TikTok Shop's Gross Merchandise Value (GMV) was approximately *********** U.S. dollars in 2021, and this number was already more than ***** times higher in 2022, at *** billion. In 2024, TikTok Shop reached a whooping **** billion U.S. dollars in GMV, showing the fast growth and success of the platform's e-commerce feature.

Explore TikTok Shop Statistics for 2025, including the distribution of shops by category and region, GMV amounts, and total sales. Discover popular categories like Womenswear & Underwear and Beauty & Personal Care. Analyze regional adoption levels with Indonesia, Thailand, and Vietnam leading the way. Uncover the dominance of Beauty & Personal Care in GMV and sales. Experience the global presence and economic impact of TikTok Shops in eCommerce.

Analyzing the total sales figures provides insights into the performance of different categories within the TikTok eCommerce platform. Among them, Beauty & Personal Care emerges as the dominant force, contributing significantly to the total sales on TikTok Shops. With its appealing products and favorable market conditions, Beauty & Personal Care captures the attention of a substantial portion of users. Additionally, Womenswear & Underwear and Food & Beverages also make a notable impact on the platform's sales, accounting for 14.36% and 6.96% of the overall TikTok Shops sales landscape.

The Gross Merchandise Value (GMV) is an important metric that reflects the monetary value of transactions within the TikTok eCommerce platform. Analyzing the GMV amounts by category reveals that Beauty & Personal Care plays a dominant role, generating the highest GMV among all categories. It accounts for 22.50% of the total TikTok shop GMV. Following closely behind, Womenswear & Underwear and Menswear & Underwear exhibit significant GMV contributions as well, representing 12.56% and 8.06%, respectively.

The reach and influence of TikTok Shops extend beyond geographical boundaries, showcasing its global presence in the eCommerce market. Notably, Thailand emerges as an outstanding performer in terms of total sales on TikTok Shops, displaying the prosperity of its eCommerce ecosystem. Moreover, both Philippines and Malaysia contribute significantly to the platform's sales, collectively representing 25.22% and 15.67% of the total global sales on TikTok Shops. The impressive performance of these regions underscores their strong consumer base and their embrace of the exciting possibilities offered by TikTok Shops.

TikTok, the popular social media platform, has also expanded into the realm of eCommerce, allowing users to set up online stores. Among the various categories on TikTok, Womenswear & Underwear emerges as the most prominent, hosting the highest number of online shops. It captures 5.64% of the total TikTok store count. Following closely, Beauty & Personal Care and Home Supplies hold significant shares as well, accounting for 5.59% and 5.13%, respectively.

TikTok's eCommerce presence spans across different regions, with varying levels of adoption and participation. Among the regions we monitor, Indonesia emerges as a dominant force in terms of the number of TikTok shops, showcasing a thriving eCommerce ecosystem. Additionally, Thailand and Vietnam exhibit substantial online shop presence, accounting for 18.29% and 17.54% of the global TikTok store market, respectively. The popularity of TikTok shops is not limited to these few regions, as other notable regions such as Malaysia, United States and Philippines also contribute significantly.

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.

According to Cognitive Market Research, The Global UGG Boots market size will be USD 2.5 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2030.

The demand for UGG Boots is rising due to the rise in demand from men. 
Demand for Tall type remains higher in the UGG Boots market.
The Independent Retail Stores category held the highest UGG Boots market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific UGG Boots market will experience the strongest growth until 2030.

Changes in Lifestyles to Provide Viable Market Output

Changes in lifestyles are driving the UGG Boots Market by aligning with the modern consumer's need for comfort, warmth, and style. With an increasing emphasis on casual attire, remote work, and outdoor activities, UGG boots have become a staple in everyday wear.

As reported by the Thailand Textile Institute, Thailand witnessed imports of leather products amounting to approximately USD 1.4 billion in 2021. The value of imports of leather clothing and footwear into Thailand increased in comparison to the previous year.

Their versatility makes them suitable for both lounging and outdoor ventures, catering to evolving lifestyle preferences. The desire for cozy and practical footwear, combined with UGG's commitment to quality and sustainability, positions them as a sought-after choice, propelling market growth.

Increase In Social Media Marketing to Propel Market Growth

The UGG Boots Market is benefitting from the increase in social media marketing by leveraging influencers, celebrities, and user-generated content to showcase their products. Social media platforms enable brands to reach a vast audience, promoting UGG boots as a fashionable choice for various lifestyles.

