These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

TikTok has a significantly larger female user base globally.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.

The average adult TikTok user in America spends 33 minutes per day on the app.

Introduction

TikTok Statistics: Today, many social media platforms rule the world, and TikTok is one of them. Like the leading social media brands Facebook, Instagram, and YouTube, TikTok has similar functionality. Users can upload videos ranging from 3 seconds to 10 seconds, similar to short videos on other platforms. As mentioned in these TikTok Statistics, users in every generation think the platform is addictive.

Tiktok was developed by ByteDance, which is a Chinese internet company; therefore, since the lockdown, there have been a lot of controversies about blocking this platform. Let’s see what the future holds for this leading social media platform.

Teenagers make up the largest group of active users on TikTok.

In 2024, TikTok accounts with up to *** followers had a reach of over ***** users, up by over *** percent compared to 2023. At the same time, accounts that had over ****** followers reported a reach of almost ****** users, an increase compared to the ****** users reached in 2023.

We used TikTok’s built-in account analytics to download and record video and account metrics for the period between 10/8/2021 and 2/6/2022. We collected the following summary data for each individual video: video views, likes, comments, shares, total cumulative play time, average duration the video was watched, percentage of viewers who watched the full video, unique reached audience, and the percentage of video views by section (For You, personal profile, Following, hashtags).
We evaluated the “success” of videos based on reach and engagement metrics, as well as viewer retention (how long a video is watched). We used metrics of reach (number of unique users the video was seen by) and engagement (likes, comments, and shares) to calculate the engagement rate of each video. The engagement rate is calculated as the engagement parameter as a percentage of total reach (e.g., Likes / Audience Reached *100).

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

In 2023, TikTok accounts with up to *** followers views posted approximately **** videos per week. Their weekly posting frequency experienced a minor decrease in 2024, as tiny accounts posted around **** videos per week. Medium accounts - namely TikTok accounts between ***** and 10,000 followers posted around **** and **** videos per week in 2023 and 2024, respectively. Huge accounts, with over ****** followers, posted approximately six videos per week in 2024.

In 2020, TikTok brought in $33.4 billion in revenue.

Explore the U.S. TikTok Influencers Dataset—11 million creator profiles from across the United States, ideal for large-scale influencer discovery, regional analysis, and campaign targeting.

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📱Post Data: Includes the latest 10 posts per profile by default—expandable upon request.

Explore the TikTok Trending Influencers Dataset of 4.4 million global creators with 10K+ followers, curated for scalable influencer discovery and performance analysis.

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👤 Robust Profile Data: Features usernames, bios, follower counts, engagement rates, content themes, and trend indicators—perfect for campaign planning and audience insights.

🏷️ Clean & Flexible Delivery: Provided in CSV format with structured fields and documentation for seamless integration. API and custom formats available upon request.

📱 Post Data: Includes the latest 10 posts per profile by default—expandable upon request.

In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

Access the Verified TikTok Influencers Dataset—18,000+ high-authority creators with verified status and established audiences.

🎯 High-Credibility Segment: Includes globally recognized influencers with verified checkmarks, spanning categories like fashion, music, lifestyle, beauty, and entertainment.

📊 Detailed Profile Insights: Features usernames, bios, follower counts, content themes, engagement rates, and verification status—ideal for premium partnerships and influencer benchmarking.

⚡ Ready for Integration: Delivered in clean CSV format with structured fields and full documentation. API and tailored delivery options available for enterprise workflows.

🗃️ Clean & Flexible Delivery: Provided in CSV format with structured fields and documentation for seamless integration. API and custom formats available upon request.

📱 Post Data: Includes the latest 10 posts per profile by default—expandable upon request.

A sample of TikTok videos associated with the hashtag #coronavirus were downloaded on September 20, 2020. Misinformation was evaluated on a scale (low, medium, high) using a codebook developed by experts in infectious diseases. Multivariable modeling was used to evaluate factors associated with number of views and presence of user comments indicating intention to change behavior. Videos and related metadata were downloaded using a third-party TikTok Scraper using the search term #coronavirus. Videos were reviewed for content and data were entered on a spreadsheet.

Explore the TikTok Mom Creators Dataset, a curated collection of content and performance insights from over 45,000 TikTok creators in the parenting and lifestyle space. This dataset unlocks a powerful view into social engagement, creator behavior, and content trends.

Niche Audience Focus: Targeted dataset featuring verified Mom creators across a wide range of parenting, wellness, and family-related niches.

Rich Engagement Metrics: Includes views, likes, shares, comments, views, verified creator, and more—ideal for benchmarking and influencer evaluation.

Flexible & Ready to Use: Delivered via API, CSV, or custom format with clean, structured data and supporting documentation for seamless integration and custom analysis.

Post data: By default the dataset provides the latest 10 posts per profile. This can be expanded at request.