TikTok has 102.3 million monthly active users in the US alone. This is forecasted to reach 121.1 million by 2027.

As of 2024 there are currently over 1 billion active users on TikTok worldwide.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

TikTok has a significantly larger female user base globally.

Teenagers make up the largest group of active users on TikTok.

In September 2021, social video app TikTok reported 1 billion monthly active users worldwide, representing a 45 percent growth compared to the previously reported figure of 689 million MAU in July 2020. TikTok is one of the biggest social networks worldwide.

In March 2023, social video app TikTok reported 150 million monthly active users in the United States, representing a 50 percent growth compared to the previously reported figure of 100 million MAU in August 2020. The latest MAU figure, which was released by the company ahead of its CEO being questioned by the U.S. Congress at the end of March 2023, showcases the popularity increase experienced by TikTok in the United States in the last years.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost 135.79 million users engaging with the popular social video platform. Indonesia followed, with around 107.7 million TikTok users. Brazil came in third, with almost 91.75 million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached two billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around four billion U.S. dollars worldwide via online advertising.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

In 2023, social video app TikTok had approximately 102 million users in the United States. This figure is projected to increase by over five percent year-over-year, reaching 107.8 million users in 2024. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

TikTok, a social video app that has been a hit with young people, had over 8.9 million active users in the month of January 2022 in the United Kingdom. Between 2020 and the beginning of 2022, monthly TikTok usage in the UK has experienced a constantly growing trend, with a peak of 9.2 million monthly active users in October 2021 across iOS and Android devices combined.

The average adult TikTok user in America spends 33 minutes per day on the app.

In 2020, TikTok brought in $33.4 billion in revenue.

TikTok has risen through the ranks to become the 7th most popular social media network worldwide.

As of 2020, TikTok counted an estimated 65.9 million monthly active users in the United States. Indonesia had the second largest user base during this period, with over 22 million monthly active users. Russia and Japan followed, with 16.4 million and 12.6 million monthly active users, respectively.

Introduction

TikTok Statistics: TikTok, a Chinese application that first launched in 2016, has quickly become one of the most influential social media platforms in the world. Mostly characterized by short videos, TikTok continues to attract audiences globally and has changed the digital entertainment and marketing scene.

TikTok's growth continues at a rapid pace towards the 2024 mark, embarking on heavy user engagement, revenue generation, and cultural impact milestones. This article covers TikTok statistics in 2025 in detail for a comprehensive view of its current state.

Bite-sized video format has taken social media usage to another level. Douyin, TikTok’s sister app, is the Chinese household name for short-form videos. In September 2024, the app had amassed 766.5 million monthly active users in the country. Douyin’s supremacy Sophisticated algorithms, engaging features, a user-friendly interface, and a robust content ecosystem have given Douyin’s an edge in digital entertainment. Its closest local rival, Kuaishou – targeting app users from small towns and villages – only managed to secure 497 million monthly active user mark in November 2024. Other contenders, such as Xigua Video and WeSee, were far behind with less than 100 million users each. When it comes to monthly user time spent, Douyin and its speed version were leading the pack by at least seven hours. More than a social media Such massive app usage makes the bite-sized video app an effective channel for e-commerce and brand marketing. By 2024, the most-used Chinese online shopping platform was set to expand its retail sales by 40 percent. Countless brands are leveraging the platform for product promotion and consumer engagement. Automotive manufacturers Chery and Toyota, and high-end fashion houses Ralph Lauren and Louis Vuitton have created the most successful brand profiles on Douyin.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.