TikTok saw a significant increase in popularity during the coronavirus (COVID-19) outbreak in the United States, with a growth of *** percent among 15-25 year old users after the pandemic broke out and people started working and studying primarily from home.

TikTok saw a significant increase in popularity during the coronavirus (COVID-19) outbreak in the United Kingdom (UK), with a growth of ** percent among ***** year old users after the pandemic started.

BackgroundDuring the COVID-19 pandemic, many humorous videos on how to practice social distancing appeared on social media. However, the effect of using humor as a crisis communication strategy to persuade people to conform to social distancing rules is not known.ObjectiveDrawing on the literature on humorous message framing and crisis communication, this research explores the effectiveness of a humorous message in communicating social distancing rules in two crisis severity phases (low vs. high severity) and also evaluates how humor affects individuals’ online and offline engagement intentions during the COVID-19 pandemic.MethodsA 2 (message framing: humorous vs. non-humorous) x 2 (crisis severity phase: low vs. high) between-subjects design experiment was conducted to test the research questions during the first weeks of the COVID-19 pandemic in China from January 30 to February 2, 2020.ResultsThe results showed that the severity of the phase of a health crisis can significantly affect stakeholders’ online and offline responses toward the disease. More specifically, in a low severity phase, humor led to increased source likability for the message, and more online and offline engagement intentions. However, no differences between a humorous and non-humorous message in perceived risk were observed. Whereas, in a high severity crisis phase, humor reduced individuals’ offline engagement intentions and a decrease in perceived risk, no significant difference was found between a humorous and non-humorous message on source likeability.ConclusionHumor can motivate both more online engagement and offline protective action intention when the crisis severity phase is low, while when crisis severity soars, a non-humorous message should be more desirable. More specifically, using humor in communicating information about an infectious disease can enhance the spokesperson’s likeability in a low severity phase, and also helps to spread health information to a larger audience. While, the negative side of using humor in communicating an infectious disease appears in severe crisis phases, as it then decreased the public’s perception of risk, and triggers less protective actions. Going beyond previous research, this study recognized that crisis severity changes in different phases of the spread of infectious disease, thereby providing actionable strategy selections for crisis practitioners in a dynamic communication environment.

TikTok saw an unprecedented increase in popularity during the coronavirus (COVID-19) outbreak in the Nordic region. The largest increase, of up to *** percent was observed among Danish youth. While *** percent of them used TikTik before the COVID-19 outbreak, the corresponding share during the pandemic was ** percent. Overall, TikTok became more popular in Denmark, Sweden, Norway and Finland during the pandemic, regardless of the users’ age.

The rise of TikTok   

TikTok is a Chinese video-sharing social network, initially released in 2018, as Musical.ly. Over the period from 2017 to 2020, the app generated increasingly larger engagement rates, reaching nearly ** million daily active users via iOS as of May 2020 on a global scale. Among the most followed accounts in Norway were the pop duo Marcus & Martinus.

COVID-19 on social media   

As of March 2020, almost all the most popular hashtags on social media in Sweden were related to the coronavirus. In fact, a recent survey showed that especially younger individuals worldwide seemed to rely on social media for updates on the coronavirus that same month . In contrast, the figures were much lower for people aged 55 or older. Nevertheless, social media use generally increased during the pandemic and facilitated the spread of news regarding the coronavirus. In some cases, even false information.

Scientific and moderate exercise is an effective remedy to boost the immune system and minimize the risk of infection in coronavirus disease 2019 (COVID-19) epidemic period. In this context, social media platforms play an essential role in communicating scientific fitness at home. Based on the integrated analysis of communication, physical geography, and health geography, this article takes short fitness-based videos on TikTok as the research object and comprehensively uses text analysis, mathematical statistics, and spatial analysis to reveal the characteristics of communication elements, fitness preferences, and the spatiotemporal evolution of these short videos, and to explore the communication mechanism and optimization path of short videos. The results show that: (1) the communication information focusing on “fighting against the epidemic and keeping fit at home” is made into short videos by female youth. Through the communication channels mainly composed of texts, pictures, and audio, the communication subjects carry out multilevel interactive communication with the communication objects; (2) fitness preferences are mainly composed of dances, unarmed fitness, and fitness with equipment; (3) from the perspective of time, taking February 20 as the node, the daily number of released short videos shows a trend of “increase before decrease”; from the perspective of space, the distribution is significantly unbalanced across provinces, and the direction is not apparent; and (4) this article explores the communication mechanism and targeted optimization countermeasures of short fitness-based videos on TikTok in China's COVID-19 epidemic period.

