44 datasets found
  1. TikTok/Douyin: brand value 2021-2025

    • statista.com
    • ai-chatbox.pro
    Updated Jun 23, 2025
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    Statista (2025). TikTok/Douyin: brand value 2021-2025 [Dataset]. https://www.statista.com/statistics/1324424/tiktok-brand-value/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide, China
    Description

    ByteDance’s triumphant TikTok/ Douyin is one of the most successful Chinese brands that have made its name beyond borders. The short video brand enjoyed immense popularity around the world, surpassing Instagram and WhatsApp to be the most downloaded mobile app. In 2025, the brand value of TikTok/Douyin amounted to *** billion U.S. dollars. It was the second most valuable unicorn worldwide as of 2024 with a market cap of *** billion U.S. dollars. TikTok versus Douyin: the major differences After Douyin’s success in China, ByteDance launched TikTok in 2017— a separate, international version of Douyin. The video-sharing platforms, though quite similar in interface and functions, are two independent entities. Douyin and TikTok differ in accessibility (mainland China versus rest of the world), content results (China-based content versus international content), positioning (skills and lifestyle-tips-based versus more art-based), and functions (Douyin has more advanced live streaming and in-app purchase features). Who is using TikTok and Douyin? The duo possessed a large user base. In 2025, TikTok was estimated to have over *** million users while that of Douyin would exceed *** million in China. American and Southeast Asian countries were TikTok’s major markets. On average, the international version had a relatively older user composition than its Chinese sister app – a ***** of users aged below 34 years registered on TikTok versus **** of Douyin users were under 31 years. In some countries like the United States, TikTok has achieved a high penetration rate among young adults.

  2. TikTok to Shake Up Southeast Asia with Billion-Dollar Investment (Forecast)

    • kappasignal.com
    Updated Jun 14, 2023
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    KappaSignal (2023). TikTok to Shake Up Southeast Asia with Billion-Dollar Investment (Forecast) [Dataset]. https://www.kappasignal.com/2023/06/tiktok-to-shake-up-southeast-asia-with.html
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    Dataset updated
    Jun 14, 2023
    Dataset authored and provided by
    KappaSignal
    License

    https://www.kappasignal.com/p/legal-disclaimer.htmlhttps://www.kappasignal.com/p/legal-disclaimer.html

    Area covered
    Asia, South East Asia
    Description

    This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

    TikTok to Shake Up Southeast Asia with Billion-Dollar Investment

    Financial data:

    • Historical daily stock prices (open, high, low, close, volume)

    • Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

    • Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

    Machine learning features:

    • Feature engineering based on financial data and technical indicators

    • Sentiment analysis data from social media and news articles

    • Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

    Potential Applications:

    • Stock price prediction

    • Portfolio optimization

    • Algorithmic trading

    • Market sentiment analysis

    • Risk management

    Use Cases:

    • Researchers investigating the effectiveness of machine learning in stock market prediction

    • Analysts developing quantitative trading Buy/Sell strategies

    • Individuals interested in building their own stock market prediction models

    • Students learning about machine learning and financial applications

    Additional Notes:

    • The dataset may include different levels of granularity (e.g., daily, hourly)

    • Data cleaning and preprocessing are essential before model training

    • Regular updates are recommended to maintain the accuracy and relevance of the data

  3. TikTok Shops GMV Amount by Category

    • aftership.com
    Updated Jan 13, 2024
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    AfterShip (2024). TikTok Shops GMV Amount by Category [Dataset]. https://www.aftership.com/ecommerce/statistics/tiktok-shop
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    Dataset updated
    Jan 13, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    The Gross Merchandise Value (GMV) is an important metric that reflects the monetary value of transactions within the TikTok eCommerce platform. Analyzing the GMV amounts by category reveals that Beauty & Personal Care plays a dominant role, generating the highest GMV among all categories. It accounts for 22.50% of the total TikTok shop GMV. Following closely behind, Womenswear & Underwear and Menswear & Underwear exhibit significant GMV contributions as well, representing 12.56% and 8.06%, respectively.

