As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.
According to a May 2023 survey of social media users in the United States, over ** percent of users aged between 18 and 24 years were on TikTok. In comparison, approximately ** percent of U.S. teens were on TikTok and interacted with the app on a monthly basis. TikTok usage diminished in older users, with only ** percent of U.S. users aged between 55 and 64 years reporting engaging with the popular social video app.
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Teenagers make up the largest group of active users on TikTok.
As of June 2023, approximately **** percent of TikTok users in the United States were aged between 19 and 25 years. Younger users aged below 18 years accounted for around ** percent of the total. Users aged 46 years and older represented less than **** percent of the platform's audience in the United States in the examined period.
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TikTok has a significantly larger female user base globally.
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These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.
In March 2024, approximately ** percent of online users aged between 15 and 24 years in the United Kingdom engaged with social video app TikTok. Users aged between 25 and 34 years were the second largest age demographic on the platform, while only one quarter of users aged 75 and older reported engaging with TikTok. Overall, **** of the UK digital population engaged with the popular Chinese-developed app.
According to a survey of adults in the United States conducted in March 2024, ** percent of respondents reported not using popular social media TikTok. In comparison, ** percent of younger online audiences aged between 18 and 29 years reported accessing TikTok multiple times per day or daily. In comparison, ** percent of users aged between 30 and 44 years reported accessing TikTok daily.
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Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.
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Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.
As of the third quarter of 2020, a quarter of UK internet users aged 15 to 25 years were using short-form video sharing app TikTok. By comparison, just nine percent of those aged 26 to 35 years were using the app.
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The average adult TikTok user in America spends 33 minutes per day on the app.
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In 2020, TikTok brought in $33.4 billion in revenue.
TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.
TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.
Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.
In 2022, more than ** percent of the TikTok users in Spain were people with ages between 18 and 24 years old, accounting for around ***** million of the adult users of the platform. The usage of the video-based social network decreased according with age, as people with 25 and 34 years old accounted for almost ******** of users, while those older than 55 years old were only ***** percent of TikTok audiences.
As of 2024, 35 percent of TikTok users in South Korea were between 18 and 24 years old. The following age bracket of 25 to 34 years olds made up 24 percent of users.
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TikTok has 136 million monthly active users in the US alone.
In Australia in 2022, more than **** of TikTok's users were aged under 24; for users aged between 18 and 24, ***** percent were female, and 11.82 percent were male. For younger users aged between 13 and 17, ***** percent were female and **** percent were male.
According to a survey conducted in May 2021, ** percent of Mexican mobile phone owners aged between 18 and 26 years old who had TikTok installed on their mobile phones claimed to use the app regularly. The usage decreased accordingly to the age of the respondents, as only *** percent of respondents older than 57 years claimed to use the video-based social platform actively.
In 2023, ***** aged between ** and ** years represented the largest demographic on social video app TikTok, with ** percent of the platform's user base being ***** in this age group. *** in the same age group accounted for almost **** percent of the platform's audience in France.
TikTok influencers TikTok is a great platform for influencer visibility. While higher posting frequency leads to a higher exposure on the platform, user engagement appeared to be more prominent among nano influencers that had between 1,000 and 10,000 followers. Nano influencers reported having engagement rates of approximately ** percent, while both macro and mega influencers (with audiences of between *** thousand followers and *** million followers) reported engagement rates of less than ** percent. TikTok's audience in France Thanks to users' preference for short and social video, TikTok has gained terrain over more mainstream social networks, such as text or photo-based X (previously Twitter) and Pinterest. In 2023, while Facebook and WhatsApp were still the preferred social media and communication platforms for French users, TikTok's reported an audience reach of almost ** percent. Overall, TikTok users in France spent over ** hours per month engaging with the popular social video platform.
As of February 2025, it was found that around **** percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately **** percent of the platform's audience. The online audience of the popular social video platform was further composed of **** percent of female users aged between 25 and 34 years, and **** percent of male users in the same age group.