According to April 2020 survey data of adults in the United States, 15 percent of respondents aged 18 to 29 years were currently using Tinder. Adults aged 33 to 44 years were most likely to use the social dating app, as 19 percent of respondents from that age group confirmed being current users. Tinder audiences Tinder is one of the most popular location-based casual dating apps in the United States. The app was one of the first “swiping apps” where audiences used a swiping motion to select pictures of other users by swiping right for good matches and swiping left on a photo for no match and moving on to the next one. As of January 2019, the vast majority of Tinder users in the United States were male. About two thirds of active Tinder users accessed the app on a monthly basis and the remaining third of U.S. users were daily active users. Tinder usage in the United States Tinder is part of the Match Group, an American internet company that owns and operates a selection of online dating sites including the eponymous Match.com, OkCupid and PlentyOfFish. The annual dating revenue of the Match Group in 2018 was 1.7 billion U.S. dollars and Tinder consistently ranks among the top non-gaming app publishers in the United States based on revenue. Overall, dating apps are among the more successful social media apps in terms of revenue generation.

Tinder's global popularity continues to grow, with the dating app recording around *** million downloads in May 2025. The *********************** region is the largest market for the Tinder app. In May 2025, the app was downloaded more than *** million times. User preferences and trends As Tinder's user base grows, interesting trends emerge in profile content and communication. In 2024, gaming emerged as the fastest-growing interest on Tinder profiles, followed by spa, playlists, and music-related topics. The platform also saw shifts in emoji usage, with the pink or red ribbon emoji gaining popularity. These evolving preferences reflect changing user interests and communication styles within the app. Tinder's competition Tinder.com averaged ******* million monthly visits between April 2022 and January 2024, surpassing other popular dating websites such as Badoo and Bumble. As the online dating market in the United States grows, with over ** million users estimated in 2024, Tinder remains at the forefront of connecting people for both long-term relationships and casual dating.

This statistic presents the distribution of active Tinder users in the United States as of March 2021, sorted by gender. During the measured period, it was found by App Ape that male users accounted for ** percent of the dating app's active user accounts on the Android platform.

According to a survey conducted in March 2025, ** percent of Tinder users in the United States identified as men, and ** percent identified as women. As of April 2025, Tinder is the most used dating app worldwide.

After a strenuous year fighting a lawsuit against the company she co-founded, Tinder co-founder Whitney Wolfe Herd joined Russian entrepreneur and Badoo founder Andrey Andreev to launch Bumble....

The Measurable AI Dating App Consumer Transaction Dataset is a leading source of in-app purchases , offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our in-app and email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - User overlap between competitors - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia - EMEA (Spain, United Arab Emirates) - USA - Europe

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Features/subscription plans purchased - No. of orders per user - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from app to users’ registered accounts.

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Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact michelle@measurable.ai for a data dictionary and to find out our volume in each country.

Introduction

Tinder Statistics: Tinder, which is owned by Match Group, stands as the leading dating application worldwide, having surpassed 5.5 million monthly downloads in April 2025. The revenue generated per paying user has consistently risen, reaching approximately 16.68 U.S. dollars in 2024.

Tinder has evolved into one of the most favoured dating apps on a global scale, transforming the way individuals connect and engage with one another. The platform proudly claims an impressive 9.6 million subscribers and produces an astonishing $1.94 billion in revenue. Nevertheless, the number of paying users saw a decline of about ten percent from 2022 to 2024.

Nonetheless, the latest annual report indicates that Tinder recorded its highest annual revenue to date, suggesting that the company’s business strategy is centered on high-spending users and emphasizes premium subscribers.

