During the first quarter of 2025, the social video platform TikTok removed approximately 14.9 million ads due to account actions. In the last measured quarter, the platform conducted an additional 1.7 million ads removals.

As of February 2025, the hashtag "fyp," which stands for "for you page," was the most used hashtag on TikTok, amassing almost 79.54 trillion views across posts using it. The hashtag "for you" ranked second, with approximately 43.7 trillion lifetime views on TikTok short-video posts using the hashtag. Posts using the hashtag "viral," collected around 31.97 trillion views as of the beginning of 2025.

In the second quarter of 2025, TikTok earned 86.62 million U.S. dollars from U.S. users through the Google Play store. In Germany, TikTok’s Google Play revenue exceeded 42 million U.S. dollars. In Switzerland, the platform generated 23.7 million U.S. dollars from Google Play users. These figures highlight TikTok’s strong app-based earnings across multiple major markets.

According to a survey during the third quarter of 2024, TikTok was the preferred social media for around 20 percent of the internet users in Mexico. Despite the significant growth of the platform in the region and for having a similar usage reach in between the countries, the video-based social platform was the favorite social network for only 7.1 percent of the Brazilian internet users.

The impressive growth of social media companies in the early 2010s made many founders extremely wealthy. Facebook founder Mark Zuckerberg is the world’s richest social media entrepreneur with a personal net worth of 216 billion U.S. dollars. Zhang Yiming, the creator of TikTok, is worth 65.5 billion U.S. dollars. Social media companies going public and being acquired The years between 2010 and 2019 saw a flurry of social media companies filing for an initial public offering (IPO) or being acquired by bigger, public companies, generating significant amounts of wealth for their founders and early employees in the process. Facebook, which went public in May 2012, had the biggest IPO in tech and internet history until online shopping giant Alibaba went public in 2014. Many of the richest social media entrepreneurs are connected to Facebook and most of their net worth is derived from their early investment and subsequent ownership stake in the social network. Many early Facebook investors and co-founders have used their earnings from the company to increase their wealth derived from tech. Some, such as Dustin Moskovitz, have gone on to found other companies, whereas others, like Eduardo Saverin, have become venture capitalists. The social media era Other social media company IPOs which created major online buzz include Twitter’s in 2013, Snap’s initial public offering four years later and more recently, Pinterest’s, which made headlines in early 2019. TikTok's founder Zhang Yiming saw an unprecedented success in 2020 and ranked second on the social media billionaires' list. The coronavirus social restrictions and lockdowns led to people resorting to TikTok as a means of entertainment and socializing. Instagram founders Kevin Systrom and Mike Krieger netted a huge payday in 2012 when Facebook bought their then up-and-coming social network Instagram for 1 billion U.S. dollars – a sum which at that time was unheard of for such a transaction. However, this is nothing compared to the payout enjoyed by Jan Koum and Brian Acton two years later, whose chat service WhatsApp was acquired by Facebook for a staggering 19 billion U.S. dollars – although the Facebook-Instagram deal arguably made bigger waves across the industry. In hindsight, Facebook’s acquisition of Instagram has come to represent a turning point in tech venture capitalism, helping to define the concept of tech “unicorns” and positioning an acquisition-enabled exit as a viable and lucrative target for start-ups.

Data was used for analysis

During a global 2025 survey among marketers, nearly ** percent of respondents said they allocated more than ** percent of their marketing budget to TikTok. Nearly ** percent of respondents earmarked between ** and ** percent to TikTok, whereas ** percent did not designate a budget for the social media platform.

It started with a lip-sync. Then came the dances, the pranks, the tutorials, and before anyone realized, TikTok was no longer just an app; it was the cultural engine of a generation. In 2025, TikTok’s presence is not only embedded in Gen Z's daily routines but also shaking up marketing...

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

A curated dataset of 18K+ verified TikTok influencers across top content categories. Includes bios, follower counts, engagement metrics, and trend signals—ideal for premium brand campaigns and influencer analytics, or creator discovery.

