In 2021, expenditure on third party audience data in the United States amounted to ** billion U.S. dollars, out of which **** billion was spent on data itself and *** billion on audience data activation solutions.

In a study on the usage of third-party marketing data in the United States it was found that in 2020, industry professionals in the country spent *** billion U.S. dollars on transactional audience data. Demographic data cost marketers around 4.4. billion dollars that year.

Discover the perfect third party audience data with OAN. Our audience databases provide access to millions of users’ profiles, organized to maximize your reach with the world's best audience data.

At Factori, we gather various data sets from leading publishers, data platforms, online services, and data aggregators globally, linked to consumers, places, and businesses. We combine this data with public and private sources to derive interests, intent, and behavioral attributes. Our proprietary algorithms clean, enrich, unify, and aggregate these data sets for use in our products. We categorize our audience data into consumable categories such as interest, demographics, behavior, geography, etc.

The general taxonomy contains a default scope of data related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, purchase interests, intentions.

How you can use our data?

There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team

OAN's audience data is a comprehensive data product that provides categorized information on interests, purchase intentions and demographics. This data product is designed to assist businesses and advertisers in obtaining segmented data for making informed decisions and target audiences with greater precision.

Tailor your global campaigns and explore the essence of user interests based on brand affinities, financial affluence, demographics and interest-based segments. Our database includes millions of profiles divided into popular categories. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl

Key features: - 1 billion unique Xandr IDs/ month, globally - 1 billion unique Mobile IDs/ month, globally - 887 IAB-compliant segments - 500 segments of players globally - We gather and provide non-cookie IDs - for example, Universal IDs, CTV IDs and Mobile Ad IDs

How you can use our data? - Marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. - Ad tech companies Enriching 1st party data or using our raw data by your own data science team.

Our audience dataset is collected from various reliable sources, ensuring its accuracy and reliability. We provide GDPR and CCPA-compliant data that is constantly updated and enriched, providing businesses with the most up-to-date segmented information on consumer behavior and preferences.

Comprehensive segments for gaming audience data. Dive into the data of gaming trends with our gaming databases. This dataset is best used for programmatic targeting of gaming audiences based on demographics, interests, and hardware use and more.

Elevate your digital marketing strategies with VisitIQ's™ cutting-edge audience data solutions. Our platform provides digital marketers with access to a comprehensive suite of tools, vast datasets, and sophisticated segmentation capabilities designed to uncover deep audience insights and drive more impactful marketing campaigns. With VisitIQ™, you can unlock the power of advanced data analytics to find, understand, and target prospective customers with unmatched precision.

At VisitIQ™, we understand that effective digital marketing starts with knowing your audience. Our platform offers an extensive range of data points, encompassing demographic, behavioral, psychographic, and contextual information that allows you to build a complete picture of your target audience. By leveraging these data points, you can create highly specific audience segments based on attributes such as age, gender, location, interests, online behavior, purchasing intent, and more. This level of granularity ensures that your marketing messages are delivered to the right people at the right time, maximizing engagement and conversion rates.

VisitIQ's™ advanced audience segmentation tools go beyond basic filtering, offering dynamic segmentation that continuously adapts to changing consumer behaviors and market conditions. Our platform uses state-of-the-art machine learning algorithms and artificial intelligence to identify emerging trends, discover hidden patterns, and predict future behaviors. This enables you to anticipate customer needs and optimize your marketing strategies in real-time, ensuring that your campaigns remain relevant, timely, and effective.

In addition to audience segmentation, VisitIQ™ provides a powerful analytics suite that delivers actionable insights into campaign performance. Our intuitive dashboards offer a real-time view of key metrics, allowing you to monitor engagement, measure ROI, and fine-tune your approach for optimal results. With VisitIQ™, you can easily track how different audience segments are responding to your marketing efforts, enabling you to make data-driven decisions and continually improve your campaigns.

Our platform is designed to integrate seamlessly with your existing digital marketing ecosystem, whether you’re using social media platforms, programmatic advertising, email marketing, or other channels. This flexibility allows you to activate your audience segments across multiple touchpoints, ensuring consistent messaging and maximizing reach. VisitIQ's™ data solutions help you reduce ad spend waste, enhance personalization, and drive higher customer acquisition and retention rates.

Experience the transformative power of data-driven marketing with VisitIQ™. Empower your team with unparalleled audience insights, sharpen your targeting strategies, and achieve superior marketing outcomes. Let VisitIQ™ be your partner in navigating the complex digital landscape with confidence and precision.

Integrate IAB-compliant segmented data into your ad campaigns. OAN's audience data maximizes engagement, optimizes ad spend, and delivers personalized content to the right users at the right time. We deliver 10B+ user profiles & specialize in in-depth and unique categories of the gaming industry.

