Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In 2023, social video app TikTok had approximately 102 million users in the United States. This figure is projected to increase by over five percent year-over-year, reaching 107.8 million users in 2024. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences.

As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

Teenagers make up the largest group of active users on TikTok.

In 2020, TikTok brought in $33.4 billion in revenue.

TikTok saw a significant increase in popularity during the coronavirus (COVID-19) outbreak in the United States, with a growth of *** percent among 15-25 year old users after the pandemic broke out and people started working and studying primarily from home.

As of February 2025, approximately **** percent of TikTok global users were women. By comparison, male users on the popular social video platform were **** percent of the total. TikTok generated *** million downloads from global users during the last quarter of 2024. TikTok’s popularity TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over *** billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending ** percent of their online time engaging with TikTok as of February 2023. TikTok’s global revenue TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated *** million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to **** billion.

In 2024, TikTok counted approximately 1.14 billion users worldwide, up by around 70 percent compared to 2022. Launched in 2017 as the international version of Chinese-developed social media Douyin, TikTok rose to popularity in 2020, reaching a peak of approximately 313.5 million downloads during the first quarter of the year. The popular social media platform is forecasted to reach approximately 1.9 billion users in 2029.

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

The average adult TikTok user in America spends 33 minutes per day on the app.

We learn high fidelity human depths by leveraging a collection of social media dance videos scraped from the TikTok mobile social networking application. It is by far one of the most popular video sharing applications across generations, which include short videos (10-15 seconds) of diverse dance challenges as shown above. We manually find more than 300 dance videos that capture a single person performing dance moves from TikTok dance challenge compilations for each month, variety, type of dances, which are moderate movements that do not generate excessive motion blur. For each video, we extract RGB images at 30 frame per second, resulting in more than 100K images. We segmented these images using Removebg application, and computed the UV coordinates from DensePose.

Download TikTok Dataset:

Please use the dataset only for the research purpose.

The dataset can be viewed and downloaded from the Kaggle page. (you need to make an account in Kaggle to be able to download the data. It is free!)

The dataset can also be downloaded from here (42 GB). The dataset resolution is: (1080 x 604)

The original YouTube videos corresponding to each sequence and the dance name can be downloaded from here (2.6 GB).

In March 2023, social video app TikTok reported *** million monthly active users in the United States, representing a ** percent growth compared to the previously reported figure of 100 million MAU in August 2020. The latest MAU figure, which was released by the company ahead of its CEO being questioned by the U.S. Congress at the end of March 2023, showcases the popularity increase experienced by TikTok in the United States in the last years.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

As of February 2025, social video app TikTok was more popular with female users than male users in Sweden, Norway, Denmark, and Iceland. Denmark was the Nordic country with the highest share of female users, who accounted for 52.9 percent of the app's audience. TikTok, launched in 2017, is a video-sharing social app owned by Beijing-based tech company ByteDance.

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

https://s3-prod.adage.com/s3fs-public/20230807_celeb_run_agencies_3x2.jpg" alt="Celebs"> The dataset you provided appears to focus on TikTok celebrities and contains the following columns:

Celebrity: The name or handle of the TikTok celebrity. Followers: The number of followers the celebrity has, often represented in millions or billions. Following: The number of accounts the celebrity follows, which may be represented as thousands (K) or just a number. Likes: The total number of likes the celebrity’s videos have received, often represented in millions or billions. T.Videos: The total number of videos posted by the celebrity. Video Duration: The typical duration of their videos, which ranges from a few seconds (e.g., 10 - 15 seconds) to over a minute. Average Views: The average number of views their videos receive, often in millions. Net Worth: The estimated net worth of the celebrity, often represented in millions or billions of dollars. Most Viewed Video: The number of views for their most popular video, usually in millions or billions. Most Liked Video: The number of likes for their most popular video, represented in millions or billions. Video Category: The types or categories of videos the celebrity posts, such as comedy, dance, acting, challenges, etc.

As of March 2025, the boy group BTS had the most followers on social media application TikTok in South Korea, with around **** million followers. Another K-Pop group being successful on TikTok was YG's Black Pink, taking the third overall place with roughly **** million followers, while the second place was claimed by their member Rosé.