The net advertising revenue of TikTok in the United States was projected to amount to 5.96 billion U.S. dollars in 2022, marking a 184.4 percent increase from the previous year's value of 2.1 billion. Revenue was expected to further increase over the following years, reaching an estimated 11.01 billion in 2024.

In the fourth quarter of 2024, TikTok generated approximately 1.123 billion U.S. dollars in revenues from users worldwide. Between 2020 and the end of 2024, TikTok's in-app revenues experienced staggering growth, going from 274 million U.S. dollars in the third quarter of 2020 to over 800 million U.S. dollars in the fourth quarter of 2023.

In 2021, TikTok generated **** billion U.S. dollars in advertising revenue worldwide. For 2022, the Chinese social media platform is projected to more than triple this result, with **** billion U.S. dollars. In 2024, TikTok is projected to reach close to **** billion in ad revenue on a global scale.

In 2020, TikTok brought in $33.4 billion in revenue.

TikTok generated more than *** million U.S. dollars in ***** from iOS in the last quarter of 2024. ***************** followed, with a revenue of ***** million U.S. dollars during the last measure quarter, while ***** ranked third as the country generated over almost ** million U.S. dollars in revenues via the Apple App Store.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok's advertising revenue per TikTok user in the United States was projected to amount to **** U.S. dollars in 2022, marking a ***** percent increase from the previous year. This value was expected to further increase over the next two years, before reaching a projected ****** dollars in 2024.

Introduction

TikTok Statistics: TikTok, a Chinese application that first launched in 2016, has quickly become one of the most influential social media platforms in the world. Mostly characterized by short videos, TikTok continues to attract audiences globally and has changed the digital entertainment and marketing scene.

TikTok's growth continues at a rapid pace towards the 2024 mark, embarking on heavy user engagement, revenue generation, and cultural impact milestones. This article covers TikTok statistics in 2025 in detail for a comprehensive view of its current state.

The average adult TikTok user in America spends 33 minutes per day on the app.

In the third quarter of 2024, TikTok generated an app revenue of around 1.88 million U.S. dollars in Colombia, the highest value registered so far. Meanwhile, downloads in the Latin American country stabilized at around five million downloads, as observed during the same analyzed quarter.

Explore TikTok Shop Statistics for 2025, including the distribution of shops by category and region, GMV amounts, and total sales. Discover popular categories like Womenswear & Underwear and Beauty & Personal Care. Analyze regional adoption levels with Indonesia, Thailand, and Vietnam leading the way. Uncover the dominance of Beauty & Personal Care in GMV and sales. Experience the global presence and economic impact of TikTok Shops in eCommerce.

Teenagers make up the largest group of active users on TikTok.

In 2024, the advertising revenue of social video platform TikTok in the United States was estimated to be of approximately nine billion U.S. dollars. Instagram, which positions itself as a video-first platform, was estimated to have generated 30 billion U.S. dollars in advertising revenues in 2024. In comparison, Snapchat saw no estimated growth in ad revenue from 2021, maintaining its projected revenues of two billion U.S. dollars in 2024.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

Analyzing the total sales figures provides insights into the performance of different categories within the TikTok eCommerce platform. Among them, Beauty & Personal Care emerges as the dominant force, contributing significantly to the total sales on TikTok Shops. With its appealing products and favorable market conditions, Beauty & Personal Care captures the attention of a substantial portion of users. Additionally, Womenswear & Underwear and Food & Beverages also make a notable impact on the platform's sales, accounting for 14.36% and 6.96% of the overall TikTok Shops sales landscape.

As of February 2025, approximately **** percent of TikTok global users were women. By comparison, male users on the popular social video platform were **** percent of the total. TikTok generated *** million downloads from global users during the last quarter of 2024. TikTok’s popularity TikTok's popularity continues to expand globally, with countries like Saudi Arabia, the United Arab Emirates, and Malaysia presenting a reach of virtually over 100 percent as of the end of 2023. In October 2023, the social video platform boasted over *** billion active monthly users, of which United States users represented the largest audience worldwide. U.S. users were particularly active on the platform, spending ** percent of their online time engaging with TikTok as of February 2023. TikTok’s global revenue TikTok rapidly increased its revenue in the past years. In the third quarter of 2023, TikTok generated *** million U.S. dollars in revenues from users worldwide. In 2024, it is projected that the social video platform will reach global ad revenue close to **** billion.

The reach and influence of TikTok Shops extend beyond geographical boundaries, showcasing its global presence in the eCommerce market. Notably, Thailand emerges as an outstanding performer in terms of total sales on TikTok Shops, displaying the prosperity of its eCommerce ecosystem. Moreover, both Philippines and Malaysia contribute significantly to the platform's sales, collectively representing 25.22% and 15.67% of the total global sales on TikTok Shops. The impressive performance of these regions underscores their strong consumer base and their embrace of the exciting possibilities offered by TikTok Shops.

The Gross Merchandise Value (GMV) is an important metric that reflects the monetary value of transactions within the TikTok eCommerce platform. Analyzing the GMV amounts by category reveals that Beauty & Personal Care plays a dominant role, generating the highest GMV among all categories. It accounts for 22.50% of the total TikTok shop GMV. Following closely behind, Womenswear & Underwear and Menswear & Underwear exhibit significant GMV contributions as well, representing 12.56% and 8.06%, respectively.

TikTok generated a monthly app revenue of more than 22 million U.S. dollars in Japan in December 2024. The total app revenue during that year exceeded 220 million dollars. The short-form video app was released by TikTok Pte. Ltd. in 2016.

TikTok has 136 million monthly active users in the US alone.