As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

As of June 2023, approximately **** percent of TikTok users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around ** percent of the total. Users aged 46 years and older represented less than **** percent of the platform's audience in the United States in the examined period.

Teenagers make up the largest group of active users on TikTok.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In March 2024, approximately ** percent of online users aged between 15 and 24 years in the United Kingdom engaged with social video app TikTok. Users aged between 25 and 34 years were the second largest age demographic on the platform, while only one quarter of users aged 75 and older reported engaging with TikTok. Overall, **** of the UK digital population engaged with the popular Chinese-developed app.

TikTok has a significantly larger female user base globally.

In 2021, women aged 13 to 17 years accounted for ** percent of TikTok audiences in the United States. Male teens in the same age group accounted for approximately *** percent of TikTok audiences. The social video app TikTok was more popular among users aged between 18 and 24 years old, with ** percent of women and ***** percent of men in this demographic being reported to use TikTok.

In 2021, almost ** percent of TikTok influencers' audiences in the United Kingdom were women aged between 18 and 24 years. The second largest TikTok demographic was women aged 13 to 17. In comparison, male users on the platform represented **** of TikTok's user base, with around ** percent of men engaging with the popular social video app aged between 25 and 34 years.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Introduction

TikTok Statistics: TikTok, a Chinese application that first launched in 2016, has quickly become one of the most influential social media platforms in the world. Mostly characterized by short videos, TikTok continues to attract audiences globally and has changed the digital entertainment and marketing scene.

TikTok's growth continues at a rapid pace towards the 2024 mark, embarking on heavy user engagement, revenue generation, and cultural impact milestones. This article covers TikTok statistics in 2025 in detail for a comprehensive view of its current state.

In 2020, TikTok brought in $33.4 billion in revenue.

As of February 2025, approximately **** percent of TikTok users in France were *****. By comparison, **** users on the popular social video platform were approximately **** percent of the total.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

The average adult TikTok user in America spends 33 minutes per day on the app.

As of the third quarter of 2020, a quarter of UK internet users aged 15 to 25 years were using short-form video sharing app TikTok. By comparison, just nine percent of those aged 26 to 35 years were using the app.

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.

According to a May 2023 survey of social media users in the United States, over ** percent of users aged between 18 and 24 years were on TikTok. In comparison, approximately ** percent of U.S. teens were on TikTok and interacted with the app on a monthly basis. TikTok usage diminished in older users, with only ** percent of U.S. users aged between 55 and 64 years reporting engaging with the popular social video app.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

TikTok has 136 million monthly active users in the US alone.

There are currently over 1.5 billion active users on TikTok worldwide.