Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

In 2021, the global number of first-time installs of the video app TikTok reached 740 million, down by approximately 24.5 percent from the previous year. Between 2018 and the end of 2021, the social video platform's annual installs were up 13 percent from 655 million first-time installs in 2018.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

A survey conducted in September 2021 found that U.S. TikTok users with a household income of 100,000 to ******* U.S. dollars were the most likely to use the social media app daily. Overall, ** percent of respondents with a household income of over ******* USD used the platform nearly every day. Furthermore, those with a household income of ****** to ****** USD were the least likely to use the app on a daily basis, however, ** percent of respondents belonging to this income bracket still used TikTok at least once a week.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

In 2020, TikTok brought in $33.4 billion in revenue.

Teenagers make up the largest group of active users on TikTok.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

TikTok has a significantly larger female user base globally.

TikTok has 136 million monthly active users in the US alone.

The average adult TikTok user in America spends 33 minutes per day on the app.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

In September 2021, social video app TikTok reported *** billion monthly active users worldwide, representing a ** percent growth compared to the previously reported figure of *** million MAU in July 2020. TikTok is one of the biggest social networks worldwide.

According to a survey conducted in June 2022, ** percent of TikTok users in Brazil were aged 19-29 years. The share of users aged between 30 to 49 years old has decreased * percentage points since the previous year, while the distribution of those older than 50 years remained the same. Furthermore, ** percent of the social video platform in the country were women.

In 2021, women aged 13 to 17 years accounted for ** percent of TikTok audiences in the United States. Male teens in the same age group accounted for approximately *** percent of TikTok audiences. The social video app TikTok was more popular among users aged between 18 and 24 years old, with ** percent of women and ***** percent of men in this demographic being reported to use TikTok.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.