During a survey conducted among marketers in the United States and released in July 2023, 58.2 percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while 54 percent said they planned to use TikTok.

The annual expenditure of businesses on TikTok influencer marketing in Japan was projected to amount to 17.5 billion Japanese yen in 2024. It was expected that the market would grow further in the coming years and reach a value of 43 billion yen by 2029.

Our TikTok Influencer Dataset provides comprehensive insights into influencer profiles, audience engagement, and market impact. This dataset is ideal for brands, marketers, and researchers looking to identify top-performing influencers, analyze engagement metrics, and optimize influencer marketing strategies on TikTok.

Key Features:

  Influencer Profiles: Access detailed influencer data, including profile name, bio, profile picture, and direct profile URL.
  Follower & Engagement Metrics: Track key performance indicators such as follower count, engagement rate, and interaction levels.
  Monetization Insights: Analyze influencer earnings with Gross Merchandise Value (GMV) and currency details.
  Category & Niche Segmentation: Identify influencers based on their associated product categories to match brand campaigns with relevant audiences.
  Contact Information: Retrieve available influencer email addresses for direct outreach and collaboration.


Use Cases:

  Influencer Discovery & Marketing: Find high-performing TikTok influencers for brand partnerships and sponsored campaigns.
  Competitive Analysis: Compare influencer engagement rates and audience reach to optimize marketing strategies.
  Market Research & Trend Analysis: Identify emerging influencers and track content trends within different product categories.
  Performance Benchmarking: Evaluate influencer success based on GMV, engagement rate, and follower growth.
  Lead Generation & Outreach: Use available contact details to connect with influencers for collaborations and brand promotions.



  Our TikTok Influencer Dataset is available in multiple formats (JSON, CSV, Excel) and can be delivered via 
  API, cloud storage (AWS, Google Cloud, Azure), or direct download. 
  Gain valuable insights into the TikTok influencer landscape and enhance your marketing strategies with high-quality, structured data.

In 2020, there were over 106 thousand TikTok influencers worldwide, up from 16.4 thousand in 2018 and 35.5 thousand in 2019. Shein was the most active brand on TikTok in 2020, working with 4.32 thousand influencers.

In 2023, TikTok influencers with 1,000 to 10,000 followers had 11.97 percent engagement rates, while influencers wiht over one million followers had an engagement rate of 9.67 percent. As of January 2023, TikTok was used daily by over 15.5 million Android users and 29.7 million iOS users.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

During a survey concluded in September 2024, around two-thirds (or 66 percent) of responding marketers working with influencers in the United States said the potential TikTok ban did not cause them to pause or stop working with influencers on the ByteDance-run platform. According to the same study, reach and engagement rate ranked among U.S. marketers' leading methods of measuring influencer marketing success.

Influencer Marketing Platform Market Outlook

The global influencer marketing platform market size was valued at approximately USD 10.5 billion in 2023 and is projected to reach an impressive USD 39.2 billion by 2032, reflecting a robust CAGR of 15.6% during the forecast period. This significant growth can be attributed to the increasing reliance on social media channels for brand promotion and consumer engagement. Businesses across various sectors are recognizing the potential of influencer marketing as a cost-effective strategy to reach specific target audiences, leveraging the large followings and impactful voices of social media influencers. The shift from traditional advertising to digital marketing, the proliferation of social media platforms, and the rise of micro-influencers are among the key drivers fueling this market's expansion.

A primary growth factor in the influencer marketing platform market is the changing consumer behavior towards digital content consumption. With the advent of high-speed internet and smartphones, consumers are spending more time online, particularly on social media platforms where influencers are prevalent. This shift has empowered influencers to become critical players in shaping consumer opinions and experiences, thereby driving brands to invest heavily in influencer marketing strategies. Additionally, the authenticity and relatability of influencers' content make them more appealing to consumers compared to conventional advertising, allowing brands to establish genuine connections with their audience, which in turn fuels market growth.

Another significant driver is the technological advancements in data analytics and artificial intelligence, which are enhancing the effectiveness and efficiency of influencer marketing campaigns. Modern influencer platforms are equipped with sophisticated analytics tools that allow brands to track campaign performance, audience engagement, and ROI with precision. These tools provide detailed insights into consumer preferences and behaviors, enabling brands to tailor their marketing strategies for maximum impact. Furthermore, AI is being utilized to predict trends, optimize content delivery, and identify the most suitable influencers for specific campaigns, making influencer marketing a more strategic and data-driven approach.

The emergence of new social media platforms and the evolving nature of existing ones also contribute to the market's growth. Platforms like TikTok, Instagram, and YouTube continue to innovate, offering new features and functionalities that enhance user engagement and content creation. This continuous evolution creates fresh opportunities for influencers to expand their reach and for brands to explore innovative marketing strategies. As these platforms grow their user bases, the scope for influencer marketing widens, attracting more businesses to invest in this dynamic field, further propelling market development.

From a regional perspective, North America holds a dominant position in the influencer marketing platform market, driven by the high adoption rate of digital marketing practices and the presence of major social media platforms. The region's advanced technological infrastructure supports the swift implementation of influencer marketing strategies. However, rapid growth is also observed in the Asia Pacific region, which is anticipated to exhibit the highest CAGR over the forecast period. The burgeoning internet penetration, increasing number of social media users, and the rising popularity of e-commerce are key factors contributing to the market expansion in this region. Europe and Latin America also present lucrative opportunities, with brands increasingly leveraging influencers to tap into regional markets.

