TikTok saw a significant increase in popularity during the coronavirus (COVID-19) outbreak in the United States, with a growth of *** percent among 15-25 year old users after the pandemic broke out and people started working and studying primarily from home.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

TikTok has a significantly larger female user base globally.

According to a survey conducted in May 2021, 25.8 percent of female mobile internet users in Mexico who had TikTok installed on their mobile phones claimed to use the app regularly. Meanwhile, 20.2 percent of their male counterpart claimed to use the app regularly.

It started with a lip-sync. Then came the dances, the pranks, the tutorials, and before anyone realized, TikTok was no longer just an app; it was the cultural engine of a generation. In 2025, TikTok’s presence is not only embedded in Gen Z's daily routines but also shaking up marketing...

According to a survey conducted in May 2021, 35 percent of Mexican mobile phone owners aged between 18 and 26 years old who had TikTok installed on their mobile phones claimed to use the app regularly. The usage decreased accordingly to the age of the respondents, as only 7.7 percent of respondents older than 57 years claimed to use the video-based social platform actively.

TikTok has found in Latin America its most prolific place for expansion worldwide. In 2021, 30.2 percent of internet users in Mexico were using TikTok with a projected reach of 40.6 percent of online audiences in 2025. In the Latin American region as a whole, approximately 27.7 percent of online users accessed the social video app in 2021.

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

YouTube Shorts and TikTok have become two of the most influential short-form video platforms in the world, shaping how users consume, share, and engage with content. From brand marketing to influencer careers, these platforms have redefined the digital media landscape, fueling trends, viral moments, and new monetization opportunities. Whether it’s...

In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

During the fourth quarter of 2024, 38 percent of internet users in the United States reported using TikTok, and five percent planned to do so in the future. While, almost five in 10 U.S. adults stated that they have not used the video-sharing app and have no interest in using it, and six percent of respondents were completely unaware of the platform.

As of June 2025, 38 percent of TikTok users in the United States belonged to Generation Z, while millennials accounted for 37 percent of users. Gen X comprised one in ten users, while baby boomers comprised one in five users.

According to a survey conducted in June 2022, 45 percent of TikTok users in Brazil were aged 19-29 years. The share of users aged between 30 to 49 years old has decreased 4 percentage points since the previous year, while the distribution of those older than 50 years remained the same. Furthermore, 52 percent of the social video platform in the country were women.

According to an October 2022 survey of social media users aged between 16 and 24 in the United Kingdom, approximately ** percent of respondents reported using TikTok multiple times per day. In contrast, ** percent of respondents reported using the popular social media app once per day. despite its popularity, ** percent of UK Gen Z users reported never using TikTok. In October 2022, ** percent of Gen Z users in the UK reported engaging with TikTok for between one and two hours daily.

Use our TikTok Shop dataset to extract detailed e-commerce insights, including product names, prices, discounts, seller details, product descriptions, categories, customer ratings, and reviews. You may purchase the entire dataset or a customized subset tailored to your needs. Popular use cases include trend analysis, pricing optimization, customer behavior studies, and marketing strategy refinement. The TikTok Shop dataset includes key data points: product performance metrics, user engagement, customer reviews, and more. Unlock the potential of TikTok's shopping platform today with our comprehensive dataset!

Back in 2018, a teenager in Ohio posted a short dance clip on TikTok. Within hours, her video was stitched, duetted, and remixed by thousands worldwide. A year later, a fashion influencer in LA racked up millions of views from a single Instagram Reel on sustainable style tips. What began...

The reach by social network in the 'TikTok' segment of the advertising market in Europe was modeled to be 235.27 million users in 2024. Following a continuous upward trend, the reach by social network has risen by 220.86 million users since 2017. Between 2024 and 2030, the reach by social network will rise by 165.31 million users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.

According to a March 2023 survey in Spain, ** percent of TikTok users accessed this social network daily. Among users, ** percent accessed the video-based platform several times a day. Meanwhile, ** percent of the respondents reported checking it on less than a weekly basis.

1) Data Introduction • The Dataset from TikTok contains 19,382 reports that users flagged as including "claim" in videos or comments, along with video length, transcription text, account status, and participation indicators, and is suitable for analyzing reporting reasons and viewer reactions by content.

2) Data Utilization (1) Dataset from TikTok has characteristics that: • This dataset consists of 12 columns, providing both the reported content type and the meta-participation index of the video. (2) Dataset from TikTok can be used to: • Claim Judgment Classification Model Development: By inputting video transcription text, participation indicators such as views, likes, shares, comments, and account authentication and sanctions information, the machine learning classification model can be automatically determined whether the content contains "claims." • Optimizing moderation tasks: Automate reporting priorities based on classification model predictability to speed up reporting processing and reduce supervision burden by selecting content that managers urgently need to review.