These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

Regional TikTok user statistics differentiate significantly. Each major region has also experienced growth a different times.

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

The average adult TikTok user in America spends 33 minutes per day on the app.

Teenagers make up the largest group of active users on TikTok.

There are currently over 1.5 billion active users on TikTok worldwide.

TikTok has a significantly larger female user base globally.

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

Introduction

TikTok Statistics: Today, many social media platforms rule the world, and TikTok is one of them. Like the leading social media brands Facebook, Instagram, and YouTube, TikTok has similar functionality. Users can upload videos ranging from 3 seconds to 10 seconds, similar to short videos on other platforms. As mentioned in these TikTok Statistics, users in every generation think the platform is addictive.

Tiktok was developed by ByteDance, which is a Chinese internet company; therefore, since the lockdown, there have been a lot of controversies about blocking this platform. Let’s see what the future holds for this leading social media platform.

In 2023, social video app TikTok had approximately 102 million users in the United States. This figure is projected to increase by over five percent year-over-year, reaching 107.8 million users in 2024. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences.

TikTok has 136 million monthly active users in the US alone.

In 2020, TikTok brought in $33.4 billion in revenue.

In February 2025, Sweden had around 3.3 million TikTok users, while Norway was home to approximately 1.71 million TikTok users. Denmark and Iceland had 1.37 and 0.14 million TikTok users, respectively. TikTok is a video sharing social app launched in 2017 and is owned by the Beijing-based tech company ByteDance.

TikTok demographics and engagement TikTok user base across Nordic markets is equally distributed across male and female users alike. However, Denmark registered the highest proportion of female users in the region, approximately 52 percent. The social video app's appeal varies significantly across age groups, with young users and Gen Z responding very positively to the appeal of TikTok short video format. A 2023 survey conducted in Sweden revealed that 66 percent of internet users aged 15-24 engaged with TikTok daily, compared to only 15 percent of users aged 25-44. Similarly, over half of internet users aged between 15 and 19 accessed TikTok daily in Denmark, while engagement among users aged between 20 and 24 interested approximately one-third of the demographic group.

YouTube use and demographics in the Nordics Despite its increasing popularity, TikTok still trails behind YouTube when it comes to viewership. As of January 2024, Sweden had approximately 8.5 million YouTube users, nearly 2.5 times its TikTok user count. Norway and Finland each had around 4.5 million YouTube users, significantly outpacing their respective TikTok audiences. As in the case of TikTok, YouTube's user base in the Nordics is evenly split between men and women engaging with the video platform. Additionally, YouTube popularity was not restricted to the younger segments of Swedish demographic groups, as over six in 10 Swedish internet users were reported engaging with YouTube daily.

Introduction

TikTok vs Instagram Reels Statistics: In 2024, TikTok and Instagram Reels firmly dominated the short‑form video landscape through impressive user reach and engagement. As of April 2024, TikTok had amassed approximately 1.582 billion monthly active users, while Instagram reported around 2.00 billion monthly users (who all engage with Reels). TikTok users watched an average of 78 videos per day in 2023, rising to 92 per day by 2025. Engagement rates also revealed platform differences: Instagram Reels averaged about 1.48 percent in 2024, significantly higher than Instagram’s photo (0.70 percent) and carousel (0.99 percent) formats.

TikTok’s engagement for accounts with 100,000–500,000 followers reached 9.74 percent, compared to Reels’ 6.59 percent, and for accounts with over 10 million followers, the figures were 10.52 percent on TikTok and 8.77 percent on Reels. These metrics highlight TikTok’s broader audience and higher engagement potential, while Reels remain a highly competitive format within Instagram’s vast user base.

This article digs into the latest TikTok vs Instagram Reels statistics on the fronts of reach, user behaviour, demographics, engagement, and monetisation. All the numbers have been duly cited from industry sources and have been presented simply and well for easy readability.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

Introduction

TikTok Shopping Statistics: Since 2024, TikTok has become established as a key name in the e-commerce world with its cutting-edge TikTok Shop. This platform has, in essence, reversed the shopping experience: shoppers use TikTok to discover products and then purchase them. There has been a tremendous growth phase in TikTok's shopping ecosystem after the great increase witnessed in sales, user interaction, and merchant participation in 2024.

This article looks into TikTok shopping statistics and trends in 2024.

As of February 2025, there were around six million users of TikTok in the Netherlands and 3.71 million users in Belgium. The Netherlands finds a large share of its user base among those aged 20 to 24 years.

Latin America has become the fastest-growing region for TikTok worlwide, especially in 2020, when it overtook Twitter and Snapchat and became the third-largest social network in the region. In 2021, there were an estimated 120.7 million TikTok users in Latin America and the social video app is projected to increase its audience size from 2019 by six times in 2023.

As of February 2025, social video app TikTok was more popular with female users than male users in Sweden, Norway, Denmark, and Iceland. Denmark was the Nordic country with the highest share of female users, who accounted for 52.9 percent of the app's audience. TikTok, launched in 2017, is a video-sharing social app owned by Beijing-based tech company ByteDance.