The global dating app market is a dynamic and rapidly evolving sector, experiencing significant growth driven by increasing smartphone penetration, evolving social norms around dating, and the convenience offered by digital platforms. While precise figures for market size and CAGR are unavailable, industry reports suggest a multi-billion dollar market with a robust Compound Annual Growth Rate (CAGR) exceeding 15% between 2025 and 2033. This growth is fueled by several key factors. The expanding user base, particularly among younger demographics, is a significant contributor. Further propelling market expansion are ongoing innovations in app features, including advanced matching algorithms, enhanced safety measures, and the integration of social media functionalities. The diversification of dating app offerings to cater to specific niches, such as LGBTQ+ communities or those seeking long-term relationships, also contributes to overall market expansion. However, challenges remain, including concerns about data privacy, competition from numerous existing players and emerging rivals, and the continuous need for platforms to adapt to changing user preferences and expectations. Despite these challenges, the long-term outlook for the dating app market remains positive. The market's continued expansion will likely be driven by further technological advancements, improved user experiences, and increased monetization strategies. The rise of subscription models, in-app purchases, and targeted advertising is generating significant revenue streams. Geographic expansion into emerging markets with growing internet and mobile penetration presents further opportunities for growth. The competitive landscape is intense, with established players like Tinder, Bumble, and Match Group vying for market share alongside numerous niche players. The ability to adapt to evolving user preferences and maintain user trust through robust safety measures will be crucial for success in this highly competitive sector. The continued growth in mobile usage, combined with innovative app features and expanding global reach, suggests a vibrant future for this sector.

This statistic presents the share of active Tinder users in the United States as of **********. During the measured period, it was found by App Ape that **** percent of Android Tinder app owners in the United States accessed the dating app on a daily basis.

As of September 2021, around ** percent of Tinder users in India were aged between 25 and 34 years and around ** percent of users were aged between 35 and 44 years. Tinder is the most popular dating app in India.

The global marriage and dating app market, currently valued at $775 million in 2025, is projected to experience robust growth, driven by increasing smartphone penetration, evolving social norms around relationships, and the convenience offered by digital platforms. The market's Compound Annual Growth Rate (CAGR) of 11.7% from 2019 to 2024 suggests a strong trajectory that is likely to continue over the forecast period (2025-2033). Key drivers include the rising popularity of online dating among younger generations, the integration of advanced features like AI-powered matching algorithms and video calling, and a growing acceptance of online relationship formation across demographics. While data privacy concerns and the potential for scams represent some restraints, the market's inherent resilience and the continuous innovation within the sector suggest these challenges will be mitigated through improved security measures and user education. The market is segmented by app type (niche dating apps, general dating apps, marriage-focused apps), user demographics (age, gender, location), and revenue models (subscription-based, freemium, advertising). Leading players like Tinder, Bumble, and Match Group are constantly expanding their features and acquiring smaller competitors to maintain their market share in a competitive landscape. The increasing use of location-based services and social media integration further fuels market growth by expanding user reach and engagement. The forecast period (2025-2033) anticipates sustained growth, driven by ongoing technological advancements, strategic partnerships, and aggressive marketing strategies employed by major players. International expansion into emerging markets with high internet and smartphone penetration represents a significant opportunity for growth. Furthermore, the increasing integration of augmented and virtual reality technologies into dating apps offers potential for enhanced user experience and engagement. The market's segmentation will likely become more nuanced, with specialized apps catering to specific niches and preferences, including those focused on long-term relationships and marriage. Competition will remain fierce, requiring companies to continuously innovate and adapt to changing user expectations to secure and maintain a competitive edge.

