During a global 2025 survey among marketers, nearly ** percent of respondents said they allocated more than ** percent of their marketing budget to TikTok. Nearly ** percent of respondents earmarked between ** and ** percent to TikTok, whereas ** percent did not designate a budget for the social media platform.

During a global 2025 survey among marketers, nearly 51 percent of respondents said they allocated more than 50 percent of their marketing budget to TikTok. Nearly 16 percent of respondents earmarked between 25 and 50 percent to TikTok, whereas 23 percent did not designate a budget for the social media platform.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Introduction

TikTok Statistics: TikTok has become one of the most dominant social media platforms in recent years, reshaping how content is consumed and shared. Known for its short-form, highly engaging videos, the platform has rapidly gained popularity across diverse demographics. With its tailored content algorithm, TikTok has become a key tool for digital marketers, influencing trends in entertainment, fashion, and education.

The app's ability to engage users with personalized recommendations has contributed to its widespread adoption, particularly among younger audiences. As TikTok continues to evolve, it is playing an increasingly important role in shaping global social media trends, advertising strategies, and cultural movements.

During a survey conducted among marketers in the United States and released in July 2023, **** percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while ** percent said they planned to use TikTok.

Introduction

TikTok Statistics: TikTok, a Chinese application that first launched in 2016, has quickly become one of the most influential social media platforms in the world. Mostly characterized by short videos, TikTok continues to attract audiences globally and has changed the digital entertainment and marketing scene.

TikTok's growth continues at a rapid pace towards the 2024 mark, embarking on heavy user engagement, revenue generation, and cultural impact milestones. This article covers TikTok statistics in 2025 in detail for a comprehensive view of its current state.

Teenagers make up the largest group of active users on TikTok.

In 2020, TikTok brought in $33.4 billion in revenue.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

During a global survey carried out in 2021 among marketing professionals, nearly ** percent of responding fashion and luxury brands stated they had implemented creator campaigns on TikTok in the 12 months leading up to the survey; ** percent said they did not implement creator campaigns due to lack of proper tools to identify and manage creator relationships.

Data was used for analysis

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Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the...

TikTok has a significantly larger female user base globally.

The average adult TikTok user in America spends 33 minutes per day on the app.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

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📱Post Data: Includes the latest 10 posts per profile by default—expandable upon request.