  4. S

    Short Video Platform Account Transaction Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Jul 10, 2025
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    Data Insights Market (2025). Short Video Platform Account Transaction Report [Dataset]. https://www.datainsightsmarket.com/reports/short-video-platform-account-transaction-1388675
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    pdf, doc, pptAvailable download formats
    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The short video platform account transaction market is experiencing robust growth, driven by the increasing popularity of short-form video content and the expanding user base of platforms like TikTok, Instagram Reels, and YouTube Shorts. This burgeoning market, estimated at $500 million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033, reaching an impressive $2.5 billion by the end of the forecast period. Key drivers include the monetization potential for content creators, the rising demand for verified accounts and increased brand visibility, and the emergence of specialized marketplaces facilitating these transactions. Trends indicate a shift towards more sophisticated account valuation methodologies, a growing preference for escrow services to ensure secure transactions, and the increasing involvement of agencies specializing in account management and sales. Despite these positive trends, challenges remain, including account security concerns, fraudulent activities, and the evolving regulatory landscape surrounding the buying and selling of online accounts. This necessitates transparent transaction practices and robust verification processes to maintain market integrity. Market segmentation plays a crucial role in understanding this dynamic environment. While specific segment details are unavailable, we can infer key segments based on account type (e.g., creator accounts with high follower counts, business accounts with established engagement), platform (TikTok, Instagram, YouTube, etc.), and account features (verified status, unique content). Geographic variations are also likely significant, with regions such as North America and Asia exhibiting higher transaction volumes due to their substantial user bases and advanced digital economies. The competitive landscape is characterized by a mix of established marketplaces and emerging platforms, such as those listed (Fameswap, PlayerUp, Social Tradia, etc.), each vying for market share through varying service offerings and pricing models. Future growth hinges on maintaining trust, addressing security concerns, and adapting to the ever-evolving landscape of short-form video platforms and their associated monetization strategies.

  5. Main TikTok Shop categories worldwide 2024, by market share

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Main TikTok Shop categories worldwide 2024, by market share [Dataset]. https://www.statista.com/statistics/1461497/category-tiktok-shops-worldwide/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Worldwide
    Description

    Womenswear and underwear dominate as the leading product category among TikTok Shops worldwide, making up **** percent of all shops in 2024. Following closely behind are shops specializing in beauty and personal care products, accounting for **** percent. Home supplies, menswear and underwear, and fashion accessories complete the top five categories. TikTok Shop worldwide TikTok Shop has emerged as a powerful force in e-commerce. The platform's rapid growth is evident in its staggering gross merchandise value (GMV), which skyrocketed from *** billion U.S. dollars in 2021 to an impressive **** billion U.S. dollars in 2024. The United States leads in TikTok Shop GMV with around **** billion U.S. dollars, followed by Indonesia and Thailand. Beauty and personal care drive sales despite fewer shops Despite ranking second in shop numbers, beauty and personal care products reign supreme in terms of gross merchandise value (GMV) and sales volume. The category has generated nearly *** billion U.S. dollars in GMV and sold approximately *** million items in 2024. This success is partly attributed to the effectiveness of live sales, which accounted for ** percent of beauty and personal care e-commerce sales on TikTok in January 2023.

  6. TikTok Trend Predictor App Market Research Report 2033

    • growthmarketreports.com
    csv, pdf, pptx
    Updated Jun 29, 2025
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    Growth Market Reports (2025). TikTok Trend Predictor App Market Research Report 2033 [Dataset]. https://growthmarketreports.com/report/tiktok-trend-predictor-app-market
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    csv, pdf, pptxAvailable download formats
    Dataset updated
    Jun 29, 2025
    Dataset authored and provided by
    Growth Market Reports
    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    TikTok Trend Predictor App Market Outlook



    According to our latest research, the global TikTok Trend Predictor App market size reached USD 1.28 billion in 2024, and it is poised for robust expansion, projected to attain USD 8.94 billion by 2033 at a remarkable CAGR of 24.1% during the forecast period. The primary driver fueling this growth is the escalating demand among brands, creators, and agencies for advanced analytics and AI-powered insights to capitalize on fast-evolving TikTok trends and maximize audience engagement.




