In 2023, TikTok was projected to generate an estimated *********** U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to ** billion U.S. dollars in 2025. In addition to advertising, TikTok is also expecting to generate money from TikTok Shop e-commerce.

In 2021, TikTok generated **** billion U.S. dollars in advertising revenue worldwide. For 2022, the Chinese social media platform is projected to more than triple this result, with **** billion U.S. dollars. In 2024, TikTok is projected to reach close to **** billion in ad revenue on a global scale.

In 2020, TikTok brought in $33.4 billion in revenue.

In 2022, TikTok generated ************ U.S. dollars in advertising revenue. This figure is expected to double by 2024 and more nearly quadruple by 2026. TikTok marketers are digging into their pockets TikTok was the most downloaded mobile app worldwide in 2021, and the massive appeal of the short-form video platform has not gone unnoticed by advertisers. Over the last few years, more brands have started leveraging TikTok’s impressive reach and engagement figures to boost brand awareness and foster relationships with young, mostly Gen Z, customers. And even though the new kid on the block cannot yet match Facebook’s advertising revenues, it is becoming more appealing each year. As of 2021, TikTok’s revenue in the U.S. amounted to *********** U.S. dollars, which translated to roughly *** percent of total digital ad spending in the country. This share is expected to increase steadily over the next few years. Brands on TikTok Advertising on TikTok can open many doors for companies, especially those wanting to reach young (and previously hard to target) audiences. Videos posted on the app can go viral overnight and reach millions of online users, which is something that other social media apps are unable to deliver. In 2021, Netflix was the most talked about brand on TikTok, with more than ************ influencers mentioning it. In addition to posting videos and teasers for their upcoming releases, the streaming giant frequently partners with creators and launches challenges on the app.

TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the...

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

The 2021 net advertising revenue of TikTok in the United States saw a *** percent increase compared to the previous year. Triple-digit growth was also forecast for 2022, with a projected increase of ***** percent. Revenue change was expected to land into double-digit territory in 2023, with an estimated growth of **** percent.

TikTok generated more than *** million U.S. dollars in ***** from iOS in the last quarter of 2024. ***************** followed, with a revenue of ***** million U.S. dollars during the last measure quarter, while ***** ranked third as the country generated over almost ** million U.S. dollars in revenues via the Apple App Store.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Teenagers make up the largest group of active users on TikTok.

Introduction

TikTok Statistics: TikTok, a Chinese application that first launched in 2016, has quickly become one of the most influential social media platforms in the world. Mostly characterized by short videos, TikTok continues to attract audiences globally and has changed the digital entertainment and marketing scene.

TikTok's growth continues at a rapid pace towards the 2024 mark, embarking on heavy user engagement, revenue generation, and cultural impact milestones. This article covers TikTok statistics in 2025 in detail for a comprehensive view of its current state.

TikTok's advertising revenue per TikTok user in the United States was projected to amount to **** U.S. dollars in 2022, marking a ***** percent increase from the previous year. This value was expected to further increase over the next two years, before reaching a projected ****** dollars in 2024.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

In the fourth quarter of 2024, TikTok generated approximately 1.123 billion U.S. dollars in revenues from users worldwide. Between 2020 and the end of 2024, TikTok's in-app revenues experienced staggering growth, going from 274 million U.S. dollars in the third quarter of 2020 to over 800 million U.S. dollars in the fourth quarter of 2023.

There are currently over 1.5 billion active users on TikTok worldwide.

The average adult TikTok user in America spends 33 minutes per day on the app.

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.

TikTok has a significantly larger female user base globally.

TikTok's revenue in the e-commerce market in Europe was forecast to continuously increase between 2025 and 2029 by 573.5 million U.S. dollars (+35.25 percent). After the eleventh consecutive increasing year, the revenue per social media platform is estimated to reach 2.2 billion U.S. dollars and therefore a new peak in 2029.

In the third quarter of 2024, TikTok generated an app revenue of around 1.88 million U.S. dollars in Colombia, the highest value registered so far. Meanwhile, downloads in the Latin American country stabilized at around five million downloads, as observed during the same analyzed quarter.