the Tik Tok app became popular in 2019 and during the pandemic it exploded in popularity and this made me inspired to create a profitability topic that Tik Tok is giving to sub-famous people to have monetary collection and have money to increase their content productivity and consequently improve your cinematography condition and your condition to have a better living condition for your monetization contribution and this inspired me to create about the thousand most profitable Tik tokers

USA

Please cite the following paper when using this dataset:

N. Thakur, V. Su, M. Shao, K. Patel, H. Jeong, V. Knieling, and A.Bian “A labelled dataset for sentiment analysis of videos on YouTube, TikTok, and other sources about the 2024 outbreak of measles,” arXiv [cs.CY], 2024. Available: https://doi.org/10.48550/arXiv.2406.07693

Abstract

This dataset contains the data of 4011 videos about the ongoing outbreak of measles published on 264 websites on the internet between January 1, 2024, and May 31, 2024. These websites primarily include YouTube and TikTok, which account for 48.6% and 15.2% of the videos, respectively. The remainder of the websites include Instagram and Facebook as well as the websites of various global and local news organizations. For each of these videos, the URL of the video, title of the post, description of the post, and the date of publication of the video are presented as separate attributes in the dataset. After developing this dataset, sentiment analysis (using VADER), subjectivity analysis (using TextBlob), and fine-grain sentiment analysis (using DistilRoBERTa-base) of the video titles and video descriptions were performed. This included classifying each video title and video description into (i) one of the sentiment classes i.e. positive, negative, or neutral, (ii) one of the subjectivity classes i.e. highly opinionated, neutral opinionated, or least opinionated, and (iii) one of the fine-grain sentiment classes i.e. fear, surprise, joy, sadness, anger, disgust, or neutral. These results are presented as separate attributes in the dataset for the training and testing of machine learning algorithms for performing sentiment analysis or subjectivity analysis in this field as well as for other applications. The paper associated with this dataset (please see the above-mentioned citation) also presents a list of open research questions that may be investigated using this dataset.

This renaking provided by Airnow PLC graph shows the most downloaded apps on Apple app store in France between ******** and *******, 2020 (thousands of downloads). Plato came in first with ***** thousand downloads during the confinement period after the coronavirus (Covid-19) outbreak in France, followed by ZOOM Cloud Meetings with ***** thousand downoads. Houseparty ranked in third place with ***** thousands and Tik Tok occupied the fourth place with ** thousand downloads that week. From the same source, a ranking of the most downloaded apps on the Google Play Store is available.

Description of video features and demographics of TikTok videos uploaded by older adults by valence of content a.

Julibeth is a Venezuelan preschool teacher who was forced to migrate to Colombia due to hardship. She left behind her husband and two children and now travels between Colombia and Venezuela to bring supplies for her family. This is a text with her own words and a screenshot of funny moments she shares on social media.

This material is part of the Covid Chronicles from the Margins project, funded by The Open University and the International Institute of Social Studies in the Hague. The project aims to highlight the impact of the pandemic on refugees, asylum seekers and undocumented migrants.

Discover the booming royalty-free music market! This comprehensive analysis reveals key trends, growth projections (CAGR 15%), leading companies (Adobe, Epidemic Sound, etc.), and regional breakdowns. Learn how the demand for no copyright music is shaping the future of content creation.