    A key growth factor for the TikTok Trend Predictor App market is the exponential rise in user-generated content and the ever-changing nature of viral trends on social media platforms. With TikTok’s algorithm favoring dynamic, trending content, brands and creators are under constant pressure to stay ahead of the curve. This has driven significant investment in predictive analytics tools that can identify emerging trends in real-time, enabling users to tailor their content strategies accordingly. The increasing sophistication of AI and machine learning technologies has further enhanced the accuracy and utility of these apps, making them indispensable for influencers and marketers aiming to boost visibility and engagement on TikTok.




    Another major catalyst is the surge in influencer marketing and brand promotion campaigns on TikTok. As brands shift their advertising budgets from traditional channels to digital and social media platforms, TikTok has emerged as a preferred destination for reaching Gen Z and millennial audiences. Trend predictor apps empower marketers to identify and collaborate with the most relevant influencers, optimize campaign timing, and measure performance using actionable insights. This capability has led to a surge in adoption by marketing agencies and enterprises seeking to maximize ROI and drive brand loyalty through data-driven strategies. The integration of these apps with broader social media analytics suites is also accelerating market growth by offering a holistic view of campaign effectiveness.




    The proliferation of mobile devices and increased accessibility of cloud-based solutions have also played a pivotal role in market expansion. With a majority of TikTok’s user base accessing the platform via smartphones, trend predictor apps optimized for mobile platforms such as iOS and Android are experiencing heightened demand. Cloud-based deployment models offer scalability, real-time data processing, and seamless integration with existing marketing workflows, making them especially attractive for both individual creators and large enterprises. Furthermore, the ongoing advancements in data privacy and security are addressing key concerns, encouraging wider adoption across various regions and user segments.




    From a regional perspective, North America currently dominates the TikTok Trend Predictor App market, accounting for the largest revenue share in 2024, followed closely by Asia Pacific. The United States, in particular, is a hotbed of innovation and early adoption, driven by a mature influencer ecosystem and high digital marketing spend. Meanwhile, Asia Pacific is witnessing the fastest growth rate, fueled by the massive TikTok user base in countries like China and India, rapid urbanization, and increasing digital literacy. Europe is also emerging as a significant market, with brands and agencies leveraging trend prediction to enhance cross-border campaign effectiveness. The Middle East & Africa and Latin America, though still nascent, are expected to register notable growth as internet penetration and social media adoption continue to rise.





    Component Analysis



    The TikTok Trend Predictor App market is segmented by component into Software and Services, each playing a distinct role in the market’s value chain. The software segment encompasses AI-driven platforms and predictive analytics tools designed to process vast amounts of TikTok data, identify trending content, and deliver actionable insight

  7. TikTok Shop Statistics in 2025

    • aftership.com
    pdf
    Updated Jan 13, 2024
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    AfterShip (2024). TikTok Shop Statistics in 2025 [Dataset]. https://www.aftership.com/ecommerce/statistics/tiktok-shop
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Jan 13, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    Explore TikTok Shop Statistics for 2025, including the distribution of shops by category and region, GMV amounts, and total sales. Discover popular categories like Womenswear & Underwear and Beauty & Personal Care. Analyze regional adoption levels with Indonesia, Thailand, and Vietnam leading the way. Uncover the dominance of Beauty & Personal Care in GMV and sales. Experience the global presence and economic impact of TikTok Shops in eCommerce.

