As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

There are currently over 1.5 billion active users on TikTok worldwide.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.

TikTok has a significantly larger female user base globally.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

Teenagers make up the largest group of active users on TikTok.

As of February 2025, approximately **** percent of TikTok global users were women. By comparison, male users on the popular social video platform were **** percent of the total. TikTok generated *** million downloads from global users during the last quarter of 2024. TikTok’s popularity TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over *** billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending ** percent of their online time engaging with TikTok as of February 2023. TikTok’s global revenue TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated *** million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to **** billion.

In 2020, TikTok brought in $33.4 billion in revenue.

TikTok 2 and WechatMoments are real-world datasets used for evaluating the proposed CrossDistil framework.

Explore the TikTok Trending Influencers Dataset of 4.4 million global creators with 10K+ followers, curated for scalable influencer discovery and performance analysis.

🌎 Global & Niche Coverage: Includes creators from diverse regions and categories, tracked for recent activity, growth, and engagement.

👤 Robust Profile Data: Features usernames, bios, follower counts, engagement rates, content themes, and trend indicators—perfect for campaign planning and audience insights.

🏷️ Clean & Flexible Delivery: Provided in CSV format with structured fields and documentation for seamless integration. API and custom formats available upon request.

📱 Post Data: Includes the latest 10 posts per profile by default—expandable upon request.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

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The reach and influence of TikTok Shops extend beyond geographical boundaries, showcasing its global presence in the eCommerce market. Notably, Thailand emerges as an outstanding performer in terms of total sales on TikTok Shops, displaying the prosperity of its eCommerce ecosystem. Moreover, both Philippines and Malaysia contribute significantly to the platform's sales, collectively representing 25.22% and 15.67% of the total global sales on TikTok Shops. The impressive performance of these regions underscores their strong consumer base and their embrace of the exciting possibilities offered by TikTok Shops.

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.

A global dataset of 4.4M trending TikTok influencers with 10K+ followers. Includes bios, follower counts, engagement metrics, category tags, and trend signals—ideal for discovery, targeting, and campaign strategy.

The average adult TikTok user in America spends 33 minutes per day on the app.

ByteDance’s triumphant TikTok/ Douyin is one of the most successful Chinese brands that have made its name beyond borders. The short video brand enjoyed immense popularity around the world, surpassing Instagram and WhatsApp to be the most downloaded mobile app. In 2025, the brand value of TikTok/Douyin amounted to *** billion U.S. dollars. It was the second most valuable unicorn worldwide as of 2024 with a market cap of *** billion U.S. dollars. TikTok versus Douyin: the major differences After Douyin’s success in China, ByteDance launched TikTok in 2017— a separate, international version of Douyin. The video-sharing platforms, though quite similar in interface and functions, are two independent entities. Douyin and TikTok differ in accessibility (mainland China versus rest of the world), content results (China-based content versus international content), positioning (skills and lifestyle-tips-based versus more art-based), and functions (Douyin has more advanced live streaming and in-app purchase features). Who is using TikTok and Douyin? The duo possessed a large user base. In 2025, TikTok was estimated to have over *** million users while that of Douyin would exceed *** million in China. American and Southeast Asian countries were TikTok’s major markets. On average, the international version had a relatively older user composition than its Chinese sister app – a ***** of users aged below 34 years registered on TikTok versus **** of Douyin users were under 31 years. In some countries like the United States, TikTok has achieved a high penetration rate among young adults.