Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.
In 2023, social video app TikTok had approximately 102 million users in the United States. This figure is projected to increase by over five percent year-over-year, reaching 107.8 million users in 2024. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences.
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Teenagers make up the largest group of active users on TikTok.
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Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.
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The average adult TikTok user in America spends 33 minutes per day on the app.
As of September 2023, personal TikTok accounts tended to generate more views than business accounts. The average number of views for personal TikTok accounts was approximately 32,108. In comparison, business accounts generated on average 23,782 video views in the examined period.
As of March 2025, the boy group BTS had the most followers on social media application TikTok in South Korea, with around **** million followers. Another K-Pop group being successful on TikTok was YG's Black Pink, taking the third overall place with roughly **** million followers, while the second place was claimed by their member Rosé.
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Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.
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Outsmart competitors: Analyze House Numbers & Letters sales cycles on TikTok Shop. Compare your growth trajectory against category averages (presented as logarithmic values) to identify underutilized promotion windows and stock positioning gaps.
As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.
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These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.
The number of TikTok app users fluctuated in Hungary over the observed period. In March 2025, the average number of TikTok's daily real users reached 1.27 million.
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Identify fastest-growing House Numbers & Letters keywords on TikTok Shop. Analyze trending scores to identify the most relevant search terms and stay ahead of market trends for your store.
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TikTok, the popular social media platform, has also expanded into the realm of eCommerce, allowing users to set up online stores. Among the various categories on TikTok, Womenswear & Underwear emerges as the most prominent, hosting the highest number of online shops. It captures 5.64% of the total TikTok store count. Following closely, Beauty & Personal Care and Home Supplies hold significant shares as well, accounting for 5.59% and 5.13%, respectively.
In 2024, TikTok saw the number of comments on its content increase to an average of **, an increase compared to the ***** comments recorded on average in 2023. The number of average likes experienced a moderate increase, while the number of shares decreased. In 2024, videos on TikTok had an average of **** shares, down from the **** shares recorded on average in 2023.
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TikTok has a significantly larger female user base globally.
Over the observed period, the number of TikTok users in Portugal increased. As of January 2021, the number of users amounted to more than *** million. In January 2023, this value surpassed *** million users.
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TikTok vs Instagram Reels Statistics: In 2024, TikTok and Instagram Reels firmly dominated the short‑form video landscape through impressive user reach and engagement. As of April 2024, TikTok had amassed approximately 1.582 billion monthly active users, while Instagram reported around 2.00 billion monthly users (who all engage with Reels). TikTok users watched an average of 78 videos per day in 2023, rising to 92 per day by 2025. Engagement rates also revealed platform differences: Instagram Reels averaged about 1.48 percent in 2024, significantly higher than Instagram’s photo (0.70 percent) and carousel (0.99 percent) formats.
TikTok’s engagement for accounts with 100,000–500,000 followers reached 9.74 percent, compared to Reels’ 6.59 percent, and for accounts with over 10 million followers, the figures were 10.52 percent on TikTok and 8.77 percent on Reels. These metrics highlight TikTok’s broader audience and higher engagement potential, while Reels remain a highly competitive format within Instagram’s vast user base.
This article digs into the latest TikTok vs Instagram Reels statistics on the fronts of reach, user behaviour, demographics, engagement, and monetisation. All the numbers have been duly cited from industry sources and have been presented simply and well for easy readability.
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The chart presents the distribution of videos removed from TikTok, found in violation of the community guidelines, for the period January 2021 to April 2022. The report shows the efforts of TikTok to limit the spread of COVID-19 disinformation online and it is part of the European Commission's Code of Practice on Disinformation monitoring process. The data covers all European Union countries.
In 2022, more than **** million of the TikTok users in Spain were people with ages between 18 and 24 years old, accounting for a share of around ** percent of the adult users of the platform. The usage of the video-based social network decreased according with the age, as people with 25 and 34 years old accounted for **** percent, while those older than 55 years old were only ***** percent.
Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.