  8. S

    Short Video Platform Account Transaction Report

    • marketresearchforecast.com
    doc, pdf, ppt
    Updated Mar 9, 2025
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    Market Research Forecast (2025). Short Video Platform Account Transaction Report [Dataset]. https://www.marketresearchforecast.com/reports/short-video-platform-account-transaction-31502
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    pdf, ppt, docAvailable download formats
    Dataset updated
    Mar 9, 2025
    Dataset authored and provided by
    Market Research Forecast
    License

    https://www.marketresearchforecast.com/privacy-policyhttps://www.marketresearchforecast.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global market for short video platform account transactions is experiencing robust growth, driven by the escalating popularity of short-form video content and the increasing monetization opportunities within these platforms. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033, reaching approximately $25 billion by 2033. This expansion is fueled by several key factors. Firstly, the rise of influencer marketing and the demand for verified accounts on platforms like TikTok, Instagram Reels, and YouTube Shorts significantly boosts transaction volume. Secondly, the expanding user base of short-video platforms globally provides a vast pool of potential buyers and sellers of accounts. Thirdly, the increasing sophistication of trading platforms specializing in these transactions, along with improved security measures, fosters trust and facilitates higher transaction values. The market is segmented by account type (ranging from accounts with a few thousand followers to those with over a million) and application (publicity, sales, education, entertainment, and others), reflecting the diverse uses of purchased accounts. While challenges exist, such as account security concerns and regulatory hurdles surrounding account trading, the overall market trajectory remains exceptionally positive, promising considerable future growth. The geographical distribution of this market is broad, with North America and Asia Pacific currently holding substantial market shares due to high internet penetration and the prevalence of short-video platforms. However, emerging markets in regions such as South America and Africa also show considerable potential for growth as internet access expands and short-video consumption increases. Key players in this market, including Fameswap, PlayerUp, and Social Tradia, are actively shaping the market landscape through their innovative platforms and services. Competition is likely to intensify as more companies enter this rapidly evolving sector. Furthermore, the development of more robust verification systems and improved regulatory frameworks will be crucial for maintaining market integrity and fostering sustainable growth in the coming years.

  9. S

    Short Video Software Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Jun 1, 2025
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    Data Insights Market (2025). Short Video Software Report [Dataset]. https://www.datainsightsmarket.com/reports/short-video-software-1982330
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    ppt, doc, pdfAvailable download formats
    Dataset updated
    Jun 1, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The short video software market is experiencing explosive growth, driven by increasing smartphone penetration, readily available high-speed internet, and a global shift towards short-form video content consumption. The market's rapid expansion is fueled by a diverse range of platforms, from established giants like Facebook (Instagram), Snapchat, and ByteDance (TikTok), to emerging players vying for market share. This competition fosters innovation, leading to constant advancements in video editing tools, filters, and augmented reality features within the apps themselves. The user base is incredibly broad, spanning demographics and geographic locations, indicating a widespread appeal that transcends cultural boundaries. While challenges exist, such as concerns about data privacy and content moderation, the overall trajectory remains strongly positive. The market is segmented by platform type (e.g., standalone apps versus integrated features within larger social media networks), user demographics, and geographic regions. Further growth will be influenced by factors such as 5G network rollout, advancements in artificial intelligence for content creation and recommendation, and the ongoing evolution of social media trends. The forecast period (2025-2033) suggests a continued, albeit potentially slightly moderating, growth rate. The initial high CAGR might stabilize as the market matures and saturation in some regions is reached. Nevertheless, new features, innovative monetization strategies, and expansion into less penetrated markets will continue to drive market value. Key players will need to strategically address challenges like content moderation, user engagement, and competitive pressures to maintain their position and profitability within this rapidly evolving landscape. Future market analysis will need to consider the impact of emerging technologies like Web3 and the Metaverse on short-form video consumption and creation. While precise figures are unavailable, the competitive landscape indicates a market size in the billions of dollars, with a significant potential for further expansion.

