These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In 2024, social media platform TikTok had *** million users in the United States. By 2029, the app, which is very successful with Generation Z, is estimated to reach over *** million users in the region. In 2024, over ****** TikTok videos were uploaded every minute.

As of February 2025, the United States was the region with the largest TikTok audience by far, with almost ****** million users engaging with the popular social video platform. Indonesia followed, with around ***** million TikTok users. Brazil came in third, with almost ***** million users on TikTok watching short-videos. From Reels to Shorts: social short video takes the internet Between 2021 and 2022 some of the most popular social media platforms have been adding short-video features on the heels of TikTok’s popularity. YouTube Shorts, which rolled out to the global market in June 2021, reached *** billion monthly active logged-in users in 2023. In comparison, Instagram’s short-video format Reels, which launched in August 2020, presented a higher view rate than regular videos on the platform between June 2021 and June 2022, as well as a higher likes rate than other content types on Instagram. TikTok business model TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. In 2022, TikTok was estimated to have generated around **** billion U.S. dollars worldwide via online advertising.

TikTok has a significantly larger female user base globally.

TikTok has risen through the ranks to become the 5th most popular social media network worldwide.

During the second quarter of 2024, TikTok has reached a total user spending of 1345 million U.S. dollars on Google Play and the App Store. In 2021, TikTok saw *** million first time installs from global users, down from the *** million installs generated in 2020.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

As of July 2024, social video app TikTok reported *** million monthly active users in the United States, representing a five percent growth compared to the previously reported figure of 100 million MAU in January 2024. Due to the EU Digital Services Act (DSA), online platforms operating on the Union territory have to provide the number of their users biannually.

It started with a lip-sync. Then came the dances, the pranks, the tutorials, and before anyone realized, TikTok was no longer just an app; it was the cultural engine of a generation. In 2025, TikTok’s presence is not only embedded in Gen Z's daily routines but also shaking up marketing...

In 2021, TikTok increased its U.S. user base by over 29 percent compared to the previous year. Audience growth of the social video platform is projected to remain in double digits until 2021, before slowing down to a 8.1 percent annual user growth rate in 2022. In 2021, TikTok had 86.9 million users in the United States.

The number of monthly active users (MAU) of the TikTok app in Europe has remained steady from January 2024 to April 2025. The Russian Federation has the highest number of MAU among the selected countries. In April 2025, around **** million individuals used the TikTok app in Russia. In comparison, approximately **** million users used the app in Germany during the same month.

Based on forecasts released in May 2021, the number of TikTok users in the United Kingdom is expected to reach almost ** million users in 2025. The app's growth is expected to keep increasing, reaching **** million users in 2024. TikTok penetration in the UK As of December 2019, 8.7 percent of the UK's smartphone population was using TikTok, an increase of *** percentage points compared to September 2017 when the video-sharing social media app first launched. At just over a quarter, smartphone users aged between ********* years old made up the largest share of TikTok users in December 2019. Additionally, TikTok was slightly more popular within the female demographic compared to male smartphone users, with respective shares of ** and *** percent.   Gender differences in social media usage in the UK According to a survey conducted in the third quarter of 2020, it was found that Facebook was the most used social media among both men and women . WhatsApp ranked second among men and women, followed by YouTube.

TikTok Trend Predictor App Market Outlook

As per our latest research, the TikTok Trend Predictor App market size reached USD 1.2 billion globally in 2024, fueled by the explosive growth in short-form video content and the increasing demand for real-time trend analytics. The market is demonstrating a robust expansion, with a recorded CAGR of 17.8% from 2025 to 2033. By the end of 2033, the market is projected to reach a substantial USD 5.2 billion. This rapid growth is primarily driven by the surging adoption of TikTok among Gen Z and Millennials, the proliferation of influencer marketing, and the intensifying need for data-driven content strategies among brands and agencies.

One of the core growth drivers for the TikTok Trend Predictor App market is the exponential increase in TikTok’s user base, which surpassed 1.5 billion monthly active users in 2024. As TikTok continues to dominate the social media landscape, content creators, influencers, and brands are seeking advanced tools to stay ahead of viral trends. The ability of trend predictor apps to offer actionable insights, forecast trending hashtags, and analyze audience engagement in real time has made them indispensable in the digital marketing toolkit. This surge in demand is further amplified by the evolving algorithms of TikTok, which require sophisticated analytics to decode and leverage for maximum reach and engagement.

