In 2023, TikTok was projected to generate an estimated *********** U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to ** billion U.S. dollars in 2025. In addition to advertising, TikTok is also expecting to generate money from TikTok Shop e-commerce.

In 2021, TikTok generated **** billion U.S. dollars in advertising revenue worldwide. For 2022, the Chinese social media platform is projected to more than triple this result, with **** billion U.S. dollars. In 2024, TikTok is projected to reach close to **** billion in ad revenue on a global scale.

In 2020, TikTok brought in $33.4 billion in revenue.

TikTok generated more than 452 million U.S. dollars in China from iOS in the last quarter of 2024. The United States followed, with a revenue of 176.6 million U.S. dollars during the last measure quarter, while Japan ranked third as the country generated over almost 40 million U.S. dollars in revenues via the Apple App Store.

In 2022, TikTok generated four billion U.S. dollars in advertising revenue. This figure is expected to double by 2024 and more nearly quadruple by 2026.

TikTok marketers are digging into their pockets

TikTok was the most downloaded mobile app worldwide in 2021, and the massive appeal of the short-form video platform has not gone unnoticed by advertisers. Over the last few years, more brands have started leveraging TikTok’s impressive reach and engagement figures to boost brand awareness and foster relationships with young, mostly Gen Z, customers. And even though the new kid on the block cannot yet match Facebook’s advertising revenues, it is becoming more appealing each year. As of 2021, TikTok’s revenue in the U.S. amounted to 2.1 billion U.S. dollars, which translated to roughly one percent of total digital ad spending in the country. This share is expected to increase steadily over the next few years.

Brands on TikTok

Advertising on TikTok can open many doors for companies, especially those wanting to reach young (and previously hard to target) audiences. Videos posted on the app can go viral overnight and reach millions of online users, which is something that other social media apps are unable to deliver. In 2021, Netflix was the most talked about brand on TikTok, with more than 4.5 thousand influencers mentioning it. In addition to posting videos and teasers for their upcoming releases, the streaming giant frequently partners with creators and launches challenges on the app.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Teenagers make up the largest group of active users on TikTok.

Introduction

TikTok Statistics: TikTok, a Chinese application that first launched in 2016, has quickly become one of the most influential social media platforms in the world. Mostly characterized by short videos, TikTok continues to attract audiences globally and has changed the digital entertainment and marketing scene.

TikTok's growth continues at a rapid pace towards the 2024 mark, embarking on heavy user engagement, revenue generation, and cultural impact milestones. This article covers TikTok statistics in 2025 in detail for a comprehensive view of its current state.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

The average adult TikTok user in America spends 33 minutes per day on the app.

TikTok has a significantly larger female user base globally.

In 2023, TikTok's net advertising spending increased by 56 percent. A year earlier, the growth rate stood at 155 percent. The platform's ad revenue was estimated at 18 billion U.S. dollars in 2023.

There are currently over 1.5 billion active users on TikTok worldwide.

The in-app revenue of TikTok in Romania has increased considerably over the past few years. In 2021, TikTok generated an IAP revenue of nearly four million U.S. dollars, while in 2024 this figure exceeded 27 million U.S. dollars.

TikTok has 136 million monthly active users in the US alone.

In the third quarter of 2024, TikTok generated an app revenue of around 1.88 million U.S. dollars in Colombia, the highest value registered so far. Meanwhile, downloads in the Latin American country stabilized at around five million downloads, as observed during the same analyzed quarter.

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.

As of February 2025, approximately **** percent of TikTok global users were women. By comparison, male users on the popular social video platform were **** percent of the total. TikTok generated *** million downloads from global users during the last quarter of 2024. TikTok’s popularity TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over *** billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending ** percent of their online time engaging with TikTok as of February 2023. TikTok’s global revenue TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated *** million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to **** billion.

The Gross Merchandise Value (GMV) is an important metric that reflects the monetary value of transactions within the TikTok eCommerce platform. Analyzing the GMV amounts by category reveals that Beauty & Personal Care plays a dominant role, generating the highest GMV among all categories. It accounts for 22.50% of the total TikTok shop GMV. Following closely behind, Womenswear & Underwear and Menswear & Underwear exhibit significant GMV contributions as well, representing 12.56% and 8.06%, respectively.