  10. TikTok Shops Product Sold by Category

    • aftership.com
    Updated Jan 13, 2024
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    AfterShip (2024). TikTok Shops Product Sold by Category [Dataset]. https://www.aftership.com/ecommerce/statistics/tiktok-shop
    Explore at:
    Dataset updated
    Jan 13, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    Analyzing the total sales figures provides insights into the performance of different categories within the TikTok eCommerce platform. Among them, Beauty & Personal Care emerges as the dominant force, contributing significantly to the total sales on TikTok Shops. With its appealing products and favorable market conditions, Beauty & Personal Care captures the attention of a substantial portion of users. Additionally, Womenswear & Underwear and Food & Beverages also make a notable impact on the platform's sales, accounting for 14.36% and 6.96% of the overall TikTok Shops sales landscape.

  11. Global influencer marketing value 2015-2025

    • ai-chatbox.pro
    • statista.com
    Updated Apr 7, 2025
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    Christopher Ross (2025). Global influencer marketing value 2015-2025 [Dataset]. https://www.ai-chatbox.pro/?_=%2Ftopics%2F13392%2Fartificial-intelligence-ai-in-influencer-marketing-worldwide%2F%23XgboD02vawLZsmJjSPEePEUG%2FVFd%2Bik%3D
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    Dataset updated
    Apr 7, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Christopher Ross
    Description

    The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

  12. N

    New Media Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated May 23, 2025
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    Data Insights Market (2025). New Media Report [Dataset]. https://www.datainsightsmarket.com/reports/new-media-1411208
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    doc, pdf, pptAvailable download formats
    Dataset updated
    May 23, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global new media market is experiencing robust growth, driven by the increasing adoption of smartphones, rising internet penetration, and the surging popularity of short-form video content. Between 2019 and 2024, the market likely exhibited a Compound Annual Growth Rate (CAGR) of approximately 15%, considering the rapid expansion of platforms like TikTok, YouTube Shorts, and Instagram Reels. This momentum is projected to continue, with a forecasted CAGR of 12% from 2025 to 2033, indicating a substantial market expansion. Key drivers include the continuous innovation in content formats (live streaming, interactive videos, augmented reality filters), the rise of influencer marketing and e-commerce integration within these platforms, and the increasing preference for personalized and on-demand content. The market segmentation reveals a dominance of video-centric platforms, with significant contributions from social media giants like Facebook, Twitter, and WeChat alongside dedicated video streaming services like Netflix and iQIYI. However, the market also faces challenges. Regulation around data privacy, content moderation, and misinformation poses significant restraints. Furthermore, market saturation in mature regions and competition for user attention among numerous platforms necessitate continuous innovation and adaptation to maintain growth trajectories. The geographical distribution of the market reveals a significant concentration in North America and Asia, with both regions witnessing substantial growth due to high internet penetration rates and strong consumer adoption. Europe and other regions are also contributing to the overall market expansion, albeit at a potentially slower pace. Future growth will likely be fueled by the expansion into emerging markets with growing digital literacy and increased smartphone usage. The competitive landscape is fiercely dynamic, with established players continuously evolving their offerings to remain relevant, and new entrants constantly emerging. Strategic partnerships, mergers, and acquisitions will continue to shape the competitive landscape, influencing market share and technological advancement in the new media sector. The projected market value in 2025 is estimated at $800 billion, based on reasonable extrapolations from available information on industry growth rates and market dynamics.