Launched first in India after the TikTok ban in August 2020, YouTube Shorts rolled out globally in June 2021. The feature, which is accessible via the YouTube app, reached two billion monthly logged-in users as of July 2023. YouTube has been heavily promoting its short-video format platform since its global launch, including redirecting users automatically to Shorts when the YouTube app is opened and launching the YouTube Shorts Funds to entice creators' participation. In 2022, user and travel vlogger Shangerdanger took the crown for the most popular Short on YouTube, with his video “Diver cracks Egg at 45 ft Deep". TikTok versus Reels: competitors’ comparison Launched in September 2016 in China as Douyin, TikTok went on to become of the most engaging social media platforms for global users, challenging mainstream social media platforms such as Facebook and YouTube in their primary markets such as the United States, Brazil, and Japan. TikTok’s popularity exploded between 2019 and 2020, as the work was experiencing the effects of the global COVID-19 pandemic outbreak. Reels, Instagram’s in-app short video experience, debuted in 2020 as Facebook (now Meta Platforms) bet on the short-video feature to improve users’ engagement. While videos were an already popular format on Facebook and Instagram, social short videos soon became an even more popular format with users. As of June 2022, the average video viewing rate for Reels on Instagram was 2.54 percent, while for videos was of 1.74 percent as of June 2022. Content is key: creators drive an entire economy As of July 2022, influencers on TikTok and YouTube generate the largest share of video views, over 90 percent, while content produced by media companies and brands constitute only a smaller part of the video views generated on the two video platforms. As content creators are emerging even more clearly as the backbone of social media marketing and advertising, it is not a surprise that an entire economy devoted to their needs and presence has developed in recent years. In 2022, companies supporting the creators’ economy by offering merchandising services had an annual average revenue of over 500 million U.S. dollars, while companies overseeing subscription services generated approximately 300 million U.S. dollars.

Mixed-effects model predicting the valence of video content created by older adults on TikTok.

The advertising music market is booming, projected to reach $4.27 billion by 2033, with a CAGR of 9.2%. This in-depth analysis explores market trends, key players (Epidemic Sound, Universal Production Music), and regional growth (North America, Europe, Asia-Pacific) in original and adapted music for advertising.

BackgroundThere has been a rise in explosive onset of tic-like behaviors during the COVID-19 pandemic. Historically, this is an uncommon phenomenology of functional movement disorders across all ages. Both the psychological burden of the pandemic and social media usage have been implicated in the rise of these tic-like behaviors.MethodsThis paper provides a narrative review of the literature on chronic tic disorders, functional tics, and mass functional illness with particular focus on the key distinguishing features, role of social media, and the role of COVID-19.ResultsThe COVID-19 pandemic has profoundly affected the mental health of many individuals, including children, adolescents, and their caregivers. Implementation of lockdowns, lifestyle disruptions, school closures, and social distancing have driven a surge in social media and digital technology use. The combination of predisposing factors, the psychological burden of the COVID-19 pandemic, and social media are implicated in the rise and spread of tic-like behaviors; which may represent a modern-day form of mass functional illness. While many of the features overlap with functional tics, there are emerging distinctive features that are important to recognize. A more encompassing term, Functional Tic-Like Behaviors, is used to better reflect multiple contributing factors.ConclusionKnowledge of these differences is essential to mitigate downstream health effects and poor outcomes.

The royalty-free music market is experiencing robust growth, driven by the increasing demand for high-quality audio across various digital platforms and content creation avenues. The market's expansion is fueled by several key factors. The rise of video content creation on platforms like YouTube, TikTok, and Instagram necessitates readily available and affordable background music, making royalty-free options highly attractive. Furthermore, the ease of access through online marketplaces and subscription models has significantly streamlined the licensing process, removing a major barrier for content creators. The ongoing evolution of digital media and the increasing professionalization of online content are further boosting market expansion. A projected Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033 suggests a significant upward trajectory, with the market size expected to reach approximately $2.5 billion by 2033, from an estimated $1.2 billion in 2025. This growth is expected across various segments, including music for advertising, film, television, and online video. Despite the positive outlook, market restraints include copyright infringement concerns, pricing strategies of different platforms, and the need to maintain consistent quality and originality within the vast library of available music. The industry is responding to these challenges through improved copyright management systems, diverse pricing tiers catering to different user needs, and investment in innovative music creation and search technologies. Competitive landscape analysis reveals several major players—Epidemic Sound, Audio Network, Getty Images, and others—each employing various strategies to differentiate their offerings. The focus is on expanding libraries, offering superior search functionalities, and building robust customer support systems. Regional variations in market penetration and growth rates are expected, with North America and Europe maintaining significant market shares, though other regions will experience notable growth owing to rising internet penetration and increasing digital content consumption.

