In March 2024, approximately ** percent of online users aged between 15 and 24 years in the United Kingdom engaged with social video app TikTok. Users aged between 25 and 34 years were the second largest age demographic on the platform, while only one quarter of users aged 75 and older reported engaging with TikTok. Overall, **** of the UK digital population engaged with the popular Chinese-developed app.

How high is the brand awareness of TikTok in the UK?When it comes to social media users, brand awareness of TikTok is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is TikTok in the UK?In total, **% of UK social media users say they like TikTok.What is the usage share of TikTok in the UK?All in all, **% of social media users in the UK use TikTok.How loyal are the users of TikTok?Around **% of social media users in the UK say they are likely to use TikTok again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.What's the buzz around TikTok in the UK?In 2024, about **% of UK social media users had heard about TikTok in the media, on social media, or in advertising over the past four weeks.

Based on forecasts released in May 2021, the number of TikTok users in the United Kingdom is expected to reach almost ** million users in 2025. The app's growth is expected to keep increasing, reaching **** million users in 2024. TikTok penetration in the UK As of December 2019, 8.7 percent of the UK's smartphone population was using TikTok, an increase of *** percentage points compared to September 2017 when the video-sharing social media app first launched. At just over a quarter, smartphone users aged between ********* years old made up the largest share of TikTok users in December 2019. Additionally, TikTok was slightly more popular within the female demographic compared to male smartphone users, with respective shares of ** and *** percent.   Gender differences in social media usage in the UK According to a survey conducted in the third quarter of 2020, it was found that Facebook was the most used social media among both men and women . WhatsApp ranked second among men and women, followed by YouTube.

As of February 2025, approximately ** percent of YouTube users in the United Kingdom (UK) were women. Male UK users on the popular social video platform held ** percent share of the audience on the platform. Overall, TikTok use interested almost the *********** of female and male internet users in the United Kingdom.

It started with a lip-sync. Then came the dances, the pranks, the tutorials, and before anyone realized, TikTok was no longer just an app; it was the cultural engine of a generation. In 2025, TikTok’s presence is not only embedded in Gen Z's daily routines but also shaking up marketing...

TikTok, a social video app that has been a hit with young people, had over *** million active users in the month of January 2022 in the United Kingdom. Between 2020 and the beginning of 2022, monthly TikTok usage in the UK has experienced a constantly growing trend, with a peak of *** million monthly active users in October 2021 across iOS and Android devices combined.

As of the third quarter of 2020, a quarter of UK internet users aged 15 to 25 years were using short-form video sharing app TikTok. By comparison, just nine percent of those aged 26 to 35 years were using the app.

Back in 2018, a teenager in Ohio posted a short dance clip on TikTok. Within hours, her video was stitched, duetted, and remixed by thousands worldwide. A year later, a fashion influencer in LA racked up millions of views from a single Instagram Reel on sustainable style tips. What began...

How high is the brand awareness of TikTok in the UK?When it comes to social media users, brand awareness of TikTok is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is TikTok in the UK?In total, **% of UK social media users say they like TikTok.What is the usage share of TikTok in the UK?All in all, **% of social media users in the UK use TikTok.How loyal are the users of TikTok?Around **% of social media users in the UK say they are likely to use TikTok again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.What's the buzz around TikTok in the UK?In 2024, about **% of UK social media users had heard about TikTok in the media, on social media, or in advertising over the past four weeks.

Explore TikTok Shop Statistics for 2025, including the distribution of shops by category and region, GMV amounts, and total sales. Discover popular categories like Womenswear & Underwear and Beauty & Personal Care. Analyze regional adoption levels with Indonesia, Thailand, and Vietnam leading the way. Uncover the dominance of Beauty & Personal Care in GMV and sales. Experience the global presence and economic impact of TikTok Shops in eCommerce.

TikTok saw a significant increase in popularity during the coronavirus (COVID-19) outbreak in the United Kingdom (UK), with a growth of ** percent among ***** year old users after the pandemic started.

