According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

As of April 2021, six percent of TikTok users spend more than *** hours per week on the platform. Another ** percent used the social video app for **** to *** hours a week, whereas ** percent of respondents spent less than *** hour weekly on the platform.

The average adult TikTok user in America spends 33 minutes per day on the app.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

Teenagers make up the largest group of active users on TikTok.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

In 2023, users worldwide spent approximately ** hours using TikTok per month. Users in the United Kingdom spent more than ** hours on average using the popular social video and live streaming app, while users in the United States spent ** hours and ** minutes monthly on the app.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In November 2024, mobile TikTok users in Chile spent an average of ** hours and ** minutes per month on the social video app via Android, while the engagement of users in Mexico stood at around ** hours and ** minutes monthly. TikTok also the first-ranked app in terms of average mobile user engagement in Mexico. In Argentina, users spent ** hours and ** minutes on the app monthly, making it the most used social media platform in the country. Meanwhile, in Brazil, the app was used for a monthly average of ** hours and ** minutes.

During the first quarter of 2025, Garena Free Fire stood as the most watched mobile game on TikTok Live, registering over 156 million watch hours worldwide. PUBG mobile followed closely, as live sessions on TikTok featuring the game recorded 154.29 million watch hours. Mobile Legends ranked third, with around 140 million watch hours during the same examined period.

In 2020, TikTok brought in $33.4 billion in revenue.

In 2022, users worldwide spent approximately ** percent more hours per month using the popular social video app TikTok when compared to 2021. TikTok users in ********* spent around ** percent more time on the app, while TikTok usage in Australia grew by approximately ** percent. TikTok users in the United States interacted with the video app around **** percent more per month in 2022.

In 2023, women aged seven to 14 spent the most time on TikTok in Poland - over two hours a day.

We learn high fidelity human depths by leveraging a collection of social media dance videos scraped from the TikTok mobile social networking application. It is by far one of the most popular video sharing applications across generations, which include short videos (10-15 seconds) of diverse dance challenges as shown above. We manually find more than 300 dance videos that capture a single person performing dance moves from TikTok dance challenge compilations for each month, variety, type of dances, which are moderate movements that do not generate excessive motion blur. For each video, we extract RGB images at 30 frame per second, resulting in more than 100K images. We segmented these images using Removebg application, and computed the UV coordinates from DensePose.

Download TikTok Dataset:

Please use the dataset only for the research purpose.

The dataset can be viewed and downloaded from the Kaggle page. (you need to make an account in Kaggle to be able to download the data. It is free!)

The dataset can also be downloaded from here (42 GB). The dataset resolution is: (1080 x 604)

The original YouTube videos corresponding to each sequence and the dance name can be downloaded from here (2.6 GB).

TikTok has a significantly larger female user base globally.

TikTok is an online platform, originally launched in September 2016 in China, which promotes video sharing among social media users. According to the source, Twins Style were the leading TikTok creators in Poland as of April 2022, with 14.3 million followers on the platform. Polish content creators especially favor the trends and challenge video category offered by the app.

TikTok in Poland 

TikTok’s main function is to allow its users to create and share short mobile videos, which the majority of Poles discovered through their friends. In 2019, most Polish TikToks were recorded in the users’ homes. As for the usage frequency, the mobile app is mainly viewed from one to five times a day, with an average daily amount of time spent there exceeding one hour. Videos uploaded by popular TikTok creators was the most enjoyed platform content among the users from Poland.

The profile of a Polish TikTok user 

The video app is most popular among teenagers aged 18 to 24 years old. A typical Polish TikTok user spends their free time mostly online, with Fortnite and FIFA being their favorite games to play. When it comes to food and drink preferences, the app users are most keen on consuming Tymbark beverages and eating out at McDonald’s. In 2020, another application most likely to be found installed on a Polish TikToker’s mobile device was Instagram, as reported by 45.9 percent of the platform’s users.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

According to a January 2023 study of iOS users in the United States, video social apps amassed the highest number of weekly average hours of engagement. ****** was the leading social app in the examined period based on average weekly engagement, amassing almost ** hours per user per week. ******* followed, with each user in the examined demographic spending an average of **** hours on the app. ******** registered around *** hours of weekly app engagement, while its presenting an active users reach of ** percent among U.S. users aged in the examined month.