During a global 2025 survey among marketers, nearly ** percent of respondents said they allocated more than ** percent of their marketing budget to TikTok. Nearly ** percent of respondents earmarked between ** and ** percent to TikTok, whereas ** percent did not designate a budget for the social media platform.

During a global survey carried out in 2021 among marketing professionals, nearly ** percent of responding fashion and luxury brands stated they had implemented creator campaigns on TikTok in the 12 months leading up to the survey; ** percent said they did not implement creator campaigns due to lack of proper tools to identify and manage creator relationships.

It started with a lip-sync. Then came the dances, the pranks, the tutorials, and before anyone realized, TikTok was no longer just an app; it was the cultural engine of a generation. In 2025, TikTok’s presence is not only embedded in Gen Z's daily routines but also shaking up marketing...

Data was used for analysis

During a global survey carried out in 2021 among marketing professionals, over ** percent of responding fashion and luxury marketers stated that TikTok marketing was strongly effective in reaching out to new or younger audiences; the same share stated that it was very effective in raising awareness about a company or its product.

TikTok is the leading destination for short-form mobile video. The platform is built to help imaginations thrive. TikTok's mission is to create a place for inclusive, joyful, and authentic content–where people can safely discover, create, and connect.

Introduction

Influencer Marketing Statistics: Influencer marketing is a strategy where different brands work with people who have a lot of followers on social media to promote their products or services. These people, called influencers, use platforms like Instagram, TikTok, YouTube, and Facebook to create content that their followers like.

The effective benefit of influencer marketing is that it helps brands reach a specific audience in a real and engaging way, which builds more trust between the brand and its customers. Social media has made influencer marketing one of the best ways for brands to connect with consumers, making it a strong tool in today's digital marketing world.

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

To assess how TikTok content marketing shapes consumer behavior, the research combined item-level checks with straightforward descriptive statistics. Each survey question used a five-point Likert scale, allowing granular scoring, and item-total correlations verified that the scale was internally reliable. Descriptive measures-mean, median, mode, standard deviation, minimum, and maximum-summarised four key constructs: Content Marketing, Brand Awareness, Brand Engagement, and Purchase Intention. Findings revealed consistently high means (4.54-4.55) paired with tight standard deviations (0.12-0.18), showing respondents largely agreed and their views scarcely varied. Because Content Marketing and Brand Awareness produced the top score (4.55), TikTok clearly boosts both visibility and perceived worth for local fashion labels. Engagement and Purchase Intention were almost as high, signalling a strong emotional bond and a pronounced buying likelihood. Together, these results affirm that TikTok effectively drives awareness and intention among consumers in the local fashion scene.

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

Introduction

Social Media Marketing Statistics: Social media marketing has become a vital tool for businesses seeking to connect with their audience and accelerate brand growth. With platforms such as Instagram, TikTok, and LinkedIn taking the lead, companies are harnessing the potential of social media to build meaningful relationships with their customers.

By using a mix of organic content and paid advertising, brands can effectively target specific audiences, strengthen connections, and boost brand awareness. Beyond just promoting messages, social media marketing also enables businesses to track campaign performance and make real-time adjustments.

As digital advertising continues to evolve, understanding key trends and statistics is crucial for businesses looking to stay ahead of the competition. This introduction delves into the influence of social media marketing, focusing on the strategies that drive success in today’s digital landscape.

Discover the booming social advertising & social media marketing market! This in-depth analysis reveals a $450B (2025 est.) market with a 15% CAGR, exploring key trends, influential companies (Facebook, Google, etc.), and regional breakdowns. Learn about growth drivers, restraints, and future projections until 2033.

