As of October 2025, Indonesia was the country with the largest TikTok advertising reach, with ****** million users engaging with the popular social video platform. The United States followed, with ****** million TikTok users. Brazil came in third, with ****** million users on TikTok watching short videos. From Reels to Shorts: Social short video takes the internet Between 2021 and 2022, some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods, such as live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2025, ByteDance was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

###### Title: Top 20 Countries with the Largest TikTok User Base (2024)

### Subtitle: An Insight into TikTok's Global Reach and Popularity

Description: This dataset provides the top 20 countries with the highest number of TikTok users as of 2024. TikTok, as one of the most widely used social media platforms globally, continues to grow in popularity, attracting users from diverse demographics and regions. Understanding where the majority of TikTok users reside can offer valuable insights for marketers, businesses, and researchers interested in global digital trends. Dataset Information:

Source: Compiled from various statistical reports including (RouteNote: Digital Music Distribution
)ps://​(Business of Apps
)ntries-by-tiktok-users/) and Business of Apps.
Time Period: 2024
Number of Records: 20 countries
Global User Base: Over 1.5 billion monthly active users worldwide

Columns Description:

Country: The name of the country.
Users: The estimated number of TikTok users in that country (in millions).
Percentage of Global Users: The percentage share of global TikTok users that each country represents.
Year: The year the data was collected (2024).

Key Insights:

The United States leads with over 150 million users, followed by Indonesia with 126 million, and Brazil with 99 million.
Countries from diverse regions such as Asia (Indonesia, Vietnam, the Philippines), Latin America (Brazil, Mexico), and Europe (France, Germany) feature prominently in this list.
TikTok has shown exceptional growth in emerging markets like Southeast Asia, reflecting the app's global appeal beyond just the Western world.

Potential Uses:

Market Analysis: This dataset can be used to analyze TikTok's global distribution, helping brands and content creators to target specific regions.
Social Media Research: Researchers can study trends in TikTok adoption and usage across different regions.
Business Strategy: This dataset is ideal for companies looking to expand their digital marketing strategies or launch influencer campaigns in regions with the most active users.

Tags:

TikTok, Social Media, Global Users, Digital Trends, Social Media Marketing

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.

TikTok has a significantly larger female user base globally.

During the second quarter of 2025, Pakistan was the market with the highest number of TikTok videos removed, with approximately ***** million videos removed. Bangladesh ranked second, with ***** million videos removed from the social video platform, while Indonesia followed, with almost ***million videos removed in the examined period. During the measured period, almost *** million videos were removed from TikTok.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

As of January 2022, The United States was the country with the largest TikTok audience by far, with approximately 131 million users engaging with the popular social video platform. Indonesia followed, with around 92 million TikTok users. Brazil came in third, with 74 million users using TikTok to watch short-videos.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

As of 2020, TikTok counted an estimated **** million monthly active users in the United States. Indonesia had the second largest user base during this period, with over ** million monthly active users. Russia and Japan followed, with **** million and **** million monthly active users, respectively.

As of the beginning of 2025, TikTok was used by over ** percent of the adult internet users in Peru. Similarly, **** percent of Mexican online internet users and **** of the Colombian ones accessed the video-based social platform. Noteworthy, Latin America is the most prolific region for the app in the world, where it is projected to around ***** million users by 2025.

The number of monthly active users (MAU) of the TikTok app in Europe has remained steady from January 2024 to April 2025. The Russian Federation has the highest number of MAU among the selected countries. In April 2025, around **** million individuals used the TikTok app in Russia. In comparison, approximately **** million users used the app in Germany during the same month.

# TikTok Data

This directory contains data analysis results from TikTok video and comment data. The analysis is split into different time frames (hour and day) and further categorized by topics, children presence, and comments.