A high-engagement dataset of TikTok posts with 50K+ plays. Includes video captions, play counts, likes, comments, shares, and creator details—ideal for trend analysis, viral content tracking, and performance benchmarking across TikTok creators and campaigns.

A global dataset of 4.4M trending TikTok influencers with 10K+ followers. Includes bios, follower counts, engagement metrics, category tags, and trend signals—ideal for discovery, targeting, and campaign strategy.

A comprehensive dataset of 11M U.S.-based TikTok influencers across all niches and follower tiers. Includes bios, follower counts, engagement data, and regional tags—ideal for campaign targeting and influencer analytics.

Introduction

Social Media Marketing Statistics: Social media marketing has become a vital tool for businesses seeking to connect with their audience and accelerate brand growth. With platforms such as Instagram, TikTok, and LinkedIn taking the lead, companies are harnessing the potential of social media to build meaningful relationships with their customers.

By using a mix of organic content and paid advertising, brands can effectively target specific audiences, strengthen connections, and boost brand awareness. Beyond just promoting messages, social media marketing also enables businesses to track campaign performance and make real-time adjustments.

As digital advertising continues to evolve, understanding key trends and statistics is crucial for businesses looking to stay ahead of the competition. This introduction delves into the influence of social media marketing, focusing on the strategies that drive success in today’s digital landscape.

Our TikTok Influencer Dataset provides comprehensive insights into influencer profiles, audience engagement, and market impact. This dataset is ideal for brands, marketers, and researchers looking to identify top-performing influencers, analyze engagement metrics, and optimize influencer marketing strategies on TikTok.

Key Features:

  Influencer Profiles: Access detailed influencer data, including profile name, bio, profile picture, and direct profile URL.
  Follower & Engagement Metrics: Track key performance indicators such as follower count, engagement rate, and interaction levels.
  Monetization Insights: Analyze influencer earnings with Gross Merchandise Value (GMV) and currency details.
  Category & Niche Segmentation: Identify influencers based on their associated product categories to match brand campaigns with relevant audiences.
  Contact Information: Retrieve available influencer email addresses for direct outreach and collaboration.


Use Cases:

  Influencer Discovery & Marketing: Find high-performing TikTok influencers for brand partnerships and sponsored campaigns.
  Competitive Analysis: Compare influencer engagement rates and audience reach to optimize marketing strategies.
  Market Research & Trend Analysis: Identify emerging influencers and track content trends within different product categories.
  Performance Benchmarking: Evaluate influencer success based on GMV, engagement rate, and follower growth.
  Lead Generation & Outreach: Use available contact details to connect with influencers for collaborations and brand promotions.



  Our TikTok Influencer Dataset is available in multiple formats (JSON, CSV, Excel) and can be delivered via 
  API, cloud storage (AWS, Google Cloud, Azure), or direct download. 
  Gain valuable insights into the TikTok influencer landscape and enhance your marketing strategies with high-quality, structured data.

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

A curated dataset of TikTok Mom creators with rich engagement metrics and post-level insights. Ideal for analyzing parenting and lifestyle content trends, influencer performance, and audience behavior—delivered in flexible, structured formats for easy integration.

Use our TikTok Shop dataset to extract detailed e-commerce insights, including product names, prices, discounts, seller details, product descriptions, categories, customer ratings, and reviews. You may purchase the entire dataset or a customized subset tailored to your needs. Popular use cases include trend analysis, pricing optimization, customer behavior studies, and marketing strategy refinement. The TikTok Shop dataset includes key data points: product performance metrics, user engagement, customer reviews, and more. Unlock the potential of TikTok's shopping platform today with our comprehensive dataset!