  13. E

    E-commerce Live Streaming Platform Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Jul 2, 2025
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    Data Insights Market (2025). E-commerce Live Streaming Platform Report [Dataset]. https://www.datainsightsmarket.com/reports/e-commerce-live-streaming-platform-529165
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    pdf, doc, pptAvailable download formats
    Dataset updated
    Jul 2, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global e-commerce live streaming platform market is experiencing explosive growth, driven by the increasing popularity of social commerce and the shift towards interactive online shopping experiences. Consumers are drawn to the immersive nature of live streams, which offer real-time product demonstrations, immediate customer interaction, and exclusive deals, fostering a sense of community and trust. Key players such as Taobao, TikTok, JD.com, and Amazon are aggressively investing in this space, integrating live streaming functionalities into their existing platforms and developing innovative features to enhance user engagement. This competitive landscape fuels innovation, with platforms constantly striving to improve user experience through advanced technologies like AR/VR integration, personalized recommendations, and sophisticated analytics. The market's expansion is further fueled by the rising penetration of smartphones and internet access globally, particularly in emerging markets where live streaming is rapidly becoming a dominant form of entertainment and commerce. The market is segmented by platform type (e.g., dedicated live streaming platforms vs. integrated platforms), target audience (e.g., Gen Z, millennials, etc.), and geographical region. While precise market sizing data for the study period (2019-2033) wasn't fully provided, a reasonable projection based on publicly available information and industry growth trends suggests a substantial increase in market value throughout the forecast period (2025-2033). The continued expansion is projected to be driven by factors such as increasing mobile penetration, broader adoption of social media for purchasing, and ongoing technological advancements within the live streaming space. However, challenges remain, including the need for robust fraud prevention mechanisms and the complexities of managing logistics and customer service in this dynamic environment. Nevertheless, the e-commerce live streaming market shows significant promise for continued expansion and innovation in the coming years.

  14. TikTok's share in digital ad revenue worldwide 2020-2024

    • statista.com
    Updated Jul 3, 2025
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    Statista (2025). TikTok's share in digital ad revenue worldwide 2020-2024 [Dataset]. https://www.statista.com/statistics/1345058/tiktok-share-digital-ad-revenue-worldwide/
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    Dataset updated
    Jul 3, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    In 2021, TikTok accounted for *** percent of the global digital advertising revenue. In 2022, the share was expected to increase to *** percent and keep on increasing for the next two years. In 2024, the value was projected to rise to *** percent.

  15. Number of TikTok Shops by Region

    • aftership.com
    Updated Jan 13, 2024
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    AfterShip (2024). Number of TikTok Shops by Region [Dataset]. https://www.aftership.com/ecommerce/statistics/tiktok-shop
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    Dataset updated
    Jan 13, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    TikTok's eCommerce presence spans across different regions, with varying levels of adoption and participation. Among the regions we monitor, Indonesia emerges as a dominant force in terms of the number of TikTok shops, showcasing a thriving eCommerce ecosystem. Additionally, Thailand and Vietnam exhibit substantial online shop presence, accounting for 18.29% and 17.54% of the global TikTok store market, respectively. The popularity of TikTok shops is not limited to these few regions, as other notable regions such as Malaysia, United States and Philippines also contribute significantly.

  16. F

    Fashion Influencer Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Jun 2, 2025
    + more versions
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    Archive Market Research (2025). Fashion Influencer Report [Dataset]. https://www.archivemarketresearch.com/reports/fashion-influencer-556909
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    doc, pdf, pptAvailable download formats
    Dataset updated
    Jun 2, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The fashion influencer marketing industry is experiencing significant growth, driven by the increasing reliance of brands on social media for marketing and the rising engagement of consumers with influencers. While precise figures for market size and CAGR aren't provided, based on industry reports and observable trends, a reasonable estimation can be made. Let's assume a 2025 market size of $5 billion for the global fashion influencer marketing industry, with a Compound Annual Growth Rate (CAGR) of 15% projected from 2025 to 2033. This growth is fueled by several key factors. The rise of platforms like Instagram, TikTok, and YouTube, which provide ideal avenues for influencer campaigns, is a major contributor. Furthermore, the increasing sophistication of influencer marketing strategies, including more targeted collaborations and data-driven performance measurement, is improving ROI for brands. The diversification of influencer types, from micro-influencers to mega-influencers, provides brands with options to reach various demographics and niche markets effectively. This allows for targeted and customized campaign approaches, enhancing engagement and driving sales. However, the industry also faces challenges. Maintaining authenticity and transparency in influencer collaborations is crucial to building trust with consumers. The rising costs of influencer marketing campaigns, coupled with the need for constant content creation and adaptation to changing platform algorithms, are ongoing concerns for brands. Moreover, accurately measuring the return on investment (ROI) of influencer marketing campaigns remains a challenge, necessitating the development of more sophisticated tracking and analytics methodologies. Despite these challenges, the long-term outlook for the fashion influencer marketing industry remains positive, driven by the continued growth of social media and the increasing influence of digital personalities on consumer purchasing decisions. The projected CAGR of 15% suggests a substantial increase in market value by 2033, indicating significant opportunities for both brands and influencers.

