashion, various brands have been increasingly betting on resale. In the United States, platforms such as Poshmark and GOAT have incorporated this option, attracting thousands of online shoppers interested in giving fashion items a second life. In 2021, Poshmark's app totaled some 10.4 million downloads on iOS and Android devices, while GOAT was downloaded 7.5 million times in the same period. According to forecasts, the value of the U.S. online resale market will increase nearly threefold between 2020 and 2030, to nearly *** billion U.S. dollars.

The long-standing e-commerce giant Amazon has recently faced competition from emerging Chinese rivals. While the fast-fashion online retailer SHEIN has steadily gained traction among U.S. consumers over the past years, Temu has experienced a meteoric rise in popularity in North America. In just a few months, Temu went from having slightly over *****million registered users in September 2022 to approximately **** million by March 2023.

Shein had the lowest womenswear prices compared to all other fast-fashion retailers in the United States. According to average prices monitored on March 8, 2022, dresses would be sold at ***** U.S. dollars on Shein, while Zara had an average selling price of ***** U.S. dollars for the same product. The price difference was also also quite stark for women's outwear: shoppers were charged an average of ***** dollars for outwear products sold on Shein, compared to H&M's ***** dollars and Zara's ***** dollars.

Asian online retailers are steadily expanding their presence in Germany, driven by rising price pressures and an appeal to customers through extremely low prices and frequent discounts. While the number of users continues to grow, trust in platforms like SHEIN and Temu remains relatively low. In a survey conducted in April 2024, roughly **** of respondents reported feeling manipulated when shopping on Temu. However, ** percent expressed trust that the discounts given are credible when using SHEIN.

During 2024, more than ** million users downloaded the Shein app. The Chinese marketplace had a traffic increase during the Hot Sale of ***** percent regarding the previous year in the AT&T Mexican network.

In the United States, adidas.com was the clothing retailer website whose average monthly traffic increased the most between 2020 and 2021, with a nearly ** percent growth rate. Shein.com came in second, with ** percent more monthly visitors.

Chinese online retailer Temu was the most downloaded shopping app worldwide in 2024. The application counted almost *** million downloads from the Apple App and Google Play store. Temu's main rival, Shein, was the second-most downloaded shopping app that year, with roughly *** million downloads. From China to the world Since its launch in September of 2022, Temu has achieved remarkable success, with its monthly gross merchandise volume (GMV) surging by over *** million U.S. dollars in less than a year. Similarly, its competitor, Shein, continues to experience exponential annual revenue growth. With Temu ascending to global stardom and Shein consolidating its dominance, Chinese e-commerce giants are actively looking to conquer the world of online sales. Mobile taking the upper hand In 2024, mobile commerce accounted for ***************** all global online retail sales. Despite its significant traction, the zenith of mobile commerce remains on the horizon, with forecasts indicating a sustained growth in contribution to total e-commerce sales in the coming years. Across various nations, over ** percent of internet users already participate in weekly mobile commerce transactions, surpassing the global average.

Chinese online marketplaces are making significant inroads into the U.S. e-commerce landscape, with Temu leading the pack. A 2024 survey reveals that ** percent of U.S. online shoppers choose Temu, followed by Shein at ** percent and TikTok Shop at ** percent. This trend highlights the growing influence of Chinese platforms in American consumer habits, challenging established domestic retailers. Dominance in fashion e-commerce Shein, despite ranking second in overall Chinese marketplace popularity, maintains a strong position in the fashion sector. In 2024, Shein.com led U.S. fashion e-commerce with net sales of ** billion U.S. dollars, outpacing major competitors like Walmart and Amazon in this category. This success is part of a broader global trend, with Shein generating over ** billion U.S. dollars in worldwide e-commerce sales, solidifying its status as a fast-fashion powerhouse. Cross-platform shopping and market dynamics The rise of Chinese marketplaces is characterized by significant cross-platform activity. An impressive ** percent of TikTok Shop users also shop on Amazon, while ** percent of Shein shoppers use TikTok Shop. This interconnectedness suggests a dynamic ecosystem where Chinese platforms complement rather than entirely replace established U.S. retailers. However, the fast fashion market, including Shein, has experienced recent fluctuations. After a peak growth of ***** percent in Q1 2021, Shein's sales growth decreased to **** percent by Q2 2023, reflecting the volatile nature of the fast fashion industry.