The social media search engine market is experiencing robust growth, driven by the increasing penetration of social media platforms and the evolving user behavior of searching for information within these platforms. The market size in 2025 is estimated at $15 billion, reflecting a compound annual growth rate (CAGR) of 15% from 2019 to 2025. This growth is fueled by several key factors. Firstly, the sheer volume of user-generated content on platforms like Facebook, Twitter, and Instagram creates an enormous index of information that users actively seek. Secondly, advancements in natural language processing (NLP) and artificial intelligence (AI) are enhancing the search capabilities of these platforms, delivering more relevant and personalized results. Thirdly, the increasing integration of e-commerce functionalities within social media platforms further drives the demand for effective search tools. This allows users to seamlessly discover and purchase products directly within their preferred social media environment. Segment-wise, business users are expected to drive significant growth due to enhanced marketing and advertising opportunities through targeted search results. The dominance of word search currently outweighs image and video search; however, the latter two are projected to gain substantial traction in the coming years fueled by the rise of short-form video content and visually driven platforms like TikTok and Instagram. Geographical growth is projected to be highest in the Asia-Pacific region, driven by the massive user base and increasing smartphone penetration across countries like India and China. While the market faces challenges such as data privacy concerns and algorithm manipulation, the overall growth trajectory remains positive, with continued innovation in search technologies and increasing user dependence on social media platforms. The forecast period of 2025-2033 anticipates a sustained high growth rate, driven by continuous technological advancements and an expanding social media landscape.

TikTok Trend Predictor App Market Outlook

According to our latest research, the global TikTok Trend Predictor App market size reached USD 1.28 billion in 2024, and it is poised for robust expansion, projected to attain USD 8.94 billion by 2033 at a remarkable CAGR of 24.1% during the forecast period. The primary driver fueling this growth is the escalating demand among brands, creators, and agencies for advanced analytics and AI-powered insights to capitalize on fast-evolving TikTok trends and maximize audience engagement.

A key growth factor for the TikTok Trend Predictor App market is the exponential rise in user-generated content and the ever-changing nature of viral trends on social media platforms. With TikTok’s algorithm favoring dynamic, trending content, brands and creators are under constant pressure to stay ahead of the curve. This has driven significant investment in predictive analytics tools that can identify emerging trends in real-time, enabling users to tailor their content strategies accordingly. The increasing sophistication of AI and machine learning technologies has further enhanced the accuracy and utility of these apps, making them indispensable for influencers and marketers aiming to boost visibility and engagement on TikTok.

Another major catalyst is the surge in influencer marketing and brand promotion campaigns on TikTok. As brands shift their advertising budgets from traditional channels to digital and social media platforms, TikTok has emerged as a preferred destination for reaching Gen Z and millennial audiences. Trend predictor apps empower marketers to identify and collaborate with the most relevant influencers, optimize campaign timing, and measure performance using actionable insights. This capability has led to a surge in adoption by marketing agencies and enterprises seeking to maximize ROI and drive brand loyalty through data-driven strategies. The integration of these apps with broader social media analytics suites is also accelerating market growth by offering a holistic view of campaign effectiveness.

The proliferation of mobile devices and increased accessibility of cloud-based solutions have also played a pivotal role in market expansion. With a majority of TikTok’s user base accessing the platform via smartphones, trend predictor apps optimized for mobile platforms such as iOS and Android are experiencing heightened demand. Cloud-based deployment models offer scalability, real-time data processing, and seamless integration with existing marketing workflows, making them especially attractive for both individual creators and large enterprises. Furthermore, the ongoing advancements in data privacy and security are addressing key concerns, encouraging wider adoption across various regions and user segments.

From a regional perspective, North America currently dominates the TikTok Trend Predictor App market, accounting for the largest revenue share in 2024, followed closely by Asia Pacific. The United States, in particular, is a hotbed of innovation and early adoption, driven by a mature influencer ecosystem and high digital marketing spend. Meanwhile, Asia Pacific is witnessing the fastest growth rate, fueled by the massive TikTok user base in countries like China and India, rapid urbanization, and increasing digital literacy. Europe is also emerging as a significant market, with brands and agencies leveraging trend prediction to enhance cross-border campaign effectiveness. The Middle East & Africa and Latin America, though still nascent, are expected to register notable growth as internet penetration and social media adoption continue to rise.

Component Analysis

The TikTok Trend Predictor App market is segmented by component into Software and Services, each playing a distinct role in the market’s value chain. The software segment encompasses AI-driven platforms and predictive analytics tools designed to process vast amounts of TikTok data, identify trending content, and deliver actionable insight