  17. Number of TikTok Shops by Category

    • aftership.com
    Updated Jan 13, 2024
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    AfterShip (2024). Number of TikTok Shops by Category [Dataset]. https://www.aftership.com/ecommerce/statistics/tiktok-shop
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    Dataset updated
    Jan 13, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    TikTok, the popular social media platform, has also expanded into the realm of eCommerce, allowing users to set up online stores. Among the various categories on TikTok, Womenswear & Underwear emerges as the most prominent, hosting the highest number of online shops. It captures 5.64% of the total TikTok store count. Following closely, Beauty & Personal Care and Home Supplies hold significant shares as well, accounting for 5.59% and 5.13%, respectively.

  18. TikTok Shops GMV Amount by Region

    • aftership.com
    Updated Jan 13, 2024
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    AfterShip (2024). TikTok Shops GMV Amount by Region [Dataset]. https://www.aftership.com/ecommerce/statistics/tiktok-shop
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    Dataset updated
    Jan 13, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.

  19. Social Networking in China - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Apr 15, 2025
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    IBISWorld (2025). Social Networking in China - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/china/industry/social-networking/5017/
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    Dataset updated
    Apr 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    China
    Description

    The development of the Social Networking industry in China is mainly driven by the development of social marketing and social value-added services. With the development and application of technology in the data field, social marketing provides users with more valuable information through accurate insight, and greatly improves the delivery efficiency. On the other hand, with the formation of users' payment habits and the continuous enrichment of digital content on social network platforms, the sales revenue of the Social Networking industry in China is increasing rapidly.Industry revenue is expected to increase at an annualized 9.1% over the five years through 2025, to $51.0 billion. According to the China Internet Network Information Center (CNNIC), the number of internet users in China totaled 1.09 billion at June of 2024. The internet penetration rate has reached 77.5%.Profit is expected to account for 7.9% of industry revenue in 2025. As industry competition intensifies, platforms need to compete on price, upgrade content and retain users. This increases costs and squeezes profit margins.Industry enterprises continue to develop various market segments to reach more users, and then create new value-added services to improve user retention. The downstream customers of social networking are not only ordinary users, but also enterprise users. When using corporate social networking, employees tend to use online chat, file sharing, task allocation and other functions to meet their daily work needs. Meanwhile, they are focusing on the security and stability of their platforms. The enterprise social networking market is likely to continue to expand in the future.Industry revenue is forecast to increase at an annualized 4.5% over the five years through 2030, to reach $63.5 billion in 2030. Strong revenue growth will be mainly due to the increase in social features that social networks can provide.

  20. D

    Music and Video Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Dec 3, 2024
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    Dataintelo (2024). Music and Video Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-music-and-video-market
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    pptx, pdf, csvAvailable download formats
    Dataset updated
    Dec 3, 2024
    Authors
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Music and Video Market Outlook



    The global music and video market size has witnessed substantial growth, with a valuation of approximately USD 215 billion in 2023. The market is expected to reach around USD 345 billion by 2032, registering a robust compound annual growth rate (CAGR) of 5.2% during the forecast period. This growth is primarily driven by the rapid adoption of digital streaming services, technological advancements, and the increasing consumption of audiovisual content across various platforms. The shift from traditional media to digital streaming services has revolutionized the industry, providing consumers with unprecedented access to a vast library of music and videos at their fingertips.



    One of the major growth factors contributing to the expansion of the music and video market is the proliferation of internet connectivity and smart devices globally. The widespread availability of affordable smartphones and high-speed internet has democratized access to music and video content, enabling consumers to stream and download content conveniently from anywhere at any time. Furthermore, the integration of artificial intelligence and machine learning in streaming platforms has enhanced user experience by providing personalized content recommendations based on user preferences and viewing history. This personalization trend has significantly increased user engagement and subsequently boosted market growth.



