As of October 2025, **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years and **** percent of male users in the same age group.

As of June 2023, approximately **** percent of TikTok users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around ** percent of the total. Users aged 46 years and older represented less than **** percent of the platform's audience in the United States in the examined period.

As of June 2023, approximately **** percent of TikTok users in the United States were *****. In comparison, approximately **** percent of TikTok users in the country were ***. TikTok is a social video platform launched in 2017 as the international version of popular Chinese app Douyin.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

This dataset contains comprehensive information about TikTok posts, originally fetched from RapidAPI. It provides valuable insights into various aspects of TikTok content, including details about the videos, their creators, and audience engagement metrics.

Here's a breakdown of the columns included in this dataset:

video_id: A unique identifier for each TikTok video. author: The username or handle of the TikTok account that posted the video. description: The textual description or caption provided by the creator for the video. (Note: This column contains some missing values.) likes: The number of likes the video has received. comments: The number of comments on the video. shares: The number of times the video has been shared. plays: The total number of plays or views the video has accumulated. (Note: This column contains some missing values.) hashtags: A list of hashtags used in the video's description, which helps categorize content and improve discoverability. (Note: This column contains some missing values.) music: Information about the background music or sound used in the video. create_time: The timestamp indicating when the video was created or published. (Note: This column contains some missing values.) video_url: The direct URL to the TikTok video. fetch_time: The timestamp when the data for the video was fetched from the API. (Note: This column has a high number of missing values.) views: Another metric for the number of views. (Note: This column has a high number of missing values and appears to overlap with plays.) posted_time: The time the video was posted. (Note: This column has a high number of missing values and appears to overlap with create_time.) Potential Uses of This Dataset:

Content Analysis: Analyze popular TikTok content by examining descriptions, hashtags, and engagement metrics. Trend Identification: Identify trending topics, music, and creators on TikTok. Audience Engagement Studies: Understand how different types of content generate likes, comments, shares, and plays. Creator Analysis: Study the posting habits and performance of various TikTok creators. Social Media Research: Conduct research on the dynamics of content dissemination and user interaction on short-form video platforms. Notes on Data Quality:

The description, plays, hashtags, and create_time columns have some missing values, which may require handling (e.g., imputation or removal) depending on your analysis. The fetch_time, views, and posted_time columns are largely empty, suggesting they may not be reliable for comprehensive analysis. It is recommended to primarily rely on create_time for timestamps and plays for engagement metrics. This dataset can be a valuable resource for anyone looking to explore the vast and dynamic world of TikTok content and user engagement.

As of February 2025, approximately ** percent of YouTube users in the United Kingdom (UK) were women. Male UK users on the popular social video platform held ** percent share of the audience on the platform. Overall, TikTok use interested almost the *********** of female and male internet users in the United Kingdom.

TikTok has a significantly larger female user base globally.

As of January 2025, TikTok creator and comedian Khabane Lame was the most followed content creator on the platform. Lame, who is based in Italy, reached 162.4 million subscribers. Influencer Charlie D'Amelio followed closely in second position with 155.8 million followers. Jimmy Donaldson - operating on YouTube as MrBeast, ranked third, with a total of 107.8 million followers.

TikTok global users Popular video-sharing platform TikTok has gained immense popularity globally. As of April 2024, TikTok had over one billion monthly active users, making it one of the most widely used social media platforms worldwide. Around 45 percent of the total user base on TikTok were women, while approximately 54 percent of the popular social video platform users were men. In addition, TikTok has become a go-to platform for young people. As of July 2024, most of TikTok's global user base consisted of younger age groups, with 18.9 percent of TikTok's users being men aged between 18 and 24 years. TikTok usage and audience Since its launch in 2016, TikTok’s audience has increased significantly. As of July 2024, Indonesia and the United States were the countries with the largest TikTok audiences. Indonesia led with 157.6 million users, followed by the United States with 120.5 million users. The app has managed to catch users’ attention and keep its base entertained. So much so that, as of the second quarter of 2022, global users were spending around 95 minutes daily on TikTok, making it the most engaging among social media apps. Additionally, TikTok has quickly become one of the most popular platforms across different app stores. In September 2022, the video app had almost 24 million downloads on Google Play Store, making it the most downloaded app for Android users worldwide. In contrast, TikTok was the fifth most downloaded app on Apple App Store, with approximately 4.12 million global users downloads in June 2023.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

As of January 2022, The United States was the country with the largest TikTok audience by far, with approximately 131 million users engaging with the popular social video platform. Indonesia followed, with around 92 million TikTok users. Brazil came in third, with 74 million users using TikTok to watch short-videos.