As per World Footwear, in 2021, Asia was responsible for roughly 88% of global footwear production. This dominance is attributed to the region's substantial presence in the footwear manufacturing sector. The availability of cost-effective labor & raw materials enables manufacturers to produce footwear in large quantities at competitive prices.

Visual platforms like Instagram and TikTok play a pivotal role in shaping consumer trends and fostering demand for UGG boots. Social media also facilitates real-time engagement with customers, allowing brands to respond to preferences and maintain a strong online presence, which drives market growth.

Market Dynamics Of the UGG Boots

Key Drivers Of the UGG Boots

Strong Brand Recognition and Loyal Customer Base:

UGG, a brand under Deckers Outdoor Corporation, enjoys high brand equity built on its reputation for comfort, craftsmanship, and premium materials. Its strong presence in markets like North America, Europe, and parts of Asia contributes to consistent demand. Repeat customers and word-of-mouth marketing enhance brand retention, helping maintain a stable revenue stream even during off-peak seasons.

Rising Demand for Comfort and Casual Footwear:

The global shift toward comfort-driven lifestyles—especially after the COVID-19 pandemic—has increased the popularity of casual and loungewear-inspired footwear. UGG boots, known for their soft sheepskin lining and comfort-focused design, are well-aligned with this consumer preference. As work-from-home trends and hybrid lifestyles persist, consumers continue to favor products that blend relaxation with style, directly benefiting the UGG brand.

Key Restraints Of the UGG Boots

Seasonal and Weather-Dependent Sales Cycle:

UGG boots are predominantly winter products, with peak sales occurring during colder months. This seasonal nature makes the brand’s performance highly susceptible to weather variability. In regions experiencing milder winters or climate unpredictability, demand can weaken, leading to inventory challenges and revenue fluctuations.

Premium Pricing Limits Broader Market Penetration:

UGG boots are positioned as a high-end footwear choice, with price points that may deter budget-conscious consumers, particularly in emerging markets. While the brand appeals strongly to affluent and fashion-aware buyers, its limited affordability restricts growth in price-sensitive regions, thereby narrowing potential market expansion.

Key Trends Of the UGG Boots

Expansion into Year-Round and Fashion-Forward Categories:

To address seaso...

In 2024, ** percent of global consumers had purchased apparel and accessories three to seven times via social media, while ** percent reported buying in this category eight or more times. Meanwhile, groceries and food supplies topped the list as the most frequently purchased category, with ** percent indicating they had bought them eight or more times in the previous year. Growth and revenue potential The social commerce sector is experiencing rapid expansion, reflecting the increasing consumer comfort with making purchases through social media channels. In 2023, social commerce generated an estimated revenue of *** billion U.S. dollars worldwide. With a projected compound annual growth rate of **** percent from 2023 to 2028, the industry is poised to surpass the *** trillion dollar mark by 2028. This substantial growth underscores the importance of social media as a sales channel for businesses across various sectors. Platform preferences Facebook remains the frontrunner in delivering the best social commerce experience, with ** percent of global consumers favoring the platform in 2024. Instagram and TikTok followed, garnering ** percent and ** percent of consumer preference, respectively. On the other hand, when looking at the highest revenue generating social commerce platforms, Chinese social sites dominate. In 2024, Douyin ranked first, with nearly *** billion U.S. dollars in revenue, followed by Wechat at *** billion and Little Red Book at ** billion U.S. dollars. Facebook placed fourth, with a revenue of ** billion U.S. dollars.

In 2023, the live streaming e-commerce market in China reached nearly **** trillion yuan, showing a remarkable increase from *** billion yuan in 2019 and forecast to surge to **** trillion yuan by 2026. Live commerce in China  In 2022, the largest Chinese online marketplace Taobao was estimated to have a *********** yuan revenue from its live-streaming commerce business. While most of the western internet users still associated live streaming with gaming and entertainment, it had become a vastly used shopping channel among Chinese online shoppers. The number of live streaming watchers in China hit *** million in June 2023, and shopping-related content listed as the most popular type among live streaming watchers. Live streaming commerce was not only a rivalry between online retail giants. The short-video sharing unicorns, Douyin (known as Tik Tok globally) and Kuaishou, were also popular in the market. Bridging entertainment and online shopping, live streaming has the huge potential to change the status quo and become the new norm for e-commerce in China.