In January 2022, video sharing app TikTok had over ***** million daily active users via Android devices worldwide, up from ***** million DAU in December 2021. TikTok is one of the most downloaded apps in the Google Play store.

In 2020, TikTok brought in $33.4 billion in revenue.

In January 2022, video sharing app TikTok had approximately **** million daily active users via iOS devices worldwide. TikTok is one of the most downloaded entertainment apps in the Apple App Store.

Teenagers make up the largest group of active users on TikTok.

In Italy, the number of daily active users of the Tik Tok app peaked at the end of 2019. In December 2019, according to Airnow, the number of android daily active users amounted to over *** thousand. On iOS devices, the peak was reached in January 2020, when the number of daily active users reached over *** thousand.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

TikTok has 136 million monthly active users in the US alone.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

TikTok has a significantly larger female user base globally.

Bite-sized video format has taken social media usage to another level. Douyin, TikTok’s sister app, is the Chinese household name for short-form videos. In May 2025, the app had amassed *** million monthly active users in the country. Douyin’s supremacy Sophisticated algorithms, engaging features, a user-friendly interface, and a robust content ecosystem have given Douyin’s an edge in digital entertainment. Its closest local rival, Kuaishou – targeting app users from small towns and villages – only managed to secure *** million monthly active user mark in May 2025. Other contenders, such as Xigua Video and Douyin Huoshan, were far behind with less than 100 million users each. When it comes to monthly user time spent, Douyin and its speed version were leading the pack by at least ***** hours. More than a social media Such massive app usage makes the bite-sized video app an effective channel for e-commerce and brand marketing. By 2024, the most-used Chinese online shopping platform was set to expand its retail sales by ** percent. Countless brands are leveraging the platform for product promotion and consumer engagement. Automotive manufacturers **** and ***** , and high-end fashion houses ************ and ************* have created the most successful brand profiles on Douyin.

The average adult TikTok user in America spends 33 minutes per day on the app.

There are currently over 1.5 billion active users on TikTok worldwide.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

Douyin - the original Chinese version of the short-video app TikTok - amassed about *** million daily active users in China as of March 2020. Chinese app users spent an average of around ** minutes per day on Douyin - higher than the most-used app WeChat.

This dataset encompasses social media exposure to sponsored posts, collected from over 150,000 triple-opt-in first-party U.S. Daily Active Users (DAU). Use it for measurement, attribution or brand lift surveying. Platforms covered include Facebook, TikTok, X, Instagram and YouTube.

How many active users are on Instagram? In 2023, the photo sharing site is projected to reach ***** million monthly active users in the United States, up from ***** million users in 2020. Social network reach The internet has brought about many changes in how people around the world communicate, especially through one of its most powerful inventions: social media. According to a recent study, internet users worldwide spend an average of over *********** per day on one of the many social media platforms. Such websites and apps are increasingly used not just for social sharing, but also as means to building reputation, finding career opportunities or monetary income. As of January 2021, an estimated ** percent of the world’s population was using social networking, with West and Northern Europe having the highest penetration rate – ** percent of the respective region's populations. Eastern Asia placed first in a global ranking of mobile social media penetration according to geographical region. Industry leaders Facebook is by far the most popular social network with over *** billion global monthly active users but Instagram, the mobile photo and video-sharing application launched in 2010, is quickly growing in popularity. Instagram was bought by Facebook back in 2012. As of June 2018, there are an estimated *********** Instagram monthly active users worldwide. There are an estimated *********** Instagram users in the United States alone, a number which is forecast to grow to over *** million in 2023. According to the company, the secret to their success is their unique visual storytelling approach to social media. Users registered with the platform can upload pictures and videos, to which they can also apply filters, frames and other effects. They can also attach captions, tags of other people/accounts, whether friends, celebrities or companies and hashtags, which make the media easy to find if one is looking for specific subjects. There are a reported ** million photos uploaded to Instagram every day.

According to a survey conducted in Japan during fiscal year 2024, TikTok was used by **** percent of teenagers. While a ******** of teenagers and people in their twenties used the video sharing service, the penetration rate was lower among older age groups.