## Directory Structure

```
tiktok-hour/
├── hour/
│ ├── share_count.csv # Distribution of share counts
│ ├── digg_count.csv # Distribution of like counts
│ ├── comment_count.csv # Distribution of comment counts
│ ├── play_count.csv # Distribution of play/view counts
│ ├── create_time_count.csv # Distribution of video creation timestamps from createTime attribute
| ├── id_timestamp_count.csv # Distribution of video creation timestamps from ID (included videos with error message)
│ ├── location_created_count.csv # Distribution of video creation locations
│ ├── createtime_location_created.csv # Joint distribution of creation time and location
│ ├── topics/
│ │ ├── topic_desc.parquet # Topic descriptions with video counts
│ │ ├── [topic_id]/
│ │ │ ├── play_count_dist.csv # Play count distribution for videos in this topic
│ │ │ └── location_created_dist.csv # Creation location distribution for videos in this topic
│ │
│ └── [country_name]/ # Country-specific directory
│ └── [engagement_type]_count.csv # Engagement distribution for the specific country
│
├── day/
│ ├── share_count.csv # Distribution of share counts (24-hour data)
│ ├── digg_count.csv # Distribution of like counts (24-hour data)
│ ├── comment_count.csv # Distribution of comment counts (24-hour data)
│ ├── play_count.csv # Distribution of play/view counts (24-hour data)
│ ├── create_time_count.csv # Distribution of video creation timestamps from createTime attribute (24-hour data)
| ├── id_timestamp_count.csv # Distribution of video creation timestamps from ID (included videos with error message) (24 hour data)
│ ├── location_created_count.csv # Distribution of video creation locations (24-hour data)
│ ├── createtime_location_created.csv # Joint distribution of creation time and location (24-hour data)
│ ├── children/
│ │ ├── play_count_dist.csv # Play count distribution for videos with children
│ │ ├── country_share_videos_with_children.csv # Percentage of videos with children by country
│ │ └── [country_name]/
│ │ └── play_count_dist.csv # Play count distribution for videos with children in specific country
│ │
│ ├── comments/
│ │ ├── comment_language_counts.csv # Distribution of comment languages
│ │ └── create_time_dist.csv # Distribution of comment creation times
│ │
│ └── [country_name]/ # Country-specific directory
│ └── [engagement_type]_count.csv # Engagement distribution for the specific country
```

## File Descriptions

### Engagement Distribution Files

- **share_count.csv**: Distribution of the number of shares per video
- **digg_count.csv**: Distribution of the number of likes (diggs) per video
- **comment_count.csv**: Distribution of the number of comments per video
- **play_count.csv**: Distribution of the number of plays/views per video

### Time and Location Files

- **create_time_count.csv**: Distribution of video creation timestamps
- **id_timestamp_count.csv**: Distribution of video creation timestamps from ID (included videos with error message)
- **location_created_count.csv**: Distribution of locations where videos were created
- **createtime_location_created.csv**: Joint distribution of creation time and location

### Topic-Related Files

- **topic_desc.parquet**: Topic descriptions along with the count of videos in each topic
- **play_count_dist.csv** (in topic directories): Distribution of play counts for videos in a specific topic
- **location_created_dist.csv** (in topic directories): Distribution of creation locations for videos in a specific topic

### Children-Related Files

- **play_count_dist.csv** (in children directory): Distribution of play counts for videos that contain children
- **country_share_videos_with_children.csv**: Percentage of videos with children by country
- **play_count_dist.csv** (in country subdirectories): Distribution of play counts for videos with children in specific countries

### Comment-Related Files

- **comment_language_counts.csv**: Distribution of languages used in comments
- **create_time_dist.csv**: Distribution of comment creation times

### Country-Specific Files

- **[engagement_type]_count.csv**: Distribution of engagement metrics (share, digg, comment, play) for videos from specific countries

## Data Collection Methodology

This data is collected from TikTok videos with the following characteristics:
- Hour data: Videos created during hour 19 (7 PM)
- Day data: Videos created at minute 42 of each hour across a 24-hour period
- Child detection: Videos with children are identified using our classifier

In 2023, users worldwide spent approximately ** hours using TikTok per month. Users in the United Kingdom spent more than ** hours on average using the popular social video and live streaming app, while users in the United States spent ** hours and ** minutes monthly on the app.

Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software.

Source of:

Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655

Abstract:

Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.

According to recent industry measurements, TikTok downloads among Russian Android users experienced a **** percent increase compared to the previous quarter. The Netherlands was the second fastest-growing market for the social video app sensation, with ** percent quarter-over-quarter increase in downloads via the Google Play Store. Nigeria, which is one of TikTok's main markets, ranked third with ** percent download increase in the last registered quarter.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

Explore TikTok Shop Statistics for 2025, including the distribution of shops by category and region, GMV amounts, and total sales. Discover popular categories like Womenswear & Underwear and Beauty & Personal Care. Analyze regional adoption levels with Indonesia, Thailand, and Vietnam leading the way. Uncover the dominance of Beauty & Personal Care in GMV and sales. Experience the global presence and economic impact of TikTok Shops in eCommerce.

🎬 YouTube Shorts & TikTok Trends 2025

Author: Tarek Masryo · KaggleLicense: CC0 (Public Domain) — Free for open research & education

  📌 Dataset Summary

A comprehensive snapshot dataset capturing short-form video activity on YouTube Shorts & TikTok in 2025 (Jan–Aug).

🌍 Coverage: 100+ countries, 2 major platforms
📂 Package: raw video-level file, ML-ready version, monthly summaries, country rollups, top creators, top hashtags, and a data dictionary
⚡ Features:… See the full description on the dataset page: https://huggingface.co/datasets/tarekmasryo/youtube-tiktok-trends-2025.

As of January 2023, Indonesia was the country with the largest TikTok audience across the Asia-Pacific region by far, with approximately *** million users engaging with the popular social video platform. In contrast, Cambodia had just over ***** million TikTok users as of January 2023.

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.