The European online dating market, a dynamic sector characterized by diverse platforms and evolving user preferences, is poised for continued growth. Driven by increasing smartphone penetration, changing societal attitudes towards online relationships, and the convenience offered by digital platforms, the market is projected to expand significantly over the forecast period (2025-2033). While the exact market size for 2025 is not provided, considering a 5.20% CAGR from a hypothetical 2019 base of €2 billion (a reasonable assumption given the global scale of the online dating market), the 2025 market size can be estimated to be around €2.6 billion. The market is segmented into paying and non-paying online dating services, with paying services commanding a premium price point and offering enhanced features like profile boosts and advanced search filters. Competition is fierce, with established players like Tinder, Bumble, and Match Group Inc vying for market share alongside smaller niche platforms catering to specific demographics or relationship goals. Growth will be further fueled by innovative features, personalized matchmaking algorithms, and increased focus on safety and security measures within the apps. Regional variations are expected within Europe; the UK, Germany, and France are likely to remain dominant markets, driven by higher internet penetration and disposable income. However, growth potential is also considerable in other European countries as online dating adoption continues to increase. The key restraints to growth involve concerns around data privacy and security, the prevalence of fake profiles, and the potential for catfishing or scams. Moreover, evolving user expectations demand consistent innovation and improvement in features to keep the user experience engaging. Addressing these challenges through robust verification processes, improved user reporting mechanisms, and transparency regarding data handling will be crucial for sustained market expansion. The emergence of niche dating apps targeting specific communities or interests adds complexity and intensifies competition, further shaping the market landscape. Overall, the European online dating market displays resilience and high potential for growth, but sustained success requires a commitment to user safety, innovation, and adaptation to evolving consumer preferences. Recent developments include: February 2022 - Bumble Inc announced the acquisition of Fruitz, one of Europe's fastest-growing dating apps. The dating app is popular with Gen Z, a growing segment of online dating consumers. Such acquisitions by the major players in the region are promoting the growth of inline dating app services.. Key drivers for this market are: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Potential restraints include: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Notable trends are: Non Paying Online Dating to Show Significant Growth.

The Online Dating Services Market is estimated to be valued at USD 7.64 Billion in 2022 and is expected to reach USD 14.30 Billion by 2030, registering a CAGR of 8% in the forecast period. Factors Affecting Online Dating Services Market Growth

The increasing usage of internet Services is propelling the Global Online Dating Services Market.

The rising usage of Internet services is propelling the accessibility of numerous online services for dating increasing the growth of the online dating services market globally. For instance, according to the data of NCBI the daily dating app notifications received are the highest average of 58.62.

Additionally, the increasing count of meetings, dating, texting, and marriages are fuelling the number of applications, software, and websites for online dating propelling the substantial growth of the online dating market. The increasing rate of dating and marriages outside social circles is contributing to the growth of Online Dating Services in the upcoming years. Social trends and increased dating and marriage outside traditional social circles growing the rates of interracial marriage, attributing the growth of the Online Dating Services Market during the forecast period.

Increasing dating apps services

The substantial increase in demand for dating apps and portals like Bumble, Tinder, Grindr, and many others is expected to boost the online dating service market in the forecast period. For instance, Tinder had 10.7 million subscribers in the first quarter of 2023. Additionally, the COVID-19 outbreak has increased the number of users on online dating apps due to the government restrictions the cafes, malls, and other social gathering places was locked fuelled the online dating app service market. Thus, the rising number of dating service users is contributing to the growth of the online dating service market.

The Restraining Factor of Online Dating Services:

Online vulnerable frauds are hampering the Global Online Dating Services Market.

The number of online frauds or scams is hindering the growth of the online dating service market. Issues faced by the users such as violent crimes, pornographic material, financial fraud, and many other ways where users’ privacy is harmed are preventing the online dating service market to grow. Concerned with women’s safety many of them feel dangerous and unsafe in using dating apps which is hindering the growth of the market. For instance, according to the report of the Federal Trade Commission in 2022, 70,000 people reported a romance scam, and reported losses hit a staggering $1.3 billion.

What is the impact of COVID-19 on the Global Online Dating Services Market?

The COVID-19 pandemic has positively affected the online dating market. The overall income of online dating platforms and apps increased significantly in the online dating market as a result of the rising trend of online dating applications due to COVID-19 lockdown restrictions. Additionally, with lockdowns imposed all over the world considering the pandemic, most people prefer online dating apps and services as social gatherings and meetings were prohibited, which propelled the online dating market during the pandemic. Introduction of Online Dating Services

Online dating is a platform also known as internet dating, where people interact with opposite and same-gender people to build personal relationships. Online dating platform provides voice calling, messaging, and video calling, to initiate communication among users. Online dating services play a major role in today’s social trend as it is used to build connections among people who have the same interests. The online dating platform needs users to portray themselves through their profiles or make the users contact the opposite potential match directly, or use exclusive algorithms to connect them with proper partners. The increasing use of online websites in enhancing online dating services market growth.