Latin America has become the fastest-growing region for TikTok worlwide, especially in 2020, when it overtook Twitter and Snapchat and became the third-largest social network in the region. In 2021, there were an estimated 120.7 million TikTok users in Latin America and the social video app is projected to increase its audience size from 2019 by six times in 2023.

In 2023, smaller creators with less than *** followers experienced a staggering decrease in the number of interactions, almost ** percent compared to 2022. Big accounts, which had between 10,000 and ****** followers, experienced a decrease in interactions of **** percent year-over-year in 2023. In comparison, creators with a small audience saw an increase of over ** percent in their interactions.

In 2021, almost ** percent of TikTok influencers' audiences in the United Kingdom were women aged between 18 and 24 years. The second largest TikTok demographic was women aged 13 to 17. In comparison, male users on the platform represented **** of TikTok's user base, with around ** percent of men engaging with the popular social video app aged between 25 and 34 years.

We used TikTok’s built-in account analytics to download and record video and account metrics for the period between 10/8/2021 and 2/6/2022. We collected the following summary data for each individual video: video views, likes, comments, shares, total cumulative play time, average duration the video was watched, percentage of viewers who watched the full video, unique reached audience, and the percentage of video views by section (For You, personal profile, Following, hashtags).
We evaluated the “success” of videos based on reach and engagement metrics, as well as viewer retention (how long a video is watched). We used metrics of reach (number of unique users the video was seen by) and engagement (likes, comments, and shares) to calculate the engagement rate of each video. The engagement rate is calculated as the engagement parameter as a percentage of total reach (e.g., Likes / Audience Reached *100).

This dataset provides detailed engagement metrics for TikTok influencer posts, including video performance, audience growth, and cross-platform mentions. It enables marketers, startups, and researchers to analyze influencer effectiveness, optimize campaigns, and uncover network trends across social media platforms.

The city on social media has become a hot topic in the study of city communication and city image. From the perspective of spatial theory and the communication characteristics of social media, this paper divides the spatial imagery of TikTok into three spaces: material space-cognitive attention, mental space-mental association, and relational space-emotional involvement. Based on the content analysis of 40 videos, we analyze the process of social media using cognition, association, and emotion as the starting points to increase the material space, expand the mental space, and expand the relational space. We find that spatial imagery can be co-constructed from the material space, mental space, and relational space. Lastly, the model is changed, and the value of using spatial theory to understand how city images are made is talked about.

TikTok Advertising Agency Market Outlook

According to our latest research, the global TikTok Advertising Agency market size reached USD 2.4 billion in 2024 and is projected to grow at a robust CAGR of 17.8% during the forecast period, reaching USD 6.6 billion by 2033. The growth of the TikTok Advertising Agency market is primarily driven by the rapid adoption of short-form video content, the platform’s expanding user base, and the increasing demand for highly targeted and data-driven advertising solutions across diverse industry verticals.

A core growth factor fueling the TikTok Advertising Agency market is the platform’s unparalleled reach among Gen Z and Millennial audiences. TikTok’s unique algorithm, which enables highly personalized content discovery, has made it the preferred destination for brands seeking to engage younger demographics. As a result, agencies specializing in TikTok advertising are in high demand to craft compelling campaigns, manage influencer collaborations, and optimize ad spend for maximum ROI. The constant evolution of TikTok’s ad formats, including in-feed ads, branded hashtag challenges, and shoppable content, further incentivizes brands to partner with expert agencies that can navigate the platform’s dynamic landscape and deliver measurable outcomes.

Another significant driver is the surge in video-centric digital marketing budgets. Brands are increasingly shifting resources from traditional media to digital platforms, with TikTok emerging as a focal point due to its exceptional engagement rates and viral potential. TikTok advertising agencies are capitalizing on this trend by offering end-to-end campaign management, creative content development, and advanced analytics services. These agencies leverage TikTok’s sophisticated targeting capabilities, data analytics, and influencer networks to deliver campaigns that resonate with target audiences and drive brand awareness, customer acquisition, and sales growth. This shift toward performance-driven advertising is expected to sustain the market’s rapid expansion in the coming years.

The proliferation of e-commerce and direct-to-consumer brands is also propelling the TikTok Advertising Agency market. As more businesses seek to establish a digital-first presence, TikTok has become a critical channel for product launches, brand storytelling, and consumer engagement. Agencies are playing a pivotal role in helping brands leverage TikTok’s interactive features, such as live streaming and augmented reality filters, to create immersive shopping experiences. The integration of TikTok with e-commerce platforms and payment gateways further enhances the platform’s value proposition, driving demand for specialized agency services that can deliver seamless, conversion-focused campaigns.

