In 2022, TikTok generated ************ U.S. dollars in advertising revenue. This figure is expected to double by 2024 and more nearly quadruple by 2026. TikTok marketers are digging into their pockets TikTok was the most downloaded mobile app worldwide in 2021, and the massive appeal of the short-form video platform has not gone unnoticed by advertisers. Over the last few years, more brands have started leveraging TikTok’s impressive reach and engagement figures to boost brand awareness and foster relationships with young, mostly Gen Z, customers. And even though the new kid on the block cannot yet match Facebook’s advertising revenues, it is becoming more appealing each year. As of 2021, TikTok’s revenue in the U.S. amounted to *********** U.S. dollars, which translated to roughly *** percent of total digital ad spending in the country. This share is expected to increase steadily over the next few years. Brands on TikTok Advertising on TikTok can open many doors for companies, especially those wanting to reach young (and previously hard to target) audiences. Videos posted on the app can go viral overnight and reach millions of online users, which is something that other social media apps are unable to deliver. In 2021, Netflix was the most talked about brand on TikTok, with more than ************ influencers mentioning it. In addition to posting videos and teasers for their upcoming releases, the streaming giant frequently partners with creators and launches challenges on the app.

In early 2023, a study measured the effectiveness of TikTok advertising campaigns in driving awareness and viewership of shows, movies, and live events on broadcast, cable, and steaming channels. It was found, among others, than ** percent of TikTok campaigns that advertised such content, contributed to incremental tune-ins. The median cost per tune-in stood at **** U.S. dollars.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Teenagers make up the largest group of active users on TikTok.

As of February 2025, the Philippines had the highest potential reach rate of TikTok ads among adult population in the Asia-Pacific region, around ** percent. Malaysia followed, with a potential reach rate of TikTok ads at almost ** percent. In contrast, TikTok advertising in Hong Kong had a potential reach of *** percent among the population aged 18 years and over.

In 2020, TikTok brought in $33.4 billion in revenue.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

During a December 2023 survey, 47 percent of responding pay-per-click marketers worldwide said they planned to maintain their TikTok Ads budgets for 2024. A slight increase was reported by 29 percent, while 12 percent stated they planned a significant increase.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

The 2021 net advertising revenue of TikTok in the United States saw a *** percent increase compared to the previous year. Triple-digit growth was also forecast for 2022, with a projected increase of ***** percent. Revenue change was expected to land into double-digit territory in 2023, with an estimated growth of **** percent.

In 2020, TikTok advertising spending of the global clothing and accessories industry stood at ** million U.S. dollars. The source expects the expenditure to increase to **** billion U.S. dollars by the end of 2023. For the retail industry, the spending is projected to increase from ** million to **** billion in the same time period.

Auto-generated structured data of TikTok Ads Field Reference from table Fields

TikTok has 136 million monthly active users in the US alone.

TikTok has a significantly larger female user base globally.

During the fourth quarter of 2024, the social video platform TikTok removed approximately 5.42 million ads due to account actions. In the last measured quarter, the platform conducted an additional 2.14 million ads removals.

As of January 2025, little more than ********* of TikTok users surveyed in Brazil said they had already bought something due to an advertisement seen on the platform. According to the same study, nearly **** of Brazilian users disliked ads and sponsored content on TikTok.

In Czechia, the potential reach of advertising on TikTok increased in the observed period. While the advertising reach in 2022 was **** million TikTok users, this number rose to **** million in 2024. However, in 2025, the number dropped to just over two million.

TikTok is developing into a key platform for news, advertising, politics, online shopping, and entertainment in Germany, with over 20 million monthly users. Especially among young people, TikTok plays an increasing role in their information environment. We provide a human-coded dataset of over 4,000 TikTok videos from German-speaking news outlets from 2023. The coding includes descriptive variables of the videos (e.g., visual style, text overlays, and audio presence) and theory-derived concepts from the journalism sciences (e.g., news values).

This dataset consists of every second video published in 2023 by major news outlets active on TikTok from Germany, Austria, and Switzerland. The data collection was facilitated with the official TikTok API in January 2024. The manual coding took place between September 2024 and December 2024. For a detailed description of the data collection, validation, annotation and descriptive analysis, please refer to [Forthcoming dataset paper publication].

There are currently over 1.5 billion active users on TikTok worldwide.

The average adult TikTok user in America spends 33 minutes per day on the app.