Introduction

Bumble Statistics: Bumble, one of the popular online dating apps, is set to grow further and expand its clutches in the year 2024. The company has many app users because of its unique, innovative feature, which allows women to make the first move. Launched in the competitive dating app market in 2014, the app has successfully grown its user base, revenue, and geographical presence.

The current article presents an analysis of the Bumble statistics of activities related to Bumble for the year 2024 and its essential aspects, such as the number of users and revenues, among other indicators.

The global marriage and dating software market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms surrounding relationships, and the desire for convenient and efficient ways to connect with potential partners. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $40 billion by 2033. This growth is fueled by the continued popularity of established players like Tinder, Bumble, and Match, alongside the emergence of niche dating apps catering to specific demographics (e.g., HER for LGBTQ+ women, JDate for Jewish singles) and functionalities (e.g., in-app video chat, advanced matching algorithms). The market's expansion is also significantly influenced by user preferences towards more personalized and inclusive dating experiences, leading to greater innovation in features and algorithms. However, challenges persist including data privacy concerns, competition from new entrants, and the need to combat fake profiles and scams, which can hinder user trust and growth. Regional variations are expected, with North America and Europe maintaining significant market share due to high internet and smartphone adoption rates, while Asia-Pacific is poised for significant growth driven by increasing urbanization and mobile usage. The competitive landscape is highly dynamic, with established players constantly innovating to maintain their market position. While giants like Match Group dominate with their portfolio of apps, smaller, niche apps are gaining traction by catering to specific user needs and offering unique features. The market is witnessing a shift towards subscription-based models, offering premium features to enhance the user experience and generate recurring revenue. Furthermore, the integration of artificial intelligence and machine learning is transforming matching algorithms, leading to more personalized and successful matches. Future growth will depend on effectively addressing concerns around safety, privacy, and inclusivity, while continuing to innovate and adapt to changing user expectations and technological advancements within the online dating landscape.

How high is the brand awareness of Tinder in the UK?When it comes to online dating users, brand awareness of Tinder is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Tinder in the UK?In total, ** percent of UK dating service users say they like Tinder.What is the usage share of Tinder in the UK?All in all, ** percent of dating service users in the UK use Tinder.How loyal are the users of Tinder?Around ** percent of dating service users in the UK say they are likely to use Tinder again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.What's the buzz around Tinder in the UK?In November 2023, about ** percent of UK dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months.

The online dating services market is a rapidly expanding sector, exhibiting a robust Compound Annual Growth Rate (CAGR) of 5.5% and reaching an estimated market size of $8.47 billion in 2025. This growth is fueled by several key factors. Increasing smartphone penetration and internet usage globally provide wider access to online dating platforms. Furthermore, evolving social norms and changing societal views on relationships are driving adoption, especially among younger demographics. The market's segmentation into various types of dating services (e.g., niche platforms targeting specific interests or demographics) and applications (e.g., mobile apps, web-based platforms) caters to a diverse user base, fueling further expansion. Competitive strategies employed by leading players like Match Group and Bumble Inc., including the development of advanced matching algorithms and personalized features, contribute significantly to market growth. However, the market faces challenges. Data privacy concerns and safety issues relating to online interactions remain a significant restraint. The market is also highly competitive, with numerous players vying for market share. Successful navigation of these challenges necessitates robust data security measures, transparent user agreements, and proactive measures to combat fraud and ensure user safety. Despite these challenges, the long-term outlook for the online dating services market remains positive, driven by continued technological innovation and a growing global user base. The forecast period from 2025-2033 promises continued expansion, with potential for further market segmentation and diversification of services. Regional variations in growth rates are expected, with developed markets potentially experiencing slower growth compared to emerging markets where internet penetration is still rising.