The global Music Live Streaming Platform market is experiencing robust expansion, poised for significant growth from a current estimated market size of approximately $7,500 million in 2025, with a projected Compound Annual Growth Rate (CAGR) of around 18% through 2033. This surge is primarily fueled by the increasing adoption of digital entertainment solutions and the evolving preferences of consumers towards interactive and immersive music experiences. Key growth drivers include the widespread accessibility of high-speed internet, the proliferation of smartphones, and the innovative features offered by platforms that enhance engagement, such as real-time chat, virtual gifting, and exclusive artist-fan interactions. The younger demographic, particularly the 17-25 and 26-35 years old segments, are leading this adoption, drawn to the immediate gratification and social connectivity that live music streams provide. The pandemic significantly accelerated this trend, normalizing live streaming as a primary mode of music consumption and artist promotion, a behavior that has largely persisted. Emerging trends further bolster the market's trajectory. The integration of advanced technologies like AI for personalized recommendations and enhanced audio-visual quality, alongside the exploration of augmented reality (AR) and virtual reality (VR) for more immersive concert experiences, are set to redefine the landscape. Music sharing live streaming, in particular, is gaining traction as it allows users to create and share their own musical content, fostering vibrant online communities. While the market presents immense opportunities, restraints such as potential revenue sharing conflicts between platforms and artists, the need for robust content moderation to ensure a safe environment, and intense competition among major players like YouTube Live, TikTok Live, and established music streaming services like QQ Music, will require strategic navigation. However, the persistent demand for accessible, engaging, and diverse musical content, coupled with ongoing technological advancements, solidifies the Music Live Streaming Platform market's bright future. This report offers an in-depth analysis of the global Music Live Streaming Platform market, encompassing a detailed study from the historical period of 2019-2024 to a forecast period extending to 2033, with the base year set at 2025. The analysis leverages a multi-million dollar unit valuation to quantify market size and trends, providing a robust understanding of this dynamic sector.

The global music video production market was valued at USD 11.8 billion in 2022 and is projected to reach USD 21.1 billion by 2030, registering a CAGR of 7.9 % for the forecast period 2023-2030. Market Dynamics of Music Video Production Market

Key Drivers of Music Video Production:

The Rise of Live Events Enhances the Demand for Music Videos: The revival of live concerts, festivals, and virtual gatherings has increased the necessity for promotional and performance-oriented video content. Music videos act as a crucial marketing instrument for artists, labels, and event organizers, contributing to the expansion of the production market.

The Convergence of Social Media and Virtual Platforms: Platforms such as YouTube, Instagram, and TikTok have emerged as vital distribution channels for music videos. Their worldwide reach and capacity to foster engagement and virality greatly enhance the demand for high-quality video content.

Restraining Factor of Music Video Production:

High Expenses Associated with Video Production: The costs involved in acquiring professional equipment, post-production services, special effects, and creative teams can be quite substantial. Financial constraints frequently limit artistic possibilities and may deter emerging artists and independent labels from committing to video production.

Uncertain Return on Investment (ROI): Even with significant production expenses, not every music video ensures commercial viability or adequate viewership, rendering it a risky endeavor for producers and artists. This uncertainty can hinder market growth, particularly for smaller entities.

Key Trends of Music Video Production:

Emergence of DIY and Budget-Friendly Video Production: Technological advancements in smartphones, editing software, and cost-effective equipment have empowered more artists to create high-quality videos independently or on limited budgets, promoting a more decentralized and varied video landscape.

Growing Utilization of Animation and Virtual Production: Music videos are increasingly incorporating animation, CGI, and virtual settings to minimize physical production expenses and deliver visually striking, innovative content—particularly within genres such as EDM, hip-hop, and pop.

Impact of the COVID-19 pandemic on the music video production market

The outbreak of COVID-19 had a significant impact on the music video production market, leading to both challenges and opportunities for artists, production companies, and the industry as a whole. Many planned music video shoots had to be postponed or canceled due to safety concerns and logistical challenges. With in-person shoots limited, artists and production teams turned to remote production methods. Animation, motion graphics, and virtual effects gained prominence as alternatives to traditional live-action shoots. However, the pandemic accelerated interest in virtual reality (VR) experiences. Artists and production teams experimented with VR to create immersive music video experiences that fans could enjoy from home. Introduction of Music Video Production

A music video is a type of promotional or artistic video that is typically a short film that incorporates songs and visual imagery. Several modern music videos are created and utilized as marketing tools to promote the sale of music records. It's similar to filmmaking, however, the visuals are captured digitally rather than on film stock. Pre-production, production (sometimes known as principal photography), and post-production are the three steps of video production. There are also situations where songs are used in tie-in marketing campaigns, allowing them to become nothing more than a song.

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.