In 2023, TikTok was projected to generate an estimated *********** U.S. dollars in revenue in the United States. The video platform’s revenue is set to increase to ** billion U.S. dollars in 2025. In addition to advertising, TikTok is also expecting to generate money from TikTok Shop e-commerce.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok has a significantly larger female user base globally.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

In 2021, TikTok generated **** billion U.S. dollars in advertising revenue worldwide. For 2022, the Chinese social media platform is projected to more than triple this result, with **** billion U.S. dollars. In 2024, TikTok is projected to reach close to **** billion in ad revenue on a global scale.

In 2022, TikTok generated ************ U.S. dollars in advertising revenue. This figure is expected to double by 2024 and more nearly quadruple by 2026. TikTok marketers are digging into their pockets TikTok was the most downloaded mobile app worldwide in 2021, and the massive appeal of the short-form video platform has not gone unnoticed by advertisers. Over the last few years, more brands have started leveraging TikTok’s impressive reach and engagement figures to boost brand awareness and foster relationships with young, mostly Gen Z, customers. And even though the new kid on the block cannot yet match Facebook’s advertising revenues, it is becoming more appealing each year. As of 2021, TikTok’s revenue in the U.S. amounted to *********** U.S. dollars, which translated to roughly *** percent of total digital ad spending in the country. This share is expected to increase steadily over the next few years. Brands on TikTok Advertising on TikTok can open many doors for companies, especially those wanting to reach young (and previously hard to target) audiences. Videos posted on the app can go viral overnight and reach millions of online users, which is something that other social media apps are unable to deliver. In 2021, Netflix was the most talked about brand on TikTok, with more than ************ influencers mentioning it. In addition to posting videos and teasers for their upcoming releases, the streaming giant frequently partners with creators and launches challenges on the app.

The net advertising revenue of TikTok in the United States was projected to amount to **** billion U.S. dollars in 2022, marking a ***** percent increase from the previous year's value of *** billion. Revenue was expected to further increase over the following years, reaching an estimated ***** billion in 2024.

Comprehensive YouTube channel statistics for Priyareddyb tiktok, featuring 217,000 subscribers and 96,910,331 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Food category and is based in IN. Track 844 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

In 2021, it was estimated that TikTok video creator Addison Rae had annual earnings amounting to 8.5 million U.S. dollars. Earnings include advertising revenues as well as sponsored content and event appearances. The highest-earning TikTok star was Charlie D'Amelio, with earnings of approximately 17.5 million U.S. dollars during the measured period.

Comprehensive YouTube channel statistics for Ultimate TikTok Compilations, featuring 181,000 subscribers and 7,546,407 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in US. Track 44 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

During the fourth quarter 2024, approximately 20.6 million TikTok accounts were removed from the platform due to suspicion of being operated by users under the age of 13. During the last measured period, around 185 million fake accounts were removed from fake accounts removed from TikTok.

BackgroundAcute pancreatitis is a prevalent condition in China. A plethora of information pertaining to acute pancreatitis is readily available on the Internet, including on major search engines and various short video applications. The objective of this study was to evaluate and compare the quality, content completeness, and accuracy of information related to acute pancreatitis on web pages of the four major search engines and short videos on the two major short video platforms.Materials and methodsA search was conducted on four major search engines (Bing, Baidu, Haosou, and Sougou) and two short video apps (TikTok and BiliBili) using the Chinese keyword “acute pancreatitis.” The sources can be divided into four categories: scientific resources, news/media reports, industrial/commercial profit organizations, and healthcare providers. The quality of the web pages and short videos was evaluated using the DISCERN instrument, the Global Quality Score (GQS), and the Journal of the American Medical Association (JAMA). In accordance with established guidelines and reviews of acute pancreatitis, two lists and scoring systems were devised for the evaluation of content comprehensiveness and accuracy.ResultsA total of 120 unique web pages and 120 unique videos were identified using four search engines and two short video applications, respectively. The most prevalent identity among those producing short videos was that of healthcare providers. With regard to the source of the web pages, the most prevalent category was that of industrial/commercial profit organizations. The median DISCERN total score, median GQS score, and median JAMA score were 26, 3, and 2, respectively. Web pages exhibited significantly higher ratings than short videos (p 

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

In 2023, Beijing-based ByteDance reported approximately *** billion U.S. dollars in revenues, up by about ** percent compared to the previous year. ByteDance, also the owner of the popular Chinese news and content app Toutiao, has seen its major social video app TikTok faces several controversies since its stellar rise to popularity, especially in the United States. Alleging national security concerns, U.S. governmental institutions have been pushing the possibility to ban the app from the country, as India did in June 2020. Almost ** percent of U.S. citizens strongly approved of the U.S. government's request that the Chinese owners of TikTok sell their stakes. With its stock debut being on hold, the firm offered to repurchase up to **** billion U.S. dollars worth of shares from investors in December 2023, totaling *** billion U.S. dollars.

In 2025, it was estimated that TikTok video creator Charlie D' Amelio had annual earnings amounting to **** million U.S. dollars. Earnings include advertising revenues as well as sponsored content and event appearances. The second highest-earning TikTok star was Senegalese-Italian TikTok star Khaby Lame, with earnings of approximately ** million U.S. dollars during the measured period.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

During the first quarter of 2024, TikTok content recorded an average of ****** views, making the platform rank as the most engaging for social and short-form video content. Instagram was the second most popular platform, with its Reels generating ****** average views. Facebook short form videos, also called Reels, ranked third. In comparison, YouTube Shorts ranked the lowest based on average video views - approximately *** as of the examined time. TikTok as a profession: from followers to career goals In 2024, TikTok had an average reach of around ****** users on the platform, though accounts’ reach exhibited an upward trend as the follower count increased. Tiny TikTok accounts with up to *** followers had a reach of 10,000 users, while huge accounts with over ****** followers recorded a reach of ****** users during the same examined year. As of July 2024, Khabane Lame, who is known for his silent comedy about life hacks, held the crown of the most followed TikToker with around *** million followers. American social media star Charli D’Amelio and MrBeast followed with over *** and ** million followers, respectively. As of September 2023, Charli D’Amelio was the highest earning TikTok creator, with estimated annual earnings of ** million U.S. dollars. Khabane Lame’s followed with estimated annual earnings of **** million U.S. dollars. But do TikTok users consider content creation as a job? As of March 2024, *** percent of the TikTok users in the United States reported considering content creation as a full-time job, while ** percent reported planning to adopt content creation as a profession. If TikTok had to face a ban in the country, around ** percent of U.S. TikTok influencers would consider YouTube, and Facebook as their potential alternatives for content creation as of April 2024. Instagram followed, as ** percent of respondents reported they would adopt the platform in the case of the TikTok ban. Who uses TikTok? As of July 2024, over 54 percent of the global TikTok audience were men, while women comprised around 45 percent of the audience share. Men between the ages of 25 and 34 held the largest share of ** percent of total TikTok users during the same examined period. Indonesia was the country with the highest number of TikTok users, as around *** million users based in the region reported accessing the platform as of July 2024. The United States, and Brazil followed with over *** and *** million TikTok users, respectively. In terms of TikTok penetration rate, the United Arab Emirates, Saudi Arabia, and Malaysia dominated other regions, as virtually everyone based in these countries registered using the famous short-video platform during the same period.