The global market for LGBTQ+ dating apps is experiencing robust growth, driven by increasing smartphone penetration, greater social acceptance of LGBTQ+ identities, and the inherent limitations of traditional dating methods for this community. The market, estimated at $2 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $6 billion by 2033. This growth is fueled by diverse user needs, leading to the rise of niche apps catering to specific identities (lesbian, gay, bisexual, transgender) and preferences (casual dating, long-term relationships). Furthermore, innovative features like advanced matching algorithms, video chat integration, and safety measures are enhancing user engagement and attracting a broader audience. The market is segmented geographically, with North America and Europe currently holding the largest market share, but rapid growth is expected in Asia-Pacific and other emerging markets as social norms evolve and technology accessibility increases. Competition is fierce, with established players like Grindr, Tinder, and Bumble vying for market share alongside numerous niche apps tailored to specific LGBTQ+ communities. The continued evolution of mobile technology and social attitudes will significantly impact future market growth. The major restraints include concerns over data privacy and security, the potential for scams and harassment within the apps, and the ongoing challenge of effectively moderating content to ensure a safe and inclusive environment for all users. Regulation and legal frameworks concerning online dating and user data protection are also evolving, impacting app development and operation. The competitive landscape is characterized by both established players and emerging niche players constantly innovating to attract and retain users. Cloud-based solutions are gaining traction due to their scalability and cost-effectiveness compared to on-premises solutions. Future growth will depend heavily on addressing user concerns about safety and privacy, adapting to changing social norms, and leveraging technological advancements to personalize user experience and improve matching accuracy. Strategies focusing on inclusivity and community building will be crucial for long-term success in this dynamic market.

How high is the brand awareness of Tinder in Germany?When it comes to dating service users, brand awareness of Tinder is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Tinder in Germany?In total, **% of German dating service users say they like Tinder. However, in actuality, among the **% of German respondents who know Tinder, **% of people like the brand.What is the usage share of Tinder in Germany?All in all, **% of dating service users in Germany use Tinder. That means, of the **% who know the brand, **% use them.How loyal are the users of Tinder?Around **% of dating service users in Germany say they are likely to use Tinder again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.What's the buzz around Tinder in Germany?In August 2022, about **% of German dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Tinder in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The global internet dating market is experiencing robust growth, fueled by increasing smartphone penetration, evolving social norms around online dating, and the development of sophisticated matching algorithms. The market, while mature in certain regions, continues to expand into new geographic territories and demographic segments. The rise of niche dating apps catering to specific interests, lifestyles, or age groups reflects this diversification. While the exact market size in 2025 is unavailable, we can reasonably estimate it to be around $12 billion based on reported growth rates in previous years and considering the overall growth trend of the digital economy. A compound annual growth rate (CAGR) of approximately 15% from 2025 to 2033 is a plausible projection, leading to a projected market value exceeding $40 billion by 2033. This growth is driven by factors such as improved user experience through advanced features (AI-powered matching, enhanced safety measures), increased user trust in online platforms, and effective marketing strategies targeting a broad audience. However, factors like data privacy concerns, competition among numerous platforms, and the inherent challenges of building and maintaining trust within online relationships act as restraints. The market segmentation reflects the diverse approaches to online dating. Established players like Match Group and Bumble dominate, yet the rise of niche apps demonstrates the importance of specialization. Companies focusing on specific demographics (age, ethnicity, or religion), or those catering to specific interests (e.g., gaming, travel) are witnessing growth. Geographic variations are also significant. Regions with high internet penetration and a digitally-savvy population naturally show higher market penetration. Furthermore, cultural attitudes towards online dating and relationship formation play a critical role in determining the market size and growth trajectory within different regions. Competitive pressures are high, encouraging ongoing innovation in app features, user interface, and marketing strategies. The ability to offer a superior user experience and build trust remains crucial for success in this dynamic landscape.