In 2023, TikTok was projected to generate an estimated six billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 10 billion U.S. dollars in 2025. In addition to advertising, TikTok is also expecting to generate money from TikTok Shop e-commerce.

In the fourth quarter of 2024, TikTok generated approximately 1.123 billion U.S. dollars in revenues from users worldwide. Between 2020 and the end of 2024, TikTok's in-app revenues experienced staggering growth, going from 274 million U.S. dollars in the third quarter of 2020 to over 800 million U.S. dollars in the fourth quarter of 2023.

The net advertising revenue of TikTok in the United States was projected to amount to 5.96 billion U.S. dollars in 2022, marking a 184.4 percent increase from the previous year's value of 2.1 billion. Revenue was expected to further increase over the following years, reaching an estimated 11.01 billion in 2024.

In 2023, TikTok's net advertising spending increased by 56 percent. A year earlier, the growth rate stood at 155 percent. The platform's ad revenue was estimated at 18 billion U.S. dollars in 2023.

In 2020, TikTok brought in $33.4 billion in revenue.

According to recent industry measurements, users in Brazil generated more than 5.6 million downloads of the video-sharing platform TikTok during June 2023. Indonesia ranked second, with almost five million downloads generated during the examined period. TikTok, which is the international version of the Chinese app Douyin, experienced spectacular growth in popularity in recent years.

TikTok: global popularity TikTok, which reached the milestone of one billion active users at the end of September 2021, still ranks among the most popular social media platforms worldwide as of January 2023. In 2022, TikTok users worldwide spent an impressive average of approximately 23.3 hours per month on the platform, highlighting the app's popularity and high engagement. In 2023, TikTok's global popularity in social media is still on the rise, with a worldwide penetration rate of 19.4 percent.

TikTok: revenue growth The social video app, which generates revenues via advertising and in-app purchases from users, saw in-app revenues of almost 500 million U.S. dollars worldwide in the first quarter of 2023. The global net advertising revenue generated by TikTok is expected to reach 18.5 billion U.S. dollars by the end of 2024. Additionally, the net advertising revenue of TikTok in the United States is expected to further increase, reaching an estimated 11 billion U.S. dollars in 2024.

ByteDance, TikTok's parent company, has reshaped the social media game both inside and outside China. With an estimated 40.8 billion U.S. dollars in digital ad revenue from Douyin and TikTok in 2023, the company remained the fifth spot among global ad publishers.

In 2022, TikTok generated four billion U.S. dollars in advertising revenue. This figure is expected to double by 2024 and more nearly quadruple by 2026.

TikTok marketers are digging into their pockets

TikTok was the most downloaded mobile app worldwide in 2021, and the massive appeal of the short-form video platform has not gone unnoticed by advertisers. Over the last few years, more brands have started leveraging TikTok’s impressive reach and engagement figures to boost brand awareness and foster relationships with young, mostly Gen Z, customers. And even though the new kid on the block cannot yet match Facebook’s advertising revenues, it is becoming more appealing each year. As of 2021, TikTok’s revenue in the U.S. amounted to 2.1 billion U.S. dollars, which translated to roughly one percent of total digital ad spending in the country. This share is expected to increase steadily over the next few years.

Brands on TikTok

Advertising on TikTok can open many doors for companies, especially those wanting to reach young (and previously hard to target) audiences. Videos posted on the app can go viral overnight and reach millions of online users, which is something that other social media apps are unable to deliver. In 2021, Netflix was the most talked about brand on TikTok, with more than 4.5 thousand influencers mentioning it. In addition to posting videos and teasers for their upcoming releases, the streaming giant frequently partners with creators and launches challenges on the app.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok generated more than 452 million U.S. dollars in China from iOS in the last quarter of 2024. The United States followed, with a revenue of 176.6 million U.S. dollars during the last measure quarter, while Japan ranked third as the country generated over almost 40 million U.S. dollars in revenues via the Apple App Store.

Explore TikTok Shop Statistics for 2025, including the distribution of shops by category and region, GMV amounts, and total sales. Discover popular categories like Womenswear & Underwear and Beauty & Personal Care. Analyze regional adoption levels with Indonesia, Thailand, and Vietnam leading the way. Uncover the dominance of Beauty & Personal Care in GMV and sales. Experience the global presence and economic impact of TikTok Shops in eCommerce.

TikTok has a significantly larger female user base globally.

TikTok has 102.3 million monthly active users in the US alone. This is forecasted to reach 121.1 million by 2027.

Analyzing the total sales figures provides insights into the performance of different categories within the TikTok eCommerce platform. Among them, Beauty & Personal Care emerges as the dominant force, contributing significantly to the total sales on TikTok Shops. With its appealing products and favorable market conditions, Beauty & Personal Care captures the attention of a substantial portion of users. Additionally, Womenswear & Underwear and Food & Beverages also make a notable impact on the platform's sales, accounting for 14.36% and 6.96% of the overall TikTok Shops sales landscape.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

The reach and influence of TikTok Shops extend beyond geographical boundaries, showcasing its global presence in the eCommerce market. Notably, Thailand emerges as an outstanding performer in terms of total sales on TikTok Shops, displaying the prosperity of its eCommerce ecosystem. Moreover, both Philippines and Malaysia contribute significantly to the platform's sales, collectively representing 25.22% and 15.67% of the total global sales on TikTok Shops. The impressive performance of these regions underscores their strong consumer base and their embrace of the exciting possibilities offered by TikTok Shops.

In 2023, the forecast for Facebook digital advertising revenues saw the Meta company generating 119 billion U.S. dollars by the end of the fiscal year. TikTok was projected to see its online advertising revenues hit 18 billion U.S. dollars. By comparison, LinkedIn advertising revenues were forecasted to reach approximately a third of that amount for 2023.

Over the period presented, the video-sharing app TikTok generated over 10.5 million U.S. dollars in revenues in Poland. TikTok reached its highest revenue in April 2023, amounting to over 804 thousand U.S. dollars.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.