The Alternative Data Market size was valued at USD 7.20 billion in 2023 and is projected to reach USD 126.50 billion by 2032, exhibiting a CAGR of 50.6 % during the forecasts period. The use and processing of information that is not in financial databases is known as the alternative data market. Such data involves posts in social networks, satellite images, credit card transactions, web traffic and many others. It is mostly used in financial field to make the investment decisions, managing risks and analyzing competitors, giving a more general view on market trends as well as consumers’ attitude. It has been found that there is increasing requirement for the obtaining of data from unconventional sources as firms strive to nose ahead in highly competitive markets. Some current trend are the finding of AI and machine learning to drive large sets of data and the broadening utilization of the so called “Alternative Data” across industries that are not only the finance industry. Recent developments include: In April 2023, Thinknum Alternative Data launched new data fields to its employee sentiment datasets for people analytics teams and investors to use this as an 'employee NPS' proxy, and support highly-rated employers set up interviews through employee referrals. , In September 2022, Thinknum Alternative Data announced its plan to combine data Similarweb, SensorTower, Thinknum, Caplight, and Pathmatics with Lagoon, a sophisticated infrastructure platform to deliver an alternative data source for investment research, due diligence, deal sourcing and origination, and post-acquisition strategies in private markets. , In May 2022, M Science LLC launched a consumer spending trends platform, providing daily, weekly, monthly, and semi-annual visibility into consumer behaviors and competitive benchmarking. The consumer spending platform provided real-time insights into consumer spending patterns for Australian brands and an unparalleled business performance analysis. .

The Alternative Data Services market is experiencing robust growth, driven by the increasing demand for non-traditional data sources among financial institutions and investment firms. The market's expansion is fueled by several key factors. Firstly, the need for enhanced investment strategies and improved risk management is pushing firms to explore alternative data sources beyond traditional financial statements. This includes incorporating web scraping, social media sentiment analysis, satellite imagery, and transactional data to gain a competitive edge in market prediction and portfolio management. Secondly, advancements in data analytics and machine learning capabilities have made it easier to process and interpret this complex, unstructured alternative data, leading to more actionable insights. Finally, the rising availability of alternative data providers, many specializing in niche data segments, has fostered a dynamic and competitive market. While the exact market size in 2025 is unavailable, a reasonable estimation based on a plausible CAGR of 25% (a common growth rate for rapidly expanding technology sectors) from a hypothetical base year 2019 figure of $5 Billion, would place the 2025 market size at approximately $15 billion. This estimate acknowledges the market's dynamic nature and potential for faster or slower growth based on economic conditions and technological advancements. However, the upward trend remains undeniable. The market's segmentation includes various data types and service models. Companies are categorized into providers specializing in specific data sources (e.g., transactional data, satellite imagery) and those offering integrated platforms that combine multiple data types. Geopolitically, North America currently dominates the market, given the concentration of financial institutions and technology firms in the region. However, significant growth is expected from Asia-Pacific and Europe, driven by increasing adoption of alternative data in developing financial markets. Restraints include challenges related to data quality, regulation, and data privacy concerns. The increasing regulatory scrutiny around the use of alternative data necessitates robust compliance strategies for both data providers and users. Despite these challenges, the long-term outlook for the Alternative Data Services market remains extremely positive, with a projected substantial increase in market size over the next decade. This growth will be driven by continuous technological innovation, expanding data availability, and the increasing demand for data-driven investment decision-making.