According to a May 2023 survey of social media users in the United States, over ** percent of users aged between 18 and 24 years were on TikTok. In comparison, approximately ** percent of U.S. teens were on TikTok and interacted with the app on a monthly basis. TikTok usage diminished in older users, with only ** percent of U.S. users aged between 55 and 64 years reporting engaging with the popular social video app.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

TikTok saw a significant increase in popularity during the coronavirus (COVID-19) outbreak in the United States, with a growth of *** percent among 15-25 year old users after the pandemic broke out and people started working and studying primarily from home.

Teenagers make up the largest group of active users on TikTok.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

A June 2020 survey of TikTok users in the United States and the United Kingdom found that for ** percent of respondents the main reason for using the video sharing platform was to *********************************. The second-most popular reason was to **************** Only ** percent of users used TikTok to participate in *******************

In 2020, TikTok brought in $33.4 billion in revenue.

As of the beginning of 2025, TikTok was used by over ** percent of the adult internet users in Peru. Similarly, **** percent of Mexican online internet users and **** of the Colombian ones accessed the video-based social platform. Noteworthy, Latin America is the most prolific region for the app in the world, where it is projected to around ***** million users by 2025.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

According to a survey of adults in the United States conducted in March 2024, 54 percent of respondents reported not using popular social media TikTok. In comparison, 20 percent of younger online audiences aged between 18 and 29 years reported accessing TikTok multiple times per day or daily. In comparison, 15 percent of users aged between 30 and 44 years reported accessing TikTok daily.

TikTok has a significantly larger female user base globally.

This dataset supports research on how engagement with social media (Instagram and TikTok) was related to problematic social media use (PSMU) and mental well-being. There are three different files. The SPSS and Excel spreadsheet files include the same dataset but in a different format. The SPSS output presents the data analysis in regard to the difference between Instagram and TikTok users.

TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the...

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

As of the third quarter of 2020, a quarter of UK internet users aged 15 to 25 years were using short-form video sharing app TikTok. By comparison, just nine percent of those aged 26 to 35 years were using the app.

According to a March 2023 survey in Spain, 62 percent of TikTok users accessed this social network daily. Among users, 29 percent accessed the video-based platform several times a day. Meanwhile, 11 percent of the respondents reported checking it on less than a weekly basis.

The average adult TikTok user in America spends 33 minutes per day on the app.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.