Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

Introduction

TikTok Statistics: Today, many social media platforms rule the world, and TikTok is one of them. Like the leading social media brands Facebook, Instagram, and YouTube, TikTok has similar functionality. Users can upload videos ranging from 3 seconds to 10 seconds, similar to short videos on other platforms. As mentioned in these TikTok Statistics, users in every generation think the platform is addictive.

Tiktok was developed by ByteDance, which is a Chinese internet company; therefore, since the lockdown, there have been a lot of controversies about blocking this platform. Let’s see what the future holds for this leading social media platform.

In 2020, TikTok brought in $33.4 billion in revenue.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Latin America has become the fastest-growing region for TikTok worlwide, especially in 2020, when it overtook Twitter and Snapchat and became the third-largest social network in the region. In 2021, there were an estimated 120.7 million TikTok users in Latin America and the social video app is projected to increase its audience size from 2019 by six times in 2023.

Introduction

TikTok User Statistics: ​TikTok has rapidly ascended to become a dominant force in the social media landscape, boasting a global user base of approximately 2.05 billion individuals as of early 2025. This figure is projected to increase to 2.14 billion by the end of the same year. The platform's appeal is particularly pronounced among younger demographics; individuals aged 18 to 24 years constitute 36.2% of users, while those between 25 and 34 years account for 33.9%.

Collectively, these age groups represent over 70% of TikTok's total user base. In the United States, TikTok maintains a substantial presence with 170 million users. These statistics underscore TikTok's significant role in shaping contemporary digital engagement and its particular resonance with younger audiences.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

Explore TikTok Shop Statistics for 2025, including the distribution of shops by category and region, GMV amounts, and total sales. Discover popular categories like Womenswear & Underwear and Beauty & Personal Care. Analyze regional adoption levels with Indonesia, Thailand, and Vietnam leading the way. Uncover the dominance of Beauty & Personal Care in GMV and sales. Experience the global presence and economic impact of TikTok Shops in eCommerce.

As of February 2025, social video app TikTok was more popular with female users than male users in Sweden, Norway, Denmark, and Iceland. Denmark was the Nordic country with the highest share of female users, who accounted for 52.9 percent of the app's audience. TikTok, launched in 2017, is a video-sharing social app owned by Beijing-based tech company ByteDance.

Teenagers make up the largest group of active users on TikTok.

As of February 2025, there were around six million users of TikTok in the Netherlands and 3.71 million users in Belgium. The Netherlands finds a large share of its user base among those aged 20 to 24 years.

The average adult TikTok user in America spends 33 minutes per day on the app.

As of February 2025, approximately 52.3 percent of TikTok users in France were women. By comparison, male users on the popular social video platform were approximately 47.7 percent of the total.

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In 2023, TikTok was projected to generate an estimated six billion U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to 10 billion U.S. dollars in 2025. In addition to advertising, TikTok is also expecting to generate money from TikTok Shop e-commerce.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

TikTok has found in Latin America its most prolific place for expansion worldwide. In 2021, 30.2 percent of internet users in Mexico were using TikTok with a projected reach of 40.6 percent of online audiences in 2025. In the Latin American region as a whole, approximately 27.7 percent of online users accessed the social video app in 2021.

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.