The fertility rate of a country is the average number of children that women from that country will have throughout their reproductive years. In the United States in 1800, the average woman of childbearing age would have seven children over the course of their lifetime. As factors such as technology, hygiene, medicine and education improved, women were having fewer children than before, reaching just two children per woman in 1940. This changed quite dramatically in the aftermath of the Second World War, rising sharply to over 3.5 children per woman in 1960 (children born between 1946 and 1964 are nowadays known as the 'Baby Boomer' generation, and they make up roughly twenty percent of todays US population). Due to the end of the baby boom and increased access to contraception, fertility reached it's lowest point in the US in 1980, where it was just 1.77. It did however rise to over two children per woman between 1995 and 2010, although it is expected to drop again by 2020, to just 1.78.

The total fertility rate of the world has dropped from around 5 children per woman in 1950, to 2.2 children per woman in 2025, which means that women today are having fewer than half the number of children that women did 75 years ago. Replacement level fertility This change has come as a result of the global demographic transition, and is influenced by factors such as the significant reduction in infant and child mortality, reduced number of child marriages, increased educational and vocational opportunities for women, and the increased efficacy and availability of contraception. While this change has become synonymous with societal progress, it does have wide-reaching demographic impact - if the global average falls below replacement level (roughly 2.1 children per woman), as is expected to happen in the 2050s, then this will lead to long-term population decline on a global scale. Regional variations When broken down by continent, Africa is the only region with a fertility rate above the global average, and, alongside Oceania, it is the only region with a fertility rate above replacement level. Until the 1980s, the average woman in Africa could expect to have 6-7 children over the course of their lifetime, and there are still several countries in Africa where women can still expect to have 5 or more children in 2025. Historically, Europe has had the lowest fertility rates in the world over the past century, falling below replacement level in 1975. Europe's population has grown through a combination of migration and increasing life expectancy, however even high immigration rates could not prevent its population from going into decline in 2021.

The graph illustrates the number of babies born in the United States from 1995 to 2025. The x-axis represents the years, labeled from '95 to '25, while the y-axis shows the annual number of births. Over this 30-year period, birth numbers peaked at 4,316,233 in 2007 and reached a low of 3,596,017 in 2023. The data reveals relatively stable birth rates from 1995 to 2010, with slight fluctuations, followed by a gradual decline starting around 2017. The information is presented in a line graph format, effectively highlighting the long-term downward trend in U.S. birth numbers over the specified timeframe.

Over the past 30 years, the birth rate in the United States has been steadily declining, and in 2023, there were 10.7 births per 1,000 of the population. In 1990, this figure stood at 16.7 births per 1,000 of the population. Demographics have an impact The average birth rate in the U.S. may be falling, but when broken down along ethnic and economic lines, a different picture is painted: Native Hawaiian and other Pacific Islander women saw the highest birth rate in 2022 among all ethnicities, and Asian women and white women both saw the lowest birth rate. Additionally, the higher the family income, the lower the birth rate; families making between 15,000 and 24,999 U.S. dollars annually had the highest birth rate of any income bracket in the States. Life expectancy at birth In addition to the declining birth rate in the U.S., the total life expectancy at birth has also reached its lowest value recently. Studies have shown that the life expectancy of both men and women in the United States has been declining over the last few years. Declines in life expectancy, like declines in birth rates, may indicate that there are social and economic factors negatively influencing the overall population health and well-being of the country.

In the United States, the crude birth rate in 1800 was 48.3 live births per thousand people, meaning that 4.8 percent of the population had been born in that year. Between 1815 and 1825 the crude birth rate jumped from 46.5 to 54.7 (possibly due to Florida becoming a part of the US, but this is unclear), but from this point until the Second World War the crude birth rate dropped gradually, reaching 19.2 in 1935. Through the 1940s, 50s and 60s the US experienced it's baby boom, and the birth rate reached 24.1 in 1955, before dropping again until 1980. From the 1980s until today the birth rate's decline has slowed, and is expected to reach twelve in 2020, meaning that just over 1 percent of the population will be born in 2020.

In 2024, Monaco was the European country estimated to have the highest fertility rate. The country had a fertility rate of 2.1 children per woman. Other small countries such as Gibraltar or Montenegro also came towards the top of the list for 2024, while the large country with the highest fertility rate was France, with 1.64 children per woman. On the other hand, Ukraine had the lowest fertility rate, averaging around one child per woman.