Over the five years through 2025-26, industry revenue is forecast to expand at a compound annual rate of 20.3% to reach £12.5 billion. Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the past five years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform has over 30 million monthly users in the UK in 2025. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. In 2025, more social media platforms are using AI to boost user engagement. This improves click-through rates and drives higher advertising revenue. Industry revenue is expected to grow by 6.3% in 2025-26. Over the five years through 2030-31, social media platforms' revenue is projected to climb at an estimated 9.2% to reach £19.4 billion. Regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The tightening of regulations will raise industry compliance costs, weighing on profit margin. Older age groups present a new revenue opportunity for social media platforms if they can bridge the gap between passive TV consumption and interactive digital engagement. Augmented Reality (AR) technology will move beyond filters to become standard for immersive product trials, interactive ads, and virtual meetups

TikTok Tastemaking, Together: de-identified data

In the first quarter of 2022, roughly ** percent of the TikTok influencer marketing campaigns of brands and companies that activated TikTok campaigns with sponsored content achieving at least 10,000 views presented dedicated content. The second most popular type was integrated content, included in ** percent of analyzed videos.

This dataset contains survey responses related to consumer behavior in TikTok live streaming commerce, with a particular focus on the beauty and personal care sector in Indonesia. The data was collected in 2025 through an online questionnaire distributed via Google Forms over a three-month period. A total of 390 respondents participated, all of whom had prior experience purchasing beauty and personal care products through TikTok live streams.

The dataset includes demographic information (such as age, gender, and education level) as well as variables measuring consumer perceptions and behaviors. These variables capture persuasive linguistic style of live stream hosts, customer trust, customer engagement, and purchase intention. All constructs were measured using a 5-point Likert scale.

The dataset is suitable for quantitative explanatory research and can be analyzed using advanced statistical techniques such as Partial Least Squares Structural Equation Modeling (PLS-SEM). It provides valuable insights into the influence of host communication styles on consumer trust, engagement, and purchase decisions in live streaming commerce. Researchers and practitioners can use this dataset to explore digital retail dynamics, customer behavior, and strategies for enhancing engagement and sales effectiveness in TikTok commerce.

Please refer to the "README.rtf" and "Data Details for Replication.pdf" files.Paper AbstractSocial media platforms have become vital channels for businesses to reach consumers through advertising. But in the U.S., the digital advertising market in which these platforms operate is dominated by a few major players, raising concerns for antitrust regulators. In such a concentrated market, the entry or exit of a single platform can reallocate billions in ad spending, affecting businesses and users. TikTok's temporary suspension in the U.S. in January 2025 provides a unique natural experiment to examine how the removal of a major player would shift advertising demand and supply on competitors, specifically Facebook and Instagram, revealing the degree of substitutability across platforms and the intensity of competition. Using a difference-in-differences approach comparing advertising activity in the U.S. to other countries, we find that Meta ad volume and spend rose by 6.3% and 22.4%, as a result of the outage, without a corresponding increase in ad impressions. Consequently, Meta ad prices, as measured by cost per thousand impressions, jumped by 12.1%. Shifts in demand were three times greater for larger advertisers relative to smaller ones, suggesting that Meta platforms and TikTok are closer substitutes for larger firms and that a TikTok ban would therefore impose greater challenges on smaller businesses.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

This study was conducted to determine the influence of Shopee's Viral Marketing in TikTok on consumers’ attitude at Shopee. The purpose of this study is to explain how informativeness, entertainment, irritation, credibility of Shopee's viral marketing video on TikTok and their influence consumers’ attitudes in the video. This study uses quantitative methods with descriptive - causal purposes. Non-probability sampling has been used in this study with the type of purposive sampling. The number of respondents were 275 people. The data analysis technique used is descriptive analysis and SEM-PLS analysis using the SmartPLS 3.0. Based on the results of the descriptive analysis Informativeness, Entertainment, and Credibility, they are in the good category, while Irritation is in the not good category. The consumers’ attitude variable is in the good category. The results of the SEM-PLS analysis show that informativeness, entertainment, and credibility have a positive significant influence on consumer attitudes, while irritation has no significant influence on consumers’ attitude.