    Another key factor driving the growth of the music and video market is the evolution of business models within the industry. Subscription-based streaming services have become a dominant force, offering users unlimited access to content for a fixed monthly fee. This model has not only attracted a large user base but has also created a steady revenue stream for service providers. Additionally, there is a growing trend of ad-supported platforms that provide free access to content in exchange for viewing advertisements. This model has expanded the market's reach, attracting budget-conscious consumers and generating additional revenue through ad sales.



    The rise of user-generated content platforms has also played a pivotal role in the growth of the music and video market. Platforms such as YouTube and TikTok have democratized content creation, allowing individuals and small creators to produce and share their work with a global audience. This has led to an explosion of diverse content, catering to niche audiences and fostering a vibrant creator economy. Moreover, these platforms have become instrumental in music and video promotion, enabling artists to reach wider audiences and gain recognition without the need for traditional media channels. The increasing influence of social media and digital platforms in shaping consumer preferences further cements the importance of these platforms in the market's growth trajectory.



    Regionally, the Asia Pacific is expected to be the fastest-growing market for music and video content during the forecast period. The region's burgeoning population, coupled with rising disposable incomes and rapid digitalization, is driving the demand for entertainment content. North America and Europe continue to be significant markets due to their established infrastructure and high adoption rates of digital services. In contrast, Latin America and the Middle East & Africa are witnessing gradual growth, supported by improving internet infrastructure and increasing smartphone penetration. These regions present untapped opportunities for market players to expand their presence and tap into new consumer bases.



    Product Type Analysis



    The music and video market is segmented into various product types, including streaming services, physical media, and digital downloads. Streaming services have emerged as the dominant product type, driven by the convenience and accessibility they offer to consumers. With platforms like Spotify, Netflix, and Amazon Prime Video leading the charge, streaming services have transformed the way music and video content is consumed. The subscription-based model has gained significant traction, allowing users to access vast libraries of content on-demand. The continuous addition of new content and exclusive releases further enhances the appeal of streaming services, propelling their growth.



    Physical media, while witnessing a decline in usage, still holds a niche market segment. Vinyl records and CDs are experiencing a resurgence among collectors and audiophiles who value the tangible nature and audio quality of physical media. Despite the dominance of digital formats, physical media continues to have a dedica

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Statista (2025). TikTok/Douyin: brand value 2021-2025 [Dataset]. https://www.statista.com/statistics/1324424/tiktok-brand-value/
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TikTok/Douyin: brand value 2021-2025

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2 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jun 23, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Worldwide, China
Description

ByteDance’s triumphant TikTok/ Douyin is one of the most successful Chinese brands that have made its name beyond borders. The short video brand enjoyed immense popularity around the world, surpassing Instagram and WhatsApp to be the most downloaded mobile app. In 2025, the brand value of TikTok/Douyin amounted to *** billion U.S. dollars. It was the second most valuable unicorn worldwide as of 2024 with a market cap of *** billion U.S. dollars. TikTok versus Douyin: the major differences After Douyin’s success in China, ByteDance launched TikTok in 2017— a separate, international version of Douyin. The video-sharing platforms, though quite similar in interface and functions, are two independent entities. Douyin and TikTok differ in accessibility (mainland China versus rest of the world), content results (China-based content versus international content), positioning (skills and lifestyle-tips-based versus more art-based), and functions (Douyin has more advanced live streaming and in-app purchase features). Who is using TikTok and Douyin? The duo possessed a large user base. In 2025, TikTok was estimated to have over *** million users while that of Douyin would exceed *** million in China. American and Southeast Asian countries were TikTok’s major markets. On average, the international version had a relatively older user composition than its Chinese sister app – a ***** of users aged below 34 years registered on TikTok versus **** of Douyin users were under 31 years. In some countries like the United States, TikTok has achieved a high penetration rate among young adults.

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