Another significant growth factor is the increasing complexity and competitiveness of influencer marketing. With brands allocating larger portions of their marketing budgets to influencer-led campaigns on TikTok, the necessity for precise trend prediction becomes paramount. Trend predictor apps empower influencers and agencies to optimize content timing, select trending sounds, and tailor messaging for maximum impact. The integration of artificial intelligence and machine learning into these platforms has exponentially increased their accuracy and utility, transforming how content is ideated, produced, and distributed. This technological advancement is expected to further accelerate market growth over the coming years.

Additionally, the rise of social commerce and brand promotion on TikTok is fueling demand for trend prediction tools. Brands are leveraging TikTok not just for awareness, but also for direct sales through in-app shopping features. Trend predictor apps enable brands to identify viral product trends, engage with relevant challenges, and align their marketing strategies with real-time consumer interests. This data-driven approach is proving critical in an environment where trends can emerge and dissipate within hours, making real-time analytics a vital asset for competitive differentiation and revenue growth.

From a regional perspective, North America and Asia Pacific are leading the adoption of TikTok Trend Predictor Apps, driven by high social media penetration and a tech-savvy population. North America accounted for over 38% of the global market in 2024, closely followed by Asia Pacific at 33%. Europe is also witnessing rapid growth, particularly in Western European markets where influencer marketing is becoming mainstream. The Middle East & Africa and Latin America, while smaller in absolute numbers, are expected to exhibit the highest CAGR over the forecast period, propelled by increasing smartphone adoption and the localization of TikTok content.

Component Analysis

The TikTok Trend Predictor App market is segmented into Software and Services components, each playing a pivotal role in the ecosystem. The software segment dominates the market, accounting for nearly 72% of the total revenue in 2024. This dominance is attributed to the proliferation of sophisticated applications that leverage artificial intelligence, machine learning, and big data analytics to deliver real-time trend forecasting, hashtag performance tracking, and content optimization suggestions. Leading software providers are continuously innovating their platforms, incorporating advanced algorithms to improve prediction accuracy and user experience, thus attracting a broad spectrum of users ranging from individual creators to large agencies.

Within the software segment, cloud-based solutions have gained significant traction due to their scalability,

As of June 2025, 38 percent of TikTok users in the United States belonged to Generation Z, while millennials accounted for 37 percent of users. Gen X comprised one in ten users, while baby boomers comprised one in five users.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The largest group of TikTok users in Poland were those with ************************* and a******** education in 2024.

The most TikTok users in Germany were found among Gen Z as of 2024, with around ** percent stating that they used the platform. Roughly ** percent of millennials said that they had a TikTok account. The TikTok phenomenon TikTok is a video-sharing app that became extremely popular during the first half of 2020. Millions of people signed up to the social media platform and started making short videos of themselves doing various activities. One of the most common types of videos on the app is dancing videos in which people choreograph short dances to parts of popular songs and then the dance is replicated by thousands of users. There were over **** billion users on TikTok in 2024, and in 2025 this figure is predicted to grow to roughly **** billion. With an audience so large, there are many opportunities for success on the app. Popular names who found fame on the app include Charli D’Amelio, Addison Rae, and Khabane Lame to name a few. There are also several famous German TikTok accounts such as Youneszarou, Noelgoescrazy, and Condsty who all have over ** million followers. Social media networks How does TikTok compare to other social media apps? It was ranked as the fifth most popular worldwide, top of the list were Facebook, YouTube, and Instagram. This is quite impressive, when considering that the app was banned in India, one of its largest user bases, in 2020. When it comes to the amount of time that Germans spend on social media, however, they rake quite low in comparison to other countries. Brazil topped the list with the average respondents spending almost * hours on social media each day, whilst in Germany, this figure was just * hour and ** minutes. Currently, in Germany there are almost ***** million people who use social media, according to preliminary figures. However, by 2026, this figure is expected to grow to around ** million. It seems clear that social media is here to stay.

As of June 2024, 70 out of 100 TikTok accounts followed by the majority of adults in the United States were of big online influencers. Entertainers, and other famous pop culture figures were the second most popular category for TikTok users in the U.S., as 25 of such accounts were followed by the largest share of U.S. adults. Nine of the TikTok profiles popular among the surveyed group belonged to industry experts.

In the first half of 2024, TikTok received 2,606 law enforcement agency requests for user information from Malaysia. Indonesia ranked second with 778 user data requests. The global number of user data requests via governments during that period amounted to 8,516 requests in total.

As of January 2024, the largest share of TikTok users in Israel were those aged ******** years of age. This age demographic constituted ** percent of the users in the country. People aged ******** years accounted for the second-largest group of users, making up ** percent. Overall, less than half of Israeli users engaged with the platform on a daily basis.