Low-latency, mobile audience data with 30+ enriched fields. Enhance your first-party data, audience targeting, personalization, and market insights at scale.

The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, Game Genre, Title and Studio segments. However, we provide also plenty of specific User Types, which contain e.g. Hardcore Gamers, Big Spenders or Parents of Gamers. There are also audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Moreover, we offer segments for Virtual Reality, interest in Gaming Subscriptions, Payments, Micropayments, Devices and Platforms. We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Theme (e.g. Historical), which is definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers.

Our data base include millions of profiles divided into popular categories. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl

How you can use our data?

There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team

We are ready for a cookieless era. We already gather and provide non-cookie ID - for example Universal IDs, CTV IDs or Mobile IDs.

OAN provides audience data. We deliver millions of users’ profiles grouped into IAB-compliant segments.

CTV

DRAKO is a Mobile Location Audience Targeting provider with a programmatic trading desk specialising in geolocation analytics and programmatic advertising. Through our customised approach, we offer business and consumer insights as well as addressable audiences for advertising.

Mobile Location Data can be meaningfully transformed into Audience Targeting when used in conjunction with other dataset. Our expansive POI Data allows us to segment users by visitation to major brands and retailers as well as categorizes them into syndicated segments. Beyond POI visits, our proprietary Home Location Model determines residents of geographic areas such as Designated Market Areas, Counties, or States. Relatedly, our Home Location Model also fuels our Geodemographic Census Data segments as we are able to determine residents of the smallest census units. Additionally, we also have audiences of: ticketed event and venue visitors; survey data; and retail data.

All of our Audience Targeting is 100% deterministic in that it only includes high-quality, real visits to locations as defined by a POIs satellite imagery buildings contour. We never use a radius when building an audience unless requested. We have a horizontal accuracy of 5m.

Additionally, we can always cross reference your audience targeting with our syndicated segments:

Overview of our Syndicated Audience Data Segments: - Brand/POI segments (specific named stores and locations) - Categories (behavioural segments - revealed habits) - Census demographic segments (HH income, race, religion, age, family structure, language, etc.,) - Events segments (ticketed live events, conferences, and seminars) - Resident segments (State/province, CMAs, DMAs, city, county, sub-county) - Political segments (Canadian Federal and Provincial, US Congressional Upper and Lower House, US States, City elections, etc.,) - Survey Data (Psychosocial/Demographic survey data) - Retail Data (Receipt/transaction data)

All of our syndicated segments are customizable. That means you can limit them to people within a certain geography, remove employees, include only the most frequent visitors, define your own custom lookback, or extend our audiences using our Home, Work, and Social Extensions.

In addition to our syndicated segments, we’re also able to run custom queries return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,)

Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence)

Data Compliance: All of our Audience Targeting Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences.

Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

OAN provides audience data. We specialize in depth categories of gaming industry and deliver unique categories. But gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles grouped into IAB-compliant segments.

Cookies and non-cookie IDs

OAN provides audience data. We specialize in depth categories of gaming industry and deliver unique categories. But gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles grouped into IAB-compliant segments.

Segmented data and raw data

Reach gamers across the world.

OAN provides gaming audience data. We specialize in depth categories of gaming industry and deliver unique categories in out taxonomy such as: • demography • interest • hardware • spenders • genres and titles • e-sports fans & players

During a survey that ended in January 2023, ** percent of brand marketing executives stated they were confident about reaching audiences at scale without third-party cookies and IDs. Among agency executives, the share stood at ** percent.

Minimal datasets and syntax files for replication

During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, respondents were asked to rank the importance of a range of factors influencing the choice of a third-party data provider. Audience size ranked first, having received **** point on a scale from * to *.

Redmob delivers low-latency, privacy-compliant mobile digital audience data for clients who are interested to grow their presence in South and North America.

Built for adtech platforms, brands, agencies, and data buyers, Redmob gives you real-time access to rich mobile user profile data, enriched with 30+ custom attributes. From smarter segmentation to market insights, it supports strategies that drive real results, whether you're building audiences, optimizing campaigns, or analyzing consumer behavior.

Use Cases

Redmob equips you with the insights to boost performance, sharpen targeting, and understand your market at scale and in real time.

• Enrich first-party data to personalize campaigns
• Find new audiences similar to your most valuable users
• Set up smarter suppression and retargeting via DSPs
• Analyze market trends using behavior signals
• Segment users by demographics, app usage, device type, and more

Key Benefits

• 30+ enriched fields: app behavior, geo, device, and more
• A full 360° view of users across devices and platforms
• Low-latency access perfect for programmatic and real-time use cases
• Scalable infrastructure for large-scale audience segmentation
• Privacy-compliant, anonymized targeting at scale