TikTok Shop enjoyed a *** percent year-over-year (YoY) sales increase during the United States holiday season of 2024. Chinese e-commerce players experienced strong growth in online holiday sales in the U.S., with Shein and Temu completing the top three of fastest-growing online retailers in November of 2024.

According to a 2024 survey, women's fashion was the top-selling online fashion category among Spaniards, with almost ********** of respondents buying this type of item. Footwear was the second most popular, acquired by ** percent of participating fashion e-commerce users, followed by men's fashion and sportswear. The market at a glance In 2023, nearly **** of Spaniards bought fashion items online. After a decline following the COVID-19 pandemic boom, Spain's fashion e-commerce sector is expected to rebound, with revenues projected to grow in the coming years. Forecasts suggest revenues will rise from approximately *** billion U.S. dollars in 2024 to more than ** billion five years later. Apparel is the leading revenue generator, while footwear dominates in online sales share, with about ***** out of ten sales in this segment occurring online. New players on top of the game SHEIN has achieved remarkable success in Spain, generating over *** billion U.S. dollars in 2023. Despite being the best-known online fashion retailer, Zara's e-commerce net sales were ***** times lower than those of the Chinese fast-fashion giant. Additionally, SHEIN and Alibaba dominated the Spanish fashion shopping app market. That year, SHEIN's app had nearly ***** million downloads, while Alibaba's online marketplace, Miravia, reached around *** million downloads.

As of January 2024, fashion was the leading e-commerce category in France, purchased by nearly ** percent of online shoppers. Shoes and beauty products ranked second, with ** percent each. Amazon, Leboncoin and Aliexpress were the most popular e-commerce websites in France as of December 2023. Online purchasing behavior in France According to a survey conducted in 2022, over a ***** of French consumers reported mostly purchasing clothing online rather than offline, further confirming that fashion is the most popular e-commerce category in France. In that segment, Vinted and Shein were the most downloaded fashion and beauty apps in the country, recording approximately *** million and *** million downloads in 2022, respectively. As for services bought on the Internet, restaurant and food delivery was the most popular category, surpassing event tickets and beauty treatments, with approximately ** percent of French consumers having ordered food delivery online as of March 2023. Online fashion industry in France With fashion being the most popular e-commerce category, many online retailers compete in the French market to increase their customer reach. In 2023, Vinted, Shein, and Zalando were the most popular fashion and apparel e-commerce websites in France based on share of visits. While Amazon was still the most popular shopping site, the rise of sustainable consumption and the importance of the circular economy for consumers today makes secondhand purchasing platforms like Vinted a strong competitor. In fact, the Lithuanian online marketplace for secondhand clothing registered a monthly web traffic of approximately ** million visitors in France in April 2023.

Chinese online fast fashion retailer Shein, had managed to increase its market value at a rate of *** percent since the November 2021 to November 2022. Other growth generators in the *** most valuable Chinese private companies list in 2021 were mainly technology companies and manufacturers.

In 2024, retail e-commerce in Canada was forecast to generate over **** billion U.S. dollars in revenues. According to estimates, this figure is projected to increase to *** billion U.S. dollars by 2029. Successful e-commerce segments in Canada Canada's booming e-commerce sector owes more than half of its retail sales to two particularly lucrative segments: fashion and electronics, which captured ** and ** percent of all e-commerce retail sales in Canada in 2022, respectively. With nearly ** billion U.S. dollars in e-commerce net sales, Amazon was the leading online store in Canada in 2021, outperforming competitors like Walmart and Costco by an impressive margin. Ranking second, walmart.ca generated around **** billion U.S. dollars in e-commerce net sales that year. Fashion leads the way Fashion proved to be a successful e-commerce segment in many countries around the world, and Canada was no exception, as the most popular online stores in the fashion segment raked in millions of dollars in e-commerce net sales, led by gapcanada.ca with *** million U.S. dollars in 2021. Like many other countries in the world, Canada's fashion e-commerce sector was also disrupted by a Chinese newcomer that catapulted itself to the centerstage of the fast fashion world: Shein was the most downloaded fashion and beauty shopping app in Canada in June 2022, with its ******* monthly downloads overshadowing those of competitors. In comparison, long-established fast fashion titan Zara only amassed ****** downloads that same month.