YouTube Shorts and TikTok have become two of the most influential short-form video platforms in the world, shaping how users consume, share, and engage with content. From brand marketing to influencer careers, these platforms have redefined the digital media landscape, fueling trends, viral moments, and new monetization opportunities. Whether it’s...

Analyzing the total sales figures provides insights into the performance of different categories within the TikTok eCommerce platform. Among them, Beauty & Personal Care emerges as the dominant force, contributing significantly to the total sales on TikTok Shops. With its appealing products and favorable market conditions, Beauty & Personal Care captures the attention of a substantial portion of users. Additionally, Womenswear & Underwear and Food & Beverages also make a notable impact on the platform's sales, accounting for 14.36% and 6.96% of the overall TikTok Shops sales landscape.

TikTok, the popular social media platform, has also expanded into the realm of eCommerce, allowing users to set up online stores. Among the various categories on TikTok, Womenswear & Underwear emerges as the most prominent, hosting the highest number of online shops. It captures 5.64% of the total TikTok store count. Following closely, Beauty & Personal Care and Home Supplies hold significant shares as well, accounting for 5.59% and 5.13%, respectively.

UK TikTok users were spending over ** minutes on the app on an average day in 2020. This was an increase of **** percent compared to 2019, when the corresponding amount of time was ** minutes. It is forecast that less time will be spent on TikTok in the upcoming years, but the platform will still remain actively used.

As of March 2024, TikTok commanded almost ** hours of engagement per month from UK users aged between 15 and 24 years. In comparison, the average time spent across all age demographics in the UK was of approximately ** hours per month. Users aged between 25 and 34 years spent approximately ** hours monthly engaging with the popular social video app TikTok.

The Gross Merchandise Value (GMV) is an important metric that reflects the monetary value of transactions within the TikTok eCommerce platform. Analyzing the GMV amounts by category reveals that Beauty & Personal Care plays a dominant role, generating the highest GMV among all categories. It accounts for 22.50% of the total TikTok shop GMV. Following closely behind, Womenswear & Underwear and Menswear & Underwear exhibit significant GMV contributions as well, representing 12.56% and 8.06%, respectively.

Explore the TikTok Mom Creators Dataset, a curated collection of content and performance insights from over 45,000 TikTok creators in the parenting and lifestyle space. This dataset unlocks a powerful view into social engagement, creator behavior, and content trends.

Niche Audience Focus: Targeted dataset featuring verified Mom creators across a wide range of parenting, wellness, and family-related niches.

Rich Engagement Metrics: Includes views, likes, shares, comments, views, verified creator, and more—ideal for benchmarking and influencer evaluation.

Flexible & Ready to Use: Delivered via API, CSV, or custom format with clean, structured data and supporting documentation for seamless integration and custom analysis.

Post data: By default the dataset provides the latest 10 posts per profile. This can be expanded at request.

The GMV generated by TikTok shops varies across different regions, reflecting the economic impact of the platform on a global scale. Among the regions we monitor, Thailand stands out as a leader in terms of GMV, indicating a prosperous TikTok eCommerce economy. Moreover, Vietnam and Malaysia demonstrate significant contributions to the total GMV, accounting for 20.79% and 14.68% of the global TikTok shop GMV, respectively. Beyond these regions, other notable areas such as Philippines, Indonesia and United States also make substantial GMV contributions.

The reach and influence of TikTok Shops extend beyond geographical boundaries, showcasing its global presence in the eCommerce market. Notably, Thailand emerges as an outstanding performer in terms of total sales on TikTok Shops, displaying the prosperity of its eCommerce ecosystem. Moreover, both Philippines and Malaysia contribute significantly to the platform's sales, collectively representing 25.22% and 15.67% of the total global sales on TikTok Shops. The impressive performance of these regions underscores their strong consumer base and their embrace of the exciting possibilities offered by TikTok Shops.