As of February 2025, approximately **** percent of TikTok global users were women. By comparison, male users on the popular social video platform were **** percent of the total. TikTok generated *** million downloads from global users during the last quarter of 2024. TikTok’s popularity TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over *** billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending ** percent of their online time engaging with TikTok as of February 2023. TikTok’s global revenue TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated *** million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to **** billion.

TikTok has a significantly larger female user base globally.

As of February 2025, approximately **** percent of TikTok users in France were *****. By comparison, **** users on the popular social video platform were approximately **** percent of the total.

Teenagers make up the largest group of active users on TikTok.

As of June 2025, ** percent of TikTok users in the United States belonged to Generation Z, while millennials accounted for ** percent of users. Gen X comprised ********** users, while baby boomers comprised *********** users.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

As of June 2023, approximately **** percent of TikTok users in the United States were *****. In comparison, approximately **** percent of TikTok users in the country were ***. TikTok is a social video platform launched in 2017 as the international version of popular Chinese app Douyin.

In 2020, TikTok brought in $33.4 billion in revenue.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

As of September 2022, the majority of content creators on TikTok were women, while men accounted for less than ** percent of the total number of creators on the platform. Women creating content on the short-video app were **** percent in the examined period.

As of March 2021, female users accounted for ** percent of TikTok's active user accounts in the United States. According to App Ape, male users only accounted for ** percent of the video sharing app's user base on the Android platform.

The average adult TikTok user in America spends 33 minutes per day on the app.

In 2022, women accounted for 57 percent of the TikTok profiles of the 18.84 million users in Spain. Meanwhile, men have accounted for around 43 percent of these accounts.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

There are currently over 1.5 billion active users on TikTok worldwide.

As of February 2025, social video app TikTok was more popular with female users than male users in Sweden, Norway, Denmark, and Iceland. Denmark was the Nordic country with the highest share of female users, who accounted for 52.9 percent of the app's audience. TikTok, launched in 2017, is a video-sharing social app owned by Beijing-based tech company ByteDance.

In 2021, women aged 13 to 17 years accounted for ** percent of TikTok audiences in the United States. Male teens in the same age group accounted for approximately *** percent of TikTok audiences. The social video app TikTok was more popular among users aged between 18 and 24 years old, with ** percent of women and ***** percent of men in this demographic being reported to use TikTok.

As of February 2025, approximately ** percent of YouTube users in the United Kingdom (UK) were women. Male UK users on the popular social video platform held ** percent share of the audience on the platform. Overall, TikTok use interested almost the *********** of female and male internet users in the United Kingdom.

As of February 2025, women accounted for almost 53.3 percent of TikTok users in Belgium. Overall, male TikTok users in the Netherlands made up 45.3 percent of the app's audience base in the country.