The durable baby goods stores industry faces significant challenges tied to historic low birth rates and shifting demographics. Data from the CDC reveals that in 2024, the US recorded 3,622,673 births, representing only a 1.0% climb from the previous year, with the fertility rate at 1.62 births per woman, significantly below the replacement level of 2.1. This has resulted in limited demand growth for big-ticket baby items, placing retailers under pressure to achieve sales growth. Changing family structures and preferences are diversifying and fragmenting the consumer base, adding unpredictability to demand. Through the five years to 2025, industry revenue has gained at a CAGR of 0.6% to $15.6 billion in 2025, including a 0.6% gain in 2025 alone. Retailers are pivoting to cope with these challenges. Differentiating their offerings through enhancing safety, sustainability and smart technology features is a popular tactic. Retailers have taken measures such as expanding their baby and toddler segment with more affordable products, improving their baby registry program and offering exclusive deals. Simultaneously, product innovation is reshaping the industry with a surge in demand for eco-friendly materials, smart technology integration and customizable solutions. The expansion of e-commerce has also heightened industry competition, forcing many retailers to invest significantly in seamless online experiences and personalized marketing strategies. Heightened competition has caused profit to stagnate, reaching 4.1% in 2025. The fertility rate is projected to continue its gradual drop, making strategic innovation and brand loyalty cultivation even more crucial for retailers. Social media will emerge as a potent influence, shaping industry trends and consumer preferences whilst creating direct engagement opportunities for brands. As such, a more integrated use of social media in brand strategy will be vital. With growing household incomes and a more discerning consumer base, premiumization will become a more prominent trend in the industry, primarily focusing on safety, sustainability and superior quality. Simultaneously, as consumer preference for online shopping grows, online sales of baby products are expected to surge, creating opportunities and competition for established and direct-to-consumer brands. Industry revenue will climb at an estimated CAGR of 1.7% to $17.0 billion in 2030.

The fertility rate of a country is the average number of children that women from that country will have throughout their reproductive years. In Germany in 1800, the average woman of childbearing age would have 5.4 children over the course of their lifetime. It remained around this number until the late 1820s, when it then dropped to just under five, which was a long-term effect of the Napoleonic Period in Europe. From this point until the end of the nineteenth century, Germany's fertility rate was rather sporadic, reaching it's lowest point in 1855 with an average of 4.6 births per woman, and it's highest point in 1875 (just after the foundation of the German Empire in 1871), with an average of 5.4 live births per woman. From the beginning of the twentieth century until the end of the Second World War, Germany's fertility rate dropped from around 5 children per woman in 1900, to 1.9 in 1945. The only time where the fertility rate increased was in the inter-war years. Like other countries heavily involved in the Second World War, Germany (both East and West) experienced a Baby Boom from the late 1940s to the late 1960s, however it then dropped to it's lowest point of just 1.3 children per woman by 1995, shortly after the re-unification of Germany. In recent years, Germany's fertility rate has gradually been increasing again, and is expected to reach 1.6 in 2020, its highest rate in over forty years.

The fertility rate of a country is the average number of children that women from that country will have throughout their reproductive years. From 1840 until 1910, Russia's fertility rate was relatively consistent, remaining between 6.7 and 7.4 children per woman during this time. Between 1910 and 1920, the fertility rate drops sharply as a result of the First World War and Russian Revolution (for individual years of WWI, the fertility rate dropped as low as 3.4). From 1920 to 1930 the fertility rate returns above 6 again, however a gradual decline then begins, and by the end of the Second World War, the Russian segment of the Soviet Union's fertility rate was below 2. The population experienced a relatively small 'baby boom' in the two decades following the war, but then the fertility rate dropped again, most sharply between 1990 and 1995 at the end of the Soviet Union's reign. Russia's fertility rate reached its lowest point in 2000 when it fell to just 1.25 children per woman, but in the past two decades it has risen again, and is expected to reach 1.8 in 2020.

The statistic shows the total population of India from 2019 to 2029. In 2023, the estimated total population in India amounted to approximately 1.43 billion people.

Total population in India

India currently has the second-largest population in the world and is projected to overtake top-ranking China within forty years. Its residents comprise more than one-seventh of the entire world’s population, and despite a slowly decreasing fertility rate (which still exceeds the replacement rate and keeps the median age of the population relatively low), an increasing life expectancy adds to an expanding population. In comparison with other countries whose populations are decreasing, such as Japan, India has a relatively small share of aged population, which indicates the probability of lower death rates and higher retention of the existing population.

With a land mass of less than half that of the United States and a population almost four times greater, India has recognized potential problems of its growing population. Government attempts to implement family planning programs have achieved varying degrees of success. Initiatives such as sterilization programs in the 1970s have been blamed for creating general antipathy to family planning, but the combined efforts of various family planning and contraception programs have helped halve fertility rates since the 1960s. The population growth rate has correspondingly shrunk as well, but has not yet reached less than one percent growth per year.

As home to thousands of ethnic groups, hundreds of languages, and numerous religions, a cohesive and broadly-supported effort to reduce population growth is difficult to create. Despite that, India is one country to watch in coming years. It is also a growing economic power; among other measures, its GDP per capita was expected to triple between 2003 and 2013 and was listed as the third-ranked country for its share of the global gross domestic product.

