These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

Teenagers make up the largest group of active users on TikTok.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

TikTok has a significantly larger female user base globally.

As of June 2025, ** percent of TikTok users in the United States belonged to Generation Z, while millennials accounted for ** percent of users. Gen X comprised ********** users, while baby boomers comprised *********** users.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

This dataset supports research on how engagement with social media (Instagram and TikTok) was related to problematic social media use (PSMU) and mental well-being. There are three different files. The SPSS and Excel spreadsheet files include the same dataset but in a different format. The SPSS output presents the data analysis in regard to the difference between Instagram and TikTok users.

There are currently over 1.5 billion active users on TikTok worldwide.

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.

The reach by social network in the 'TikTok' segment of the digital advertising market in Europe was forecast to continuously increase between 2023 and 2028 by in total **** million users (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ****** million users and therefore a new peak in 2028. Notably, the reach by social network of the 'TikTok' segment of the digital advertising market was continuously increasing over the past years.Find more in-depth information regarding the ad spending concerning the classifieds segment of the digital advertising market in the United Kingdom and the share of revenue generated via mobile purchases concerning the digital advertising mobile segment of the digital advertising market in the Netherlands.The Statista Market Insights cover a broad range of additional markets.

TikTok has 136 million monthly active users in the US alone.

According to a January 2023 study of iOS users in the United States, 86 percent of women on TikTok reported liking a video they watched, while 79 percent of men reported doing the same as of the examined period. Around the same amount of men and women watched live-streamed videos, approximately 63 and 64 percent, respectively. More women than men sent a direct message to other users on the platform, with 40 percent of women reporting doing so as of January 2023.

The average adult TikTok user in America spends 33 minutes per day on the app.

Videos glamourising disordered eating practices and body image concerns readily circulate on TikTok. Minimal empirical research has investigated the impact of TikTok content on body image and eating behaviour. The present study aimed to fill this gap in current research by examining the influence of pro-anorexia TikTok content on young women’s body image and degree of internalisation of beauty standards, whilst also exploring the impact of daily time spent on TikTok and the development of disordered eating behaviours. An experimental and cross-sectional design was used to explore body image and internalisation of beauty standards in relation to pro-anorexia TikTok content. Time spent on TikTok was examined in relation to the risk of developing orthorexia nervosa. A sample of 273 female-identifying persons aged 18-28 years were exposed to either pro-anorexia or neutral TikTok content. Pre- and post-test measures of body image and internalisation of beauty standards were obtained. Participants were divided into four groups based on average daily time spent on TikTok. Women exposed to pro-anorexia content displayed the greatest decrease in body image satisfaction and an increase in internalisation of societal beauty standards. Women exposed to neutral content also reported a decrease in body image satisfaction. Participants categorised as high and extreme daily TikTok users reported greater average disordered eating behaviour on the EAT-26 than participants with low and moderate use, however this finding was not statistically significant in relation to orthorexic behaviours. This research has implications for the mental health of young female TikTok users, with exposure to pro-anorexia content having immediate consequences for internalisation and body image dissatisfaction, potentially increasing one’s risk of developing disordered eating beliefs and behaviours.

Introduction

TikTok vs Instagram Reels Statistics: In 2024, TikTok and Instagram Reels firmly dominated the short‑form video landscape through impressive user reach and engagement. As of April 2024, TikTok had amassed approximately 1.582 billion monthly active users, while Instagram reported around 2.00 billion monthly users (who all engage with Reels). TikTok users watched an average of 78 videos per day in 2023, rising to 92 per day by 2025. Engagement rates also revealed platform differences: Instagram Reels averaged about 1.48 percent in 2024, significantly higher than Instagram’s photo (0.70 percent) and carousel (0.99 percent) formats.

TikTok’s engagement for accounts with 100,000–500,000 followers reached 9.74 percent, compared to Reels’ 6.59 percent, and for accounts with over 10 million followers, the figures were 10.52 percent on TikTok and 8.77 percent on Reels. These metrics highlight TikTok’s broader audience and higher engagement potential, while Reels remain a highly competitive format within Instagram’s vast user base.

This article digs into the latest TikTok vs Instagram Reels statistics on the fronts of reach, user behaviour, demographics, engagement, and monetisation. All the numbers have been duly cited from industry sources and have been presented simply and well for easy readability.

As of February 2025, there were around six million users of TikTok in the Netherlands and 3.71 million users in Belgium. The Netherlands finds a large share of its user base among those aged 20 to 24 years.

In 2022, more than ** percent of the TikTok users in Spain were people with ages between 18 and 24 years old, accounting for around ***** million of the adult users of the platform. The usage of the video-based social network decreased according with age, as people with 25 and 34 years old accounted for almost ******** of users, while those older than 55 years old were only ***** percent of TikTok audiences.