These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

The average adult TikTok user in America spends 33 minutes per day on the app.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

In 2023, TikTok accounts with up to *** followers views posted approximately **** videos per week. Their weekly posting frequency experienced a minor decrease in 2024, as tiny accounts posted around **** videos per week. Medium accounts - namely TikTok accounts between ***** and 10,000 followers posted around **** and **** videos per week in 2023 and 2024, respectively. Huge accounts, with over ****** followers, posted approximately six videos per week in 2024.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

As of June 2024, TikTok accounts sharing content about pop culture and entertainment had the highest followership in the United States, as 59 percent of TikTok audiences follow creators publishing this type of content. TikTok accounts that post dance and lip-sync videos engaged 37 percent of U.S. adults. Comedy, and vlogs were equally popular among U.S. internet users, as accounts posting content related to either category engaged 36 percent of the U.S. audience.

Introduction

TikTok Statistics: Today, many social media platforms rule the world, and TikTok is one of them. Like the leading social media brands Facebook, Instagram, and YouTube, TikTok has similar functionality. Users can upload videos ranging from 3 seconds to 10 seconds, similar to short videos on other platforms. As mentioned in these TikTok Statistics, users in every generation think the platform is addictive.

Tiktok was developed by ByteDance, which is a Chinese internet company; therefore, since the lockdown, there have been a lot of controversies about blocking this platform. Let’s see what the future holds for this leading social media platform.

In 2020, TikTok brought in $33.4 billion in revenue.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

TikTok has a significantly larger female user base globally.

As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

Introduction

TikTok vs Instagram Reels Statistics: In 2024, TikTok and Instagram Reels firmly dominated the short‑form video landscape through impressive user reach and engagement. As of April 2024, TikTok had amassed approximately 1.582 billion monthly active users, while Instagram reported around 2.00 billion monthly users (who all engage with Reels). TikTok users watched an average of 78 videos per day in 2023, rising to 92 per day by 2025. Engagement rates also revealed platform differences: Instagram Reels averaged about 1.48 percent in 2024, significantly higher than Instagram’s photo (0.70 percent) and carousel (0.99 percent) formats.

TikTok’s engagement for accounts with 100,000–500,000 followers reached 9.74 percent, compared to Reels’ 6.59 percent, and for accounts with over 10 million followers, the figures were 10.52 percent on TikTok and 8.77 percent on Reels. These metrics highlight TikTok’s broader audience and higher engagement potential, while Reels remain a highly competitive format within Instagram’s vast user base.

This article digs into the latest TikTok vs Instagram Reels statistics on the fronts of reach, user behaviour, demographics, engagement, and monetisation. All the numbers have been duly cited from industry sources and have been presented simply and well for easy readability.

Teenagers make up the largest group of active users on TikTok.

In 2024, TikTok accounts with up to *** followers had a reach of over ***** users, up by over *** percent compared to 2023. At the same time, accounts that had over ****** followers reported a reach of almost ****** users, an increase compared to the ****** users reached in 2023.

As of March 2025, the boy group BTS had the most followers on social media application TikTok in South Korea, with around **** million followers. Another K-Pop group being successful on TikTok was YG's Black Pink, taking the third overall place with roughly **** million followers, while the second place was claimed by their member Rosé.

As of September 2023, personal TikTok accounts tended to generate more views than business accounts. The average number of views for personal TikTok accounts was approximately 32,108. In comparison, business accounts generated on average 23,782 video views in the examined period.

TikTok has 136 million monthly active users in the US alone.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.

There are currently over 1.5 billion active users on TikTok worldwide.