Globally, about 25 percent of the population is under 15 years of age and 10 percent is over 65 years of age. Africa has the youngest population worldwide. In Sub-Saharan Africa, more than 40 percent of the population is below 15 years, and only three percent are above 65, indicating the low life expectancy in several of the countries. In Europe, on the other hand, a higher share of the population is above 65 years than the population under 15 years. Fertility rates The high share of children and youth in Africa is connected to the high fertility rates on the continent. For instance, South Sudan and Niger have the highest population growth rates globally. However, about 50 percent of the world’s population live in countries with low fertility, where women have less than 2.1 children. Some countries in Europe, like Latvia and Lithuania, have experienced a population decline of one percent, and in the Cook Islands, it is even above two percent. In Europe, the majority of the population was previously working-aged adults with few dependents, but this trend is expected to reverse soon, and it is predicted that by 2050, the older population will outnumber the young in many developed countries. Growing global population As of 2025, there are 8.1 billion people living on the planet, and this is expected to reach more than nine billion before 2040. Moreover, the global population is expected to reach 10 billions around 2060, before slowing and then even falling slightly by 2100. As the population growth rates indicate, a significant share of the population increase will happen in Africa.

The statistic shows the total population in Canada from 2020 to 2024, with projections up until 2030. In 2024, the total population in Canada amounted to about 41.14 million inhabitants. Population of Canada Canada ranks second among the largest countries in the world in terms of area size, right behind Russia, despite having a relatively low total population. The reason for this is that most of Canada remains uninhabited due to inhospitable conditions. Approximately 90 percent of all Canadians live within about 160 km of the U.S. border because of better living conditions and larger cities. On a year to year basis, Canada’s total population has continued to increase, although not dramatically. Population growth as of 2012 has amounted to its highest values in the past decade, reaching a peak in 2009, but was unstable and constantly fluctuating. Simultaneously, Canada’s fertility rate dropped slightly between 2009 and 2011, after experiencing a decade high birth rate in 2008. Standard of living in Canada has remained stable and has kept the country as one of the top 20 countries with the highest Human Development Index rating. The Human Development Index (HDI) measures quality of life based on several indicators, such as life expectancy at birth, literacy rate, education levels and gross national income per capita. Canada has a relatively high life expectancy compared to many other international countries, earning a spot in the top 20 countries and beating out countries such as the United States and the UK. From an economic standpoint, Canada has been slowly recovering from the 2008 financial crisis. Unemployment has gradually decreased, after reaching a decade high in 2009. Additionally, GDP has dramatically increased since 2009 and is expected to continue to increase for the next several years.

In 2025, India overtook China as the world's most populous country and now has almost 1.46 billion people. China now has the second-largest population in the world, still with just over 1.4 billion inhabitants, however, its population went into decline in 2023. Global population As of 2025, the world's population stands at almost 8.2 billion people and is expected to reach around 10.3 billion people in the 2080s, when it will then go into decline. Due to improved healthcare, sanitation, and general living conditions, the global population continues to increase; mortality rates (particularly among infants and children) are decreasing and the median age of the world population has steadily increased for decades. As for the average life expectancy in industrial and developing countries, the gap has narrowed significantly since the mid-20th century. Asia is the most populous continent on Earth; 11 of the 20 largest countries are located there. It leads the ranking of the global population by continent by far, reporting four times as many inhabitants as Africa. The Demographic Transition The population explosion over the past two centuries is part of a phenomenon known as the demographic transition. Simply put, this transition results from a drastic reduction in mortality, which then leads to a reduction in fertility, and increase in life expectancy; this interim period where death rates are low and birth rates are high is where this population explosion occurs, and population growth can remain high as the population ages. In today's most-developed countries, the transition generally began with industrialization in the 1800s, and growth has now stabilized as birth and mortality rates have re-balanced. Across less-developed countries, the stage of this transition varies; for example, China is at a later stage than India, which accounts for the change in which country is more populous - understanding the demographic transition can help understand the reason why China's population is now going into decline. The least-developed region is Sub-Saharan Africa, where fertility rates remain close to pre-industrial levels in some countries. As these countries transition, they will undergo significant rates of population growth.

Global life expectancy at birth has risen significantly since the mid-1900s, from roughly 46 years in 1950 to 73.2 years in 2023. Post-COVID-19 projections There was a drop of 1.7 years during the COVID-19 pandemic, between 2019 and 2021, however, figures resumed upon their previous trajectory the following year due to the implementation of vaccination campaigns and the lower severity of later strains of the virus. By the end of the century it is believed that global life expectancy from birth will reach 82 years, although growth will slow in the coming decades as many of the more-populous Asian countries reach demographic maturity. However, there is still expected to be a wide gap between various regions at the end of the 2100s, with the Europe and North America expected to have life expectancies around 90 years, whereas Sub-Saharan Africa is predicted to be in the low-70s. The Great Leap Forward While a decrease of one year during the COVID-19 pandemic may appear insignificant, this is the largest decline in life expectancy since the "Great Leap Forward" in China in 1958, which caused global life expectancy to fall by almost four years between by 1960. The "Great Leap Forward" was a series of modernizing reforms, which sought to rapidly transition China's agrarian economy into an industrial economy, but mismanagement led to tens of millions of deaths through famine and disease.