Meta Platforms released a new social media platform called Threads on 5th July 2023, which is available in over 100 countries, excluding the European Union. Within two hours of its release, two million users had signed up for Threads, and within 24 hours, 30 million people were on the new online network. As of July 10th, the number of sign-ups reached 100 million. Users can post up to 500 characters on Threads, and the service offers numerous features that are comparable to those on Twitter and is verified via users' Instagram accounts.

Time spent on Threads has dropped sharply since launch

As of the fourth quarter of 2024, Meta's Threads had approximately 275 million monthly active users (MAU), up from 200 million MAU in the third quarter of 2024. Just 24 hours after the release of Threads in July 2023, 30 million people were using the new network from Meta Platforms.

Here is a breakdown of how quickly people signed up for Threads...

As of February 2025, almost 29 percent of Threads users were aged between 25 and 34 years. Additionally, 20.36 percent of users were between the aged of 18 and 24 years. Threads was released in the summer of 2023 and is the fastest mobile app to reach 150 million downloads.

In this post, we will break down all of the latest Threads statistics and give you some insight into what the future looks like with Twitter vs Threads.

As of February 2025, over ** percent of Meta's Threads users were men. Threads was released in the summer of 2023 and is the fastest mobile app to reach *** million downloads.

Introduction

Threads App Statistics: Since it launched in July 2023, Threads has re-invented rapid scale up in the social media space, achieving more than 320 million monthly active users and around 100 million daily active users just by January 2025. The platform has broken growth records since its beginning; claiming 2 million sign ups in just 2 hours and achieving 100 million registered users just 5 days later.

The growth did not stop there, users built from just over 320 million monthly active users to 350 million monthly active users according to Meta’s CEO Mark Zuckerberg in Q1 2025. While its daily usage numbers remain astronomically strong, the network is dealing with normal post-launch taper as it turns its attention to long term retention, and continued engagement, not just breath taking adoption. Threads now represents one of the fastest growing and most studied social apps of the post ChatGPT era as a key part of Meta’s text based eco-system.

Introduction

Threads App Statistics: Meta (formerly known as Facebook) launched the Threads app in 2023 as a new social network aimed at rivalling X (previously known as Twitter). It covers microblogging, fast updates, and interaction in a simpler manner. The application gained momentum very quickly, particularly because of its connection to Instagram, which Meta also owns.

On July 6th, 2023, Threads–a messaging platform with a Twitter-like interface–was released, giving rise to rivalry between Elon Musk and Mark Zuckerberg along with their supporters. Although Twitter enacted tough new regulations, Threads was introduced with fewer limitations, attracting millions of users within one hour after its launch. As Threads matured in 2024, questions about its revenue model and growth have become significant issues within the technology industry.

Hence, it’s important to understand how the app earns money due to the never-ending competition on social media. This article aims to look into the Threads App statistics for 2025, focusing on key figures, trends, and comparisons with other social networks.

On 5th July 2023, Meta Platforms released Threads, a text-focused social media platform. Joining Meta's Family of Apps, Threads focuses on real-time conversations, giving users a similar experience to Twitter. Threads offers users 500 characters per post, in comparison to Twitter's 280 characters. However, for Twitter Blue subscribers, posts can be substantially longer. Threads users can also take advantage of longer video posts, and free verification through their Instagram accounts.

A bolt out of the (Twitter) blue

As the tech elite attempt to fill the Twitter-shaped hole that social media users are feeling since the platform’s recent changes, the company is offering users the chance to verify themselves on the platform. The famous blue check mark, once reserved for journalists, celebrities, and public figures, can be purchased for a monthly fee. As of April 2023, there 640 thousand people were subscribing to Twitter Blue, up from 290 thousand in February 2023.

Threads is off to a strong start

Creating a profile on Threads is easy for Meta product users who already have an Instagram account as the new and free-to-use platform is integrated into the widely used app. With around two billion monthly active users on Instagram, it is no surprise that Threads gained 30 million sign-ups within 24 hours of being launched. Although signing up for Threads is easy, quitting the platform is not so straightforward, as deleting a Threads account results in the deactivation of the linked Instagram account.

As of July 21, 2023, Meta's Threads had around 13 million daily active users, down from 44 million DAU on July 7th, 2023. The new social network was launched on July 5, 2023, and within five days of its release, had amassed around 100 million signups.

According to a 2024 survey conducted in the United States, daily users of Bluesky were more likely to use YouTube, TikTok, and X daily. Overall, Threads users are more likely to use other Meta Platforms networks every day.

According to a 2024 survey conducted in the United States, Bluesky users were more likely than Threads users to say that AI would have at least a somewhat positive impact on their overall quality of life over the next ten years.

According to a 2024 survey conducted in the United States, daily Bluesky users were much more likely than daily Threads users to feel increased levels of stress following the 2024 U.S. election. Overall, 72 percent of Bluesky users said their stress levels increased, compared to 42 percent of Threads users.

Overview

This is a temporal higher-order network dataset, which here means a sequence of timestamped hyperedges where each hyperedge is a set of nodes. In this dataset, nodes are users on https://math.stackexchange.com, and a hyperedge comes from users participating in a thread that lasts for at most 24 hours. The timestamps are the time of the post, but normalized so that the earliest post starts at 0.

Source of original data

Source: threads-math-sx dataset

References

If you use this data, please cite the following paper:

• Simplicial closure and higher-order link prediction. Austin R. Benson, Rediet Abebe, Michael T. Schaub, Ali Jadbabaie, and Jon Kleinberg. Proceedings of the National Academy of Sciences (PNAS), 2018.

Between July 3 and 10, 2023, approximately 40 thousand online mentions or references to the social media app Threads came from users based in the United States. Approximately 23.6 thousand mentions came from users who added their location was in the United Kingdom. Approximately 2,500 mentions of social media and text-based app Threads came from users based in China.

As of July 21, 2023, Twitter - now rebranded into X - counted approximately 106 million users who interacted with the app daily on Android. In comparison, Meta's latest product Threads counted around 13 million users engaging with the app on a daily basis.

📘 BluePrint

BluePrint is a large-scale dataset of social media conversation threads designed for evaluating and training LLM-based social media agents. It provides realistic, thread-structured data clustered into representative user personas at various levels of granularity.

  ✅ Key Features

Thread-Based Structure: Each example is a list of messages representing a user thread. Persona Clustering: Users are clustered into 2, 25, 100, and 1000 representative personas to… See the full description on the dataset page: https://huggingface.co/datasets/ComplexDataLab/BluePrint.

According to a survey among Vietnamese internet users conducted by Decision Lab, in the third quarter of 2024, ** percent of respondents reported using Threads. In the same quarter, Facebook was the most used social network among surveyed respondents in Vietnam, followed by Zalo - a Vietnamese social messaging platform.