As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

As of June 2023, approximately **** percent of TikTok users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around ** percent of the total. Users aged 46 years and older represented less than **** percent of the platform's audience in the United States in the examined period.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

As of June 2023, approximately **** percent of TikTok users in the United States were *****. In comparison, approximately **** percent of TikTok users in the country were ***. TikTok is a social video platform launched in 2017 as the international version of popular Chinese app Douyin.

Teenagers make up the largest group of active users on TikTok.

Introduction

TikTok Statistics: TikTok has become one of the most dominant social media platforms in recent years, reshaping how content is consumed and shared. Known for its short-form, highly engaging videos, the platform has rapidly gained popularity across diverse demographics. With its tailored content algorithm, TikTok has become a key tool for digital marketers, influencing trends in entertainment, fashion, and education.

The app's ability to engage users with personalized recommendations has contributed to its widespread adoption, particularly among younger audiences. As TikTok continues to evolve, it is playing an increasingly important role in shaping global social media trends, advertising strategies, and cultural movements.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

TikTok has a significantly larger female user base globally.

Latin America has become the fastest-growing region for TikTok worlwide, especially in 2020, when it overtook Twitter and Snapchat and became the third-largest social network in the region. In 2021, there were an estimated 120.7 million TikTok users in Latin America and the social video app is projected to increase its audience size from 2019 by six times in 2023.

In 2020, TikTok brought in $33.4 billion in revenue.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

As of February 2025, approximately ** percent of YouTube users in the United Kingdom (UK) were women. Male UK users on the popular social video platform held ** percent share of the audience on the platform. Overall, TikTok use interested almost the *********** of female and male internet users in the United Kingdom.

We used TikTok’s built-in account analytics to download and record video and account metrics for the period between 10/8/2021 and 2/6/2022. We collected the following summary data for each individual video: video views, likes, comments, shares, total cumulative play time, average duration the video was watched, percentage of viewers who watched the full video, unique reached audience, and the percentage of video views by section (For You, personal profile, Following, hashtags).
We evaluated the “success” of videos based on reach and engagement metrics, as well as viewer retention (how long a video is watched). We used metrics of reach (number of unique users the video was seen by) and engagement (likes, comments, and shares) to calculate the engagement rate of each video. The engagement rate is calculated as the engagement parameter as a percentage of total reach (e.g., Likes / Audience Reached *100).

The city on social media has become a hot topic in the study of city communication and city image. From the perspective of spatial theory and the communication characteristics of social media, this paper divides the spatial imagery of TikTok into three spaces: material space-cognitive attention, mental space-mental association, and relational space-emotional involvement. Based on the content analysis of 40 videos, we analyze the process of social media using cognition, association, and emotion as the starting points to increase the material space, expand the mental space, and expand the relational space. We find that spatial imagery can be co-constructed from the material space, mental space, and relational space. Lastly, the model is changed, and the value of using spatial theory to understand how city images are made is talked about.

The average adult TikTok user in America spends 33 minutes per day on the app.

TikTok Advertising Agency Market Outlook

According to our latest research, the global TikTok Advertising Agency market size reached USD 2.4 billion in 2024 and is projected to grow at a robust CAGR of 17.8% during the forecast period, reaching USD 6.6 billion by 2033. The growth of the TikTok Advertising Agency market is primarily driven by the rapid adoption of short-form video content, the platform’s expanding user base, and the increasing demand for highly targeted and data-driven advertising solutions across diverse industry verticals.

A core growth factor fueling the TikTok Advertising Agency market is the platform’s unparalleled reach among Gen Z and Millennial audiences. TikTok’s unique algorithm, which enables highly personalized content discovery, has made it the preferred destination for brands seeking to engage younger demographics. As a result, agencies specializing in TikTok advertising are in high demand to craft compelling campaigns, manage influencer collaborations, and optimize ad spend for maximum ROI. The constant evolution of TikTok’s ad formats, including in-feed ads, branded hashtag challenges, and shoppable content, further incentivizes brands to partner with expert agencies that can navigate the platform’s dynamic landscape and deliver measurable outcomes.

Another significant driver is the surge in video-centric digital marketing budgets. Brands are increasingly shifting resources from traditional media to digital platforms, with TikTok emerging as a focal point due to its exceptional engagement rates and viral potential. TikTok advertising agencies are capitalizing on this trend by offering end-to-end campaign management, creative content development, and advanced analytics services. These agencies leverage TikTok’s sophisticated targeting capabilities, data analytics, and influencer networks to deliver campaigns that resonate with target audiences and drive brand awareness, customer acquisition, and sales growth. This shift toward performance-driven advertising is expected to sustain the market’s rapid expansion in the coming years.

The proliferation of e-commerce and direct-to-consumer brands is also propelling the TikTok Advertising Agency market. As more businesses seek to establish a digital-first presence, TikTok has become a critical channel for product launches, brand storytelling, and consumer engagement. Agencies are playing a pivotal role in helping brands leverage TikTok’s interactive features, such as live streaming and augmented reality filters, to create immersive shopping experiences. The integration of TikTok with e-commerce platforms and payment gateways further enhances the platform’s value proposition, driving demand for specialized agency services that can deliver seamless, conversion-focused campaigns.

From a regional perspective, Asia Pacific dominates the TikTok Advertising Agency market, accounting for the largest share in 2024, followed by North America and Europe. The rapid adoption of TikTok in countries like China, India, Indonesia, and Japan, coupled with the region’s vibrant digital ecosystem, has spurred significant investments in influencer marketing and creative content production. North America, led by the United States, is witnessing accelerated growth as brands allocate larger budgets to TikTok advertising, while Europe’s market is characterized by increasing regulatory scrutiny and evolving privacy standards. The Middle East & Africa and Latin America are emerging as high-potential markets, driven by rising smartphone penetration and the growing popularity of short-form video content among urban youth.

Service Type Analysis

The TikTok Advertising Agency market is segmented by service type into Campaign Management, Content Creation, Influencer Marketing, Analytics & Reporting, Account Management, and Others. Campaign Management remains the cornerstone of agency offerings, encompassing strategy development, audience targeting, budget allocation, and performance optimizat

As of February 2025, approximately **** percent of TikTok users in France were *****. By comparison, **** users on the popular social video platform were approximately **** percent of the total.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In 2022, more than **** million of the TikTok users in Spain were people with ages between 18 and 24 years old, accounting for a share of around ** percent of the adult users of the platform. The usage of the video-based social network decreased according with the age, as people with 25 and 34 years old accounted for **** percent, while those older than 55 years old were only ***** percent.

Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software.

Source of:

Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655

Abstract:

Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.