Component Analysis

The components of the influencer marketing platform market are broadly categorized into solutions and services, each playing a crucial role in driving market dynamics. The solutions segment comprises software and platforms that enable brands to discover, manage, and measure influencer campaigns. These solutions offer a wide range of functionalities such as influencer search and discovery, campaign management, analytics, and compliance management tools. As brands prioritize transparency and accountability in their marketing efforts, demand for advanced solutions that can provide comprehensive data insights and performance metrics has surged. This demand is further propelled by the need for streamlined workflows and enhanced collaboration between brands and influencers, positioning the solutions segment as a pivotal growth pillar in the market.

In 2024, nearly ** percent of marketers in the United States used Instagram for influencer marketing. During the same period, around ** percent also turned to YouTube. By 2025, more than half of U.S. marketers are expected to incorporate YouTube into their influencer marketing strategies. TikTok, which had been adopted by ** percent of marketers in 2021, saw its usage rise to approximately ** percent by 2024.

In 2024, approximately 76 percent marketers surveyed in Brazil reported including influencer marketing as a strategic part of their communications plans. In 2017, the share stood at 67 percent. According to another survey, conducted in late 2023, Instagram, TikTok, and YouTube were among the social media platforms most used by brands for influencer marketing in Brazil.

TikTok nano-influencers with one to 10 thousand followers had the highest engagement rate (ER) compared to other TikTok profiles worldwide in 2023. Nano-influencers had an ER of 11.97 percent, while micro-influencers with 10,000 to 50,000 followers came second with 10.21 percent.

During a survey conducted in France in 2023, 95 percent of responding female influencers said they used Instagram for their campaigns, as opposed to 76 percent of male ones. TikTok came second, but was used significantly less - by 35 percent of males and 33 percent of females. Facebook came third with 29 percent of female respondents deploying the platform for marketing purposes, and 22 percent of males ones.

During a summer 2024 survey, approximately 89 percent of responding decision makers in Europe reported regularly using Instagram for influencer marketing, followed by TikTok with 64 percent. In comparison, 12 percent stated they would use Twitch or Pinterest.

In the first quarter of 2022, roughly 77 percent of the TikTok influencer marketing campaigns of brands and companies that activated TikTok campaigns with sponsored content achieving at least 10,000 views presented dedicated content. The second most popular type was integrated content, included in 21 percent of analyzed videos.

The influencers market has rapidly evolved into a cornerstone of digital marketing, revolutionizing the way brands engage with their target audiences. With the rise of social media platforms such as Instagram, TikTok, and YouTube, influencers have become powerful advocates and storytellers, driving consumer behavior

Between January and June 2023 in the United States, TikTok influencers with an audience of between five and 10 thousand followers had an average engagement rate of 76.23 percent. This was the highest among all influencers using the platform. TikTok influencers with over one million followers achieved an engagement rate of 12.69 percent.

According to a survey on influencer marketing conducted in Thailand, around 18.7 percent of brands in the food and drink industry chose to run their influencer marketing campaigns on TikTok. Fashion and beauty brands followed, with around 14.3 percent.

The B2C live-video commerce platform market is experiencing explosive growth, driven by the increasing popularity of social commerce and the desire for immersive shopping experiences. The convergence of live streaming, e-commerce, and social media has created a powerful new channel for brands to engage consumers and drive sales. While precise market sizing requires specific data points, a reasonable estimate, considering the rapid expansion of related sectors like social commerce and live streaming, suggests a 2025 market value of approximately $50 billion, with a Compound Annual Growth Rate (CAGR) of 25% projected through 2033. This strong growth is fueled by several key drivers: the rise of influencer marketing, the convenience and interactivity of live shopping events, and the ability for brands to build direct relationships with their customers in real-time. Key segments include daily necessities, food and drink, and digital electronics, with pure e-commerce platforms currently holding the largest market share. However, social and e-commerce platforms are rapidly gaining traction, leveraging their extensive user bases to foster viral marketing and quick sales cycles. Geographic growth is not uniform; Asia-Pacific, particularly China and India, are leading the way, but North America and Europe are showing significant growth potential as consumer adoption increases. Challenges include platform security, ensuring product authenticity, and addressing logistical complexities in managing order fulfillment across diverse regions. Furthermore, intense competition amongst numerous established and emerging players necessitates ongoing innovation and strategic partnerships for sustained success. The market's future trajectory depends on several factors. Technological advancements in live streaming technology, the development of more sophisticated analytics tools, and increased mobile penetration in developing markets will all contribute to continued growth. However, the market will also need to address consumer concerns about data privacy and security, and adapt to evolving consumer preferences. Successful players will need to strategically leverage data analytics to personalize the shopping experience, offer unique value propositions, and cultivate strong relationships with their audiences. The integration of augmented reality (AR) and virtual reality (VR) technologies further presents exciting opportunities to enhance the immersive experience, making live-video commerce an even more compelling alternative to traditional e-commerce. This is poised to dramatically reshape the retail landscape in the coming years.

As of February 2024, approximately 48 percent of TikTok users surveyed in Brazil said they did not relate to or were annoyed by the advertisements they saw on the platform. Meanwhile, 42 percent reported relating to TikTok ads or being interested in them. According to the same study, the share of Brazilian TikTok users following influencers reached 62 percent in 2024.