From a regional perspective, Asia Pacific dominates the TikTok Advertising Agency market, accounting for the largest share in 2024, followed by North America and Europe. The rapid adoption of TikTok in countries like China, India, Indonesia, and Japan, coupled with the region’s vibrant digital ecosystem, has spurred significant investments in influencer marketing and creative content production. North America, led by the United States, is witnessing accelerated growth as brands allocate larger budgets to TikTok advertising, while Europe’s market is characterized by increasing regulatory scrutiny and evolving privacy standards. The Middle East & Africa and Latin America are emerging as high-potential markets, driven by rising smartphone penetration and the growing popularity of short-form video content among urban youth.

Service Type Analysis

The TikTok Advertising Agency market is segmented by service type into Campaign Management, Content Creation, Influencer Marketing, Analytics & Reporting, Account Management, and Others. Campaign Management remains the cornerstone of agency offerings, encompassing strategy development, audience targeting, budget allocation, and performance optimizat

TikTok Music Campaign Platforms Market Outlook

As per our latest research, the global TikTok Music Campaign Platforms market size is valued at USD 1.42 billion in 2024, with an impressive compound annual growth rate (CAGR) of 20.5% expected from 2025 to 2033. By the end of the forecast period, the market is projected to reach USD 8.92 billion in 2033. This robust growth trajectory is driven by the increasing integration of TikTok into mainstream music marketing strategies, the rapid adoption of influencer-driven campaigns, and the rising demand for real-time audience engagement analytics among artists, brands, and agencies.

A primary growth factor for the TikTok Music Campaign Platforms market is the platform’s unique ability to foster viral trends and music discovery, which has fundamentally transformed how music is marketed and consumed globally. TikTok’s algorithm-driven content delivery enables songs to gain rapid traction, often propelling previously unknown tracks to the top of global charts. This phenomenon has encouraged artists, record labels, and brands to invest heavily in TikTok-centric campaigns, leveraging both organic and paid promotions. The seamless integration of music with short-form video content provides unparalleled opportunities for engagement, making TikTok an essential channel for launching new music and re-energizing catalog tracks. As a result, demand for specialized campaign platforms that can optimize content, track performance metrics, and facilitate influencer collaborations continues to surge.

Another significant driver for market expansion is the growing sophistication of campaign management tools and analytics offered by TikTok Music Campaign Platforms. Today’s platforms provide advanced features such as AI-driven trend analysis, automated influencer matching, real-time campaign monitoring, and granular audience segmentation. These capabilities empower artists, brands, and agencies to design highly targeted campaigns, maximize ROI, and adapt quickly to shifting audience preferences. Furthermore, the increasing availability of cloud-based deployment models has made these platforms more accessible to a wider range of users, including independent artists and small to mid-sized agencies, democratizing access to powerful marketing tools that were once the domain of major labels and global brands.

The rise of cross-industry collaborations and the blurring of lines between music, entertainment, and advertising sectors have also contributed to the market’s expansion. Brands are increasingly tapping into TikTok’s music-driven culture to create immersive, interactive campaigns that resonate with younger audiences. User-generated content campaigns, in particular, have proven highly effective at driving organic reach and fostering community engagement. As TikTok continues to evolve its platform capabilities and expand its global user base, the ecosystem for music campaign platforms is expected to become even more dynamic, with new monetization models and partnership opportunities emerging across regions and industry verticals.

Regionally, North America and Asia Pacific are leading the adoption of TikTok Music Campaign Platforms, accounting for the largest market shares in 2024. North America benefits from a mature music industry infrastructure and high digital ad spending, while Asia Pacific is propelled by the sheer scale of TikTok’s user base and the vibrant social media culture in countries like China, India, and Indonesia. Europe is also witnessing rapid uptake, driven by innovative music marketing strategies and growing influencer networks. Meanwhile, Latin America and the Middle East & Africa are emerging as high-growth markets, fueled by increasing smartphone penetration and the popularity of localized content. The regional landscape is expected to remain dynamic, with each market exhibiting unique growth drivers and adoption patterns.

Component Analysis

The TikTok Music Campaign Platforms market is segmented by component into Software and Services, each playing a pivotal role in shaping the overall market landscape. The software segment encompasses campaign management tools, analytics dashboards, influencer discovery engines, and content scheduling solutions. These platforms are designed to streamline the creation, execution, and monitoring of music campaigns on TikTok, providing users with a centralized interface to manage

Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software. Source of: Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655 Abstract: Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.